Granor Farms Llc
Granor Farm is a 100-acre certified organic farm in Three Oaks, Michigan, operating a farm store, CSA, greenhouse farm-to-table dinners, an on-site micro-distillery, a bottle club, and educational programming for food enthusiasts, culinary tourists, and local families.
- Company typePrivate
- Founded2006
- HeadquartersThree Oaks, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Granor Farms Llc does
Granor Farm operates a 100-acre certified organic farm in Three Oaks, Michigan, approximately 80 miles outside of Chicago, growing vegetables, grains, botanicals, berries, and flowers that supply its dining, retail, distilling, and educational programs. The company runs seven integrated revenue streams: a year-round farm store and online store (via Square), a Community Supported Agriculture (CSA) subscription program, ticketed multi-course farm-to-table dinners hosted in a greenhouse, a micro-distillery producing gin, whiskey, vermouth, and amaro from on-site organic heritage grains, the Granor Guild bottle club membership, hands-on classes and workshops, and a summer Farm Camp for children. The business is privately held by co-founders Rob Buono and Liz Cicchelli, has no disclosed outside funding or parent company, and is staffed by a small in-house team supplemented by an H-2A farm crew. Distribution is entirely direct-to-consumer and centered on the physical farm, with marketing driven by content (recipes, blog, newsletter), Instagram, Facebook, and on-site events. The farm positions itself as an experiential culinary destination for food enthusiasts, culinary tourists from the broader Chicago region, and local Southwest Michigan families seeking certified organic produce and immersive farm experiences.
Granor Farms Llc firmographics
Firmographics- Name
- Granor Farms Llc
- Legal name
- Granor Farm
- Website
- https://granorfarm.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Granor Farm is a 100-acre certified organic farm in Three Oaks, Michigan, operating a farm store, CSA, greenhouse farm-to-table dinners, an on-site micro-distillery, a bottle club, and educational programming for food enthusiasts, culinary tourists, and local families.
- Ownership category
- akta.pro rank
Granor Farms Llc industry classification
Industry- Product category
- Organic Farm & Culinary Destination
- NAICS
- Other Crop Farming (1119), Vegetable and Melon Farming (1112), Other Grain Farming (11119)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Specialty/Heritage Grain Farming (Ancient Grains: Spelt, Einkorn, Emmer, Teff) (AFAGAAAL)
- akta.pro secondary industries
- Mixed Cereal & Grain Farming (Multiple Grains) (AFAGAAAH), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where Granor Farms Llc is headquartered
LocationHeadquarters
- HQ city
- Three Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Granor Farms Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Farm Store & Retail: Fresh produce, prepared foods, pantry staples, and farm-crafted spirits sold through the on-site farm store and online via Square
- Farm Dinners: Multi-course, family-style farm-to-table meals hosted in the Greenhouse with seasonal menus
- Distillery & Spirits: Farm-crafted spirits including gin, whiskey, vermouth, and amaro sold at retail and through tastings/tours
- CSA Program: Community Supported Agriculture subscription program for members to enjoy the harvest year-round
- Classes & Workshops: Hands-on cooking classes and farm workshops for all ages
- Farm Camp: Weekly summer programming for children
- Granor Guild (Bottle Club): Membership bottle club for spirits enthusiasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Farm Dinners |
| Subscription | Annual | CSA Program |
| Transaction based/ take rate | Pay-as-you-go | Distillery Tours |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Granor Farms Llc product offering
Product offeringCore offering
Granor Farm is a certified organic, diversified 100-acre farm in Three Oaks, Michigan that grows vegetables, grains, botanicals, berries, and flowers, and sells them and value-added products through an on-site farm store, an online store, and a CSA subscription. It also operates a micro-distillery producing gin, whiskey, vermouth, and amaro from farm-grown heritage grains, hosts multi-course farm-to-table dinners in a greenhouse, offers distillery tours and tastings, runs cooking classes and a children's farm camp, and operates the Granor Guild bottle club membership.
Product overview
Granor Farm is a diversified organic farm and culinary destination offering a unified portfolio of farm-grown products and experiential services. The core offerings include: seasonal farm-to-table dining experiences (Farm Dinners, Private Dining, Events), a retail Farm Store with fresh produce and prepared foods, a CSA subscription program, an online store, distillery tours and spirits (gin, whiskey, vermouth, amaro), cocktails, wine, apéritifs, educational programming (Classes & Workshops, Farm Camp), a bottle club membership (Granor Guild), and a recipe content platform. The farm spans 100 acres in Three Oaks, Michigan, growing certified organic vegetables, grains, botanicals, berries, and flowers to support its dining, distilling, retail, and educational operations.
Differentiator
Problem solved
Functional benefit
Brands
- Granor Guild: Bottle club for farm-crafted spirits
- Granor Spirits
- Taste of Granor
Companies that use Granor Farms Llc
Customer profileSegments2 records
Ideal customer profiles2 records
Granor Farms Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Granor Farms Llc partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Granor Farms Llc competitors and assessment
Company assessmentDirect peers
- Blue Hill at Stone Barns: Blue Hill at Stone Barns (Tarrytown, NY) is a destination farm-to-table restaurant operating on the Stone Barns Center for Food & Agriculture. It is the closest large-scale analog to Granor's farm-anchored dining and CSA-style programming, sharing the seed-to-table narrative, on-site greenhouse dining, and education programming.
- Outstanding in the Field: Outstanding in the Field is a traveling farm-to-table dinner series that hosts long-table meals on working farms across the U.S. It is a direct comparand for Granor's ticketed farm dinner product and signals the broader category demand for immersive on-farm culinary experiences.
- White Oak Pastures: White Oak Pastures (Bluffton, GA) is a regenerative, certified-organic farm operating its own on-site restaurant, general store, and lodging, with vertically integrated processing. It is comparable in being a diversified certified-organic farm with farm-anchored dining and retail — though centered on livestock rather than produce.
- Stone Barns Center for Food & Agriculture: Stone Barns Center (Pocantico Hills, NY) is a working farm and educational nonprofit that produces vegetables, herbs, and grains and hosts farm-to-table dining and youth programming. It is highly comparable in operating model — diversified organic farm + culinary programming + education — though structured as a nonprofit.
- The Lost Kitchen: The Lost Kitchen (Freedom, ME) is a destination farm-to-table dinner experience set in a restored mill, built around a single seasonal chef's tasting menu sourced from local farms. It is a direct analog to Granor's ticketed farm dinner model in a similar small-town setting.
- Blackberry Farm: Blackberry Farm (Walland, TN) is a luxury farm-to-table resort with on-site gardens, a working farm, a brewery, a distillery, and curated dining experiences. It mirrors Granor's diversification across farm, dining, and beverage production in a destination-resort wrapper.
Emerging players
- Pitchfork & Crow: Pitchfork & Crow (Lebanon, OR) is a small certified-organic farm offering CSA shares, farm dinners, and on-site events. It is comparable as a similarly scaled diversified organic farm running CSA plus ticketed farm dinners, though it operates on the West Coast rather than the Midwest.
- The Chef's Garden: The Chef's Garden (Huron, OH) is a specialty farm producing vegetables, herbs, and edible flowers for chef-driven restaurants nationwide. It is comparable to Granor's produce and botanical production capabilities and to Granor's potential wholesale trajectory, though it does not run on-site dining or a distillery.
Regional players
- Floriole Bakery: Floriole Bakery (Chicago, IL) is a neighborhood bakery and cafe with strong farm-to-bakery sourcing and an in-house educational/class program. It is comparable as a Midwest farm-anchored food business with strong culinary and educational programming; Granor's Dining GM Jayme Marsh previously led Floriole for seven years.
Broad incumbents
- Zingerman's: Zingerman's (Ann Arbor, MI) is an established specialty food and culinary destination ecosystem including a deli, bakery, roadhouse restaurant, and mail-order business. It is comparable in being a Michigan-anchored culinary destination brand that combines retail, dining, and food education — Granor's Director at Large Abra Berens previously cooked at Zingerman's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Granor Farms Llc social profiles
Digital presenceGranor Farms Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granor Farms Llc leadership team
Management profileNumber of profiles
Profiles9 records
Granor Farms Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granor Farms Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granor Farms Llc
What does Granor Farms Llc do?
Granor Farm is a certified organic, diversified 100-acre farm in Three Oaks, Michigan that grows vegetables, grains, botanicals, berries, and flowers, and sells them and value-added products through an on-site farm store, an online store, and a CSA subscription. It also operates a micro-distillery producing gin, whiskey, vermouth, and amaro from farm-grown heritage grains, hosts multi-course farm-to-table dinners in a greenhouse, offers distillery tours and tastings, runs cooking classes and a children's farm camp, and operates the Granor Guild bottle club membership.
Is Granor Farms Llc a public or private company?
Granor Farms Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granor Farms Llc founded?
Granor Farms Llc was founded in 2006. It employs 1 to 10 people.
Where is Granor Farms Llc based?
Granor Farms Llc is headquartered in Three Oaks, United States, in the North America region.
How does Granor Farms Llc make money?
Seven revenue lines are on record. Farm Store & Retail is the primary driver. The others are farm Dinners, distillery & Spirits, CSA Program, classes & Workshops, farm Camp and granor Guild (Bottle Club).
Who are Granor Farms Llc's main competitors?
Direct peers on record are Blue Hill at Stone Barns, Outstanding in the Field, White Oak Pastures, Stone Barns Center for Food & Agriculture, The Lost Kitchen and Blackberry Farm. Emerging players are Pitchfork & Crow and The Chef's Garden. Floriole Bakery is listed as a regional player. Zingerman's is listed as a broad incumbent.
Does Granor Farms Llc have an API?
No public API is recorded for Granor Farms Llc.
What industry is Granor Farms Llc in?
Granor Farms Llc's product category is Organic Farm & Culinary Destination. Its primary akta.pro industry code is AFAGAAAL, Specialty/Heritage Grain Farming (Ancient Grains: Spelt, Einkorn, Emmer, Teff), with a secondary code of AFAGAAAH, Mixed Cereal & Grain Farming (Multiple Grains). Its NAICS code is 1119 and its SIC code is 100.