Gravotech Us Holding, Llc

What Gravotech Us Holding, Llc does

Gravotech designs, manufactures, and distributes a complete end-to-end engraving, marking, cutting, and CAD/CAM software portfolio, and is the only company claiming expertise in all four core marking technologies: laser (CO2, Fiber, MOPA, Green, Hybrid, Edge), CNC/rotary engraving, dot peen (electromagnetic and pneumatic), and scribing. Its product stack spans laser tables and stations (LightSpeed 300, LS900, WeLase, LW2/LW3), integrable laser markers for production lines, dot peen and scribing machines, six software products (Gravostyle, Lasertrace, TYPE EDIT, TYPE3-CAA, 3DESIGN, ABC), and a proprietary consumables line (Gravoply, Gravoglas, Gravolase, Metallex, Gravoxal, etc.), unified under legacy brands Gravograph (since 1938), Technifor (since 1981), and Type3.

The company sells to a diverse customer base of 60,000+ professionals across industrial identification and traceability (aerospace, automotive, defense, manufacturing), signage and nameplates, personalization and retail, creative and product making, and luxury brand activations. GTM combines a 300+ distributor channel across 77 countries, dedicated field sales engineers for enterprise accounts, an e-commerce store for SMB and consumer purchases, and event-driven co-marketing at premium sporting and cultural venues. Pricing is quote-based across three tiers spanning from under $10,000 (entry-level WeLase, M20 X) to over $20,000 (industrial LW3, LS900, ISx000, integrable systems), with recurring revenue from consumables, software, and service contracts (ZEN and SERENITY).

In August 2024, Gravotech was acquired by Brady Corporation (NYSE:BRC), a global leader in identification and safety solutions, expanding its distribution reach while preserving its operating identity. The US holding entity, Gravotech Us Holding, LLC, is headquartered in Duluth, Georgia, with group operations centered in Rillieux-la-Pape, France, and 16 owned locations globally supporting an employee base of 501–1,000.

Name

Gravotech Us Holding, Llc

Legal name

Gravotech, Inc.

Website

https://gravotech.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gravotech designs, manufactures, and distributes engraving, marking, cutting, and CAD/CAM solutions across all four marking technologies (laser, rotary, dot peen, scribing), serving 60,000+ industrial, signage, personalization, and luxury brand customers in 77 countries, and operating as a subsidiary of Brady Corporation since August 2024.

Ownership category

akta.pro rank

Product category

Industrial Marking and Engraving Equipment

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Coating, Engraving & Allied Services (3470), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Industrial marking equipment
• Laser engraving machines
• CAD/CAM engraving software
• Direct part marking solutions
• Engraving materials consumables

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machines and Equipment Sales: Sale of laser engravers, CNC/rotary engraving stations, integrable laser markers, dot peen and scribing machines. Machines range from compact personal engraving stations to large industrial production line markers. Includes custom/bespoke machine configurations for global brand partners.
2. Software Licenses and Subscriptions: CAD/CAM and piloting software including Gravostyle™, Lasertrace, TYPE EDIT, TYPE3-CAA, 3DESIGN, and ABC. Software drives machines and provides design, traceability, and production capabilities.
3. Engraving Materials and Consumables: Proprietary engraving materials including Gravoply™ (Laser, 1, 2, 3C, Ultra), Gravoglas™ (1, 2-plex™), Gravotac™, Gravostrat™, Flexilase™, Gravolase™ Metallics, Metallex™, Gravoxal™, Gravometall™, Gravobrass™, and laser wood. Includes cut-to-size custom fabrication services.
4. Services (Commissioning, Training, Servicing): Complete service offer including commissioning (setup and fine-tuning), standard or customized training sessions (at customer site or online), machine fleet audit and maintenance, warranty extensions (up to 5 years), and service contracts (ZEN and SERENITY packages).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Gravotech designs, manufactures, and distributes an integrated portfolio of engraving, marking, and cutting equipment — including laser tables, laser stations, integrable laser markers, CNC/rotary engraving machines, and dot peen/scribing systems — covering all four permanent marking technologies. The offering is extended by a proprietary suite of CAD/CAM piloting software (Gravostyle, Lasertrace, TYPE EDIT, 3DESIGN, ABC), a broad range of branded engraving materials and consumables, and full-service packages including commissioning, training, maintenance, and warranty extensions.

Product overview

Gravotech is a comprehensive marking, engraving, and cutting solutions provider offering an integrated portfolio of machines, software, and materials. The product ecosystem includes: Laser tables (LightSpeed 300, LS100, LS100EX, LS900) for cutting and engraving; Laser stations (WeLase, LW2, LW3) for marking; Integrable laser markers (Fiber, MOPA, Hybrid, Green, CO2, Mini-Inline) for production line integration; CNC and rotary engraving machines (IM3, M10 Jewel, M20 X, M40, IS400, ISx000) for various applications; Dot peen and scribing machines (IMPACT, XF510p, XF510m, XF510r, SV530, XF530) for industrial marking; Software suite (GRAVOSTYLE, LASERTRACE, TYPE EDIT, TYPE3-CAA, 3DESIGN, ABC) for design and machine control; and Engraving materials (Gravoply, Gravoglas, Metallex, Gravolase, Flexilase, Laser Wood, Gravoxal, Gravostrat, Gravotac) for various substrates. The company also offers service contracts, training, and technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Gravograph: Legacy brand for engraving solutions, known for innovative solutions for engraving, marking and artistic modeling.
• Technifor
• Type3

Products and services

• LightSpeed 300 New generation medium CO2 laser engraving and cutting machine with 610 x 305 mm marking area, designed for effortless and intuitive use with top-tier safety; fastest laser in its category for personalization, signage, and creative applications.
• LS100 Small CO2 laser engraver with 460 x 305 mm marking area for plastics, wood, glass, other organic materials, and painted surfaces; applications include personalization, creative, and signage.
• LS100EX Medium CO2 or Fiber laser engraving and cutting machine with 610 x 305 mm marking area for plastics, wood, glass, organic materials, painted surfaces, and metals; applications include personalization, signage, and creative.
• LS900 Large laser engraver and cutter with CO2, Fiber, and Edge (CO2 + Fiber) sources; 610 x 610 mm marking area for plastics, wood, glass, organic materials, painted surfaces, and metals; applications include personalization, signage, and creative.
• WeLase Compact laser marking station for all kinds of engravings; 110 x 110 mm marking area covering organic materials (wood, glass, leather, paper), painted surfaces, metals, and plastics; applications include personalization and identification.
• LW2 Medium fully automated laser marking station with up to 205 x 205 mm marking area for metals and plastics; applications include identification and personalization.
• LW3 Large fully automated industrial laser workstation with Fiber, MOPA, Hybrid or Green sources; marking area up to 875 x 300 mm for metals and plastics; applications include identification and personalization.
• Fiber Laser Marker Integrated laser system to mark and engrave on all metals; marking area from 65 x 65 to 205 x 205 mm for production-line identification and manufacturing applications.
• MOPA Laser Marker Integrated MOPA laser system for industrial marking on plastics and metals; marking area from 65 x 65 to 205 x 205 mm offering power, adaptability, and unmatched contrast for identification and manufacturing.
• Hybrid Laser Marker Integrated laser system for high-quality marking on plastics and metals; marking area from 65 x 65 to 205 x 205 mm for production-line identification and manufacturing.
• Green Laser Marker Integrated laser system for high-quality and cold marking on plastics and precious metals; marking area from 65 x 65 to 205 x 205 mm.
• CO2 Laser Marker Integrated laser system to mark organic materials; marking area from 70 x 70 to 210 x 210 mm for wood, glass, leather, stone, paper, and painted surfaces in identification and manufacturing applications.
• M20 X Small and custom engraving machine for all purposes from perfume bottles to small industrial signage; 100 x 100 mm marking area and 12.5 to 27 mm diameter for plastics, metals, and organic materials.
• M10 Jewel Small jewelry engraving machine with 12.5 to 80 mm diameter range for metals; applications include jewelry personalization.
• M40 Medium multi-purpose rotary engraving machine for signage and gifts; 305 x 210 mm marking area for plastics, metals, and organic materials (glass, wood); applications include identification, personalization, and signage.
• IS400 / IS400V Medium CNC engraving machine for flat and cylinder engraving on metal and plastic; applications include personalization, identification, signage, and creative.
• ISx000 Large and extra-large format CNC engraving machines (IS6000, IS7000, IS8000) with marking area up to 610 x 1220 mm; applications include signage, creative, and manufacturing.
• IMPACT Standalone dot peen marking station using electromagnetic and pneumatic technology; 100 x 120 mm marking area for metals and plastics; applications include industrial identification.
• XF510p Pneumatic dot peen marking machine described as the fastest in its category; marking area from 50 x 20 mm to 200 x 80 mm for industrial identification.
• XF510m Electromagnetic dot peen marking machine positioned as the most precise and consistent in the line for industrial identification.
• XF510r Quiet metal scribing marking machine; marking area from 40 x 50 mm to 160 x 50 mm for industrial identification.
• SV530 VIN scribing marking machine with 120 x 40 mm marking area for deep permanent marking in automotive and industrial traceability applications.
• XF530 Deep and permanent dot peen marking system; 200 x 50 mm marking area for heavy-duty industrial identification.
• Gravostyle Proprietary CAD/CAM piloting software for driving Gravotech laser and rotary engraving machines; enables intuitive job creation, positioning, and launching of engraving and cutting tasks.
• Lasertrace Piloting software for Gravotech traceability machines, providing a simple interface for industrial production marking of 1D and 2D codes and identification.
• TYPE EDIT Complete CAD/CAM software solution covering design through machining to production for milling applications; in use for over 30 years with the latest V15 release.
• TYPE3-CAA Add-on for the CATIA PLM environment to design, vectorize, and integrate texts, logos, and symbols; the only add-on available in CATIA for text creation and mapping.
• 3DESIGN 3D jewelry CAD software providing professional all-in-one design to production capability for professional jewelers; latest release V13 sets a new benchmark in high-end jewelry design.
• ABC Simple engraving software for personalization and small signage; uses only 3 simple steps from a computer or tablet for Gravotech laser and rotary machines.
• Gravoply Laser High-performance laser engraving material with UV resistance for indoor and outdoor applications such as outdoor signage, small labels, industrial signage, and architectural signage.
• Gravoply 2 Engraving material adapted for laser and rotary machines for fast and precise engraving and cutting; applications include Braille signage, indoor signage, small labels, and badges.
• Gravoply Ultra High-performance engraving material offering effectiveness, productivity, precision, and durability for industrial synoptic, information labels, outdoor signage, and small plates.
• Flexilase Flexible laser engraving material for high-definition engraving on curved surfaces, industrial labels, personalization labels, and trophy plates.
• Gravolase Metallics Laser material providing a high-end metallic finish for trophy plates, award plates, badges, and indoor signage.
• Gravoglas 1 Outdoor acrylic material for upscale architectural signage; applications include visual communication, stencils, professional plates, and measure tools.
• Laser Wood Wood-based laser material for decoration and gifts, architectural models, interior signage, and personalized cards.
• Gravotac Indoor material for ADA-compliant Braille and tactile signage; applications include indoor signage, pictograms, and shape cutting.
• Gravostrat Phenolic engraving material for demanding applications such as indoor signage, safety signs, push buttons, and industrial identification.
• Gravoxal Aluminum engraving and cutting material for large signage, control panels, aluminum tags, and exterior signage.
• Gravometall Varnished laser brass material for trophy plates, indoor signage, and architectural signage.
• Service Contracts and Training (ZEN, SERENITY) Comprehensive service offering including commissioning and fine-tuning, standard or customized training sessions (on-site or online), machine fleet audit and maintenance, warranty extensions up to 5 years, and ZEN and SERENITY service contracts.

Quantifiable outcome

• Ma Fabrique Perso increased productivity: marking a small wooden train dropped from 7 minutes to 20 seconds using WeLase™
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MECCO Marking & Traceability: MECCO is a direct competitor in dot peen, scribing, and laser marking systems for industrial part identification and traceability, serving similar automotive, aerospace, and metalworking customers as Gravotech's XF series and integrable laser markers.
• Roland DGA: Roland DGA directly competes in CNC rotary engraving, laser engraving/cutting, and milling machines targeting personalization, signage, and creative applications — overlapping with Gravotech's ISx000 CNC, M-series rotary, and LS laser table product lines.
• Trotec Laser: Trotec is a leading direct competitor in CO2 and fiber laser engraving/cutting machines, with comparable product lines targeting signage, personalization, and industrial marking — the same core use cases Gravotech serves with its LS and LW series.
• TYKMA Electrox: TYKMA Electrox directly competes in fiber, CO2, and vanadate laser marking systems for industrial integration, overlapping with Gravotech's MOPA, Fiber, and Green integrable laser marker lines used in production-line traceability.
• SIC Marking: SIC Marking directly competes in dot peen and scribing industrial marking machines (the XF510 and SV530 product categories at Gravotech), serving automotive VIN marking, aerospace traceability, and metal nameplate engraving.
• Epilog Laser: Epilog directly competes in the entry-to-mid-range CO2 and fiber laser engraving/cutting market with products like the Mini and Fusion series, overlapping with Gravotech's LS100, LS100EX, and LightSpeed 300 offerings for personalization and signage.
• FOBA Laser Marking (Coherent): FOBA, part of Coherent (formerly II-VI), is a direct peer in industrial fiber, CO2, and UV laser marking systems with deep penetration in automotive, medical device, and electronics traceability — overlapping with Gravotech's integrable Fiber/MOPA/Hybrid markers and Lasertrace software.

Broad incumbents

• Trumpf: Trumpf is a broad industrial laser technology incumbent whose marking and engraving laser sources overlap with Gravotech's integrable laser markers, though Trumpf serves a much wider laser-cutting and welding portfolio well beyond marking.
• Videojet (Danaher): Videojet, owned by Danaher, is a broad industrial-coding and marking incumbent offering laser, inkjet, and thermal transfer solutions across packaging and manufacturing — overlapping with Gravotech's industrial laser marking and traceability portfolio at a much larger scale.

Emerging players

• Han's Laser: Han's Laser is a major Chinese laser equipment manufacturer competing aggressively in fiber laser marking and cutting at lower price points than Gravotech, increasingly penetrating the global SMB and industrial-marking segments Gravotech targets with its WeLase, LW2, and Fiber/MOPA lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GravotechMarkingSAS
• Facebookfacebook.com/gravotech.off
• LinkedInlinkedin.com/company/gravotech-group
• Instagraminstagram.com/gravotech.off

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravotech Us Holding, Llc