LES INDIENNES
Les Indiennes is a privately held Hudson, NY-based textile company founded in 2002 that designs and sells hand block-printed organic cotton fabrics and wallpaper using India's traditional kalamkari process with natural dyes, serving design-conscious homeowners, interior designers, and 50+ independent retailers across the US, UK, France, Switzerland, and South Africa.
- Company typePrivate
- Founded2002
- HeadquartersHudson, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LES INDIENNES does
Les Indiennes is a privately held, founder-owned textile company founded in 2002 and headquartered at 444 Warren Street in Hudson, NY, where it also operates a combined outlet and showroom. The company designs and sells hand block-printed organic cotton textiles produced using India's traditional kalamkari process with natural dyes on 100% preshrunk cotton, alongside a line of hand screen-printed wallpaper made in the USA. Its product catalog centers on three fabric libraries — Les Indiennes Originals (194 designs), Multi-Color, and Traditional Kalamkari (105+ designs) — totaling more than 300 patterns, which are sold by the meter and converted into finished goods including bedding, pillows, table linens, curtain pairs, indigo scarves, bandanas, shower curtains, wall hangings, and home decor items.
The business runs a hybrid go-to-market model: direct-to-consumer sales through the lesindiennes.com e-commerce storefront and the Hudson showroom, supplemented by a wholesale trade account program serving more than 50 independent retailers across 17 US states and named international partners in the UK (Cutter Brooks), Switzerland (Charles-Emile Moinat & Fils), France (Decour), and South Africa (Halogen International). Two primary customer segments anchor demand: design-conscious homeowners seeking distinctive artisanal home textiles, and professional interior designers sourcing unique fabrics and wallpaper for client projects. Custom orders require a 5-meter fabric minimum or 5-roll wallpaper minimum, with wallpapers carrying 5–7 week lead times, indicating a made-to-order production model rather than bulk inventory turns.
Pricing is unit-based and not publicly disclosed; standard orders are returnable within 30 days with a 15% restocking fee while custom orders are non-returnable. The company relies on earned media from editorial coverage in 100+ design publications including Architectural Digest, Elle Decor, Vogue, and Martha Stewart Living, supported by an organic social presence on Instagram, Facebook, and Pinterest. No funding rounds, institutional investors, acquisitions, or leadership changes are disclosed in the available source data, consistent with a long-tenured, owner-operated lifestyle brand rather than a venture-backed growth company.
LES INDIENNES firmographics
Firmographics- Name
- LES INDIENNES
- Legal name
- Les Indiennes
- Website
- https://lesindiennes.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Les Indiennes is a privately held Hudson, NY-based textile company founded in 2002 that designs and sells hand block-printed organic cotton fabrics and wallpaper using India's traditional kalamkari process with natural dyes, serving design-conscious homeowners, interior designers, and 50+ independent retailers across the US, UK, France, Switzerland, and South Africa.
- Ownership category
- akta.pro rank
LES INDIENNES industry classification
Industry- Product category
- Hand-Printed Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Apparel Manufacturing (315)
- SIC
- Broadwoven Fabric Mills, Cotton (2211), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
- akta.pro secondary industries
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
Keywords
Where LES INDIENNES is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LES INDIENNES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Textile and Fabric Sales: Sale of hand block-printed fabrics including scarves, bandanas, bedding, table linens, and home decor items. Fabrics are sold by the meter with a 5-meter minimum for custom orders.
- Wallpaper Sales: Custom-made-to-order hand screen-printed wallpapers with 5-roll minimum order, 5-7 weeks delivery time
- Wholesale to Retailers: B2B sales to independent retailers and design showrooms across USA, UK, Europe and South Africa through trade accounts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fabric - sold by the meter |
| Unit Pricing | Pay-as-you-go | Wallpaper - custom made to order |
| Transaction based/ take rate | Pay-as-you-go | Trade/Wholesale Accounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
LES INDIENNES product offering
Product offeringCore offering
Les Indiennes designs and sells hand block-printed organic cotton textiles and home furnishings made using India's traditional kalamkari process with natural dyes. Its portfolio spans three core fabric libraries (Originals, Multi-Color, Traditional Kalamkari) of 300+ designs sold by the meter, plus finished home goods including bedding, pillows, table linens, curtains, scarves, bandanas, wall hangings, and shower curtains. The company also produces hand screen-printed wallpapers custom-made to order in the USA, distributing through its own e-commerce site, a Hudson NY showroom, and a wholesale retailer network in the US, UK, Switzerland, France, and South Africa.
Product overview
Les Indiennes is a textile company specializing in hand block-printed fabrics made in India using the traditional kalamkari process with natural dyes on 100% preshrunk organic cotton. The product portfolio consists of three core fabric collections: Les Indiennes Originals (194 designs), Multi-Color Fabrics (9 designs), and Traditional Kalamkari (105+ designs). These fabrics are sold both by the yard and as finished products including bedding, pillows, table linens, curtains, scarves, bandanas, shower curtains, wall hangings, and wallpaper. The company operates on a made-to-order model for custom products and maintains retail operations in Hudson, NY, with distribution through independent retailers across the US, UK, Europe, and South Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Les Indiennes Originals Fabric Library The primary fabric collection featuring 194 hand-block-printed designs in paisley, botanical, floral, geometric, and traditional motifs. Fabrics are 100% preshrunk cotton made using India's traditional kalamkari process with natural dyes, sold by the meter for residential and professional interior projects.
- Multi-Color Fabric Library A collection of multi-colored fabric designs featuring botanical, floral, geometric, and stripe variations in vibrant color palettes. 100% preshrunk cotton hand block-printed using the kalamkari process with natural dyes, sold by the meter.
- Traditional Kalamkari Fabric Library Collection of 105+ traditional kalamkari fabrics featuring Indian-inspired designs including named patterns Julia, Heidi, Therese, Hailey, Bianca in colorways such as gold, indigo, olive, red, and orange. 100% preshrunk cotton, hand block-printed with natural dyes.
- Hand Screen-Printed Wallpaper Hand screen-printed wallpaper made in the USA using high-quality inks. Custom made to order with a 5-roll minimum order; each roll measures 5 yards long by 27 inches wide after trim. Designed to be wiped clean with a damp cloth and will not run or fade. 5-7 week delivery time.
- Bedding Handcrafted bedding products including quilts and bed linens made from the company's hand block-printed fabrics. Sold as finished home goods through DTC and retail channels.
- Pillows Decorative pillows made from the company's hand block-printed fabrics, sold as finished home goods.
- Table Linens Handcrafted table linens including napkins, tablecloths, and runners made from the company's hand block-printed fabrics, sold as finished home goods.
- Curtain Pairs Ready-made curtain pairs made from the company's hand block-printed cotton fabrics, sold as finished window treatments.
- Indigo Scarves Scarves featuring the company's signature indigo-dyed hand block-printed designs, sold as apparel accessories.
- Bandanas Block-printed bandanas in various designs and patterns, sold as apparel accessories.
- Shower Curtains Water-resistant shower curtains featuring the company's hand block-printed fabric designs, sold as finished home goods.
- Wall Hangings Decorative wall hangings made from the company's hand block-printed fabrics, sold as finished home decor items.
- Custom Products Custom-made products created using the company's hand block-printed fabrics to customer specifications, including custom fabric orders with a 5-meter minimum.
- Bonthalus Products Specialty block-printed fabric products offered under the Bonthalus sub-brand within the Les Indiennes catalog.
Companies that use LES INDIENNES
Customer profileSegments3 records
Ideal customer profiles3 records
LES INDIENNES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
LES INDIENNES partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- EV AssociatesminorUK Representative handling press inquiries for the UK market. Contact: 07814 379761
- Indian ArtisanscoreSkilled block-printing artisans in India who hand-craft Les Indiennes textiles using the traditional kalamkari process
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LES INDIENNES competitors and assessment
Company assessmentDirect peers
- Anokhi: Anokhi is an Indian heritage brand producing hand block-printed textiles, apparel, and home goods. Shares Les Indiennes' core kalamkari/block-print craft origin but operates with deeper vertical integration including its own retail stores in India.
- Block Shop Textiles: Block Shop Textiles produces hand block-printed Indian textiles for home and fashion. Directly comparable in craft technique (block printing, India production) and DTC-plus-wholesale distribution model.
- Manuel Canovas: Manuel Canovas is a luxury fabric and wallpaper brand distributed through interior designers and high-end showrooms. Comparable product mix (printed fabrics and coordinated wallpapers) and trade/wholesale channel, though with European aesthetic roots.
- Galbraith & Paul: Galbraith & Paul hand-prints wallpapers and fabrics in Pennsylvania. Highly comparable to Les Indiennes' USA-printed wallpaper line and hand-printed fabric ethos — niche artisanal, interior-designer focused, similar scale.
- John Robshaw: John Robshaw designs hand-printed textiles, bedding, and home goods using Indian block-printing techniques. Closest direct comparable to Les Indiennes — same craft origin, same premium DTC-plus-wholesale model, same interior-designer clientele.
Broad incumbents
- Marimekko: Marimekko is a Finnish design house producing printed fabrics, home textiles, and apparel. Comparable in the printed-textile-for-home category but operates at global scale across hundreds of SKUs and a much broader distribution footprint.
- Designers Guild: Designers Guild produces premium printed fabrics, wallpapers, and home furnishings with a strong interior-designer channel. Direct product-category overlap with Les Indiennes on fabrics and wallpapers, but at significantly larger scale and broader geographic reach.
- Pindler & Pindler: Pindler is a US-based wholesaler of designer fabrics and trims serving interior designers. Comparable on the wholesale-to-interior-designers channel, though Pindler distributes many brands rather than producing its own artisanal line.
Emerging players
- Society of Wonderland: Society of Wonderland produces artisan-made Indian block-printed textiles and home goods. Closely comparable in craft origin and indie DTC-plus-wholesale positioning, though at earlier growth stage.
- Quadrille Wallpapers: Quadrille is a designer-driven wallcovering and textiles house. Comparable to Les Indiennes in the wallpaper category with interior-designer distribution, but with a more fashion-forward aesthetic and broader licensed-designer portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LES INDIENNES social profiles
Digital presenceLES INDIENNES financial estimates
Financial estimateRevenue estimate
Valuation estimate
LES INDIENNES leadership team
Management profileNumber of profiles
LES INDIENNES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LES INDIENNES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LES INDIENNES
What does LES INDIENNES do?
Les Indiennes designs and sells hand block-printed organic cotton textiles and home furnishings made using India's traditional kalamkari process with natural dyes. Its portfolio spans three core fabric libraries (Originals, Multi-Color, Traditional Kalamkari) of 300+ designs sold by the meter, plus finished home goods including bedding, pillows, table linens, curtains, scarves, bandanas, wall hangings, and shower curtains. The company also produces hand screen-printed wallpapers custom-made to order in the USA, distributing through its own e-commerce site, a Hudson NY showroom, and a wholesale retailer network in the US, UK, Switzerland, France, and South Africa.
Is LES INDIENNES a public or private company?
LES INDIENNES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LES INDIENNES founded?
LES INDIENNES was founded in 2002.
Where is LES INDIENNES based?
LES INDIENNES is headquartered in Hudson, United States, in the North America region.
How does LES INDIENNES make money?
Three revenue lines are on record. Textile and Fabric Sales are the primary driver. The others are wallpaper Sales and wholesale to Retailers.
Who are LES INDIENNES's main competitors?
Direct peers on record are Anokhi, Block Shop Textiles, Manuel Canovas, Galbraith & Paul and John Robshaw. Broad incumbents are Marimekko, Designers Guild and Pindler & Pindler. Emerging players are Society of Wonderland and Quadrille Wallpapers.
Does LES INDIENNES have an API?
No public API is recorded for LES INDIENNES.
What industry is LES INDIENNES in?
LES INDIENNES's product category is Hand-Printed Home Textiles. Its primary akta.pro industry code is IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts), with a secondary code of IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets). Its NAICS code is 31412 and its SIC code is 2211.