Grow It Green Morristown Inc

What Grow It Green Morristown Inc does

Grow It Green Morristown Inc is a 501(c)(3) nonprofit founded in 2009 that operates an interconnected portfolio of food access, agricultural education, and community engagement programs centered on a one-acre Urban Farm in Morristown, New Jersey. The organization grows fresh produce using regenerative practices (polyculture planting, cover cropping, silage tarping, integrated pest management without synthetic pesticides or herbicides), and in 2025 produced 31,000 pounds of vegetables, herbs, and eggs while donating 7,500 pounds to four regional food access partners (Interfaith Food Pantry, nourish.NJ, Table of Hope, Newark Science and Sustainability). Distribution channels include a seasonal Farm Stand (June-November), a 21-week CSA subscription with customer-choice share selection and tiered pricing from $243 to $774, a Winter Farmers Market (December-April) featuring 40+ vendors at the Convent Train Station, and the founding Early Street Community Garden with 75+ member plots plus pollinator gardens and an apiary.

The education portfolio spans preschool through university: Tyke Time classes for ages 2-5 at $15/session, $20/child field trips, classroom lessons reaching approximately 500 preschool and 2nd-grade students monthly across multiple Morris County schools, paid high-school internships, and college programming through Drew University's Community Based Learning courses and Action Scholar Program. The greenhouse at St. Elizabeth University (in use since 2016) supports seedling production. Revenue is diversified across individual donations (approximately one-third of the operating budget per the organization's own statements), foundation grants (Albertsons Companies Foundation, Community Foundation of New Jersey, FM Kirby Foundation, Community Food Bank of NJ), and corporate sponsorships (Arch Reinsurance, Barclays, Bayer, Deloitte, Eli Lilly, Nestlé Health Science, Sanofi, Samsung Electronics America, TD Bank), supplemented by program fees and CSA subscriptions. SNAP/EBT and the City Green-administered Good Food Bucks doubling program are accepted across Farm Stand, Winter Market, and CSA channels.

Governance is provided by a Board of Trustees co-chaired by Katie Crawford and Sara Heitmann, with Brian Bonanno as Vice-President and Eric Schaefer as Treasurer. Operational leadership includes Director of Agriculture and Education Shaun Ananko, Farm Manager Marley Weaver, Farm Education Manager Kim Haupt, Operations Coordinator and Winter Market Manager Andeana Gonzales, Development Manager Adrienne Novak (joined 2024), and Operations and Events Manager Jennifer Travers (joined 2025). The organization holds a 2026 Gold Transparency Rating from Candid and is a member of the NJ Center for Nonprofits. The team totals 1-10 staff supplemented by seasonal farm hands and high school/college interns, and operations are geographically confined to Morristown/Morris County despite the donor and sponsor base extending across multiple US states and corporate headquarters locations.

Name

Grow It Green Morristown Inc

Legal name

Grow It Green Morristown Inc

Website

https://growitgreenmorristown.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Grow It Green Morristown is a 501(c)(3) nonprofit operating a one-acre urban farm, community garden, farm stand, CSA, and Winter Farmers Market in Morristown, NJ. It runs food donation, regenerative agriculture, and Pre-K-through-college education programs serving Morris County residents, schools, and food-insecure families.

Ownership category

akta.pro rank

Product category

Urban Agriculture and Community Food Systems

NAICS

Other Vegetable (except Potato) and Melon Farming (111219), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Urban agriculture
• Community-supported agriculture
• Farm education programs
• Food access initiatives
• Community garden plots

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Produce Sales (Farm Stand & CSA): Direct produce sales through seasonal farm stand (June-November, Thursdays 3-6pm and Saturdays 9:30am-2pm) and Community Supported Agriculture subscriptions. Includes 21-week CSA season with customer choice in share contents.
2. Winter Farmers Market: Operates Winter Market (December-April, Sundays 9:30am-1pm) at Convent Train Station featuring 40+ vendors supporting local farms and small businesses.
3. Individual Donations: Individual donors fund approximately one-third of the budget. Monthly recurring donor program available. Also accepts checks, PayPal, and Venmo.
4. Foundation Grants: Foundation grants from organizations including Albertsons Companies Foundation, Community Food Bank of NJ, Community Foundation of New Jersey, FM Kirby Foundation, and others.
5. Corporate Sponsorships: Corporate support from Arch Reinsurance Company, Barclays, Bayer, Deloitte, Eli Lilly, Nestlé Health Science, Sanofi, Samsung Electronics America, TD Bank, and others.
6. Educational Programs: Revenue from field trips ($20 per child), Tyke Time classes ($15 per session), and high school internship program. Collaboration with Drew University for community-based learning courses.
7. SNAP/EBT & Good Food Bucks: Accepts SNAP/EBT at Farm Stand, Winter Market, and for CSA shares. Good Food Bucks program (via City Green) doubles spending power for SNAP recipients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Grow It Green Morristown operates a one-acre Urban Farm and the Early Street Community Garden in Morristown, NJ, growing vegetables, herbs, and eggs using regenerative organic practices and selling them through a seasonal Farm Stand, a 21-week CSA subscription, and a Winter Farmers Market. The organization runs food access programs (SNAP/EBT acceptance, Good Food Bucks, produce donations to local food banks) and a tiered farm education program spanning Tyke Time (ages 2-5), K-12 field trips and classroom lessons, and paid high school and college internships in partnership with Drew University.

Product overview

Grow It Green Morristown is a nonprofit urban farm organization operating a portfolio of interconnected programs focused on regenerative agriculture, food access, and agricultural education. The core offerings include: The Urban Farm (one-acre vegetable farm), Farm Stand (retail produce sales June-November), CSA (seasonal produce subscription), Winter Farmers Market (40+ vendor market December-April), and Early Street Community Garden (75+ garden plots). Education products span Tyke Time (ages 2-5), field trips, classroom lessons (serving ~500 students monthly), and high school/college internship programs. The organization also operates volunteer programs and community events. The portfolio functions as a unified community food system rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Stand Seasonal on-site retail stand selling vegetables, herbs, eggs, and partner products (Noble Mushrooms, Jersey Artisan cheese and bread) at the Urban Farm (31 Hazel St, Morristown). Open Thursdays 3-6pm and Saturdays 9:30am-2pm, June through November. Accepts SNAP/EBT and Good Food Bucks.
• CSA (Community Supported Agriculture) 21-week seasonal produce subscription (June through November) at the Urban Farm with a customer-choice model where members select weekly produce. Full share $774 (4+ people), Half share $435 (2 people), Quarter share $243 (1 person). SNAP/WIC customers can pay weekly at $20/$10/$5 with no charge for missed weeks.
• Winter Farmers Market Operated by Grow It Green at Convent Train Station parking lot (11 Convent Rd, Morristown) every Sunday 9:30am-1pm from December through April, featuring 40+ local farms, bakeries, and artisans. Accepts SNAP/EBT and Good Food Bucks. Handicap accessible and reachable by train and bike.
• Early Street Community Garden Community garden with over 75 individual garden beds plus native pollinator gardens, rain gardens, and an apiary. Garden plots are available for rental with an approximately one-year average waitlist. Original project that led to Grow It Green's formation in 2009.
• Tyke Time Educational programming for children ages 2-5 at the Urban Farm on Thursday afternoons and Saturday mornings during summer (June-August), with themes including chickens, bugs, butterflies, and harvesting. $15 per child per session; parent/caregiver required to attend.
• Field Trips Hands-on farm education experiences at the Urban Farm for school groups, Girl Scout troops, and homeschool co-ops. Maximum 25 children per group at $20 per child, including farm tours, vegetable tastings, and age-appropriate activities. Responsible caregiver must remain on-site.
• School Education Programs Discovery-based farm education spanning preschool through university, including monthly lessons for approximately 500 preschool and 2nd-grade students and a close collaboration with Morris School District for Pre-K through high school programming.
• High School Internship Program Paid summer internship for high school students working alongside farmers at the Urban Farm, building leadership skills while learning about food, environment, and farm operations.
• College Internship Program College internship offering hands-on experience in small-scale regenerative farming, including collaboration with Drew University's Community Based Learning courses in Food Justice and Agroecology and the Action Scholar Program.

Quantifiable outcome

• 31,000 pounds of fresh produce grown in 2025
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Saint Elizabeth UniversitycoreStrategic or Co-development Partner · 1 January 2015University offered unused greenhouse (built 1911) for Grow It Green's use in 2015. Essential facility for starting all farm seedlings and annual plant sale. Located on SEU campus.
• Interfaith Food PantrycoreStrategic or Co-development PartnerMajor food access partner receiving fresh produce donations. In 2025, received donated produce as part of Grow It Green's Farm to Table program supporting food-insecure community members.
• nourish.NJcoreStrategic or Co-development PartnerFood access nonprofit partner receiving fresh produce donations. Received donated produce in 2025 as part of community food access programs.
• Table of HopecoreStrategic or Co-development PartnerCommunity food distribution partner receiving fresh produce donations. In 2025, received produce donations supporting food-insecure individuals and families.
• Newark Science and SustainabilityminorStrategic or Co-development PartnerLocal sustainability nonprofit partner for Farm to Table program. Received produce donations in 2025 for their food access initiatives.
• Atlantic Health Family HealthcarecoreStrategic or Co-development PartnerHealthcare partner collaborating to offer free CSA shares for Morristown families. Links healthcare and food access to address community health holistically.
• City Green Inc.coreStrategic or Co-development PartnerNonprofit running Good Food Bucks program that doubles SNAP spending power. Grow It Green participates in this program at Farm Stand, Winter Market, and for CSA shares.
• Drew UniversitycoreStrategic or Co-development PartnerUniversity partner for Community Based Learning courses in Food Justice and Agroecology. Drew students turn theory into action at Grow It Green. Also collaborates through Action Scholar Program for hands-on volunteering.
• Noble MushroomsminorChannel Partner/ Reseller/ DistributorAll-organic mycology lab and farm located in NJ providing fresh mushrooms to Grow It Green's Farm Stand weekly.
• Jersey Artisan Co.minorChannel Partner/ Reseller/ DistributorLocal vendor providing fresh mozzarella made with local milk from Spring Run Dairy and sourdough ciabatta from locally milled flour at Grow It Green's Farm Stand weekly.
• Morris School DistrictcoreStrategic or Co-development PartnerPrimary educational partner working with Grow It Green to offer accumulative learning experience spanning from Pre-K through high school. Includes classroom lessons, on-farm visits, and Environmental Science class.
• Lafayette Learning CentercoreStrategic or Co-development PartnerPartner school located behind the Urban Farm (31 Hazel St). Used for educational programs and site of original farm establishment on unused playground.
• Trust for Public LandminorStrategic or Co-development PartnerLand conservation organization that helped preserve Early Street Community Garden as part of Green Acres Program in 2015 alongside Town of Morristown.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Foodshed Alliance: Northern NJ sustainable agriculture nonprofit previously operating the Winter Market now run by Grow It Green since 2018. Directly comparable mission in local food systems and farmer support within the same service region.
• Groundwork Elizabeth: New Jersey urban agriculture nonprofit running community gardens, urban farms, and youth education in Elizabeth. Comparable urban regenerative agriculture + youth education + food access model in NJ.
• City Green Inc. New Jersey-based nonprofit operating urban farms, community gardens, and food access programs including Good Food Bucks (which Grow It Green already uses). Directly comparable urban regenerative agriculture + food access + education mission in the same state.
• Montclair Community Farms: Coalition managing multiple community farms in Montclair, NJ with youth education, CSA, and food donation programs. Closely comparable urban farm + education + food access nonprofit model in neighboring NJ geography.

Emerging players

• Brooklyn Grange Farm: Commercial urban rooftop farm in NYC producing vegetables, running CSA, and hosting education programs. Comparable urban agriculture + CSA + education model, but operates commercially rather than as a 501(c)(3).

Others

• American Farmland Trust: National nonprofit focused on farm conservation, regenerative agriculture, and food systems. Comparable sustainable agriculture mission at a much larger scale; potential funder, peer convener, or model for organizational growth.
• Trust for Public Land: National land conservation nonprofit that helped preserve Early Street Community Garden via NJ Green Acres in 2015. Comparable mission in urban land access for community benefit; an enabling/partner organization rather than direct competitor.
• Interfaith Food Pantry: Morris County food pantry network receiving produce donations from Grow It Green. Adjacent food security organization in the same service area; potential partner or ecosystem counterparty rather than direct competitor.
• The Common Market: Mid-Atlantic nonprofit food hub distributing local farm produce to schools, hospitals, and food desert communities. Comparable food access mission and NJ/Northeast footprint, though operating at wholesale rather than farm production.

Regional players

• Northeast Organic Farming Association of New Jersey (NOFA-NJ): State chapter of NOFA providing organic farming education, certification, and advocacy across NJ. Comparable regenerative agriculture education and community programming in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0ZyXjylF02pzRvnfu1xUNQ/videos?app=desktop&view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/GrowItGreenMorristown
• LinkedInlinkedin.com/company/grow-it-green-morristown
• Instagraminstagram.com/gigmotown

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grow It Green Morristown Inc