Greg Frewin Theatre

What Greg Frewin Theatre does

Greg Frewin Theatre (legal entity: Greg Frewin Dinner Theatre) is a privately held, single-venue dinner theatre located at 5781 Ellen Ave., Niagara Falls, Ontario, Canada. The company operates a 550-seat purpose-built theatre presenting live magic shows headlined by founder and International Grand Champion of Magic Greg Frewin, alongside a rotating portfolio of musical tribute productions (Canadiana: The Musical, Elvis Through the Years, Abbamania & Night Fever, Sir Elton's Greatest, Queens of Country, The Beatles Meet Elvis, Crescendo Italian Music Festival) and premium film-score concert experiences (The Music of Hans Zimmer, The Music of The Lord of The Rings). The venue is equipped with a 50 ft x 40 ft stage, center and side drop screens, an upstage video wall, and full audio/visual, lighting, and sound systems.

The business model is direct-to-consumer ticket sales with multiple revenue streams: individual show tickets, combined dinner-and-show packages prepared by in-house chef Adam Tremblay, private venue rentals, corporate event services, and structured group packages for birthdays ($35-$44/child), bachelor/bachelorette parties (from $69/adult), tour groups (16+), holiday parties (from $53/adult), and supportive care groups. Distribution is anchored in a physical box office, phone sales, an SSL-secured online booking portal (niagaracentralreservations.com), tourism board and hotel referral partnerships (Getaway Niagara, Sterling Inn & Spa, Days Inn Suites, Cannery Lofts), and word-of-mouth. A branded wine product (Wild Magic White/Red) is co-produced with Reif Estate Winery, with a portion of proceeds benefiting the Niagara Falls Humane Society. The company is small (1-10 employees), owner-operated by Greg Frewin, with no external investors, no parent company, and no disclosed M&A or funding activity in the source data.

Name

Greg Frewin Theatre

Legal name

Greg Frewin Dinner Theatre

Website

https://gregfrewintheatre.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greg Frewin Theatre is a privately held, 550-seat dinner theatre in Niagara Falls, Ontario, operating live magic shows headlined by founder Greg Frewin alongside musical tribute and film-score concert productions, serving tourists, group bookers, and corporate event clients through ticket sales, dinner packages, and venue rentals.

Ownership category

akta.pro rank

Product category

Live Entertainment / Dinner Theatre

NAICS

Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment venue
• Dinner theatre
• Magic shows
• Musical tribute shows
• Theatre venue rentals

Headquarters

HQ city

Niagara Falls

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales (Show Only): Individual and group tickets sold for live magic shows and various tribute performances including Niagara Magic Live, Canadiana, Elvis tributes, and special concert events.
2. Dinner Theatre Packages: Combined dinner and show packages with buffet dining prepared by in-house chef Adam Tremblay, including complimentary soft drinks, coffee, or tea, with all gratuities included.
3. Private Venue Rentals: Rental of theatre space for conferences, concerts, dance recitals, screenings, fundraisers, weddings, and private celebrations. Includes full professional lighting, sound, and staging with dedicated team support.
4. Birthday Party Packages: All-inclusive birthday packages for children ages 4-12 including show admission, kid-approved meals (pizza, popcorn, beverage), copy of Greg Frewin's Magician's Handbook, reserved seating, and personalized birthday message on-screen.
5. Bachelor/Bachelorette Party Packages: Party packages starting at $69 per adult with minimum 8 guests, including Wild Magic show ticket, 2 drinks per person, 1 appetizer per person, and free ticket for bride or groom to be. Options to add dinner or upgraded seats.
6. Corporate Event Services: Corporate meetings, gala events, conferences, seminars, and appreciation events with theatre-style seating, breakout areas, full A/V support, and customizable catering options.
7. Branded Wine Sales: Greg Frewin Wine by Reif Estate Winery (VQA) - proprietary white and red wines created in partnership with Reif Estate Winery. A portion of proceeds donated to Niagara Falls Humane Society.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greg Frewin Theatre is a dinner theatre and live entertainment venue in Niagara Falls, Ontario that produces and presents magic shows, musical tribute productions, and concert experiences for tourists, families, and groups. Offerings include the flagship Niagara Magic Live illusion show featuring International Grand Champion of Magic Greg Frewin, an in-house chef-prepared buffet dining service, branded VQA wines, group event packages, and private venue rentals for up to 550 guests.

Product overview

Greg Frewin Theatre is a dinner theatre venue offering a portfolio of live entertainment products centered around magic shows and musical tributes. The core product is Niagara Magic Live (formerly Wild Magic), featuring International Grand Champion of Magic Greg Frewin and Alexandra Burgio. The theatre also produces multiple tribute show products including Canadiana: The Musical, Elvis Through the Years, Abbamania & Night Fever, Sir Elton's Greatest, Queens of Country, The Beatles Meet Elvis, and Crescendo Italian Music Festival. Concert experiences include The Music of Hans Zimmer and The Music of The Lord of The Rings. The venue supports add-on experiences including dinner packages with in-house chef, birthday party packages, bachelor/bachelorette packages, holiday group parties, tour group packages, supportive care group accommodations, and private venue rentals for up to 550 guests. The theatre also hosts the annual Niagara Falls Elvis Festival.

Differentiator

Problem solved

Functional benefit

Brands

• Niagara Magic Live: The primary magic show featuring internationally acclaimed magicians Greg Frewin and Alexandra, formerly known as Wild Magic
• Canadiana: The Musical
• Greg Frewin Wine

Products and services

• Niagara Magic Live Flagship live illusion show featuring world champion magician Greg Frewin and Alexandra Burgio, showcasing grand stage illusions, exotic animals, sleight of hand, escapes, and mentalism for general audiences, families, and tourists.
• Canadiana: The Musical
• Elvis Through the Years
• Abbamania & Night Fever
• Sir Elton's Greatest
• Queens of Country
• The Beatles Meet Elvis
• Crescendo - Niagara Falls Italian Music Festival
• The Music of Hans Zimmer
• The Music of The Lord of The Rings
• Private Venue / Theatre Rentals
• Dinner Theatre Experience
• Birthday Party Package
• Bachelor & Bachelorette Party Package
• Holiday Group Party Package
• Tour Group Package
• Greg Frewin Branded Wine (Reif Estate VQA)
• Niagara Falls Elvis Festival

Quantifiable outcome

• Over 1 million audience members have experienced the magic show
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Reif Estate WinerycoreStrategic or Co-development PartnerExclusive partnership to produce Greg Frewin Wine (VQA) - proprietary white and red wines made in the Niagara wine region. Wild Magic White features bright citrus and tropical notes; Wild Magic Red offers fresh young red fruit with soft tannins. A portion of proceeds from each bottle sold is donated to the Niagara Falls Humane Society.
• Getaway Niagara / Niagara Falls TourismcoreGTM or Marketing PartnerOfficial tourism partnership promoting Greg Frewin Theatre as a Niagara Falls attraction. Listed as 'In Partnership With' on website header. Provides marketing exposure and referral traffic from official Niagara Falls tourism channels.
• Sterling Inn & SpaminorGTM or Marketing PartnerHotel partner offering exclusive deals for guests attending Greg Frewin Theatre shows. Part of hotel partner program for seamless guest experience.
• Days Inn Suites Niagara FallsminorGTM or Marketing PartnerHotel partner offering exclusive deals for guests attending Greg Frewin Theatre shows. Part of hotel partner program for seamless guest experience.
• Cannery LoftsminorGTM or Marketing PartnerHotel partner offering exclusive deals for guests attending Greg Frewin Theatre shows. Part of hotel partner program for seamless guest experience.
• Supportive Care Groups & Community OrganizationsminorOthersPartnership with community service groups, care homes, assisted living organizations, and supportive care programs offering discounted rates with no minimum group size required and free admission for support workers.
• Niagara Falls Humane SocietyminorOthersCharitable beneficiary receiving a portion of proceeds from Greg Frewin Wine sales by Reif Estate Winery.
• Crime StoppersminorOthersCharitable partner for Abbamania event. Crime Stoppers assists police in solving crimes through anonymous tip programs, with cash rewards offered when information leads to arrests or recovered property.
• Niagara Adventure TheatreminorGTM or Marketing PartnerPartner venue featured on the Upcoming Shows page. Located at Niagara Falls, offers big-screen experience with stunning visuals, Indigenous legends, daredevil stories, and engineering marvels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cirque du Soleil: Global live entertainment company producing large-scale illusion, acrobatics, and variety shows for live audiences. Most directly comparable to Greg Frewin Theatre on product format (live theatrical variety/illusion) and target market (tourists and live entertainment seekers).
• Criss Angel: Las Vegas-based illusionist with a residency and touring live shows. Comparable as a personal-brand-driven magic production with TV/media crossover (Mindfreak) and tourist audience.
• Blue Man Group: Theatrical live performance group performing in resident and touring venues globally. Comparable as a branded, family-friendly live theatrical experience with tourist and group-event appeal.
• Spiegelworld: Producer of intimate, immersive live theatrical experiences in Las Vegas and other tourist hubs. Comparable on show-format innovation, adult-appealing variety content, and tourist-venue operating model.
• Penn & Teller: Long-running Las Vegas magic residency performed by two internationally recognized magicians. Comparable as a magic-theatre product built on the personal brand of named illusionists, with a similar premium ticketed live show format.
• Medieval Times: Dinner theatre chain combining themed live performance with a multi-course meal. Highly comparable to Greg Frewin Theatre on the dinner-plus-show bundle, group/tourist customer base, and multi-venue operating model.
• David Copperfield: Resident Las Vegas illusionist with a long-running theatre show featuring grand-scale magic. Comparable on magic genre, large-venue theatrical production, and tourist-driven ticket demand.
• The Magic Castle: Iconic Hollywood venue dedicated to magic performances, magicians, and the magic community. Comparable as a magic-focused live entertainment venue with a strong industry and tourist draw.

Broad incumbents

• Fallsview Casino Resort: Large entertainment and gaming resort located in Niagara Falls, offering shows, dining, and live entertainment. Comparable as a competing tourist entertainment venue in the same local market, though with a much broader portfolio.

Regional players

• Niagara Parks Commission: Operator of major Niagara Falls attractions and venues including the Niagara Adventure Theatre (a partner venue of Greg Frewin Theatre). Comparable as a Niagara-based tourism entertainment operator and referral partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gregfrewintheatre
• LinkedInlinkedin.com/company/greg-frewin-theatrical-centre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg Frewin Theatre