Postcard Cabins

What Postcard Cabins does

Postcard Cabins operates a curated portfolio of 29 design-forward cabin and glamping properties across the United States, founded in 2015 and headquartered in Brooklyn, New York. The company rents single cabins, bunk cabins, and pet-friendly units featuring kitchenettes, natural light, and modern interiors positioned as "design-forward stays rooted in nature." The portfolio spans multiple US regions including Eastern Catskills and Gilchrist Springs, and is staffed by 251–500 employees. Following its 2024 acquisition by Marriott International, Postcard Cabins operates as part of Marriott's Outdoor Collection alongside Trailborn, with full integration into the Marriott Bonvoy loyalty program enabling guests to earn and redeem points across all 29 locations.

The company's product surface consists of two layers: the core Postcard Cabins rental offering (individual leisure stays targeting nature-seeking travelers, couples, families, and pet owners) and the Groups by Postcard Cabins add-on service (event hosting for corporate offsites, wellness retreats, and celebrations, with service tiers ranging from DIY to fully curated white-glove support). Pricing is not publicly disclosed and varies by location, season, and cabin type; group bookings are handled through a dedicated inquiry process. No proprietary technology platform has been disclosed; the booking and distribution infrastructure is provided entirely by Marriott's central reservation system, Marriott.com, and the Marriott Bonvoy mobile app.

The business model is transaction-based nightly accommodation revenue, augmented by group and event bookings. Postcard Cabins is now distributed exclusively through Marriott's channels — primarily direct digital booking via Marriott.com and the Bonvoy app for leisure travelers, and through enterprise inquiry-driven sales for the corporate/group segment. Prior venture funding totals approximately $81.7 million across rounds from 2015–2023, with L Catterton, Starwood Capital Group, and Certares as notable institutional investors. The company no longer operates as an independent entity; strategic direction is set within Marriott's broader outdoor hospitality portfolio.

Name

Postcard Cabins

Legal name

Postcard Cabins

Website

https://postcardcabins.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

251–500 employees

Short description

Postcard Cabins operates 29 design-forward cabin and glamping properties across the US, serving nature-seeking leisure travelers and corporate retreat clients. Following its 2024 acquisition by Marriott International, the brand is integrated into the Marriott Bonvoy loyalty program and Marriott's Outdoor Collection.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Cabin Rentals

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cabins & Cottages (THAMADAA)

akta.pro secondary industry

Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Glamping cabin rentals
• Outdoor hospitality
• Short-term cabin stays
• Nature retreat accommodations
• Group retreat venues

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cabin and glamping rental revenue: Postcard Cabins generates revenue through short-term rental of design-forward cabin accommodations at 29 properties across the US. As part of Marriott International, the brand integrates with Marriott Bonvoy loyalty program, allowing guests to earn and redeem points for stays. Revenue is driven by nightly accommodation rates with additional revenue from group bookings, retreats, and event hosting services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Postcard Cabins operates design-forward cabin and glamping accommodations across 29 properties in the United States, offering nightly short-term stays through the Marriott Bonvoy platform. The portfolio includes single and bunk cabin types with kitchenettes and pet-friendly options, complemented by a Groups by Postcard Cabins service that hosts corporate offsites, wellness retreats, and celebrations ranging from DIY to white-glove event support.

Product overview

Postcard Cabins is a unified cabin rental and glamping brand offering design-forward stays in nature, integrated with the Marriott Bonvoy loyalty program. The portfolio consists of the core Postcard Cabins product (individual cabin rentals across 29 U.S. locations featuring various cabin types with kitchenettes, outdoor spaces, and pet-friendly options) and the add-on Groups by Postcard Cabins service (event hosting for retreats, meetings, and celebrations with dedicated group spaces and planning support).

Differentiator

Problem solved

Functional benefit

Products and services

• Postcard Cabins Design-forward cabin and glamping short-term rental accommodations offered across 29 US properties, featuring single cabins and bunk cabins with kitchenettes, outdoor spaces, and pet-friendly options. Bookable through Marriott.com and the Marriott Bonvoy app with loyalty point earning and redemption.
• Groups by Postcard Cabins Event hosting service for nature-based gatherings including wellness retreats, corporate offsites, board meetings, weddings, and milestone celebrations, providing dedicated group spaces and planning support ranging from DIY to white-glove curated event execution at Postcard Cabins properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marriott InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Marriott International acquired Postcard Cabins in 2024, integrating the 29-property cabin and glamping portfolio into Marriott's Outdoor Collection. Postcard Cabins operates under Marriott's brand umbrella, leveraging Marriott Bonvoy loyalty program, distribution channels, and operational infrastructure while maintaining its design-forward outdoor hospitality identity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tentrr: Tentrr operates a marketplace and managed portfolio of glamping sites and Signature Tents across the US. Comparable to Postcard Cabins on the glamping/curated outdoor stay category, although Tentrr leans more tent-focused and marketplace-driven.
• Getaway: Getaway operates tiny cabin rentals in nature locations outside major US cities—essentially the original version of Postcard Cabins before the Marriott acquisition. Directly comparable on product (tiny cabins), target customer (urban escapees), and short-stay booking model.
• AutoCamp: AutoCamp offers design-forward Airstream, cabin, and tent accommodations in premium outdoor destinations across the US. Comparable to Postcard Cabins on aesthetic-driven outdoor lodging, mid-premium positioning, and curated nature experience.
• Trailborn: Trailborn is Postcard Cabins' sibling brand within Marriott's Outdoor Collection, operating boutique outdoor hotels and lodges. Comparable on outdoor hospitality positioning, Marriott Bonvoy integration, and nature-driven design aesthetic.
• Collective Retreats: Collective Retreats operates luxury tented camps and outdoor lodging experiences in iconic US destinations. Comparable to Postcard Cabins on premium outdoor hospitality, group retreat focus, and design-forward accommodations in nature settings.
• Under Canvas: Under Canvas operates luxury safari-inspired glamping camps near US national parks. Comparable to Postcard Cabins on upscale outdoor lodging, experiential positioning, and group/event-friendly infrastructure in nature destinations.

Broad incumbents

• 1 Hotels: 1 Hotels is a luxury nature-inspired hotel brand within Marriott's portfolio, emphasizing sustainability and biophilic design. Comparable to Postcard Cabins on design-led, nature-rooted hospitality positioning within the broader Marriott ecosystem.
• Airbnb: Airbnb is the dominant short-term rental marketplace and includes a large inventory of cabins, glamping sites, and unique nature stays. Comparable on the short-term rental distribution layer where Airbnb competes with Postcard Cabins' direct booking model.
• Kampgrounds of America (KOA): KOA is the largest US network of private campgrounds, now offering cabin and glamping units in addition to tent/RV sites. Comparable on cabin/camping lodging category but broader and more mass-market than Postcard Cabins' design-forward positioning.

Emerging players

• Hipcamp: Hipcamp is an online marketplace that aggregates private campsites, glamping sites, and cabin rentals across the US. Comparable on outdoor short-term lodging category, though Hipcamp operates as a marketplace rather than a managed cabin operator like Postcard Cabins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postcard Cabins