CS Group (formerly Citrus Springs)

What CS Group (formerly Citrus Springs) does

CS Group (legal entity: Citrus Springs Group LLC) is a privately-held, family-owned beverage manufacturer headquartered in St. Louis, Missouri, that develops and commercializes a portfolio of five foodservice beverage brands: Citrus Springs Juices, Cool Attitudes Mixers, Paradise Frozen Cocktails, Twisted Branch Craft Lemonade, and Madrinas. The company operates an approximately 75,000–80,000 sq ft SQF-certified manufacturing facility in Hazelwood, Missouri, producing 500+ SKUs across bag-in-box juices, cocktail mixers, frozen cocktail systems, and craft lemonade, with 2M+ gallons produced in 2024 and 300M+ drinks poured across 35,000+ accounts.

The business model is predominantly B2B food-service, selling directly to hospitality venues — bars, restaurants, hotels, casinos, cruise ships, stadiums, cafes, and QSRs — through an enterprise field sales organization structured around dedicated VP Sales roles for National Accounts, Field Sales, and Restaurants. National reach is enabled by two PepsiCo National Allied Brand positions providing distribution across all 50 US states, complemented by an in-house CS Service division that handles nationwide installation, repair, and customer support. The company also runs CS Labs, an innovation division staffed by product experts and food scientists that takes products from concept to commercialization. A consumer-facing channel exists via the Madrinas brand, sold direct-to-consumer through its own webstore and Amazon.

CS Group is led by founder Rich Davis (CEO), with Justin Davis as CFO/COO and a broader C-suite and VP-level organization covering science, R&D, supply, marketing, and people. The company reports five consecutive years of 30%+ annual revenue growth and maintains SQF certification (scoring 98 in 2023) at its Hazelwood facility. Revenue and ownership terms are not publicly disclosed, and the company has no parent, no external investors, and no acquisition history disclosed in available materials.

Name

CS Group (formerly Citrus Springs)

Legal name

Citrus Spings Group LLC

Website

https://csgroupbev.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

CS Group is a privately-held, family-owned beverage manufacturer in St. Louis, Missouri, that develops and sells five foodservice brands (juices, cocktail mixers, frozen cocktails, craft lemonade, and a DTC coffee/tea line) to bars, restaurants, hotels, casinos, cruise ships, stadiums, and QSRs across 35,000+ accounts via direct enterprise sales and PepsiCo national distribution.

Ownership category

akta.pro rank

Product category

Foodservice Beverage Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Foodservice beverage manufacturing
• Cocktail mixer production
• Bag-in-box beverages
• Frozen cocktail mixers
• Hospitality beverage solutions

Headquarters

HQ city

Hazelwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Manufacturing and Sales: Manufactures and commercializes five beverage brands (Citrus Springs Juices, Cool Attitudes, Paradise Frozen Cocktails, Twisted Branch Craft Lemonade, Madrinas). Sells directly to hospitality venues (bars, restaurants, hotels, casinos, cruise ships, stadiums) and through distribution partners including PepsiCo.
2. Direct-to-Consumer (Madrinas): Madrinas brand sold direct-to-consumer via webstore and Amazon, representing the company's e-commerce brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

CS Group is a beverage manufacturer that develops and commercializes five owned brands — Citrus Springs Juices, Cool Attitudes, Paradise Frozen Cocktails, Twisted Branch Craft Lemonade, and Madrinas — and sells them primarily to foodservice operators such as bars, restaurants, hotels, casinos, cruise lines, stadiums, cafes, and QSRs. Production runs out of an 75,000–80,000 sq ft SQF Certified plant in Hazelwood, Missouri, with distribution via PepsiCo's national network covering all 50 US states.

Product overview

CS Group is a beverage manufacturer offering five distinct brands through a portfolio approach: Citrus Springs Juices (bag-in-box premium juices), Cool Attitudes (organic cocktail mixers), Paradise Frozen Cocktails (frozen cocktail mixers), Twisted Branch Craft Lemonade (craft lemonade for restaurants), and Madrinas (direct-to-consumer online cafe). The company also operates CS Labs for product innovation and CS Service for nationwide equipment support. Products are sold to foodservice operators including restaurants, hotels, casinos, cruise ships, and entertainment venues.

Differentiator

Problem solved

Functional benefit

Brands

• Citrus Springs Juices: Premium juice brand widely recognized as the best available in bag-in-box format
• Cool Attitudes Mixers
• Twisted Branch Craft Lemonade
• Paradise Frozen Cocktails
• Madrinas
• CS Labs
• CS Service

Products and services

• Citrus Springs Juices

Quantifiable outcome

• 300,000,000+ drinks poured in 2024
• +5 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PepsiCocoreChannel Partner/ Reseller/ DistributorTwo National Allied Brands with PepsiCo with national distribution networks covering all 50 US states. PepsiCo is a strategic distribution partner enabling CS Group to reach hospitality venues nationwide.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keurig Dr Pepper: Large beverage conglomerate owning Mr & Mrs T and Daily's Cocktails along with other foodservice brands. Competes with CS Group's full portfolio from a position of vastly greater scale, R&D, and distribution.
• Tropicana: Major juice brand with broad retail and foodservice presence. Comparable to Citrus Springs Juices but at much greater scale, consumer brand recognition, and shelf reach.
• Coca-Cola Company: World's largest beverage company with an extensive foodservice division (Freestyle, fountain, bottled, mixers). Competes with CS Group across all product categories from a position of overwhelming scale and customer relationships.

Direct peers

• Monin: Premium beverage flavoring syrups and bases for foodservice with strong brand equity. Competes with CS Group's mixer and specialty beverage portfolio and targets similar bar/restaurant operators.
• Finest Call: Premium cocktail mixers in single-serve pouches sold to bars and restaurants. Closest format and channel competitor to Cool Attitudes and Paradise in on-premise mixology.
• Master of Mixes: Cocktail mixer brand (sweet & sour, margarita, daiquiri, etc.) distributed to foodservice and retail. Directly comparable to Cool Attitudes in category, customer base, and channel.
• Daily's Cocktails: Frozen cocktail mixers brand owned by Keurig Dr Pepper and sold into foodservice in pouch/bag formats. Directly comparable to CS Group's Paradise Frozen Cocktails in product, format, and on-premise customer base.
• Florida's Natural: Premium juice brand with foodservice distribution and bag-in-box formats. Comparable to Citrus Springs Juices in ingredient positioning and on-premise channel.
• Island Oasis: Frozen blended beverage and cocktail solutions for foodservice operators. Directly comparable to CS Group's Paradise Frozen Cocktails in product format and venue customer base.
• Lemon-X: Juice and juice-based cocktail mixer manufacturer for foodservice. Comparable to CS Group's juice and mixer brands in format, ingredient positioning, and bar/restaurant channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cs-group-bev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CS Group (formerly Citrus Springs)