GraphicHero.com

What GraphicHero.com does

GraphicHero.com (DBA Graphic Hero) is a privately held, Colorado Springs-based graphic design and commercial printing company founded in 2007 that operates a direct-to-consumer e-commerce platform serving small and medium-sized businesses and restaurants across the United States and Canada. The company's offering is structured around four integrated service pillars — graphic design, branding, corporate identity, and direct mail — supported by a catalog of more than 60 printing SKUs including outdoor and indoor banners, brochures (in seven paper stocks), restaurant take-out menus, business cards, postcards, flyers, posters, rack cards, presentation folders, yard signs, and specialty items such as Akuafoil, silk cards, 3D lenticular prints, and custom merchandise. Underlying technology is standard commercial offset and digital printing with CMYK color processes and conventional finishing options (gloss, satin, UV coating, waterproof materials), with no proprietary technology, patents, or AI/ML capabilities disclosed.

The business model is primarily transactional: customers place orders through the self-serve website with publicly disclosed unit pricing, pay-as-you-go billing, volume discounts, free standard UPS ground shipping on most products, and rush service available for an additional fee. Graphic design services are offered as a paid add-on and are bundled free with orders of 5,000+ units for select products (restaurant menus and brochures). Direct mail campaigns represent a higher-value service bundle extending from concept and design through printing and mailing (including EDDM), with capabilities for local or nationwide targeting. Go-to-market is direct-to-consumer via the website with email newsletter promotions and customer testimonials as the primary marketing channels; there are no physical retail locations, dealer networks, or third-party marketplaces. No revenue, headcount, funding, or management team details are disclosed. The company has operated continuously since 2007 under the same brand with no disclosed acquisitions, leadership changes, or external institutional investment.

Name

GraphicHero.com

Legal name

GraphicHero

Website

https://graphichero.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

GraphicHero.com is a privately held Colorado Springs-based online graphic design and commercial printing company founded in 2007, serving small and medium-sized businesses and restaurants across the US and Canada with a 60+ SKU product catalog and integrated design-to-mail services.

Ownership category

akta.pro rank

Product category

Commercial Printing and Graphic Design Services

NAICS

Direct Mail Advertising (541860), Direct Mail Advertising (54186), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYMPAJALAH

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYBPAFAKAH

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Commercial printing services
• Graphic design services
• Direct mail campaigns
• Marketing collateral printing
• Restaurant menu printing

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Printing Services: One-time transaction-based printing services for various marketing materials including banners, brochures, business cards, restaurant menus, postcards, flyers, and more. Pricing varies by product type, quantity, paper stock, and finishing options.
2. Graphic Design Services: Optional custom design services offered with printing orders. Free design provided with orders of 5,000+ units for certain products like restaurant menus and brochures.
3. Direct Mail Services: Full-service direct mail campaigns including design, printing, and mailing. From building the idea and message to designing, printing, and mailing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GraphicHero.com is a full-service graphic design and commercial printing company that produces marketing materials and executes direct mail campaigns. The company sells custom design services plus a catalog of 60+ printed products (brochures, menus, banners, business cards, postcards, flyers, posters, yard signs, presentation folders, specialty items) and offers end-to-end direct mail from concept through postal delivery. Orders are placed online and shipped across the US and Canada, with optional in-house design assistance and free design bundled on high-volume orders.

Product overview

GraphicHero.com is a full-service graphic design and printing company offering a unified design-to-mail solution. The company's core service portfolio consists of four integrated pillars: Graphic Design Services (custom design for marketing materials, logos, and stationery), Branding Services (brand identity development), Corporate Identity Services (business identity design), and Direct Mail Services (complete campaign management from design through mailing). The product lineup spans over 60+ printing products including brochures (in 7 paper stocks), restaurant take-out menus (7 types), outdoor/indoor banners, business cards, postcards, flyers, posters, rack cards, presentation folders, yard signs, stickers, and specialty items such as foil printing (Akuafoil), 3D lenticular prints, silk cards, and custom merchandise like t-shirts, mugs, and puzzles. The services are designed to work together as an integrated marketing solution, enabling customers to access design, printing, and mailing services from a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Custom graphic design services for marketing materials, logos, stationery, and visual communications, backed by a "best design or money back" guarantee. Targeted at SMBs lacking in-house design capabilities.
• Branding Services
• Corporate Identity Services
• Direct Mail Services
• Outdoor Banners
• Brochures
• Restaurant Take-Out Menus
• Business Cards
• Postcards
• Flyers
• Posters
• Rack Cards
• Presentation Folders
• Yard Signs
• Door Hangers
• Car Magnets
• Envelopes
• Letterheads
• Stickers
• Tear-Off Cards
• Fridge Magnets
• CD/DVD Covers
• Specialty Printing (Foil Worx/Akuafoil, 3D Lenticular, Silk Cards, EDDM)
• Promotional Merchandise Printing (T-Shirts, Mugs, Puzzles, Calendars, Bookmarks, Bumper Stickers, Buttons, Table Tents, Trading Cards)

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Overnight Prints: Online commercial printer emphasizing fast turnaround on business cards, postcards, brochures, flyers, and banners. Comparable SMB-focused printing model with similar product breadth.
• 4over: Wholesale and retail commercial printing platform offering a broad product catalog (business cards, postcards, banners, EDDM) with direct mail fulfillment. Comparable in scope of printing products and direct mail execution services.
• Cimpress (Vistaprint): Parent of Vistaprint, the dominant online commercial printing platform serving SMBs globally with business cards, marketing materials, signage, and promotional products. Directly competes with Graphic Hero in nearly every product category and customer segment.
• GotPrint: Online commercial printer offering business cards, brochures, postcards, banners, and direct mail services at value pricing. Closely matches Graphic Hero's product catalog, SMB positioning, and bundled design-plus-print model.
• UPrinting: Online commercial printing company offering business cards, brochures, postcards, flyers, banners, and large-format printing for SMBs. Directly comparable e-commerce-driven SMB printer with overlapping product lines.
• PrintRunner: Online commercial printing company offering business cards, brochures, postcards, banners, and EDDM direct mail. Comparable SMB e-commerce printing platform with overlapping product catalog and direct mail services.
• PsPrint: Online commercial printer owned by Deluxe, providing business cards, brochures, postcards, flyers, banners, and direct mail services to SMBs. Overlaps heavily with Graphic Hero's bundled design-and-print offering.
• Moo: Premium online printing brand targeting SMBs and creative professionals with business cards, brochures, postcards, and marketing collateral. Comparable in product mix and SMB customer focus, though positioned at a slightly higher price tier.

Broad incumbents

• Shutterfly: Large online printing and personalization platform with broader consumer focus (photo products, stationery, marketing materials). Overlaps with Graphic Hero's printing operations but operates at significantly greater scale across adjacent categories.

Emerging players

• Canva: DIY graphic design platform with growing print-on-demand integration. Competes with Graphic Hero's graphic design and printing bundle at the SMB self-serve level, especially as Canva expands its print marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/graphichero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GraphicHero.com