Graphics Tree

What Graphics Tree does

Graphics Tree is a Dubai-headquartered value-added reseller and exclusive MENA channel partner, founded in 2010, that distributes third-party graphics, productivity, and creative tools to enterprises across the Middle East and North Africa. The company resells software from Adobe (Creative Cloud, Acrobat), Microsoft (Microsoft 365 Copilot, Azure Data & AI, Azure Infrastructure), Maxon (Cinema 4D family), and Zoho (45+ business applications including CRM, Books, Analytics, One), together with hardware from Wacom (Intuos Pro, Cintiq line) and Pantone (color systems), and holds exclusive regional rights to Shutterstock's content library and StockFood's food imagery. It also operates a creative services arm providing copywriting, photography, video production, and multimedia/digital production, and bundles these into tiered Standard and Enhanced enterprise licensing plans that include AI-generated image search, creative AI editing tools, DAM storage, and SAML SSO.

Name

Graphics Tree

Legal name

Graphics Tree Creative Services DMCC

Website

https://graphicstreeme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Graphics Tree is a Dubai-based value-added reseller serving MENA enterprises with exclusive Shutterstock content licensing, resale of Adobe, Microsoft, Maxon, Zoho, Wacom, and Pantone products, and creative production services.

Ownership category

akta.pro rank

Product category

Software Reselling & Creative Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Software Publishers (51321)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Computer & Computer Software Stores (5734), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Software value-added reseller
• Stock content licensing
• Creative production services
• MENA channel distribution
• Design tools distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Content Licensing (Shutterstock): Graphics Tree serves as the exclusive regional partner for Shutterstock in MENA, providing access to over 500 million royalty-free images, 33 million creative footage, 40,000 music tracks, and 16,000 SFX files. Revenue is generated through subscription packages and licensing fees.
2. Content Licensing (StockFood): Exclusive partner for StockFood, the world's foremost food image agency, offering food images, videos, features, and recipes in over 10 languages.
3. Software Resale: Resale of software products including Adobe Creative Cloud, Microsoft 365, Maxon Cinema 4D, and Zoho business applications. Products are sold with associated licensing and subscription models.
4. Hardware Sales: Sale of hardware including Wacom interactive pen displays, pen tablets, and styluses. Also includes color guides from Pantone.
5. Professional Services: Services include copywriting, photography, video production, multimedia and digital solutions (website development, CMS, video compositions, HTML5 banners, mobile applications, 2D/3D animation, stop-motion videos), and content licensing consulting.
6. Subscription Plans: Enterprise subscription plans with tiers for Teams and Enterprise segments. Plans include Standard and Enhanced licenses, AI-generated image search, design tools, and DAM integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Graphics Tree is a Dubai-based value-added reseller and creative services provider that distributes licensed software (Adobe, Maxon, Microsoft, Zoho, Pantone, Wacom) and holds exclusive MENA regional rights for stock content platforms Shutterstock and StockFood. The company supplies these tools to businesses and creative professionals across the Middle East and North Africa, and complements the software/content distribution with in-house creative services including copywriting, photography, video production, and multimedia design.

Product overview

Graphics Tree is a comprehensive graphics solutions provider offering a portfolio of software, hardware, and content licensing services. The product lineup includes: (1) Creative Software - Adobe Acrobat and Creative Cloud for design/document workflows, Maxon Cinema 4D family for 3D animation; (2) Productivity Software - Microsoft 365 Copilot with Azure Data & AI services, and Zoho's suite of 40+ business applications (Creator, Books, People, CRM, Analytics, MarketingHub, Campaign, Projects, and Zoho One); (3) Hardware - Wacom interactive pen displays and tablets for creative professionals; (4) Color Systems - Pantone color guides and matching tools; (5) Typography - Font software for diverse text styling; (6) Content Licensing - As exclusive Shutterstock MENA partner, offering access to 500M+ images, 33M+ videos, music via PremiumBeat, and 3D assets via TurboSquid/Pond5; plus food imagery specialists StockFood and partners Living4Media, Seasons Agency, Photo Cuisine, and Look Photos. The company operates as a value-added reseller and exclusive regional partner, providing consultation, customization, implementation, and training for these products across MENA.

Differentiator

Problem solved

Functional benefit

Products and services

• Adobe Software Licenses Authorized distribution of Adobe creative, document, and digital media software licenses to enterprise, agency, and professional buyers in the MENA region.
• Maxon (Cinema 4D) Licenses Authorized distribution of Maxon 3D modeling, animation, and rendering software licenses (including Cinema 4D) for motion graphics, broadcast, and VFX professionals across MENA.
• Microsoft Software Licenses Authorized distribution of Microsoft productivity, collaboration, and business software licenses to enterprise customers across the MENA region.
• Zoho Software Licenses Authorized distribution of Zoho cloud business and productivity application licenses to organizations in MENA.
• Pantone Color Systems Authorized distribution of Pantone color reference systems, guides, and physical color tools for designers, agencies, and print production teams in MENA.
• Wacom Hardware Authorized distribution of Wacom pen displays, drawing tablets, and accessories for digital illustrators, designers, and creative studios across MENA.
• Shutterstock Subscription (Exclusive MENA) Exclusive MENA regional subscription to Shutterstock's stock photography, video footage, and music library, sold to agencies, publishers, broadcasters, and corporate creative teams.
• StockFood Subscription (Exclusive MENA) Exclusive MENA regional subscription to StockFood's food and beverage stock imagery library for use in editorial, advertising, packaging, and hospitality marketing.
• Copywriting Services In-house professional copywriting service for advertising, marketing, editorial, and branded content delivered to B2B clients in MENA.
• Photography Services In-house commercial, product, and editorial photography production service delivered to agencies, brands, and corporate clients in MENA.
• Video Production Services In-house video production service for corporate communications, advertising, branded content, and digital campaigns delivered to B2B clients in MENA.
• Multimedia Production Services In-house multimedia production service combining motion graphics, animation, interactive, and cross-format content for B2B clients in MENA.

Named customers21 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Partnerships

15 partnerships are on record, tiered core and secondary.

• ShutterstockcoreChannel Partner/ Reseller/ DistributorGraphics Tree is the EXCLUSIVE regional partner for Shutterstock in the MENA region. This flagship partnership provides access to over 500 million royalty-free images, 33 million creative footage, 40,000 music tracks, and 16,000 SFX files. Graphics Tree handles licensing, support, and tailored solutions for MENA customers.
• StockFoodcoreChannel Partner/ Reseller/ DistributorExclusive partnership for StockFood, the world's leading food image agency. StockFood offers food images, videos, features, and professionally written recipes in over 10 languages from more than 1,000 food photographers.
• MicrosoftcoreTechnology or IntegrationGraphics Tree announces latest modern work partnership with Microsoft to bring productivity to creative teams across MENA. Provides Microsoft 365 Copilot, Azure Data & AI, and Azure Infrastructure solutions with local onboarding, Arabic/English support, and expert training.
• AdobecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Adobe Creative Cloud software including Creative Cloud for teams, Acrobat XI, and related products. Provides creative empowerment solutions for designers.
• MaxoncoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Maxon Cinema 4D products including Body Paint 3D, Cinema 4D Broadcast, Visualize, Studio, and Prime versions for professional 3D animation and motion graphics.
• ZohocoreImplementation/ SI/ Consulting PartnerPartnership for consultation, customization, implementation, and training of Zoho applications. Graphics Tree develops tailor-made solutions using Zoho Creator, Books, People, CRM, Analytics, MarketingHub, Campaign, Projects, and Zoho One suite.
• PantonecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Pantone color communication products including Metallic Guide Set, Portable Guide Studio, Essential bundle, CAPSURE, Cotton Chip Set, and Cotton Planner.
• WacomcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Wacom interactive pen displays, pen tablets, and styluses including Intuos Pro, Cintiq 13HD, Cintiq 22HD, and Cintiq 27QHD.
• Living4MediasecondaryChannel Partner/ Reseller/ DistributorDynamic premium photo agency specializing in interiors, decoration, DIY, and gardens. Features internationally renowned interior photographers and agencies.
• Seasons AgencysecondaryChannel Partner/ Reseller/ DistributorGerman photo agency specializing in high-quality beauty, fashion, and captivating cover images with exclusive European photo portfolio.
• Photo CuisinesecondaryChannel Partner/ Reseller/ DistributorCurated collection exceeding 200,000 images from top French food photographers, representing the elite spectrum of culinary artistry.
• Look PhotossecondaryChannel Partner/ Reseller/ DistributorRenowned travel photo agency offering creative images from outdoor, lifestyle, and far-off destinations worldwide.
• TurboSquidsecondaryChannel Partner/ Reseller/ DistributorPart of Shutterstock family, offering 3D models and assets for designers, artists, and developers. Supports animation, gaming, VR, and architectural visualization.
• Pond5secondaryChannel Partner/ Reseller/ DistributorPart of Shutterstock family, offering vast collection of royalty-free video footage, music tracks, sound effects, and multimedia assets for filmmakers and content creators.
• PremiumBeatsecondaryChannel Partner/ Reseller/ DistributorPart of Shutterstock family, delivering high-quality royalty-free music tracks and sound effects for commercials, films, podcasts, and multimedia projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exclusive Networks: Specialist cybersecurity-focused value-added distributor with regional exclusivity models similar in structure to Graphics Tree's Shutterstock arrangement. Comparable for the exclusive-distribution-of-specialized-vendor model, though in cybersecurity rather than creative content.
• Bytes Software Services: UK-headquartered value-added software reseller and managed services provider with strong Adobe, Microsoft, and security vendor portfolio. Comparable as a value-added reseller business model serving enterprise clients with multi-vendor creative and productivity stacks.

Broad incumbents

• SHI International: Large US-headquartered IT reseller and value-added services provider offering software, hardware, and professional services. Comparable business model — multi-vendor enterprise VAR — at substantially larger scale and global reach.
• SoftwareOne: Global software and cloud licensing specialist and major Microsoft LSP. Comparable as a software-resale-led value-added services business targeting enterprise customers, though at substantially larger scale and global rather than MENA-only.
• Shutterstock (direct): The principal content licensor whose MENA exclusivity Graphics Tree resells. Direct comparison highlights both the partnership value and the disintermediation risk: Shutterstock could at any point choose to sell enterprise licenses in MENA directly, bypassing Graphics Tree.
• Insight Enterprises: Global IT solutions integrator and value-added reseller providing hardware, software, and services to enterprise clients. Comparable in business model and vendor breadth, though at vastly larger scale and publicly listed.

Regional players

• Mindware: Leading value-added distributor of IT products across the Middle East and Africa, distributing brands including Microsoft, HP, and Adobe at scale. Comparable as a MENA-headquartered multi-vendor IT VAR/distributor with overlapping vendor relationships.
• Redington: Pan-MENA and India IT distribution platform that distributes software, hardware, and services to enterprise and channel partners. Comparable as a multi-vendor MENA value distributor, though Redington's portfolio skews more toward enterprise infrastructure than creative tools.
• Logic Plus: UAE-based IT distributor and value-added reseller serving enterprise customers across MENA. Comparable regional competitor with overlapping vendor portfolio and enterprise sales motion targeting similar MENA verticals.
• Pinnacle Business Solutions: MENA-focused IT distributor and solutions provider. Comparable as a regional multi-vendor VAR operating in the same geography with overlapping enterprise customer base across UAE, KSA, and adjacent markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/graphicstreeme
• Facebookfacebook.com/GraphicsTree
• LinkedInlinkedin.com/company/graphics-tree
• Instagraminstagram.com/graphicstreeme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graphics Tree