What Quadrille does

Quadrille Wallpapers & Fabrics is a privately held, New York-based luxury textile company that designs, prints, and distributes high-end decorative fabrics and wallpapers. The company operates a portfolio of eight designer sub-brands — Quadrille, China Seas, Alan Campbell, Home Couture, Lulu DK, Charles Burger, and Cloth and Paper — each carrying distinct pattern aesthetics and positioning within the premium interior-design segment. Core products include hand-printed fabrics in 100% linen, cotton, and linen/cotton blends; grasscloth and paper wallpapers; outdoor-grade Suncloth, Sail Cloth, and Harbor Cloth variants; and a small adjacent line of totes and accessories at quadrillebags.com.

The company's underlying differentiator is a traditional hand-printing technique that produces controlled variation in color and pattern across yardage, distinguishing its output from mass-printed substitutes. The pattern library is extensive, with documented SKUs spanning florals, stripes, ikats, paisleys, and damasks across multiple designer collaborations. Operations are anchored by a New York showroom and supported by an in-house marketing function that curates lookbooks, an editorial portfolio, and rooms-by-type galleries for designer and consumer use.

Quadrille sells through a hybrid go-to-market model: a 'To The Trade' exclusive program provides qualified interior designers and decorators with access to designer collections, trade pricing, and dedicated support; a separate 'To The Public' direct-to-consumer e-commerce channel serves end consumers seeking samples and smaller projects; and the physical New York showroom supports trade and consumer consultations in person. Pricing is quote-based and not publicly disclosed. Marketing is editorial-driven, with fabrics routinely featured in Architectural Digest, House Beautiful, Veranda, Elle Decor, Coastal Living, and Traditional Home via named-designer project placements (Phoebe Howard, Ashley Whittaker, Mark D Sikes, Amanda Lindroth, Melissa Cutler, among others). Revenue figures, headcount, and ownership structure are not publicly disclosed.

Name

Quadrille

Legal name

Quadrille Wallpapers & Fabrics

Website

https://quadrillefabrics.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Quadrille Wallpapers & Fabrics is a New York-based luxury textile company producing hand-printed decorative fabrics, wallpapers, and outdoor textiles under multiple designer sub-brands, serving interior designers, decorators, and affluent consumers through trade and direct-to-consumer channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Fabric Sales: Sale of high-end decorative fabrics including linen, cotton, and blended materials in various patterns and colorways to interior designers and consumers
2. Wallpaper Sales: Sale of luxury wallpapers including grasscloth and paper options
3. Custom Printing Services: Custom printed fabric services allowing designers to create bespoke patterns

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quadrille designs, produces, and sells luxury hand-printed decorative fabrics (linen, cotton, blends), premium wallpapers (grasscloth and paper), and outdoor performance fabrics across multiple in-house designer collections including Quadrille, China Seas, Alan Campbell, Home Couture, Lulu DK, Charles Burger, and Cloth and Paper. The company also offers custom fabric printing services for bespoke designer projects and distributes through a trade-only program for interior designers as well as direct-to-consumer e-commerce and a New York showroom.

Product overview

Quadrille is a luxury textile and wallpaper company offering a portfolio of high-end decorative fabrics and wallpapers. The company operates multiple sub-brands including China Seas, Alan Campbell, Charles Burger, Lulu DK, Home Couture, and Cloth and Paper, each featuring distinctive design collections. Core offerings include hand-printed fabrics in 100% linen, cotton, and linen/cotton blends, as well as specialty outdoor fabrics (Suncloth, Sail Cloth, Harbor Cloth), grasscloth and paper wallpapers, and totes & accessories. The Quadrille brand itself serves as the primary handprint fabric collection featuring over 100 pattern designs.

Differentiator

Problem solved

Functional benefit

Brands

• China Seas: Luxury fabric and wallpaper collection featuring vibrant, globally-inspired designs.
• Alan Campbell
• Quadrille
• Home Couture
• Lulu DK
• Charles Burger
• Cloth and Paper

Products and services

• Quadrille Fabrics (Core Handprint Collection) Luxury hand-printed decorative fabrics featuring distinctive patterns in 100% linen, cotton, and linen/cotton blends, with over 100 pattern designs, used for upholstery, drapery, and interior design applications.
• China Seas Fabrics and Wallpapers Fabric and wallpaper collection featuring bold, colorful, globally-inspired designs for high-end interior decoration.
• Alan Campbell Fabrics and Wallpapers Luxury fabric and wallpaper collection featuring contemporary and traditional designs for high-end residential interiors.
• Charles Burger Fabrics and Wallpapers Fabric and wallpaper collection featuring distinctive pattern designs for interior design applications.
• Lulu DK Fabrics and Wallpapers Fabric and wallpaper collection featuring colorful, playful designs for upholstery and drapery applications.
• Home Couture Fabrics and Wallpapers Luxury fabric and wallpaper collection offering high-end decorative textiles for residential and hospitality interiors.
• Cloth and Paper Fabrics and Wallpapers Fabric and wallpaper collection featuring mixed media and distinctive patterns for interior design applications.
• Luxury Wallpapers (Grasscloth and Paper) Premium wallpapers including grasscloth and paper options featuring patterns drawn from all Quadrille designer collections.
• Suncloth Outdoor Fabrics Outdoor fabric collection designed for sun and weather exposure, including Sun Cloth, Sail Cloth, and Harbor Cloth variants for exterior applications.
• Totes & Accessories Bags and accessories featuring Quadrille fabric designs, sold through the Quadrille Bags site.
• Custom Fabric Printing Service Bespoke custom fabric printing service enabling designers to create custom patterns and colorways for unique interior design projects.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cowtan & Tout: Cowtan & Tout is a luxury decorative fabric and wallpaper brand serving the interior design trade with archive-driven and contemporary designer collections, closely aligned with Quadrille in positioning and customer.
• Pierre Frey: Pierre Frey is a French luxury decorative fabric and wallpaper house serving interior designers worldwide, with heritage designer collaborations and high-end patterns comparable to Quadrille's portfolio of designer collections.
• York Wallcoverings: York Wallcoverings is a leading US wallpaper manufacturer with extensive designer collections serving residential and hospitality markets, directly comparable to Quadrille's wallpaper product line.
• Scalamandre: Scalamandre is a heritage luxury decorative textile house producing fabrics, trimmings, and wallcoverings for high-end residential and hospitality interiors, with trade-only distribution directly comparable to Quadrille's model.
• Lee Jofa: Lee Jofa is a luxury decorative fabric house offering designer-driven textile and wallpaper collections to the interior design trade, overlapping with Quadrille in target customer (designers) and product category (decorative fabrics and wallpapers).
• Designers Guild: Designers Guild is a British luxury fabric, wallpaper, and home furnishings brand with strong designer-driven collections, selling globally through trade and direct channels with comparable brand positioning to Quadrille.
• Brunschwig & Fils: Brunschwig & Fils is a heritage luxury decorative fabric and wallpaper brand serving interior designers through trade-only distribution, now part of the Lee Jofa / Kravet group, directly comparable in customer, product, and channel to Quadrille.
• Thibaut Design: Thibaut is a long-established designer of wallpapers and fabrics for the interior design trade, offering both heritage and contemporary collections and operating trade-only and to-the-public channels similar to Quadrille's model.
• F. Schumacher & Co. Schumacher is the most direct comparable: a heritage luxury decorative fabric and wallpaper house operating a 'To The Trade' program for interior designers, with multiple designer collections and showroom distribution across major US design markets.

Broad incumbents

• Kravet Inc. Kravet is one of the largest US decorative textile distributors, owning multiple designer brands (including Lee Jofa, Brunschwig & Fils, and Kravet Couture). It competes with Quadrille across multiple designer collections and trade channels but at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/quadrillefabric
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/quadrillefabrics
• Pinterestpinterest.com/quadrillefabric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quadrille