Great Golf Events, Inc.

What Great Golf Events, Inc. does

Great Golf Events, Inc. is a privately held, founder-owned golf tournament management company headquartered in Kansas City, Kansas, founded in 1998 by Roger Caldwell. The company provides a single-vendor solution for charity, corporate, celebrity, and trade show golf events, covering marketing, administration, venue sourcing, custom website design with online registration, signage, awards procurement, live scoring, auction logistics, and event-day operations. It claims to have organized and managed over 2,100 golf events worldwide across its 27-year history and reports that client event-day profits traditionally increase 20-25% when its services are implemented.

The core technology stack is built around a custom tournament website platform with online registration and credit card processing, paired with an event-day Check-In and Credit Card Capture software that assigns each player a unique VIP/poker chip identifier to streamline spending. Layered add-on services include SmartPin Technology (personalized take-home video recaps generating $5,000-$10,000 in foundation fundraising per event), Trick-Shot Entertainment with professional golfer Dan Boever ($4,000-$7,000 per event), the exclusive Sigma-Sum Drawing fundraiser (~$20,000 per event), and live/real-time scoring via iScoreGolf and Golf Genius integrations. The company also brokers golf apparel and welcome gifts through long-standing wholesale vendor relationships.

The business model combines professional services (full tournament management), managed services (software with implementation), and transaction fees (merchandise procurement), with quote-based, customized pricing and no publicly disclosed tiers. Go-to-market is sales-led and founder-driven, with direct phone and email outreach, a professional website, and reliance on client referrals. Customers are split between charity/nonprofit organizations (Hope & Heroes, ALZCO, Dime Foundation, Erie Charity Challenge) and corporate accounts (United Airlines, HMS Host), with documented international delivery including a Dubai-based corporate tournament.

Name

Great Golf Events, Inc.

Legal name

Great Golf Events, Inc.

Website

https://greatgolfevents.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Golf Events provides single-vendor golf tournament management, custom event websites, on-course entertainment, and check-in software for charity and corporate clients, with 2,100+ events delivered since 1998.

Ownership category

akta.pro rank

Product category

Golf Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAOAJAK

Golf Equipment & Accessories Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Golf tournament management
• Charity event planning
• Corporate golf events
• Event logistics services
• Golf event technology

Headquarters

HQ city

Prairie Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Golf Tournament Management Services: Full-service golf tournament management providing single-vendor solution covering marketing, administration, logistics, venue sourcing, custom websites with online registration, signage, awards, entertainment booking, live scoring, and event-day operations. Services are tailored to charity and corporate golf events.
2. Trick-Shot Entertainment & Golf Shows: On-course entertainment services featuring professional golf entertainer Dan Boever, including fundraising games and wager activities that generate additional revenue for client foundations ($4,000-$7,000 during play).
3. Event Software & Technology: Check-in and credit card capture software with implementation services that traditionally increase event-day profits by 20-25%.
4. Golf Welcome Gifts & Awards: Wholesale procurement and facilitation of golf apparel and branded items through direct vendor relationships, with custom branding and logistics management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Great Golf Events, Inc. provides single-vendor golf tournament management services for charity, corporate, celebrity, and trade show events. The company handles all pre-tournament and event-day marketing, administration, and logistics—including venue sourcing, custom website design with online registration, signage, awards procurement, check-in and credit card capture, live scoring, entertainment booking, and on-site event operations. Founded in 1998, the company has organized and managed over 2,100 golf events worldwide.

Product overview

Great Golf Events, Inc. offers a single-vendor golf tournament management platform consisting of a core Golf Tournament Management Services module complemented by several add-on services including Custom Golf Website design with online registration, Check-In & Credit Card Capture Software, SmartPin Technology for personalized video recaps, Trick-Shot Entertainment featuring Dan Boever, Golf Welcome Gifts & Awards procurement, Sigma-Sum Drawing fundraising service, and Live/Real-Time Scoring integration with iScoreGolf and Golf Genius. The platform is designed for charity and corporate golf events, emphasizing increased event-day profits (20-25% improvement) and comprehensive event logistics management.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Tournament Management Services Comprehensive single-vendor solution covering all marketing, administration, and logistical tasks for golf tournaments, including venue research and securing, custom website design with online registration, invitation design and distribution, player pairing and registration database management, sponsor signage acquisition, event planning, budget management, and golf course staff coordination. Targeted at charity and corporate organizations hosting golf events.
• Custom Golf Website Design Custom-designed and managed tournament website with online registration, credit card processing, and centralized communications for attendees, players, sponsors, and partners. Provides a marketing foundation for each event.
• Event-Day Check-In & Credit Card Capture Software Proprietary check-in software that captures player credit cards at registration, assigns unique VIP poker chip numbers for identification, eliminates auction check-out congestion, generates email receipts, and facilitates accounting. Traditionally increases event-day profits by 20-25%.
• SmartPin Video Technology Advanced video capture technology that delivers personalized take-home video highlights to all players and provides a compiled foundation recap video post-event. Generates $5,000-$10,000 in additional fundraising per event for client foundations.
• Trick-Shot Entertainment / Golf Shows Professional golf trick-shot entertainment featuring Dan Boever, providing on-course fun, driver shots, and wager games. Raises $4,000-$7,000 during play for client foundations through fundraising games and wager activities.
• Golf Welcome Gifts & Awards Sourcing and procurement of golf apparel and alternative golf items through name-brand vendors at direct/wholesale pricing. Includes custom branding facilitation, client/sponsor approval, and shipping and delivery tracking.
• Sigma-Sum Drawing Exclusive fundraising service designed for charity golf events that raises approximately $20,000 per event.
• Event Video Entertainment Custom video production services for on-site, online, and TV distribution, including personalized player video recaps and foundation recap videos.

Quantifiable outcome

• 20-25% increase in event-day profits for clients
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Dan BoevercoreStrategic or Co-development PartnerProfessional golf entertainer providing trick-shot entertainment and golf shows. Features 30+ years of experience. Generates $4,000-$7,000 during play for client foundations through fundraising games and wager activities. Integral to company's entertainment service offering.
• SmartPin TechnologycoreTechnology or IntegrationAdvanced video technology partner providing personalized player video capture. Each player receives a take-home highlight video. Foundation receives compiled recap video. Generates $5,000-$10,000 per event for client foundations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Troon: Largest third-party golf course management company globally, with a portfolio of 900+ facilities. Many Troon-managed venues run their own charity and corporate golf tournaments, making Troon both a direct competitor for outsourced tournament work and a potential acquirer of GGE-style service capability.
• KemperSports: Operates and manages golf courses, country clubs, and hospitality venues across the US and frequently provides in-house tournament and event services for charity and corporate outings - directly comparable to Great Golf Events' outsourced tournament management offering for the same buyer segments.
• American Golf Corporation: Operates dozens of US golf facilities and runs charity tournaments, leagues, and corporate outings. Directly comparable in serving the same nonprofit and corporate golf event buyer with a bundled venue, services, and merchandise offering.
• Invited (formerly ClubCorp): Operates a national network of private country and golf clubs with in-house event planning and tournament services for member and charity events. It is the largest-scale example of a vertically integrated golf club and event operator that competes head-to-head with GGE's outsourced model.
• Billy Casper Golf: Manages a portfolio of municipal, private, and resort golf courses and provides tournament operations and event services. A scaled golf-course-operator peer whose in-house event teams compete for the same charity and corporate tournament budget as Great Golf Events.

Broad incumbents

• Cvent: Enterprise event management platform providing registration, marketing, and on-site technology. A broader incumbent whose technology stack could be deployed by GGE clients or golf course competitors to displace GGE's custom website and check-in offerings over time.
• Eventbrite: Self-service event ticketing and registration platform widely used for fundraising and corporate events. An adjacent incumbent that handles the registration and website layer of GGE's offering at lower cost for tech-savvy nonprofit clients.

Emerging players

• Golf Genius: Tournament management software used by golf courses and event organizers worldwide for pairings, scoring, and registration. GGE already partners with Golf Genius for scoring, but Golf Genius could disintermediate the broader tournament management layer over time.
• 18Birdies: Consumer and enterprise golf app providing scoring, stat tracking, and event tools. An emerging player in the broader golf tech stack that overlaps tangentially with GGE's event technology value proposition, particularly for scoring and player engagement.
• GolfNow: NBC Sports Next-operated golf technology platform offering tee-time booking, tournament scoring, and event tools. An emerging player whose integrated event functionality increasingly overlaps with GGE's custom website and check-in software.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/great-golf-events-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Golf Events, Inc.