Graz Tourist Office

Name

Graz Tourist Office

Legal name

Graz Tourismus & Stadtmarketing GmbH

Website

https://graztourismus.at

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination tourism services
• Tourist information services
• Accommodation booking
• Convention bureau services
• Guided city tours

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Accommodation Packages: Commission-based revenue from hotel package bookings. The 'Stay for 3 nights, pay for 2' promotion and other package deals are sold through the platform, generating revenue from partner hotels.
2. Convention Bureau Services: Professional services for conference and event planners, coordinating venues, accommodations, and activities for business events in Graz.
3. Graz Card Sales: Sales of Graz Card and Graz Card Light tourist passes providing access to museums, public transport, and discounts at partner establishments.
4. Group Travel & Incoming Services: The Incoming Büro handles group travel arrangements including guided tours, transportation, and customized itineraries for tour groups.
5. Souvenir Shop: Retail sales of Graz-themed souvenirs, brochures, and promotional materials at the Tourist Information office.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Graz Tourist Office operates the official destination tourism portal for the city of Graz, Austria, providing visitor information, accommodation package bookings, the Graz Card tourist pass (24/48/72-hour), guided city tours, the Graz Uncovered self-guided mobile app, and a dedicated Convention Bureau for business events and conferences. Its commercial offerings include leisure-tourist products (sightseeing tours, culinary experiences, accessibility services) as well as B2B services for conference organizers and group tour operators through the Incoming Bureau.

Product overview

Graz Tourist Office operates as the official tourism portal for the city of Graz, Austria, offering a comprehensive suite of visitor services. The core offerings include the Graz Card and Graz Card Light (tourist passes providing access to museums and public transport), the Graz Uncovered mobile app for self-guided tours, and extensive tourist information services at the Herrengasse 16 location. The portfolio encompasses event ticketing, guided city tours, restaurant and culinary recommendations (positioning Graz as the 'Capital of Delight'), and specialized services for accessible travel and convention/meeting planning through the Graz Convention Bureau. Package offers combine accommodation with value-added services. The platform is primarily a destination marketing and visitor services organization rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Graz Card
• Graz Card Light
• Graz Uncovered App
• Guided City Tours
• Accommodation Package Offers
• Tourist Information Services
• Accessible Graz Services
• Graz Convention Bureau
• Incoming Travel Agency (Incoming Büro)
• Souvenir Shop

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tourism Association Region of GrazcoreStrategic or Co-development PartnerSecond largest stakeholder at 24%, representing regional tourism interests. Works in close coordination with Graz Tourismus for destination marketing.
• Casinos AustriaminorStrategic or Co-development Partner8% stakeholder in Graz Tourismus, providing casino-related tourism draw and potential joint marketing for entertainment visitors.
• Graz AirportminorStrategic or Co-development Partner8% stakeholder representing air transport connectivity. Supports tourism through airport visitor promotion and transport coordination.
• Messe Congress GrazcoreStrategic or Co-development Partner8% stakeholder operating major conference and exhibition facilities. Key partner for Convention Bureau activities and business tourism.
• Booking.comcoreChannel Partner/ Reseller/ DistributorOnline travel agency partner providing accommodation booking functionality. Linked from Graz Tourism website for visitors preferring third-party booking platforms.
• Foodie City Partner RestaurantscoreStrategic or Co-development PartnerNetwork of approximately 50+ partner restaurants in Graz designated as 'Foodie City' establishments, promoting culinary tourism and regional cuisine.
• Graz Convention Bureau Venue PartnerscoreStrategic or Co-development PartnerNetwork of accessible venues including Congress Graz, Oper Graz, Schauspielhaus, Next Liberty, Orpheum, Dom im Berg, Helmut List Halle, and Stadthalle for conference and event hosting.
• Accessible Tourism PartnersminorStrategic or Co-development PartnerHotels, restaurants, museums, and venues with documented accessibility features, promoted through Accessible Graz program for travelers with disabilities.
• Google (Analytics, Ads, Maps)coreTechnology or IntegrationTechnology integration for web analytics, advertising, and interactive mapping services. Uses Google Analytics 4, Google Signals, Google AdWords, and Google Maps APIs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wien Tourist Board: Official DMO for Vienna, Austria's capital and largest tourism market. Directly comparable as a city-level convention and visitors bureau providing visitor information, accommodation booking, sightseeing passes (Vienna Pass), and convention bureau services in the same country.
• Zürich Tourism: Official tourism organization for Zurich, Switzerland. Comparable as an alpine Central European DMO with city card products (Zurich City Card), multilingual visitor services, and convention bureau activities targeting similar leisure and MICE segments.
• Barcelona Turisme: Official tourism board for Barcelona, Spain. Comparable as a major European cultural city DMO operating visitor information offices, Barcelona Card tourist pass, convention bureau, and integrated culinary/cultural destination marketing.
• VisitBerlin: Official Berlin tourism marketing organization. Comparable as a major European city DMO operating visitor information, Berlin Pass tourist card, convention bureau (Berlin Convention Office), and integrated destination marketing across leisure and MICE.
• München Tourismus: Official tourism board for Munich, Germany. Comparable as a major Central European city DMO with similar visitor services, City Cards (Munich City Pass), guided tours, and convention bureau functions, serving overlapping international feeder markets.
• Amsterdam Marketing: Official city marketing organization for Amsterdam. Comparable as a European city DMO with visitor information, I amsterdam Card, convention bureau activities, and integrated destination marketing in a competitive international tourism environment.

Direct peers

• Wonderful Copenhagen: Official tourism and convention organization for Copenhagen. Comparable mid-sized European city DMO with Copenhagen Card, convention bureau (Copenhagen Convention Bureau), and sustainability-led positioning analogous to Graz's accessible and green tourism angle.
• Innsbruck Tourismus: Official DMO for Innsbruck, an Austrian city combining cultural and alpine tourism. Comparable as a mid-sized city tourism board offering visitor information, the Innsbruck Card, package deals, and Convention Bureau services in the same domestic competitive set as Graz.
• Salzburg Tourismus: Official tourism organization for Salzburg, Austria's other major cultural city. Operates the same model: visitor information offices, Salzburg Card tourist pass, guided tours, convention bureau, and destination marketing within Austria. Most direct comparable in scale and structure.
• Prague City Tourism: Official tourism organization for Prague. Comparable as a Central European mid-sized city DMO with UNESCO heritage assets, Prague Card tourist pass, guided tours, convention bureau, and multilingual visitor services operating in a similar cultural tourism segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graz Tourist Office