What Psychiatry UK does

Psychiatry UK (legal entity Psych-UK Limited, Company No. 14553673) is a UK-registered digital psychiatry platform founded in 2012 and headquartered in Camelford, Cornwall. The company delivers online psychiatric assessment, diagnosis, and treatment for adults and children with ADHD, autism spectrum disorder, and a broader range of mental health conditions (anxiety, bipolar, depression, OCD, PTSD, personality disorders, dementia, perinatal), entirely via Microsoft Teams video consultations with GMC-registered Consultant Psychiatrists. Core technology is the proprietary MedQare patient portal — built specifically for Psychiatry UK by Software Solutions Southwest — which hosts electronic health records, appointment booking, medication titration monitoring, and secure patient communication, supplemented by four AI-enabled clinical tools: automated referral screening with risk flagging, AI-assisted email processing, AI-supported letter drafting from consultation transcripts, and automated risk analysis of clinical notes.

The business model is dual-track. Under NHS Right to Choose, GP-referred patients in England are funded by Integrated Care Boards (ICBs), with the company working as a qualified Right to Choose provider to relieve NHS waiting lists. On the private side, self-pay patients book directly through the website without a GP referral; transparent pricing includes £950 for an Adult ADHD Initial Assessment, £750 for a 12-week ADHD medication titration package, £180 per review appointment, and £25 per private prescription when GP Shared Care is declined. The company has supported more than 150,000 patients cumulatively, delivers over 3,000 initial assessments per month, and serves more than 35,000 patients per year through a network of 280+ GMC-registered Consultant Psychiatrists (all of whom have practised or continue to practise in the NHS). Operational compliance is anchored by a Care Quality Commission (CQC) Good rating (February 2025 inspection), NHS Data Security and Protection Toolkit Standards Exceeded status, Cyber Essentials Plus, and UK GDPR registration.

Commercially, Psychiatry UK pursues a primarily digital go-to-market — content-led website, direct online booking, live chat support, and NHS GP referral pathways — with brand trust reinforced by Trustpilot reviews and the iWantGreatCare Certificate of Excellence 2025. Leadership was substantially refreshed in 2024-2025: Chair Mark Jackson joined November 2024, and a new CCO/COO (Anna Matty, ex-AXA Health COO) and CTO (Mark Contreras, ex-retail banking) were appointed to lead transformation, while CDO Dr. Lesa Wright represents the company on RCPsych MHRA AI advisory groups. The company is privately held with no disclosed external institutional investors, and consultant capacity doubled in the trailing 12 months — consistent with a strong-growth posture ahead of likely scale-up capital or strategic activity.

Name

Psychiatry UK

Legal name

Psych-UK Limited

Website

https://psychiatry-uk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Psychiatry UK is a UK digital psychiatry platform founded in 2012 that delivers online ADHD, autism, and broader mental health assessments and treatment via video consultation with GMC-registered consultant psychiatrists, serving both NHS Right to Choose and private self-pay patients.

Ownership category

akta.pro rank

Product category

Online Psychiatric Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online psychiatric services
• ADHD assessment
• Autism assessment
• Mental health telemedicine
• NHS right to choose

Headquarters

HQ city

Cornwall

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NHS Right to Choose Services: NHS-commissioned services for ADHD and autism assessment under the Right to Choose policy. NHS Integrated Care Boards (ICBs) pay for these services on behalf of patients. ICBs report costs potentially up to three times higher than local NHS providers.
2. Private ADHD Assessment: One-time fee for comprehensive ADHD diagnostic assessment including consultation, written report, and follow-up guidance. Additional charges for optional medication titration and ongoing care.
3. Private ADHD Medication Titration: Optional 12-week medication titration service charged separately from assessment. Includes prescription writing, end-of-titration review, GP treatment letter, and shared care agreement request.
4. Ongoing Private Prescribing: When GP Shared Care is declined, patients pay per-prescription fees (£25) plus medication costs, with required annual reviews (£180).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Psychiatry UK is a digital psychiatry provider that delivers online video consultations with GMC-registered Consultant Psychiatrists for the assessment, diagnosis and treatment of ADHD, autism spectrum disorder and a wide range of other mental health conditions. It operates a dual-channel model: NHS-funded services delivered under the Right to Choose scheme via Integrated Care Boards, and self-pay private services booked directly by patients. All clinical encounters are conducted remotely through Microsoft Teams and managed via the proprietary MedQare patient portal.

Product overview

Psychiatry UK operates as a digital psychiatry platform offering both NHS-funded (Right to Choose) and private self-pay services. The core offering consists of online psychiatric assessments and treatment for ADHD, autism, and broader mental health conditions, delivered via video consultation by GMC-registered consultant psychiatrists. The platform is anchored by the MedQare Patient Portal, which serves as the unified digital interface for patient registration, appointment booking, clinical documentation, and ongoing care management. Private services include the Private Adult ADHD Assessment Service and Private Adult Autism Assessment Service as distinct paid offerings, while NHS pathways are delivered through the Right to Choose ADHD and Right to Choose Autism services. The Children and Young People Mental Health Service provides pediatric psychiatric support, and the ADHD Titration Service handles medication management for diagnosed patients. All services are conducted online via Microsoft Teams video consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Adult ADHD Assessment Service

Quantifiable outcome

• Over 150,000 people supported to access care since 2012
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Software Solutions SouthwestcoreTechnology or IntegrationDeveloped the MedQare electronic patient record and portal system specifically for Psychiatry UK. Acts as data processor providing system support without access to patient data. Long-standing technology partnership essential to service delivery.
• Amazon Web Services (AWS)coreTechnology or IntegrationProvides cloud storage solution for MedQare backup. All information backed up remains in the UK at all times, fully encrypted in transit and at rest. Decryption keys held by Psychiatry UK, not AWS.
• Microsoft AzurecoreTechnology or IntegrationUsed to facilitate virtual meetings between patients and clinicians. Powers the Microsoft Teams platform used for all video consultations.
• StripecoreTechnology or IntegrationPayment processing platform used for private patient payments. Handles cardholder name, email, payment reference, and transaction metadata for service booking and titration payments.
• NHS England / Integrated Care Boards (ICBs)coreStrategic or Co-development PartnerNHS-commissioned provider under Right to Choose scheme. ICBs fund ADHD and autism assessment services. Psychiatry UK works with health care partners to reduce NHS waiting lists. Subject to NHS regulatory requirements, data sharing agreements, and invoice validation protocols.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ADHD 360: UK-based private and NHS Right to Choose provider of adult ADHD assessment, diagnosis, and titration. Operates a similar consultant-led digital model targeting the same patient pool and NHS ICB commissioning budgets.
• Clinical Partners: UK private mental health clinic network offering psychiatrist-led assessments for ADHD, autism, anxiety, depression, and other conditions across adults and children. Closely comparable on adult ADHD assessment, private self-pay pricing, and consultant model.
• Livi: European digital healthcare platform offering NHS-partnered and private GP and mental health consultations via video. Comparable on NHS contracted digital care delivery, telehealth infrastructure, and UK regulatory credentials.
• Talkiatry: US online psychiatry practice delivering psychiatric evaluation, medication management, and ongoing care via video. Closely comparable business model (consultant psychiatrist-led, insurance and self-pay, digital-first) though operating in the US reimbursement environment.
• Harley Therapy: UK private psychotherapy and psychiatry practice offering online consultations. Comparable on the private self-pay mental health model in London/UK, though smaller in scale and less specialised in ADHD/autism.

Broad incumbents

• Priory Group: One of the UK's largest private mental health providers offering inpatient, outpatient, and day-care psychiatric services across the same diagnostic categories. Comparable as a broad incumbent in UK private mental health, though it operates a physical-clinic footprint rather than a digital-only model.
• BetterHelp: Largest direct-to-consumer online therapy platform globally. Comparable on digital mental health distribution and self-pay GTM, though focused on talk therapy rather than psychiatrist-led medication management.
• Cygnet Health Care: UK provider of mental health services including inpatient psychiatric hospitals, residential care, and community services. Comparable as a UK mental health incumbent with NHS commissioning relationships, though it operates a facility-based model.
• Babylon Health: UK-founded digital health platform delivering NHS-partnered virtual consultations and AI-enabled triage. Comparable as a UK digital health incumbent with NHS contracts, though Babylon's broader primary care focus differs from Psychiatry UK's psychiatry specialism.

Emerging players

• Cerebral: US-based online mental health provider offering ADHD evaluation, therapy, and medication management. Comparable on the digital ADHD and psychiatry delivery model, though Cerebral's recent regulatory and prescribing scrutiny illustrates the clinical-safety risks of scaling tele-psychiatry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/psychiatry-uk
• Xx.com/Psychiatry_UK

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psychiatry UK