The Event Company

What The Event Company does

The Event Company is a privately held, women-owned event design and production firm founded in October 2013 by Addie Graham-Kramer and headquartered in Sioux Falls, South Dakota. The company delivers a full-service suite encompassing event design, event planning and management, event fundraising consultation, virtual and hybrid event production, and media/graphic design and communications. It serves three primary client segments: corporate events (conferences, leadership summits, corporate galas), nonprofit events (fundraising galas, charity auctions, mission-driven events), and social/private events, with documented work for clients including Northwestern Mutual, the University of South Dakota Foundation, First Bank and Trust, the Sioux Falls Area Community Foundation, and the National Center for Healthcare Leadership.

The business operates as a B2B professional services firm using a consultative, sales-led go-to-market motion via website contact forms, direct outreach, and client referrals, with pricing structured as custom project-based quotes rather than published tiers. The company maintains a strategic venue management arm called THE 301, operating event sales and production at the Washington Pavilion and Orpheum Theater Center in Sioux Falls. As of 2024, the firm employs approximately nine full-time professionals, has designed and planned more than 450 events across 22 states, helped raise over $11.5 million for nonprofit clients, and donated more than $1.1 million in in-kind services. Recent product extensions include the "Uncorked + Unscripted" video podcast launched in July 2024, complementing an active content marketing program across Instagram, blog, and earned media in regional outlets.

Name

The Event Company

Legal name

The Event Company

Website

https://theeventcompanysd.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Event Company is a Sioux Falls-based, women-owned event design and production firm that plans corporate, nonprofit, and social events through a team of nine full-time professionals, with full-service offerings from creative design and fundraising consultation to virtual/hybrid production and venue management.

Ownership category

akta.pro rank

Product category

Event Planning & Production Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event planning services
• Event design production
• Fundraising consultation
• Virtual hybrid events
• Corporate event management

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Design Services: Professional event planning and design services for corporate, nonprofit, and social events. Revenue generated through service fees for event design, planning, management, and production. Custom project-based pricing depending on event scope and requirements.
2. Event Fundraising Consultation: Consulting services for nonprofit organizations to develop event fundraising strategies. Since launching in 2013, the company has helped raise over $11.5 million for clients, with consultation fees contributing to revenue.
3. Virtual and Hybrid Event Production: Production services for virtual events, webinars, and hybrid events combining in-person and virtual components. Includes platform selection, script coaching, and experiential element creation.
4. Media, Graphic Design, and Communications Services: Strategic communications planning, graphic design, public relations, and social media management services for events. Brand development and marketing material creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Event Company designs, plans, and produces corporate, nonprofit, and social events end-to-end. Services include event design, full event planning and management, nonprofit fundraising consultation, virtual and hybrid event production, and media/graphic design and communications support. The firm also operates THE 301 venue management offering at the Washington Pavilion and Orpheum Theater Center.

Product overview

The Event Company offers a comprehensive suite of event planning and design services as a single unified offering rather than a modular software platform. The core services include Event Design, Event Planning + Management, Event Fundraising Consultation, Virtual + Hybrid Event Production, and Media/Graphic Design + Communications. Additionally, THE 301 provides venue management services at the Washington Pavilion and Orpheum Theater Center. The company also produces the 'Uncorked + Unscripted' video podcast as a content extension of their brand. The company specializes in corporate, nonprofit, and social events across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Uncorked + Unscripted: A video podcast hosted by Addie Graham-Kramer featuring local guests with national names, launched in July 2024 as a rebranded continuation of the company's previous podcast 'The Good Work' which ran for 70+ episodes before wrapping in 2020.

Products and services

• Event Design
• Event Planning + Management
• Event Fundraising Consultation
• Virtual + Hybrid Event Production
• Media, Graphic Design + Communications
• THE 301 Venue Management

Quantifiable outcome

• Raised over $11.5 million for nonprofit clients since launching in 2013
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Washington PavilioncoreStrategic or Co-development PartnerStrategic venue partnership for The 301 experience. The Event Company manages event operations at the Washington Pavilion, one of Sioux Falls' most iconic venues housed in a beautifully restored 1908 school building. The partnership provides clients access to multiple event spaces including theaters, grand halls, and art galleries.
• Orpheum Theater CentercoreStrategic or Co-development PartnerStrategic venue partnership for The 301 experience. The Orpheum Theater Center, originally built in 1913, offers historic charm for events. The Event Company manages event operations at this iconic venue, providing clients with elegant theater spaces.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Others

• Bizzabo: Bizzabo is an event experience platform used by corporate event organizers. Like Cvent, it is an enabling technology provider rather than a direct peer, but its growth signals pressure on traditional event planning services.
• Cvent: Cvent is the dominant event management software platform for corporate meetings and conferences. It is not a direct competitor to The Event Company's services but represents the technology layer that increasingly automates portions of the event planning workflow they currently deliver manually.
• Hilton EventReady: Hilton's EventReady program offers event planning resources, venue sourcing, and hybrid event services to corporate clients. It is an adjacent ecosystem player that competes for corporate event budgets via bundled venue + planning offerings.

Broad incumbents

• Maritz: Maritz is a large, established corporate events and incentive travel agency serving Fortune 500 clients. It overlaps with The Event Company's corporate events and incentive programs use cases but operates at a much larger scale with a broader service portfolio.
• Freeman: Freeman is one of the largest event production and experience-marketing firms globally, handling large-scale corporate conferences and trade shows. It competes with The Event Company for corporate event budgets but at a substantially larger scale and with in-house AV production capabilities.
• PRA (a PCMA company): PRA is a corporate event management agency now part of PCMA, serving enterprise association and corporate clients. It directly competes for the same nonprofit, association, and corporate meeting business as The Event Company, with significantly greater geographic reach.

Direct peers

• Skyline Group: Mid-sized event production and AV services firm providing design, planning, and technical production for corporate and nonprofit events. Comparable to The Event Company's full-service model, with added in-house AV production.
• LVL Events: Boutique event planning and design firm serving corporate, nonprofit, and social clients. Closely comparable in scope, service offerings, and target segments to The Event Company.
• Bold House Events: Boutique event design and planning firm of comparable scale and service mix (design, planning, social events). It is a direct peer to The Event Company in the small-firm, full-service event planning category.

Emerging players

• GoldLeaf Event Co. Smaller, founder-led event design firm focused on corporate and nonprofit fundraising galas. Comparable in service mix and target customer but with a more limited geographic footprint than The Event Company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theeventcompanysd
• Pinterestpinterest.com/EventCompanySD
• LinkedInlinkedin.com/company/the-event-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Event Company