Grupo Laar

What Grupo Laar does

Grupo Laar is a privately-held Ecuadorian business group founded in 1979 in Quito, operating across three verticals: security, logistics, and technology. Its security operations include LAAR Seguridad (founded 1979, enterprise physical security for petroleum, commercial, industrial, government, diplomatic, VIP, and services sectors), LAARCOM (electronic security systems, ranked #1 in Ecuador with 8,000+ clients), and PROTEGUARVA (Guayaquil-focused security). Logistics operations include LAARCOURIER (national document and package delivery, branded LCE since a renaming) and LAARBOX, a cross-border e-commerce delivery service from the United States to Ecuador. Since 2003, the group has held exclusive UPS contractor rights for Ecuador, a regulated franchise relationship that anchors its logistics franchise.

The group's technology and digital services include FACTURERO MÓVIL, a prepaid cloud-based electronic invoicing platform targeting entrepreneurs and PYMES; VIRTUAL CREATE, a digital agency offering e-commerce development, applications, and digital marketing; and YAESTA, an online storefront aggregating Amazon products with local Ecuadorian payment rails. The group is the authorized Alarm.com distributor in Ecuador for interactive security and home automation. In 2024, LAAR Seguridad, LAARCOM, and SEFARDI were merged into a single corporate structure to consolidate capacity and coverage.

Revenue is generated through professional security service contracts (LAAR Seguridad, LAARCOM), transaction fees on courier and cross-border parcel delivery (LAARCOURIER, LAARBOX, UPS franchise), recurring subscription fees on cloud electronic invoicing (FACTURERO MÓVIL), and project-based digital services (VIRTUAL CREATE). Go-to-market is hybrid: enterprise field sales for security and logistics contracts, sales-led electronic security selling, direct-to-consumer for LAARBOX and LAARCOURIER, and product-led self-service onboarding for Facturero Móvil. The group employs 3,000+ collaborators across Quito and Guayaquil offices, claims 50,000+ customers and 24+ international awards, and is controlled by the Arteaga family with no disclosed external institutional investment.

Name

Grupo Laar

Legal name

Grupo Laar

Website

https://grupolaar.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Grupo Laar is a privately-held Ecuadorian business group founded in 1979, operating across security (LAAR Seguridad, LAARCOM), logistics (LAARCOURIER, LAARBOX, exclusive UPS franchise), and technology (FACTURERO MÓVIL, VIRTUAL CREATE) for enterprise, SMB, and consumer customers in Ecuador.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Security Services: Professional security services including physical security, electronic security systems, and security advisory. Revenue generated through service contracts with enterprise clients across petroleum, commercial, industrial, governmental, diplomatic, VIP, and services sectors.
2. Logistics and Courier Services: Document and package reception and delivery services throughout Ecuador. Includes LAARCOURIER operations and exclusive UPS contractor services for Ecuador. Revenue from shipping fees and logistics service contracts.
3. Technology Solutions: Electronic invoicing SaaS (Facturero Móvil) and digital business agency services (VIRTUAL CREATE). Digital marketing, e-commerce development, systems and applications development services.
4. E-commerce Services: LAARBOX international package locker service enabling online purchases from the US to Ecuador with local payment options. Revenue from service fees on deliveries.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels4 records

Core offering

Grupo Laar is a diversified Ecuadorian business group that delivers professional physical and electronic security services through LAAR Seguridad, LAARCOM, and PROTEGUARVA; courier and international shipping services through LAARCOURIER, LAARBOX, and its exclusive UPS contractor operations in Ecuador; and technology services including the Facturero Móvil cloud-based electronic invoicing SaaS and VIRTUAL CREATE digital business agency. It serves enterprises across petroleum, commercial, industrial, governmental, and diplomatic sectors, plus SMEs, entrepreneurs, and individual consumers in Ecuador.

Product overview

Grupo Laar is a diversified Ecuadorian business group operating across three main verticals: Security, Logistics, and Technology. The group operates as a platform of distinct brands rather than a unified product. Security operations include LAAR Seguridad (business security services, founded 1979), PROTEGUARVA (Guayaquil market security), and LAARCOM (electronic security solutions, #1 in Ecuador). Logistics operations span LAARCOURIER (courier services), LAARBOX (international e-commerce delivery), and UPS Ecuador (exclusive UPS contractor). Technology offerings include FACTURERO MÓVIL (cloud-based electronic invoicing for SMEs) and VIRTUAL CREATE (digital agency). In 2024, LAAR Seguridad, LAARCOM, and SEFARDI consolidated into a single structure. The group employs over 3,000 people and serves over 50,000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• LAAR SEGURIDAD: The first company of the group created in 1979. Leader in security, specialists in Oil, Commercial, Industrial, Government, Diplomatic, VIP and Services sectors.
• PROTEGUARVA
• LAARCOM
• Alarm.com Ecuador LAAR
• LAARCOURIER
• LAARBOX
• UPS Ecuador (exclusive contractor)
• FACTURERO MÓVIL
• VIRTUAL CREATE

Products and services

• LAAR Seguridad Professional business security services for large organizations in petroleum, commercial, industrial, government, diplomatic, VIP, and services sectors, offering security advisory and integrated physical security solutions.
• LAARCOM Electronic security solutions including electronic monitoring systems, interactive security, and home automation; ranked #1 in the Ecuadorian market with over 8,000 clients nationwide.
• PROTEGUARVA Professional security services focused specifically on the Guayaquil market in Ecuador.
• LAARCOURIER (LCE) Professional courier and shipping company specializing in door-to-door reception and delivery of documents and packages nationwide in Ecuador, with over 18 years of market experience.
• LAARBOX International mailbox and package locker service enabling online purchases from the United States to be delivered to Ecuador, with local payment options and last-mile delivery via LAARCOURIER.
• UPS Ecuador (Exclusive Contractor Services) Full UPS parcel and logistics operations delivered throughout Ecuador under the group's exclusive contractor arrangement with United Parcel Service since 2003.
• Facturero Móvil Prepaid cloud-based electronic invoicing SaaS service that facilitates financial control for entrepreneurs and SMEs in Ecuador, with self-service onboarding.
• VIRTUAL CREATE Digital business agency providing e-commerce, systems and applications development, and digital marketing services.
• YAESTA Online store aggregating Amazon products into a single Ecuadorian storefront with local payment options for cross-border e-commerce purchases.

Quantifiable outcome

• Over 50,000 customers served across all Grupo Laar companies
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• UPS (United Parcel Service)coreStrategic or Co-development Partner · 1 January 2003Since 2003, Grupo Laar has been the exclusive contractor of UPS for Ecuador. This partnership extends the group's commitment to logistics and security, providing UPS services throughout Ecuador with full operational support.
• TransExpresscoreStrategic or Co-development PartnerTransExpress is a strategic partner providing Global e-Commerce Logistics support for LAARBOX international package delivery service. The partnership enables seamless US to Ecuador e-commerce delivery.
• Alarm.comcoreTechnology or IntegrationAuthorized distributor for Ecuador of Alarm.com, the leading brand in Interactive Security and Home Automation. Partnership provides unique experience in comfort and protection process automation for Ecuadorian customers.
• Global e-Commerce LogisticscoreStrategic or Co-development PartnerStrategic partner supporting LAARBOX international e-commerce delivery operations, providing global logistics capabilities for cross-border package delivery from the United States to Ecuador.

Scale indicators6 records

Recent moves15 records

Expansion highlights4 records

Broad incumbents

• G4S (Allied Universal): Global security services and facility management company (now part of Allied Universal). Comparable broad security services portfolio spanning physical guarding, electronic security, and risk advisory, similar to LAAR Seguridad's enterprise service mix.
• Securitas: Swedish global security services leader operating physical security, electronic security, and monitoring worldwide. Comparable to Grupo Laar's integrated physical + electronic security portfolio under LAAR Seguridad and LAARCOM.
• ADT (Securitas Technology): Global electronic security and home automation company, historically direct competitor to LAARCOM in monitored alarm and interactive security. Also a competitor to Grupo Laar's Alarm.com distribution franchise in Ecuador.
• Prosegur: Spanish-origin global security and cash logistics company with deep Ibero-American presence, particularly in security services, alarm monitoring, and courier/cash-in-transit — directly comparable to Grupo Laar's security + logistics verticals.
• Brink's: Global secure logistics, cash management, and security solutions provider with strong LATAM presence. Comparable to Grupo Laar's combination of secure logistics (LAARCOURIER) and physical security (LAAR Seguridad).
• DHL Express Ecuador: Global express logistics provider with local Ecuador operations, directly competing with LAARCOURIER's courier services and LAARBOX's cross-border US-Ecuador flows.

Regional players

• VITECN Group: Latin American security services group with operations in Venezuela and other regional markets, providing physical security, electronic security, and monitoring. Comparable as a regional LATAM security services player though not directly competing in Ecuador.
• Grupo Progreso (Ecuador): Ecuadorian diversified business group with multiple operating subsidiaries across different industries. Comparable as a Latin American multi-vertical family-controlled conglomerate operating in the same Ecuador geography.
• Estafeta: Mexican courier and logistics company specializing in parcel delivery and supply chain solutions. Comparable as a regional LATAM courier/logistics operator though operating in a different geography than Grupo Laar.

Direct peers

• Servientrega: Colombian-origin courier, logistics, and integrated business services company dominant in the Andean region. Comparable to Grupo Laar's LAARCOURIER and LAARBOX in terms of regional parcel logistics and last-mile capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupolaar
• LinkedInlinkedin.com/company/grupo-laar
• Instagraminstagram.com/grupolaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Laar