Gilcrease Orchard Foundation

What Gilcrease Orchard Foundation does

Gilcrease Orchard Foundation is a Las Vegas, Nevada-based nonprofit organization that operates a 60-acre you-pick orchard at 7800 North Tenaya, Las Vegas, NV 89131. Founded as a 'pick and pay' orchard in 1977 by brothers Ted and Bill Gilcrease, the operation was transferred in 1997 to the nonprofit Gilcrease Orchard Foundation, governed by a Board of Trustees (Corinne Escobar, Dr. Larry Allen, Dennis Swartzell, Tara Pike, Brad McDonald), with a mission to provide recreational and educational agricultural experiences in perpetuity. Day-to-day operations are led by Director Mark Ruben. Headcount is 1-10 employees.

The foundation's core offering is a free-admission you-pick experience open Tuesdays, Thursdays, and Saturdays 7AM-10AM during the spring and summer season, where visitors harvest seasonal produce including tomatoes, squash, cucumbers, peaches, apples, strawberries, and blackberries, paying by the pound. A farm stand sells pre-picked produce and value-added products (eggs, freezer jams, kettle corn, peanut butter, cold-pressed olive oil, honey, apple cider), and an on-site concessions stand serves breakfast sandwiches, chicken tenders, waffles, and beverages. Seasonal ticketed events include Fall Harvest (mid-September through October), Christmas Wagon Rides, and Sunflower Days (May-June and August-September). Educational products comprise K-3rd grade field trips at $6.50 per student, staff-guided walking tours, self-guided tours aided by an iOS/Android mobile app, and on-site gardening workshops.

Revenue is generated almost entirely on-site from per-pound produce sales, fixed-price farm stand items, per-head field trip fees, ticketed event admissions, after-hours photo location bookings ($100-200 per session), and the yoga series. Distribution is 100% local to the Las Vegas Valley with no e-commerce, no shipping, and no off-site retail. Payment acceptance spans cash, major credit cards, and SNAP/EBT plus Senior Farmers Market Nutrition Program coupons. Customer segments are diversified across local families, K-3 elementary schools, community organizations, professional photographers, and wellness/yoga consumers, with no single enterprise customer of significant concentration.

Name

Gilcrease Orchard Foundation

Legal name

Gilcrease Orchard Foundation

Website

https://thegilcreaseorchard.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Gilcrease Orchard Foundation is a Las Vegas-based nonprofit operating a 60-acre you-pick orchard offering seasonal produce harvesting, farm stand sales, K-3 school field trips, ticketed seasonal events, after-hours photoshoots, and yoga to local families and visitors in the Las Vegas Valley.

Ownership category

akta.pro rank

Product category

Agritourism / Pick-Your-Own Farm

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Pick-your-own farm
• Agritourism experiences
• Seasonal farm events
• Agricultural education programs
• Farm stand retail

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. You-Pick Produce Sales: Visitors harvest their own fruits and vegetables and pay by the pound. No tickets required during regular season (spring/summer). Crops include tomatoes, squash, cucumbers, peaches, blackberries, strawberries, and more. Operates Tuesday, Thursday, Saturday 7AM-10AM.
2. Pre-Picked Produce and Farm Stand: Farm stand sells pre-picked items including eggs, jams, honey, olive oil, kettle corn, peanut butter, and fresh produce. Products sold at set prices per unit or pound.
3. Field Trip Fees: Educational field trips for K-3rd grade students. Students pay $6.50 each, chaperones $6.50 each. Includes orchard introduction, bees/chickens presentation, and seasonal picking with wagon ride. Apple cider available for $1 per cup.
4. Fall Harvest Tickets and Activities: Ticketed event mid-September through October requiring advance tickets. Includes pumpkin patch, corn maze, hay maze, and wagon rides. Tickets required for everyone over 5 years old. Additional purchases include pumpkins, donuts, concessions.
5. Christmas Wagon Rides: Holiday ticketed event with wagon rides through decorated orchard, Santa visits, and seasonal treats. Apple cider, donuts, jams, and merchandise available for purchase. Tickets required for all purchases.
6. Sunflower Days Tickets: Ticketed seasonal event during May-June and August-September when sunflowers bloom. Advance tickets required with no refunds or rescheduling.
7. Photoshoot Location Bookings: After-hours photography sessions at sunset. 1 hour session for $100, 2 hours for $200. Photographers and clients access 60 acres of scenic backdrops including mountain views and seasonal flowers.
8. Concessions and Food Service: On-site food service including breakfast sandwiches, chicken tenders, waffles, yogurt parfaits, coffee, and seasonal popsicles. Sells during regular business hours.
9. Guided Walking Tours: Staff-guided tours available in winter and spring for community groups including senior centers, scout troops, and homeschool groups. Limited to 50 participants, duration 1.25-1.5 hours. Pricing discussed upon inquiry.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Gilcrease Orchard Foundation operates a 60-acre you-pick orchard in Las Vegas, Nevada where visitors harvest seasonal fruits and vegetables directly from the field and pay by the pound. The foundation also sells pre-picked produce, value-added goods (eggs, honey, olive oil, jams, apple cider), concessions, branded merchandise, and hosts ticketed seasonal events, educational school field trips, guided tours, yoga sessions, and photography bookings.

Product overview

Gilcrease Orchard Foundation is a non-profit you-pick farm offering recreational and educational agricultural experiences. The core offering is the you-pick produce experience where visitors harvest seasonal fruits and vegetables directly from the field across 60 acres. Supporting offerings include a farm stand with pre-picked produce and specialty items (eggs, honey, olive oil, jams, peanut butter), on-site concessions, and seasonal events (Fall Harvest, Christmas Wagon Rides, Sunflower Days). Educational programs include school field trips for K-3rd grade, guided and self-guided tours, and educational workshops. Additional services include after-hour photoshoot bookings, yoga series, and a mobile app for orchard navigation. The organization is not certified organic and primarily operates Tuesdays, Thursdays, and Saturdays from 7AM-10AM during spring and summer seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• You-Pick Produce Experience Core seasonal you-pick farm experience where visitors harvest their own seasonal fruits and vegetables directly from the field — tomatoes, squash, cucumbers, peaches, apples, berries, and more — and pay by the pound. Free admission during regular spring/summer season, open Tuesday, Thursday, Saturday 7AM-10AM.
• Farm Stand Products Pre-picked produce and specialty items sold at the farm stand at fixed prices — including eggs, honey, cold-pressed olive oil, peanut butter, freezer jams, potatoes, peppers, herbs, garlic, onions, and apple cider.
• Concessions and Food Service On-site food offerings including breakfast sandwiches, chicken tenders, waffles, avocado toast, yogurt parfaits, kettle corn, shaved ice, donuts, and beverages available during operating hours.
• Fall Harvest Event Ticketed autumn event featuring you-pick pumpkin patch, corn maze, hay maze, wagon rides, and seasonal photo opportunities from mid-September through October. Tickets required for everyone over 5 years old; online ticket sales only.
• Christmas Wagon Rides Winter holiday ticketed event with wagon rides through twinkling lights, Santa visits, apple cider, donuts, and seasonal treats. Advance tickets required for all purchases during the event.
• School Field Trips K-3rd grade educational field trips featuring orchard introduction, bees and chickens education, seasonal picking, and wagon rides, with pre/post lesson plans for educators. Students and chaperones $6.50 each, teachers free; payment in full at booking by credit/debit (CCSD schools may pay by check).
• Guided Walking Tours Staff-led walking tours of the orchard during winter and spring months for community groups including senior centers, scout troops, and homeschool explorers; limited to 50 participants, 1.25-1.5 hour duration with visits to beehive, chicken coop, and seasonal crop areas; pricing by inquiry.
• Self-Guided Tours Independent exploration of the orchard with downloadable app map, suitable for homeschool groups, social clubs, family reunions, and parent-toddler meetups.
• Sunflower Days Ticketed spring and late summer event (May-June and August/September) celebrating sunflower blooms with photo opportunities and outdoor experiences amidst golden fields. Advance tickets required; no refunds or rescheduling.
• Yoga Series Sunrise and sunset yoga sessions held during Ranunculus Flower, Spring Sunflower, and Fall Sunflower seasons amidst natural garden and mountain scenery.
• After-Hour Photoshoot Location Bookings Private photography sessions during evening and sunset hours for family, engagement, and maternity photos with scenic mountain views and seasonal flowers on 60 acres. 1 hour for $100, 2 hours for $200; photographers must book before committing clients.
• Educational Workshops and Learning Videos Gardening and pruning workshops led by Director Mark Ruben, plus YouTube learning videos demonstrating how to harvest various crops including kale, carrots, spinach, squash, broccoli, and apple cider making.
• Branded Merchandise Branded merchandise including shirts, hoodies, hats, stickers, and shopping totes featuring artwork created by orchard staff artist.
• Gilcrease Orchard Mobile App Interactive mobile application providing digital orchard maps, crop availability information, and harvest location guidance for visitors across the 60-acre property. Available on iOS (App Store ID 1361522251) and Android (Google Play).

Quantifiable outcome

• 51% increase in blackberry production (430 lbs to 650 lbs) after shade structure installation
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pine Acres Farm: Family-owned you-pick farm offering seasonal produce, pumpkin patch, and farm activities. Comparable family-operated community orchard model with educational and recreational focus.
• Swans Trail Farms: Washington-state you-pick farm famous for its Fall Harvest festival with corn maze, pumpkin patch, and wagon rides, plus spring and summer u-pick produce. Comparable mix of ticketed seasonal events and ongoing you-pick operations.
• Alstede Farms: New Jersey you-pick farm offering produce harvesting, seasonal events (Fall Festival, sunflower festivals), CSA, and on-site farm store. Comparable breadth across you-pick, events, and retail.
• Tanaka Farms: Long-running you-pick farm in Orange County, California offering produce harvesting, CSA boxes, seasonal events, and educational tours. Closest comparable peer given its hybrid you-pick + agritourism + education model and multi-revenue stream approach.
• Underwood Family Farms: Southern California you-pick farm operating multiple locations with seasonal festivals (Fall Harvest, Springtime), school field trips, and farm stands. Directly comparable as a diversified u-pick operation with ticketed events and educational programming.
• Great Country Farms: Virginia u-pick farm with seasonal festivals, school field trips, farm stand, and CSA program. Comparable education-led positioning and multi-revenue agritourism model.
• Bishop's Orchards: Connecticut family-owned farm with pick-your-own fruit, farm market, bakery, and educational offerings. Comparable family-operated orchard model combining u-pick, retail, and value-added products.
• Tougas Family Farm: Massachusetts pick-your-own orchard specializing in apples, peaches, berries, and pumpkins with farm store, school tours, and seasonal events. Closely aligned orchard-based you-pick model with educational programming.

Regional players

• Schnepf Farms: Arizona u-pick farm and agritourism destination with seasonal festivals, pumpkin patch, and on-site dining. Regional peer due to Southwest desert-climate similarity, sharing Gilcrease's challenge of operating in an arid environment.
• Apple Annie's: Arizona orchard offering you-pick apples, pears, peaches, and pumpkins plus farm store and seasonal events. Regional peer operating in a similar desert climate and offering comparable fruit-based u-pick experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheGilcreaseOrchardLasVegas
• Facebookfacebook.com/thegilcreaseorchard
• Instagraminstagram.com/gilcrease_orchard
• LinkedInlinkedin.com/company/gilcrease-orchard

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilcrease Orchard Foundation