Gosoniq

What Gosoniq does

GoSoniq B.V. is a Dutch CRM consultancy founded in 2021 and headquartered in Groningen, with a secondary office in Amsterdam. The company operates as a subsidiary of BlueGem and delivers implementation, consulting, development, training, and ongoing support services for the Salesforce ecosystem (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Pardot) and Microsoft Dynamics 365 CRM. Its service portfolio spans full-cycle Salesforce implementations, custom Apex and Flow automation, customized end-user training, and an "Acceleration Audit" offering (a one-week environment analysis with an advisory report within five business days). The company also implements Salesforce Agentforce AI agents for customers, though it has no proprietary AI product.

GoSoniq monetizes through two primary streams: professional services for implementation, consulting, and development engagements, and fixed-fee monthly support subscriptions under a "Multi Client Team" model that assigns dedicated consultants to each customer and scales capacity up or down based on demand. Customers operate primarily in the Dutch mid-market and enterprise segments across diverse verticals including retail (Welkoop, Mosa, Vergelijk), automotive parts (Molco), luxury (Lengers Yachts), sports (FC Groningen), HR/payroll (Salure), food/beverage (Brinks CoffeeRoasters), heavy equipment (Ditch Witch Benelux), IT/cybersecurity (Warpnet), real estate technology (Wunderbricks), and non-profit (Movement On The Ground). The company reports 98% customer retention among support clients, 7,000+ support tickets resolved, 100+ custom developments delivered, and an average incident resolution time of 47 minutes.

Operationally, GoSoniq runs an internal Salesforce traineeship program (gross trainee salaries of €2,780/month scaling to €3,000-€3,300 for Business Consultants) and draws on co-founder Martin Koersen's affiliation with The Cronos Group, a BeNeLux Salesforce ecosystem with 380+ professionals that provides talent pipeline access and early customer referrals. The company holds ISO 27001 certification, is an official Salesforce Partner, and serves as the preferred implementation partner for the Wunderbricks real estate platform. Geographic focus is the BeNeLux region (Netherlands and Belgium explicitly cited), and the firm is privately held with no disclosed funding rounds.

Name

Gosoniq

Legal name

GoSoniq B.V.

Website

https://gosoniq.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

GoSoniq is a Dutch CRM consultancy delivering Salesforce and Microsoft Dynamics 365 implementation, consulting, development, training, and recurring support services to mid-market and enterprise organizations across the BeNeLux region.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Implementation & Systems Integration (BPAFAFAB)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Salesforce consulting
• Microsoft Dynamics 365
• CRM implementation
• CRM advisory services
• Cloud CRM support

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - CRM Consulting: Implementation, consulting, development and optimization services for Salesforce and Microsoft Dynamics 365 CRM platforms
2. Monthly Support Services: Fixed monthly fee for dedicated team of consultants providing ongoing support, answering questions, and providing extra hands for work

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GoSoniq is a CRM consultancy that implements, configures, custom-develops, and supports the Salesforce and Microsoft Dynamics 365 platforms for Dutch organizations. The firm bundles advisory, implementation, development, training, and managed support into project- and retainer-based engagements that help clients adopt and operate cloud-based CRM systems.

Product overview

GoSoniq is a consulting and implementation services company specializing in Salesforce and Microsoft Dynamics 365 CRM platforms. The company offers a comprehensive suite of services including implementation, consulting, development, training, and ongoing support. Their service portfolio covers Salesforce clouds (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud), custom Flow automation and Apex development, and Microsoft Dynamics 365. The company operates a Multi Client Team model providing flexible capacity support, with dedicated consultants assigned to each client for continuity.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Implementation End-to-end implementation of the Salesforce CRM platform for Dutch organizations, covering requirements, configuration, data migration, and go-live.
• Salesforce Consulting Independent advisory services on Salesforce platform strategy, solution design, and roadmap planning for organizations evaluating or optimizing Salesforce.
• Salesforce Development Custom development on the Salesforce platform, including declarative automation such as Salesforce Flow and bespoke application extensions.
• Salesforce Agentforce Implementation and advisory services for Salesforce Agentforce, enabling organizations to deploy AI-driven agents within their CRM environment.
• Salesforce Training Structured training programs to upskill client administrators and end users on Salesforce platform capabilities and best practices.
• Acceleration Audit Diagnostic audit engagement that reviews an organization's current Salesforce environment and produces recommendations to accelerate CRM value realization.
• Salesforce Support Ongoing managed support and administration services for live Salesforce environments, delivered under fixed monthly retainer subscriptions.
• Microsoft Dynamics 365 CRM Consulting, implementation, and support services for the Microsoft Dynamics 365 CRM platform, offered alongside GoSoniq's Salesforce practice for clients choosing the Microsoft ecosystem.

Quantifiable outcome

• 98% customer retention rate - of companies where support started, remain fixed partner
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• BlueGemcoreStrategic or Co-development Partner · 17 February 2022BlueGem is the parent company of GoSoniq. Martin Koersen, one of the founders, works with BlueGem/Cronos Group. BlueGem provides corporate infrastructure and strategic direction for its subsidiaries including GoSoniq.
• Cronos GroupcoreStrategic or Co-development PartnerCronos Group brings knowledge and network within the Salesforce domain. With more than 380 Salesforce professionals, Cronos is one of the largest Salesforce players in BeNeLux. They contribute to GoSoniq's flying start by bringing work and customers.
• WunderbricksflagshipStrategic or Co-development PartnerStrategic partnership where GoSoniq is the preferred implementation and optimization partner for Wunderbricks customers. Wunderbricks is a modern real estate management platform built on Salesforce. GoSoniq handles implementation, optimization, and daily support for real estate organizations using the platform, while Wunderbricks focuses on platform development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capgemini: Global SI with established Salesforce and Microsoft Dynamics 365 capabilities, offering CRM implementation and managed services; competes with GoSoniq in Dutch enterprise and mid-market CRM engagements.
• Slalom: Global Salesforce Summit partner with strong presence in EMEA; offers CRM strategy, implementation, and managed services across enterprise and mid-market, overlapping with GoSoniq's Salesforce service portfolio.
• Accenture: Global systems integrator with a sizable Salesforce practice providing CRM implementation, consulting, and AI-driven transformations; competes with GoSoniq for enterprise CRM work in BeNeLux and beyond.
• Devoteam: European tech consultancy with a strong Salesforce and Microsoft focus and a Google Cloud/Salesforce alliance; offers CRM implementation and managed services comparable to GoSoniq, with significant BeNeLux presence.
• Deloitte Digital: Big Four consultancy with significant Salesforce and Dynamics practices providing CRM strategy, implementation, and ongoing support; competes with GoSoniq in larger enterprise CRM transformations across BeNeLux.

Regional players

• Vention Teams: Salesforce Summit consulting partner headquartered in the Netherlands with strong BeNeLux CRM implementation and managed services offering; directly comparable regional competitor in the same Dutch CRM consulting market.
• Cloudity: European Salesforce consulting partner with BeNeLux presence offering CRM implementation, customization, and managed services; comparable regional competitor serving similar Salesforce customers.

Others

• Wunderbricks: Salesforce-based real estate management platform that is GoSoniq's flagship implementation partner; not a direct competitor but a strategic channel partner whose growth directly drives GoSoniq's vertical real estate CRM pipeline.

Direct peers

• The Cronos Group: Belgian-headquartered IT group with 380+ Salesforce professionals across BeNeLux; GoSoniq's strategic parent ecosystem partner and the largest Salesforce player in the region. Directly comparable in CRM implementation, consulting, and support services.
• Enshore: Sister company under BlueGem focused on ERP and digital adoption services for business processes. Same founder (Jeroen Hommes) and BeNeLux focus, with an analogous consultancy model applied to ERP rather than CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/gosoniq
• LinkedInlinkedin.com/company/gosoniq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gosoniq