Grupo Coruja
Grupo Coruja is a Rio de Janeiro–based OOH and DOOH media company operating premium digital billboards, BRT urban furniture, bus envelopes across 10+ Brazilian states, and print media, serving national brands, agencies, and government clients via AI-powered real-time audience measurement.
- Company typePrivate
- Founded2008
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grupo Coruja does
Grupo Coruja is a Brazilian out-of-home (OOH) and digital out-of-home (DOOH) media company founded in 2008 in Rio de Janeiro by two sisters and currently led by CEO Rudimila Borges. The company operates a portfolio of premium physical media assets across Rio de Janeiro, including three Mega Empena digital billboards (Copacabana 120 m², Barra da Tijuca 200 m², and Tijuca 200 m²) with combined reach of up to ~95 million monthly impressions per location, digital and static urban furniture units across 278 BRT station faces, static building-mounted billboards, and a national bus envelope network covering more than 10 Brazilian states. It also retains a legacy print-media business (condominium magazines Peninsula and RIO2, plus directed flyer distribution).
The company's core differentiator is an AI-powered real-time audience measurement platform developed in partnership with Datavisiooh, which counts pedestrians and vehicles and measures dwell time in front of digital panels to deliver auditable campaign metrics — a capability the company describes as the first of its kind in the Brazilian OOH market and which is third-party validated through IVC certification. Grupo Coruja's commercial strategy is sales-led and enterprise-oriented, with dedicated regional managers in Rio de Janeiro and São Paulo targeting national brands, advertising agencies, and government entities; it holds exclusive media partnerships including Official Media Partner status at Rock in Rio and a unique free public-utility information arrangement with Prefeitura do Rio. Revenue is generated via quote-based advertising packages across DOOH, static OOH, custom projects, and print media under multi-year contracts. The company is privately held and family-owned, with no disclosed venture or institutional funding, a 75% female workforce, and ~40 employees.
Grupo Coruja firmographics
Firmographics- Name
- Grupo Coruja
- Legal name
- Grupo Coruja
- Website
- https://grupocoruja.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Coruja is a Rio de Janeiro–based OOH and DOOH media company operating premium digital billboards, BRT urban furniture, bus envelopes across 10+ Brazilian states, and print media, serving national brands, agencies, and government clients via AI-powered real-time audience measurement.
- Ownership category
- akta.pro rank
Grupo Coruja industry classification
Industry- Product category
- Outdoor Advertising Media
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where Grupo Coruja is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Grupo Coruja business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- DOOH Advertising: Revenue from digital LED panel advertising including Mega Empenas, digital panels at strategic locations, and MUB digital screens in BRT stations. Campaigns feature dynamic content with real-time updates.
- OOH Static Advertising: Revenue from static billboard advertising including building-mounted empenas, bus envelope advertising, busdoor/backseat ads, and static MUB units in BRT stations.
- Custom Projects: Special customized projects including BRT envelope advertising, LED-lit bus wraps, station wrapping, and special event activations.
- Print Media: Magazine publishing for residential condominiums (Peninsula and RIO2) and directed distribution of flyers and materials to mailboxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages based on media type, location, and campaign duration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Grupo Coruja product offering
Product offeringCore offering
Grupo Coruja sells advertising space and time on its owned portfolio of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media assets across Brazil, including mega LED digital billboards in Rio de Janeiro (Copacabana, Barra da Tijuca, Tijuca), double-sided digital panels, static building-mounted billboards, digital and static urban furniture at 278 BRT stations, bus envelope wraps in 10+ states, busdoor/backseat interior ads, and printed condominium magazines. The company also produces custom special projects and pairs its media inventory with an AI-powered real-time audience measurement platform to deliver auditable campaign metrics to brands, agencies, and government clients.
Product overview
Grupo Coruja is a leading Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media company operating across Brazil with 18 years of market experience. The portfolio comprises three main categories: Digital products including Mega Empena Digital screens in Copacabana (120m²), Barra da Tijuca (200m²), and Tijuca (200m²), plus Painel Digital panels in Barra and Centro; Static OOH including Empena Estática building billboards, MUB Estático BRT stations (278 faces), and Envelopamento de Ônibus (100m² bus wraps); and Printed Media including condominium magazines and targeted distribution. The company differentiates through AI-powered real-time audience measurement via Datavisiooh partnership, enabling auditable metrics for campaign optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Mega Empena Digital Copacabana
Quantifiable outcome
- Up to 95 million monthly impacts per location (Mega Empena Barra da Tijuca)
- +5 more outcomes
Companies that use Grupo Coruja
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Grupo Coruja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Grupo Coruja partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Prefeitura do Rio de JaneirocoreFirst large-format outdoor media company to provide free public utility service to Rio de Janeiro municipality. Displays real-time information including rain alerts, traffic situations, public transport schedules, and emergency communications on mega digital billboards.
- DatavisioohcoreStrategic partnership introducing Brazil's first AI-powered audience measurement methodology for OOH. Enables real-time auditable metrics for campaigns including traffic flow counting, dwell time measurement, and campaign impact analysis.
- CazéTVcoreUnprecedented partnership bringing live sports content to Group Coruja's digital outdoor screens during Copa 2026. Delivers live goals, updated scores, exclusive clips and match highlights across 38 days of competition.
- L'Oréal PariscoreCollaborative campaign for Elseve Collagen Lifter launch, transforming Rio into immersive experience. Integrated Mega Empena Digital Copacabana with BRT BarraShopping station wrapping for complete consumer journey.
- Instituto VoarminorSocial sustainability initiative transforming used advertising banners into handmade products. 'Costurando Vidas' project provides professional training and income generation for women in social reintegration.
- EcoModas Soluções SustentáveisminorSustainability partnership for recycling advertising banners into eco-bags. First donation of 30 square meters transformed into 100 eco-bags, supporting environmental and social impact goals.
- IVC BrasilcoreCertification partnership providing third-party audit and verification of campaign audience data. Ensures transparency and credibility in reported metrics for advertising clients.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Grupo Coruja competitors and assessment
Company assessmentBroad incumbents
- Lamar Advertising: One of the largest U.S. outdoor advertising companies with a meaningful digital billboard portfolio. Comparable as a public peer for assessing capital intensity, programmatic DOOH rollouts, and large-format pricing dynamics relevant to Grupo Coruja's mega-digital strategy.
- Outfront Media: U.S.-listed OOH operator with growing Latin American exposure, focused on transit and large-format digital billboards. Comparable as a public peer for benchmarking OOH operating economics and digital transition strategies.
- JCDecaux Brazil: Brazilian arm of the global OOH leader, operating street furniture, billboards, and transit advertising across Brazil. Comparable as a broader incumbent offering overlapping DOOH/OOH capabilities with established media-buying relationships.
- Ströer (Brazil / LatAm): German-listed OOH and DOOH operator expanding in Latin America with programmatic capabilities. Comparable as a global incumbent counterpart for large-format digital and measurement-led OOH strategies.
- Clear Channel Outdoor Brazil: Operates a large static and digital OOH network across Brazilian cities. Comparable as an incumbent offering overlapping out-of-home inventory, though with broader geographic and format scope than Grupo Coruja.
Direct peers
- Topvision (Brasil OOH): Brazilian DOOH operator with a network of digital panels in malls, airports and street furniture. Comparable as a Brazilian DOOH peer offering programmatic-capable inventory with national reach.
- Busdoor Publicidade: Brazilian OOH operator specializing in bus-envelope, back-bus and interior transit advertising across multiple states. Comparable to Grupo Coruja's Envelopamento de Ônibus and Busdoor/Backseat product lines.
- Eletromidia: Brazil's largest DOOH media company with a national digital panel network and programmatic DOOH platform. Directly comparable to Grupo Coruja as both operate premium digital OOH inventory for major brand campaigns in Brazil.
- IGPDecaux: Joint venture between IGP and JCDecaux operating street furniture and transit OOH in Brazil, including airports and malls. Directly comparable as a Brazilian peer managing urban furniture and transit-facing OOH inventory.
Emerging players
- AdRoll / programmatic DOOH platforms: Broader programmatic ad-tech players (AdRoll, Vistar, Hivestack) enabling cross-channel, data-driven OOH buying. Comparable as ecosystem participants whose platforms could either partner with or disintermediate Grupo Coruja's direct sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grupo Coruja social profiles
Digital presenceGrupo Coruja compliance and trust
Trust signalCompliance2 records
Grupo Coruja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Coruja leadership team
Management profileNumber of profiles
Profiles8 records
Grupo Coruja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Coruja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Coruja
What does Grupo Coruja do?
Grupo Coruja sells advertising space and time on its owned portfolio of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) media assets across Brazil, including mega LED digital billboards in Rio de Janeiro (Copacabana, Barra da Tijuca, Tijuca), double-sided digital panels, static building-mounted billboards, digital and static urban furniture at 278 BRT stations, bus envelope wraps in 10+ states, busdoor/backseat interior ads, and printed condominium magazines. The company also produces custom special projects and pairs its media inventory with an AI-powered real-time audience measurement platform to deliver auditable campaign metrics to brands, agencies, and government clients.
Is Grupo Coruja a public or private company?
Grupo Coruja is a private company. It is classified as family owned and is currently operating.
When was Grupo Coruja founded?
Grupo Coruja was founded in 2008. It employs 11 to 50 people.
Where is Grupo Coruja based?
Grupo Coruja is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Grupo Coruja make money?
Four revenue lines are on record. DOOH Advertising is the primary driver. The others are OOH Static Advertising, custom Projects and print Media.
Who are Grupo Coruja's main competitors?
Broad incumbents on record are Lamar Advertising, Outfront Media, JCDecaux Brazil, Ströer (Brazil / LatAm) and Clear Channel Outdoor Brazil. Direct peers are Topvision (Brasil OOH), Busdoor Publicidade, Eletromidia and IGPDecaux. AdRoll / programmatic DOOH platforms is listed as an emerging player.
Does Grupo Coruja have an API?
No public API is recorded for Grupo Coruja.
What industry is Grupo Coruja in?
Grupo Coruja's product category is Outdoor Advertising Media. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54185 and its SIC code is 7310.