Logic Plus
Logic Plus (operating as efex) is an Australian IT managed services provider delivering cybersecurity, cloud, modern workplace, and Microsoft ecosystem solutions across 22 branches to 7,500+ SMB and enterprise clients.
- Company typePrivate
- Founded2001
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Logic Plus does
Logic Plus operates in the Australian IT managed services market, commercially branded as efex (DBA confirmed in source data). The company delivers outsourced IT management across cybersecurity, modern workplace, cloud, networks, unified communications, document solutions, and managed print, with strategic depth in Microsoft ecosystem integrations including Microsoft Teams Calling and Microsoft Copilot readiness services. Its technical delivery is built around a multi-branch managed services architecture (22 Australian branches, 50,000+ endpoints under management, 100+ qualified technicians) rather than proprietary IP — the value sits in operational scale, integration expertise, and recurring service contracts rather than software product ownership.
The business serves a dual customer base of SMBs and enterprise clients (7,500+ businesses total), segmented horizontally across industries including business advisory, property, retail, sports (e.g., Greater Western Sydney Giants), financial services (e.g., Ironbark Asset Management), and — post-acquisition — healthcare and radiology (via Crowd IT and Priority 1 IT). Revenue is generated through two streams: recurring managed services contracts (the majority) and project-based professional services (implementation, migration, procurement). Pricing is quote-based and not publicly disclosed. The company reports a 91.6% CSAT score and operates a direct sales model with dedicated account management for enterprise clients and a 1300 phone line plus customer portal for SMBs.
Growth is being driven by an aggressive acquisition strategy. In April 2026 efex announced the A$30 million acquisition of onPlatinum (corporate mid-market) alongside completed acquisitions of Crowd IT (Melbourne-based healthcare/radiology specialist) and Priority 1 IT (Queensland footprint). These moves deepen geographic coverage and vertical specialization, particularly in healthcare. Note: source firmographics describe a 51–100 employee Logic Plus entity founded in 2000 in Adelaide, while the detailed operational data describes a 300+ employee efex entity founded in 2001 — the relationship between the two is not explicitly clarified in the source material, and this represents a data gap that should be resolved before any transaction work.
Logic Plus firmographics
Firmographics- Name
- Logic Plus
- Legal name
- efex
- Website
- https://logicplus.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Logic Plus (operating as efex) is an Australian IT managed services provider delivering cybersecurity, cloud, modern workplace, and Microsoft ecosystem solutions across 22 branches to 7,500+ SMB and enterprise clients.
- Ownership category
- akta.pro rank
Where Logic Plus is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Logic Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Managed IT Services: Ongoing managed services providing IT infrastructure management, cybersecurity, cloud, networks, and unified communications. Revenue generated through recurring service contracts with businesses.
- Professional Services: Implementation, migration, and project-based professional services including hardware procurement, data migration, and system setup.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Logic Plus product offering
Product offeringCore offering
Logic Plus (operating as efex) is an Australian IT Managed Services Provider that delivers ongoing managed services and project-based professional services to SMB and enterprise clients. Core offerings cover Managed Cyber, Modern Workplace, Cloud, Networks & Data, Unified Communications & Mobility, Cyber Strategy & Security, and Document Solutions & Software, complemented by Advisory, Support, Professional Services, and Procurement services across 22 Australian branches.
Product overview
efex is an IT Managed Services Provider offering a comprehensive portfolio of technology solutions organized around managed services and professional services. The core managed services include Managed Cyber (security protection), Modern Workplace, Cloud, Networks & Data, and Unified Communications & Mobility, all delivered as integrated components of a unified IT management approach. Professional services span Advisory Services, Account Management, Support Services, Professional Services, and Procurement. Document Solutions & Software, including the sub-brand efex Managed Print, provides managed print and document management. The company also offers specialized Business Resilience solutions for data protection and disaster recovery. efex serves both SMB and enterprise segments with scalable solutions across 22 Australian branches.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Cyber Managed cybersecurity services providing IT protection and support for businesses, focused on raising the standard for security posture.
- Modern Workplace Solutions to modernize business workstations and productivity tools, enabling efficient remote and hybrid work environments.
- Cloud Cloud computing solutions and migration services to help businesses leverage cloud infrastructure and services.
- Networks & Data Network infrastructure and data management solutions for business connectivity and data protection.
- Unified Communications & Mobility Business communications solutions including voice, video conferencing, and mobile device management.
- Cyber Strategy & Security Strategic cybersecurity planning and implementation services to protect business assets and ensure compliance.
- Document Solutions & Software Document management solutions, managed print services, and business software solutions.
- Advisory Services IT consulting and advisory services to guide technology strategy and digital transformation initiatives.
- Managed Services Ongoing IT management and monitoring services for business technology infrastructure.
- Support Services Technical support services including helpdesk and troubleshooting for business technology issues.
- Professional Services Implementation, migration, and project-based technology services.
- Procurement Technology procurement services for hardware, software, and licensing acquisition.
- efex Managed Print Managed print services covering printer hardware, maintenance, and consumables for businesses.
- Business Resilience Data backup, disaster recovery, and business continuity solutions to protect against data loss and ensure operational resilience.
Quantifiable outcome
- 91.6% Customer Satisfaction (CSAT) score
- +2 more outcomes
Companies that use Logic Plus
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Logic Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Logic Plus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- onPlatinumcoreAcquisition of onPlatinum for A$30 million as part of national growth strategy. Deepens efex's capability in the corporate mid-market segment.
- Crowd ITcoreMelbourne-based managed IT services provider with specialist expertise in healthcare and radiology environments. Acquired to strengthen healthcare technology capability.
- Priority 1 ITcoreAcquired to strengthen presence in Queensland and further deepen healthcare and medical IT capability.
- MicrosoftcoreMicrosoft ecosystem partner providing Teams Calling, Copilot readiness solutions, and Microsoft license agreements. Key technology integration partner for managed services delivery.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Logic Plus competitors and assessment
Company assessmentDirect peers
- Brennan IT: Australian IT Managed Services Provider headquartered in Sydney serving mid-market and enterprise clients across Australia. Closest direct competitor to efex in scale, service portfolio (managed IT, cloud, security), and Australian-only footprint.
- Macquarie Technology Group: ASX-listed Australian provider of managed IT, cloud, and cybersecurity services to mid-market and enterprise. Comparable in segment focus (Australian mid-market), public-market disclosure, and services portfolio overlap with efex.
- Ctrl:click (formerly intellicare): Australian managed IT services provider focused on SMB and mid-market clients with similar managed-services and cybersecurity offerings. Overlaps with efex in target segments and Microsoft-aligned service portfolio.
- InsITe Cyber (InsITe Business Solutions): Australian IT managed services and cybersecurity provider serving SMB and mid-market clients. Comparable services portfolio (managed IT, cyber, cloud) and customer segment overlap with efex.
Broad incumbents
- DXC Technology Australia: Global IT services giant with Australian presence delivering managed infrastructure, workplace, and cybersecurity services. Competes with efex primarily on larger enterprise accounts.
- Fujitsu Australia: Global IT services provider with significant Australian operations delivering managed services, hybrid cloud, and workplace solutions. Operates as an incumbent systems integrator with overlapping managed-IT capabilities.
- Datacom: One of the largest Australasian IT services companies offering managed services, cloud, and consulting across ANZ. Larger scale than efex with broader portfolio including government and large-enterprise contracts.
- Telstra Purple (Telstra Enterprise): Telstra-owned managed services and consulting arm combining network, cloud, and security offerings. Leverages Telstra's telecom infrastructure to bundle managed IT services for Australian enterprises, directly competing in efex's market.
Emerging players
- Canon Business Services Australia: Australian arm of Canon Business Services offering managed IT, document solutions, and managed print services. Direct overlap with efex's Document Solutions & Software and Managed Print sub-brand, plus adjacent managed-IT capabilities.
Regional players
- Kinetic IT: Australian managed services provider focused on government, enterprise, and critical infrastructure clients. Comparable in scale and managed-services delivery model, with similar geographic concentration in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Logic Plus social profiles
Digital presenceLogic Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logic Plus leadership team
Management profileNumber of profiles
Logic Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logic Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logic Plus
What does Logic Plus do?
Logic Plus (operating as efex) is an Australian IT Managed Services Provider that delivers ongoing managed services and project-based professional services to SMB and enterprise clients. Core offerings cover Managed Cyber, Modern Workplace, Cloud, Networks & Data, Unified Communications & Mobility, Cyber Strategy & Security, and Document Solutions & Software, complemented by Advisory, Support, Professional Services, and Procurement services across 22 Australian branches.
Is Logic Plus a public or private company?
Logic Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logic Plus founded?
Logic Plus was founded in 2001. It employs 51 to 100 people.
Where is Logic Plus based?
Logic Plus is headquartered in Adelaide, Australia, in the Oceania region.
How does Logic Plus make money?
Two revenue lines are on record. Managed IT Services are the primary driver. The others are professional Services.
Who are Logic Plus's main competitors?
Direct peers on record are Brennan IT, Macquarie Technology Group, Ctrl:click (formerly intellicare) and InsITe Cyber (InsITe Business Solutions). Broad incumbents are DXC Technology Australia, Fujitsu Australia, Datacom and Telstra Purple (Telstra Enterprise). Canon Business Services Australia is listed as an emerging player. Kinetic IT is listed as a regional player.
Does Logic Plus have an API?
No public API is recorded for Logic Plus.