Golf Rider
Golf Rider is a single-location factory-authorized golf cart dealership in Peachtree City, GA, serving Metro-Atlanta consumers and small commercial buyers with new and used carts, parts, service, financing, and rentals across multiple OEM brands.
- Company typePrivate
- Founded-
- HeadquartersPeachtree City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Golf Rider does
Golf Rider, Inc. is a privately held, single-location factory-authorized golf cart dealership headquartered in Peachtree City, Georgia, serving consumers and small commercial buyers across the Metro-Atlanta market. The company operates with 1–10 employees and carries new and used inventory from five OEM lineups — E-Z-GO, Yamaha, Cushman, Honor LSV, and Pilot Car — plus the Alset EV ASCEND 4F, with vehicle pricing spanning approximately $8,974 to $18,000+. In addition to hardware sales, Golf Rider runs an aftermarket parts and service operation and a separate short-term rental business via a dedicated website (golfrider2.com).
The business model is multi-stream retail: (1) new and pre-owned cart sales, (2) parts and service (including OEM warranty work enabled by factory-authorized status), (3) financing facilitation through partnerships with Sheffield Financial and Yamaha Financial Services, with promotional offers including 0% APR for 48 months and up to $1,500 off select units, and (4) cart rentals. Customer acquisition is conducted through the company's main website, the dedicated rental site, OEM co-op marketing, and an SMS communications program aimed at driving repeat parts/service business and rental bookings.
Strategically, Golf Rider's positioning is as a local, multi-brand authorized outlet rather than a scaling platform. Recent moves — adding Alset EV, launching SMS outreach, and standing up the rental site — are incremental diversification within the existing footprint; there is no evidence of capital raises, multi-location expansion, or proprietary technology development. The competitive position rests on OEM authorization, local brand recognition in Peachtree City, and bundled financing/service offerings rather than on technology differentiation or scale advantages.
Golf Rider firmographics
Firmographics- Name
- Golf Rider
- Legal name
- Golf Rider, Inc.
- Website
- https://golfrider.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Golf Rider is a single-location factory-authorized golf cart dealership in Peachtree City, GA, serving Metro-Atlanta consumers and small commercial buyers with new and used carts, parts, service, financing, and rentals across multiple OEM brands.
- Ownership category
- akta.pro rank
Golf Rider industry classification
Industry- Product category
- Golf Cart Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- akta.pro primary industry
- Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
- akta.pro secondary industry
- Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where Golf Rider is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Golf Rider business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Golf Cart Sales: Sale of new golf carts from E-Z-GO, Yamaha, Cushman, and Honor brands. Vehicles range from entry-level 2-passenger models to 6-passenger luxury carts with prices from approximately $8,974 to over $18,000 MSRP.
- Used Golf Cart Sales: Sale of pre-owned golf carts through their used inventory section.
- Parts Sales: Sale of replacement parts and accessories for golf carts and related equipment.
- Service and Repairs: Service department providing maintenance, repairs, and upgrades for vehicles and equipment.
- Financing Facilitation: Partnering with Sheffield Financial for E-Z-GO and Cushman financing, and Yamaha Financial Services for Yamaha vehicles. Golf Rider facilitates financing but earns revenue through vehicle sales facilitated by financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level 2-passenger golf carts starting under $10,000 |
| Unit Pricing | Pay-as-you-go | Mid-range 4-passenger golf carts from $10,000-$15,000 |
| Unit Pricing | Pay-as-you-go | Premium 6-passenger and luxury models over $15,000 |
| Other | Multi-year contract | Financing through Sheffield Financial and Yamaha Financial Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Golf Rider product offering
Product offeringCore offering
Golf Rider is a factory-authorized golf cart dealership in Peachtree City, GA selling new and used golf carts from E-Z-GO, Yamaha, Cushman, Honor LSV, and Pilot Car brands. The dealership provides comprehensive ownership support including factory-trained service and repairs, genuine OEM parts, financing facilitation through Sheffield Financial and Yamaha Financial Services, trade-in evaluations, and rentals through a separate website at golfrider2.com.
Product overview
Golf Rider is a factory-authorized golf cart dealership in Peachtree City, GA serving the Atlanta metropolitan area. The company sells new and used golf carts from multiple manufacturers including E-Z-GO, Yamaha, Cushman, and Honor LSV, with vehicles ranging from 2-passenger to 6-passenger configurations, available in gas and lithium electric powertrains. The product portfolio includes standard golf carts, Low-Speed Vehicles (LSVs) for street-legal use, and commercial-grade carts. In addition to vehicle sales, Golf Rider provides parts, service, financing, trade-in options, and rental services. The dealership acts as a single-point-of-contact for the entire golf cart ownership lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Z-GO Golf Carts New E-Z-GO golf carts sold as a factory-authorized dealer, including Liberty, RXV, Express 6, Freedom RXV, and Valor model lines in 2-passenger, 4-passenger, and 6-passenger configurations with gas or lithium electric powertrains. Prices range from approximately $8,974 (RXV 2 Valor S 48V) to over $18,000 (Express 6 Summit XTL ELiTE Lithium) MSRP, with features like IntelliBrake and ELiTE lithium powertrains.
- Yamaha Golf Carts Yamaha golf carts sold as a factory-authorized dealer, featuring the Drive2 PTV line with PowerTech Li lithium battery and QuieTech EFI gas powertrain options for personal and recreational use. Featured 2026 models include the Drive2 PTV PowerTech Li at $13,499 and the Drive2 PTV QuieTech EFI (CA) at $12,199.
- Cushman Golf Carts Cushman commercial-grade golf carts and utility vehicles sold as a factory-authorized dealer, designed for durability and heavy-duty commercial applications. Cushman specializes in commercial and utility vehicles for resorts, industrial facilities, and fleet operations.
- Honor LSV Low-Speed Vehicles Street-legal Honor Low-Speed Vehicles (LSV) sold as a factory-authorized dealer, designed for on-road use with proper safety features and registration. Honor LSV specializes in street-legal low-speed vehicles for neighborhood and community transportation.
- Alset EV ASCEND 4F 2026 Alset EV ASCEND 4F electric golf cart featured in Golf Rider's inventory, representing the EV/low-speed electric vehicle segment of the dealership's product portfolio at $12,995.
- Golf Cart Service Department Factory-trained service department providing maintenance, repairs, and upgrades for golf carts and related equipment, operating Monday-Friday 8:30 AM to 5:00 PM. Includes warranty and recall lookup services for vehicles sold through the dealership.
- Golf Cart Parts Genuine OEM replacement parts and accessories for golf carts, with parts specialists available to assist customers seeking replacement components or upgrades for their vehicles.
- Financing Services Financing facilitation through Sheffield Financial for E-Z-GO and Cushman vehicles (0% APR for up to 60 months for qualified buyers) and Yamaha Financial Services for Yamaha vehicles. Golf Rider directs customers to financing partners' websites for loan applications and pre-qualification.
- Golf Cart Rentals Golf cart rental services offered through a separate dedicated website at golfrider2.com, providing short-term rentals to customers needing temporary golf cart access.
- Trade-In Services Golf cart trade-in valuation service allowing customers to apply the value of their existing vehicles toward the purchase of a new or used cart from the dealership's inventory.
Companies that use Golf Rider
Customer profileSegments2 records
Ideal customer profiles2 records
Golf Rider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Golf Rider partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- E-Z-GOcoreE-Z-GO is the primary OEM brand sold by Golf Rider. Golf Rider is a factory-authorized dealer for E-Z-GO golf carts and utility vehicles, offering the complete E-Z-GO lineup including Liberty, RXV, Express, and Freedom models.
- Yamaha Golf CarscoreYamaha is a major OEM brand sold through Golf Rider as a factory-authorized dealer. Golf Rider offers Yamaha Drive2 PTV models with PowerTech Li lithium batteries and QuieTech EFI technology.
- CushmancoreCushman is an OEM brand represented by Golf Rider as a factory-authorized dealer. Cushman specializes in commercial and utility golf carts.
- Honor LSVcoreHonor LSV (Low-Speed Vehicle) is sold by Golf Rider as a factory-authorized dealer. Honor specializes in street-legal low-speed vehicles.
- Pilot CarminorPilot Car is an OEM brand for which Golf Rider is a factory-authorized dealer and service provider.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Golf Rider competitors and assessment
Company assessmentBroad incumbents
- Yamaha Golf Cars: Yamaha Golf Cars is an OEM manufacturer and one of Golf Rider's five authorized brands (Drive2 PTV line with PowerTech Li and QuieTech EFI). Yamaha also provides captive financing (Yamaha Financial Services) that Golf Rider funnels customers into, mirroring E-Z-GO/Sheffield Financial relationships.
- Club Car: Club Car is one of the three dominant golf cart OEMs (alongside E-Z-GO and Yamaha), owned by Platinum Equity. As a competing factory-authorized brand sold through other dealer networks, it is the closest manufacturer-side benchmark for Golf Rider's product positioning, dealer economics, and pricing power.
- E-Z-GO: E-Z-GO is a major OEM manufacturer of golf carts and low-speed vehicles, owned by Textron. It is Golf Rider's primary supplier and the brand most heavily represented in its inventory; comparing E-Z-GO illustrates scale, brand power, and the parent-OEM economics that flow down to authorized dealers like Golf Rider.
- Cushman: Cushman is a Textron-owned OEM specializing in commercial and utility golf carts and LSVs, also authorized through Golf Rider. As a sister brand to E-Z-GO, Cushman provides a direct comparison point for the commercial-grade segment of Golf Rider's product mix.
Emerging players
- ICON Electric Vehicles: ICON EV is a newer entrant golf cart and LSV manufacturer competing with E-Z-GO, Club Car, and Yamaha through dealer networks and direct online sales. It represents the emerging wave of EV-focused brands (along with Advanced EV, Tomberlin) pressing into Golf Rider's traditional OEM territory.
- Advanced EV: Advanced EV is an emerging golf cart and LSV manufacturer offering value-priced electric carts sold through independent dealer networks. It competes for share of the same small-business and residential buyer that Golf Rider serves, and represents a margin/pricing threat to established OEM brands.
- Tomberlin: Tomberlin is a U.S.-based golf cart and low-speed vehicle brand focused on street-legal LSVs and neighborhood electric vehicles. It overlaps directly with Golf Rider's Honor LSV and E-Z-GO Liberty LSV street-legal offerings, making it a comparable product-line peer.
Direct peers
- Buggies Unlimited: Buggies Unlimited is a large online retailer of golf cart parts, accessories, and customization products (lifts, wheels, tires, body kits) for all major OEM brands. It represents the online/e-commerce competitive channel that pressures local authorized dealers' parts and accessory margins.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Golf Rider social profiles
Digital presenceGolf Rider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golf Rider leadership team
Management profileNumber of profiles
Golf Rider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golf Rider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golf Rider
What does Golf Rider do?
Golf Rider is a factory-authorized golf cart dealership in Peachtree City, GA selling new and used golf carts from E-Z-GO, Yamaha, Cushman, Honor LSV, and Pilot Car brands. The dealership provides comprehensive ownership support including factory-trained service and repairs, genuine OEM parts, financing facilitation through Sheffield Financial and Yamaha Financial Services, trade-in evaluations, and rentals through a separate website at golfrider2.com.
Is Golf Rider a public or private company?
Golf Rider is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Golf Rider founded?
Golf Rider was founded in -1. It employs 1 to 10 people.
Where is Golf Rider based?
Golf Rider is headquartered in Peachtree City, United States, in the North America region.
How does Golf Rider make money?
Five revenue lines are on record. New Golf Cart Sales are the primary driver. The others are used Golf Cart Sales, parts Sales, service and Repairs and financing Facilitation.
Who are Golf Rider's main competitors?
Broad incumbents on record are Yamaha Golf Cars, Club Car, E-Z-GO and Cushman. Emerging players are ICON Electric Vehicles, Advanced EV and Tomberlin. Buggies Unlimited is listed as a direct peer.
Does Golf Rider have an API?
No public API is recorded for Golf Rider.
What industry is Golf Rider in?
Golf Rider's product category is Golf Cart Dealership. Its primary akta.pro industry code is CRAMAGAC, Golf Bags, Carts & Travel Gear Retail, with a secondary code of CRAMAGAK, Golf Equipment Repair, Regripping & Customization Services. Its NAICS code is 441227.