Grey Insights Limited

What Grey Insights Limited does

Grey Insights Limited is a privately held UK mental health service delivery company incorporated in England in 2019 and headquartered in Cuffley, Hertfordshire. The company operates as a service delivery consortium providing clinical triage, multi-disciplinary assessments, employee assistance programs (EAP), ADHD and autism services, community-based mental health support, and training programmes to NHS trusts, corporate employers, and individuals. Its core technology is a technology-supported triage and screening system that uses structured questionnaires to prioritize patient care, delivered alongside a Multi-Disciplinary Team (MDT) comprising psychiatrists, clinical nurse practitioners, psychologists, social workers, occupational therapists, art therapists, cognitive therapists, registered nurses, and support workers — all registered with UK professional bodies (GMC, NMC, BPS).

Revenue is generated through a mix of subscription-based EAP services for corporate clients and professional services / managed services engagements for NHS contracts and individual patient assessments. Pricing is quote-based and not publicly disclosed. Named enterprise clients include TOTAL, MTN, AXA, LEADWAY ASSURANCE, ABICARE HEALTH, and GILBRALTAR TECHNOLOGIES, alongside an NHS England partnership for CAMHS triage and assessment. Service delivery spans online assessment portals, home-visit care, and 24/7 confidential care lines, with operational scope primarily in the United Kingdom and international reach for multinational EAP clients.

Name

Grey Insights Limited

Legal name

Grey Insights Limited

Website

https://greyinsights.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Grey Insights Limited is a UK-based mental health service delivery consortium offering triage, ADHD/autism assessment, community support, training, and Employee Assistance Program services to NHS trusts, corporate employers, and individuals, delivered via a registered Multi-Disciplinary Team.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Social Assistance (624), Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Mental health services
• Employee assistance program
• CAMHS triage assessment
• ADHD autism services
• Community mental health support

Headquarters

HQ city

Cuffley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Employee Assistance Program (EAP) Services: Grey Insights Limited operates as an EAP service delivery consortium providing emotional and mental health professional services to corporate clients. Services include 24/7 confidential care lines, access to videos, guides, webinars, and online CBT therapy. The company creates awareness and responds to emotional and mental health crises in workplaces.
2. CAMHS Triage and Assessment Services: Clinical triage and assessment services designed to help NHS reduce waiting lists. Multi-disciplinary team comprising Psychiatrists, Clinical Nurse Practitioners, Psychologists, Social Workers and Occupational Therapists deliver assessments and generate reports within 48 hours.
3. ADHD and Autism Services: Post-diagnostic assessment, support, and treatment services for children, teens, and young adults with neurodevelopmental disorders through an easily accessible MDT approach.
4. Community Support Services: Integrated treatment program aimed at reducing hospital admissions and facilitating early hospital discharge, with services delivered in the comfort of patients' homes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grey Insights Limited is a mental health service delivery consortium offering clinical CAMHS triage and assessment, ADHD and autism assessment and support, community-based treatment, mental health training and education, and corporate Employee Assistance Programs. Services are delivered by a Multi-Disciplinary Team of psychiatrists, psychologists, clinical nurse practitioners, social workers, occupational therapists, cognitive therapists, and support workers, supported by technology-enabled triage and screening.

Product overview

Grey Insights Limited is a mental health service delivery consortium offering a portfolio of five integrated service lines: Triage & Assessment Service, ADHD & Autism Services, Community Support, Mental Health Training & Education, and an Employee Assistance Program (EAP). These services are delivered by a Multi-Disciplinary Team (MDT) comprising psychiatrists, psychologists, clinical nurse practitioners, social workers, occupational therapists, art therapists, cognitive therapists, and support workers. The company uses technology-supported triage and screening tools to assist the NHS in reducing mental health waiting lists, with services accessible both online and at patients' homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Triage and Assessment Service Clinical CAMHS triage and assessment service delivered by a Multi-Disciplinary Team of psychiatrists, clinical nurse practitioners, psychologists, social workers, and occupational therapists. Designed to help the NHS reduce mental health assessment waiting lists through technology-supported screening and prioritisation of patient care, with reports generated within 48 hours.
• ADHD and Autism Services Post-diagnostic assessment, support, and treatment services for children, teens, and young adults diagnosed with ADHD or Autism Spectrum Disorder (ASD), delivered via an easily accessible Multi-Disciplinary Team providing individualised care including CBT, family sessions, and mental health education, available through online and clinic-based appointments.
• Community Support Integrated community-based treatment programme aimed at reducing hospital admissions and facilitating early hospital discharge, including initial assessments, bi-weekly psychiatric reviews, daily monitoring, weekly family therapy, and twice-weekly individual cognitive therapy (CBT/CRT) delivered at patients' homes.
• Mental Health Training and Education Professional training and educational programmes that enhance professionals' and individuals' understanding of mental health and introduce approaches fostering positive wellbeing in community settings.
• Employee Assistance Program (EAP) Employee Assistance Program service delivery consortium providing workplace mental health crisis support, including a 24/7 confidential care helpline, access to videos, guides, webinars, and online cognitive behavioural therapy (CBT), with a focus on early identification of emotional illness warning signs and well-being support for employees of corporate clients.
• Online Mental Health Assessment Online mental health assessment tests that allow professionals to understand patient status and provide insights for appropriate care, accessible through a dedicated assessment portal at greyinsights.org.

Quantifiable outcome

• Reports generated and sent within 48 hours of consultation
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• NHS EnglandcoreStrategic or Co-development PartnerGrey Insights is listed as a proud partner of NHS England. The company provides CAMHS triage and assessment services specifically designed to help the NHS eliminate or significantly reduce current mental health waiting lists. Services are integrated with NHS care pathways.
• Care Quality Commission (CQC)coreStrategic or Co-development PartnerGrey Insights is associated with CQC (Care Quality Commission), indicating regulatory oversight and compliance with UK healthcare quality standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Health Assured: One of the UK's largest Employee Assistance Program providers offering 24/7 helplines, counselling and wellbeing services to corporate clients. Directly competes with Grey Insights' EAP service line for enterprise mental health contracts.
• Kooth: Digital mental health platform providing anonymous online counselling and wellbeing support, with established NHS contracts. Directly comparable to Grey Insights in targeting NHS CAMHS and adult mental health demand through technology-enabled triage and therapy.
• Psychiatry UK: Private ADHD and autism assessment service with NHS Right to Choose contracts, offering remote diagnostics and treatment. Directly overlaps with Grey Insights' ADHD & Autism Services for children, teens and young adults.
• Togetherall: Online mental health platform with NHS partnerships providing anonymous peer support and therapist-moderated communities. Overlaps with Grey Insights on NHS-facing digital mental health and triage.
• IESO Digital Health: Online cognitive behavioural therapy provider commissioned by the NHS for IAPT services. Comparable to Grey Insights' online CBT and NHS-facing assessment/triage offerings.
• Care First: Established UK EAP provider delivering counselling, helplines and wellbeing services to corporate and public-sector employers. Operates the same subscription-based EAP model as Grey Insights' corporate service.

Broad incumbents

• Elysium Healthcare: Major UK provider of mental health, neurological and specialist services with hospitals and community pathways. Adjacent competitor in mental health service delivery, including step-down community models comparable to Grey Insights' Community Support programme.
• Priory Group: Largest independent provider of mental health services in the UK, operating hospitals and clinics nationwide. Broader incumbent offering inpatient and outpatient services that overlap with Grey Insights' community and assessment lines.
• Cygnet Health Care: National provider of mental health hospitals, rehabilitation and community services across the UK. Competes with Grey Insights for NHS-commissioned mental health capacity in assessment and community pathways.
• Bupa UK: Diversified UK healthcare insurer and provider including mental health, EAPs and corporate wellbeing. Overlaps with Grey Insights on EAP services to large employers and broader mental health delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grey-insights-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grey Insights Limited