SQLISOFTWARE

What SQLISOFTWARE does

SQLISOFTWARE, legally E Stream Software Sdn Bhd (with MSC-status affiliate E Stream MSC Sdn Bhd), is a Malaysian private software vendor founded in 2001 and headquartered in Shah Alam, Selangor. The company develops and distributes the "SQL" business software suite for Malaysian SMBs, accounting firms, and selected verticals. Its core products are SQL Account (general-ledger, inventory, SST, batch email statements, CTOS reports) and SQL Payroll (HR and payroll with KWSP/SOCSO/LHDN/EIS/HRDF statutory compliance and e-submission). The platform is built on the open-source Firebird SQL database engine (upgraded to Firebird 5.0 in July 2025), giving the vendor a low-cost, on-premise or hybrid-cloud data layer with 32TB max table scale, and is exposed through API 2.0 for integrations.

The product portfolio extends into SQL Cloud (hybrid SaaS with 100% database ownership), SQL POS and SQL EBI Wellness POS (retail point-of-sale), SQL X-Store (multi-marketplace e-commerce sync), SQL X-Mobile (mobile field sales extension), SQL HRMS (e-attendance/leave/claim/payslip with GPS and QR), SQL BI Dashboard and SQL Vision (business intelligence and KPI tracking), SQL AI Easy Scan (OCR-driven document capture), and add-ons for e-invoicing (LHDN MyInvois, Peppol), MRP, and stock take. Regulatory positioning is central: the platform is LHDN, KWSP, SOCSO, EIS, HRDF, SST, and PDPA compliant, and integrates with Maybank, RHB Reflex, ipay88, Boost, and CTOS.

Revenue is generated primarily through subscription and perpetual desktop licensing, cloud subscriptions, paid SACP certification (RM300 per exam), customization services, and add-on modules; specific public pricing is not disclosed. Go-to-market relies on an extensive channel: 400+ Channel Partners, 200+ Direct Resellers, 100+ Sub Dealers/Freelancers, and 351 support centers across Malaysia (including Sabah, Sarawak and Brunei), supplemented by free onsite and Zoom demos, WhatsApp-driven inbound, a nationwide LHDN e-invoice roadshow program, monthly training seminars, and HRD Corp-claimable training. The company claims 320,000+ companies and 600,000+ daily users, and has received Sin Chew Business Excellence (2019), SOBA (2021), Golden Bull (2025), Golden Eagle (2025), and SME Platinum recognition.

Name

SQLISOFTWARE

Legal name

E Stream Software Sdn Bhd

Website

https://sql.com.my

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

SQLISOFTWARE (E Stream Software Sdn Bhd) is a Malaysian private vendor of accounting, payroll, POS, HRMS, e-commerce, and cloud software built on the open-source Firebird database, serving over 320,000 SMBs and accounting firms across Malaysia through a 400+ partner distribution network and full LHDN/KWSP/SOCSO regulatory compliance.

Ownership category

akta.pro rank

Product category

Business Accounting Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Database-as-a-Service (DBaaS) Platforms (HDAEAAAN)

akta.pro secondary industry

Relational Database Management Systems (RDBMS) (HDAEAAAA)

Keywords

• Accounting software
• Payroll software
• Point of sale
• Cloud accounting
• Business management

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Software Licenses (Desktop): Traditional desktop software licenses for SQL Account and SQL Payroll with perpetual or subscription models
2. SQL Cloud (SaaS): Hybrid cloud accounting as a service with monthly/annual subscription including database ownership, unlimited invoices and storage
3. Training and Certification: SACP certification program (RM300 per exam), paid training sessions, seminars and workshops
4. Add-on Modules: Additional modules including Production (MRP), Stock Take, AI Cloud, Customization services

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

SQLISOFTWARE develops and sells the SQL Business Suite — accounting, payroll, POS, HRMS, e-commerce sync, mobile sales, BI dashboards, and e-invoicing software — primarily for Malaysian SMBs, mid-market firms, accounting professionals, and retail/wellness operators. The suite is anchored on SQL Account and SQL Payroll with an ecosystem of integrated modules, deployed via desktop, hybrid cloud (SQL Cloud), or mobile, and runs on the open-source Firebird SQL database engine.

Product overview

SQLISOFTWARE offers a comprehensive business software suite (SQL Business Suites) primarily targeting the Malaysian market. The core offering consists of SQL Account (accounting software) and SQL Payroll (HR and payroll management), complemented by an extensive ecosystem of integrated modules including SQL POS for retail point-of-sale, SQL X-Store for e-commerce/marketplace integration, SQL X-Mobile for mobile access, SQL HRMS for HR management, SQL Cloud for cloud-based deployment, SQL BI Dashboard for business intelligence, SQL Vision for team performance tracking, SQL AI Easy Scan for AI-powered document processing, and specialized solutions like SQL EBI Wellness POS for wellness industries. The platform supports e-invoicing through LHDN MyInvois and Peppol integrations, and uses Firebird SQL as its underlying database engine. The product architecture follows a platform-plus-modules approach where SQL Account and SQL Payroll serve as the core platforms with numerous add-on modules for specific business functions.

Differentiator

Problem solved

Functional benefit

Brands

• SQL Cloud: Online accounting software accessible anytime, anywhere, with 100% database ownership, unlimited invoices, and unlimited storage size. Combines flexibility, agility, customizability, and cloud access via web browser or desktop application.
• SQL Account
• SQL Payroll
• SQL POS
• SQL X-Mobile
• SQL X-Store
• SQL HRMS
• SQL AI Easy Scan
• SQL BI Dashboard
• SQL Vision
• SQL EBI Wellness POS
• SQL Accountant Set

Products and services

• SQL Account Core accounting software for Malaysian businesses from small to large organizations, covering GL, inventory, SST processing, batch email statements, CTOS reports, and intelligence reporting; LHDN e-Invoice compliant.
• SQL Payroll Payroll software for processing one to hundreds of employees with unlimited payroll history, KWSP, SOCSO, LHDN, EIS, HRDF compliance, e-submission and electronic bank submission formats.
• SQL POS (Retail) Point-of-sale system for retail with seamless integration for selling products and accepting multiple payment methods.
• SQL EBI Wellness POS Specialized point-of-sales system designed for wellness industry operators with features tailored to that sector.
• SQL Cloud Hybrid-cloud SaaS delivery of SQL Accounting/Payroll with 100% database ownership, unlimited invoices and storage, web browser or desktop application access, and offline-capable operations.
• SQL X-Mobile (Mobile Sales) Mobile extension providing real-time link to Desktop SQL so sales teams can create orders directly from mobile phones and access orders and stock with instant server database sync.
• SQL X-Store E-commerce and marketplace synchronization solution that centralizes inventory, orders, and payments across multiple online sales channels with seamless marketplace sync into SQL Accounting.
• SQL HRMS Human Resource Management System with E-time Attendance (GPS and QR clock-in), E-Leave, E-Claim, and E-Payslip functionality for comprehensive HR management.
• SQL BI Dashboard Business intelligence dashboard providing simple, powerful views of business data and KPIs for informed decision making.
• SQL Vision Team performance management tool that tracks KPIs, goals, and team performance to drive company vision and success.
• SQL AI Easy Scan AI-powered OCR that converts documents (images) into structured accounting entries in seconds, using computer vision.
• SQL Accountant Set Specialized SQL package for accountants and accounting firms offering unlimited companies with no PC device locking, supporting multiple client accounts on one license.
• SQL E-Invoice E-invoice module providing Malaysia LHDN MyInvois compliance plus Peppol E-Invoicing integration for secure global data exchange.
• SQL Production (MRP) Manufacturing Resource Planning module for production management and manufacturing operations, sold as an add-on to the SQL suite.
• SQL Stock Take Inventory stock take module for managing and tracking inventory counts and adjustments.
• SQL Customization Customization services for ERP customization and tailored business workflow solutions on the SQL platform.
• SQL API 2.0 Public API (SQL API 2.0) for integrations and connectivity into the SQL suite, enabling third-party and partner integrations.

Quantifiable outcome

• More than 5000 users have streamlined business processes through operational and preventive customizations, increasing efficiency by more than 30%
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CTOScoreStrategic or Co-development PartnerCTOS provides credit evaluation services integrated with SQL Account, enabling users to evaluate new clients' creditworthiness before offering credit terms.
• RHB BankcoreTechnology or IntegrationRHB Reflex Premium Plus integration with SQL Account allows seamless banking connectivity for financial transactions.
• MaybankcoreTechnology or IntegrationMaybank2u and Maybank2u Biz accounts connect seamlessly with SQL Account for banking integration.
• OCBC BankminorGTM or Marketing PartnerOCBC offers RM400 rebate for customers who subscribe, upgrade or renew SQL Account between 1 April - 30 September 2026.
• Firebird SQLcoreTechnology or IntegrationFirebird is the open-source database engine powering SQL Account and SQL Payroll. Firebird scales from single-user to enterprise deployments with unlimited database size (32TB max table) and guaranteed open-source freedom.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Acumatica: Acumatica is a cloud-native ERP serving SMB and mid-market customers with financials, payroll and distribution modules - overlapping with SQLISOFTWARE's product breadth as customers scale.
• SAP Business One: SAP Business One is a mid-market ERP with integrated accounting and payroll, competing for the larger end of SQLISOFTWARE's customer base where multi-country operations or manufacturing complexity arises.
• Microsoft Dynamics 365 Business Central: Dynamics 365 Business Central is a broad cloud ERP from Microsoft that competes with SQLISOFTWARE for SMB and mid-market accounting, payroll and operations workloads, especially among Microsoft-centric customers.
• Oracle NetSuite: NetSuite is a broader cloud ERP/financials incumbent that overlaps with SQLISOFTWARE's mid-market and larger-customer accounting use cases, and represents the natural upgrade path for SQL Account customers that outgrow the platform.

Direct peers

• Intuit QuickBooks: QuickBooks is a global cloud SMB accounting competitor with growing APAC localization; it targets the same Malaysian small-business segment with subscription pricing and accountant-friendly features.
• FreshBooks: FreshBooks is a cloud SMB accounting and invoicing platform competing in the same small-business segment with a similar subscription model, increasingly relevant as Malaysian SMBs migrate to cloud-native tools.
• Xero: Xero is a global cloud-native SMB accounting platform actively localizing for Malaysian tax and payroll requirements, directly challenging SQL Account's installed base with a modern UX and integrated ecosystem.
• Sage Group (Sage UBS / Sage 50 / Sage Business Cloud): Sage's on-premise Sage UBS line and cloud Sage Business Cloud Accounting are direct competitors to SQL Account in the Malaysian SMB accounting market, offering comparable GL, payroll and statutory compliance features.
• MYOB: MYOB competes head-to-head with SQLISOFTWARE in Malaysia and broader APAC for SMB accounting and payroll, and is explicitly named as a competitor from which SQLISOFTWARE's free trainings recruit users.

Regional players

• Tally Solutions: Tally is the dominant SMB accounting software in India with a similar on-premise, channel-driven, compliance-led model - a useful regional analog and indirect competitor for SQLISOFTWARE's expansion ambitions into SEA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SQLeStream
• Facebookfacebook.com/SQLEstream
• LinkedInlinkedin.com/company/e-stream-software-sql-account-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQLISOFTWARE