What Groupe Brochard does

Groupe Brochard is a family-owned French regional distributor of building materials, wood products, tools, personal protective equipment, and interior fittings, headquartered in Centre-Val de Loire. The group operates ten points of sale across four departments under three affiliated banners: Gedimat Brochard for general construction materials, Gedibois Hercule for wood and panels, and MasterPro for tools and PPE. It was founded in 1845 and is now in its seventh generation of family ownership, with a workforce of approximately 120 employees. Customers are split between local building-trade professionals (artisans, small contractors) and individual DIY consumers; no enterprise anchor accounts are disclosed and revenue is not publicly broken out.

The business model is traditional multi-branch retail distribution: physical points of sale carry inventory across the construction-materials, wood, and tooling categories, the company purchases through national affiliation networks (Gedimat, Gedibois, MasterPro) plus an 80+ supplier portfolio, and earns margin on goods sold to walk-in and trade customers. Supporting infrastructure includes a public website with a 3D bathroom configurator used as a digital sales-assist tool, an active recruitment channel, and gender-equality-index reporting consistent with French employer-disclosure norms. Strategic activity in the last 18 months has centred on brand refresh (180th-anniversary logo in June 2025) and category deepening (new Gedibois Hercule showroom in May 2024) rather than on geographic leapfrogging, M&A, or capital-markets activity. No funding rounds, acquisitions, leadership transitions, AI/ML programmes, or revenue figures are disclosed in the available material.

Name

Groupe Brochard

Legal name

BROCHARD SAS

Website

https://groupe-brochard.fr

Company type

Private

Founded year

1845

Operating status

Operating

Short description

Groupe Brochard is a seventh-generation, family-owned French regional distributor of construction materials, wood, tools, and interior fittings, operating ten Gedimat, Gedibois Hercule, and MasterPro retail locations across Centre-Val de Loire for building professionals and DIY consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bourges

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Construction materials trading: Groupe Brochard generates revenue through the resale of construction materials (building materials, wood, panels, tiles, flooring, insulation, etc.) purchased from industrial partners and sold to building professionals and individuals through its network of 10 retail points of sale.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Groupe Brochard distributes construction materials, wood and panels, tools, and personal protective equipment (PPE) through a network of 10 retail points of sale across the Centre-Val de Loire region of France. The company operates three complementary retail brands—Gedimat Brochard, Gedibois Hercule, and MasterPro—offering products from more than 80 industrial partners to both building professionals and individual consumers.

Product overview

Groupe Brochard operates as a multi-brand building materials distribution platform organized around three sub-brands: Gedimat Brochard (general construction materials), Gedibois Hercule (wood and panel specialist), and MasterPro (tools and PPE). The group offers a comprehensive range of construction products including outdoor landscaping, wood and panels, tiling, roofing, kitchens, wardrobes, electrical, insulation, decking, construction materials, joinery, tools, flooring, paint, gates, bathroom and sanitary products, and civil engineering materials. Services include 3D configuration, custom cutting (roof trusses, panels), CAD design, structural studies, energy efficiency certificates (CEE), site delivery, equipment rental, paint tinting, edge banding, measurement services, and showroom facilities. The portfolio functions as an integrated ecosystem where customers can access both products and value-added services through the group's 10 regional retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Gedimat Brochard: Construction materials distribution brand operating under the national Gedimat/Gedibois network.
• Gedibois Hercule
• MasterPro

Products and services

• Gedimat Brochard
• Gedibois Hercule
• MasterPro

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GedimatcoreChannel Partner/ Reseller/ DistributorGroupe Brochard operates under the national Gedimat brand franchise. Gedimat is a leading French network of independent building materials merchants, providing the regional group with national branding, collective purchasing power, and shared marketing resources. The company's retail locations carry the Gedimat Brochard nameplate.
• GediboiscoreChannel Partner/ Reseller/ DistributorGroupe Brochard operates the Gedibois Hercule brand as a specialist wood and panel retailer, affiliated with the national Gedibois network. This store focuses exclusively on wood products, lumber, panels, and machined wood components.
• MasterProminorChannel Partner/ Reseller/ DistributorMasterPro is a tools and personal protective equipment (PPE) brand under which Groupe Brochard publishes its tool catalog, targeting professional tradespeople.
• 80+ Industrial Manufacturers and SupplierscoreOthersGroupe Brochard partners with more than 80 industrial manufacturers and suppliers whose products are distributed through its retail network. Featured partners include (among many others): Actis (insulation), Alkern, Altrad, Atlas Concorde (tiles), BMI (roofing), Bosch (power tools), Isover (insulation), Knauf, Makita, Placo, Rockwool, Simex, Soprema, Ursa, Vicat (cement/concrete), and many others across categories including roofing, insulation, tiles, wood panels, tools, paints, and sanitary ware.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cedeo: Cedeo is a Saint-Gobain distribution brand focused on plumbing, heating, and sanitary ware for professional installers. It is comparable to the bathroom, sanitary, and heating ranges offered within Groupe Brochard's Gedimat Brochard assortment and targets the same professional trade customers.
• VM Matériaux: VM Matériaux is a French regional distributor of building materials and wood products serving professional and DIY customers. It is comparable to Groupe Brochard in assortment breadth, branch-based retail model, and wood/panels specialisation (analogous to Gedibois Hercule).
• BigMat: BigMat is a European network of independent building materials merchants with a strong French presence. It competes with Groupe Brochard for the same professional and renovation customers through branch-based distribution of structural materials, wood, roofing, and insulation.
• Chausson Matériaux: Chausson Matériaux is a French regional building materials distributor serving construction professionals with branches across multiple regions. It overlaps directly with Groupe Brochard in product categories (structural, wood, insulation, roofing) and in serving small-to-mid professional builders.
• Gedimat: Gedimat is the national network of independent building materials merchants under which Groupe Brochard operates the Gedimat Brochard banner. Other Gedimat affiliates directly compete for professional and DIY customers in adjacent French regions with a comparable assortment and service proposition.
• Point.P: Point.P is one of France's leading building materials distribution networks, serving professionals and individuals through a regional branch model. It is the closest large-scale comparator to Groupe Brochard's retail distribution model and competes in many of the same categories (structural materials, roofing, wood, insulation).
• Tout Faire Matériaux: Tout Faire Matériaux is a French cooperative network of independent building materials dealers serving professionals and individuals. It is comparable as an affiliated independent dealer network competing for the same professional builder customer base as Groupe Brochard.

Broad incumbents

• Brico Dépôt: Brico Dépôt (Kingfisher group) operates a discount home improvement and building materials retail format in France. It competes with Groupe Brochard for DIY customers and small tradespeople on price-sensitive construction and renovation categories.
• Saint-Gobain Distribution: Saint-Gobain Distribution houses multiple French building materials distribution brands (Point.P, Cedeo, Asturienne, SFIC, PUM Plastiques) serving professional builders. It competes broadly with Groupe Brochard across categories and has materially greater scale, purchasing power, and digital infrastructure.
• Leroy Merlin: Leroy Merlin (Adeo group) is France's largest home improvement and DIY retailer with broad assortments in construction materials, wood, tools, kitchens, and bathrooms. It overlaps with Groupe Brochard across many categories but at significantly larger scale and with a much stronger digital and DIY proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupebrochard
• LinkedInlinkedin.com/company/groupe-brochard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Brochard