SEARENITY

What SEARENITY does

Sea-renity Beach Spa & Bou-Tiki is a privately held, founder-owned spa and retail boutique operating on Anna Maria Island, Florida, with its principal location at 112 Bridge Street in Bradenton Beach and a satellite beach tiki hut at Silver Surf Resort (1301 Gulf Drive North). Founded by Amanda Escobio Ryan, a licensed massage therapist since 1996, the business has operated on the island for over 20 years and since 2010 has held a unique position as the only provider of beachfront open-air tiki-hut massage on Anna Maria Island. Service offerings span indoor and beach massage (Swedish, Deep Tissue, Trigger Point, Pre-Natal, Sports, Reflexology, Energy Balancing), spa packages, facials, add-on enhancements, mobile and chair massage, and a no-appointment "Island Wave" relaxation treatment, alongside the integrated Bou-Tiki retail boutique stocking locally sourced gifts, apparel, jewelry, and local art.

The company's business model combines transactional service revenue (per-session unit pricing ranging from $15 add-ons to $309 deluxe packages), retail sales through Bou-Tiki, a $68/month recurring massage membership, and gift certificate sales fulfilled online via the Vagaro platform 24/7. Distribution is phone-led with no online booking system, complemented by a text hotline, USPS/in-person gift certificate delivery, and the Bou-Tiki physical storefront. The customer base is fragmented across tourists, day-trippers, locals, snowbirds, walk-ins, and groups (bachelorette parties, family reunions, corporate wellness), with sister spa relationships to Spa at Bali Hai (indoor couples suite) and Body & Sol Spa and Wellness (group/yoga venue, reopening Spring 2026). Marketing is driven by earned media (Conde Nast Traveller 2016, Garden & Gun 2025), a static informational website, and resort/community partnerships, with no app, no proprietary technology platform, and no disclosed online scheduling infrastructure.

Underlying technology is minimal: the company explicitly does not offer online booking, has no mobile app, no public API, and no disclosed AI/ML or automation layer. Operations rely on phone-based reservationists, third-party Vagaro for e-commerce, and a WordPress website. The owner-operated model, single-island geographic concentration, and tourism-tied demand expose the business to seasonality and weather disruption, as demonstrated by the 2024 hurricane season and the subsequent rebuild and media positioning around community resilience.

Name

SEARENITY

Legal name

Searenity Spa and Bou-Tiki

Website

https://searenityspa.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Sea-renity is a privately held spa and boutique on Anna Maria Island, Florida, offering beachfront tiki-hut massage, indoor massage, spa packages, and a retail boutique (Bou-Tiki) to tourists, locals, snowbirds, and groups.

Ownership category

akta.pro rank

Product category

Spa and Massage Services

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Beach massage services
• Spa and wellness
• Massage therapy
• Spa retail boutique
• Mobile massage services

Headquarters

HQ city

Bradenton Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Spa Services: Revenue from massage therapy services both indoors and on the beach in tiki hut settings. Services include Signature Massage, beach tiki massage, couples massage, facials, and add-on enhancements. Priced per session with duration-based tiers.
2. Retail Boutique (Bou-Tiki): Sales of Gulf-inspired gifts, boho chic apparel, bath and body products, jewelry, and local art. Spa guests receive exclusive savings in the boutique. Products are mostly locally made or locally sourced.
3. Membership Program: Monthly massage membership at $68 providing recurring revenue from locals and frequent visitors. Snowbird Series (Sea-Cert) offers 20% savings for returning customers.
4. Gift Certificates: Digital gift certificates available 24/7 through Vagaro platform. Also available via USPS or in-person pickup. Can choose amount or specific service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Sea-renity Beach Spa & Bou-Tiki operates a beachfront and indoor massage spa on Anna Maria Island in Bradenton Beach, Florida. The company offers the only open-air beach tiki massage on the island since 2010, indoor climate-controlled massage therapy, a co-located retail boutique (Bou-Tiki) selling gifts and apparel, spa packages, mobile massage for events, and a monthly membership program for frequent visitors.

Product overview

Sea-renity is a beach spa and boutique business offering massage services on Anna Maria Island, Florida. The core offering consists of Beach Tiki Massage (the island's only open-air beach massage since 2010) and Indoor Massage (climate-controlled treatment rooms). The business operates a retail boutique called Bou-Tiki offering gifts, apparel, jewelry, and local art. Additional services include Island Wave (self-service relaxation), Chair Massage, and Mobile Massage for events and private locations. Multiple spa packages (Mermaid, Island Bliss, Sea Star, Custom Massage Lesson) and add-on enhancements (Sand Dollar Add-ons, Island Enhancements including Face Glow, Energy Balancing, Sandy Toes) allow customization. The company also offers Locals' Rates/Membership and Gift Certificates. Sea-renity is connected to sister spas including The Spa at Bali Hai and Body & Sol Spa.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Tiki Massage Open-air massage experience in a private tiki hut at Silver Surf Resort in Bradenton Beach, the only beach massage on Anna Maria Island. Available for individuals or couples at $135 for 45 minutes or $155 for 60 minutes.
• Indoor Signature Massage Climate-controlled indoor massage in treatment rooms with HEPA filters and local art. Therapists trained in Swedish, Deep Tissue, Trigger Point, Pre-Natal, Reflexology, Sports, and Energy Balancing techniques. Includes complimentary aromatherapy and moist heat pack. Priced from $100 (45 mins) to $160 (90 mins).
• Bou-Tiki Retail Boutique Co-located retail boutique at 112 Bridge Street selling Gulf-inspired gifts, boho chic apparel, bath and body products, jewelry, and local art. Most products are locally made or sourced. Spa guests receive exclusive savings in the boutique.
• Mermaid Package Deluxe beach massage package including shea butter foot treatment and scalp soother. 90 tropical minutes at $210 per person, suitable for individuals or couples.
• Island Bliss Package Two-hour signature massage with four sand dollar add-ons including shea butter foot reflexology, aroma-scalp soother, neck warm stones, and sea salt and citrus scrub. Available indoors at $259 or beach tiki at $309.
• Sea Star Package Indoor massage and Face Glow duo finished with scalp soother treatment. 60 minutes at $155.
• Custom Massage Lesson for Two Private hands-on instruction teaching relaxation techniques to use at home. 90 minutes at $200, includes lesson for two and take-home massage oil. Additional $40 for tiki hut location.
• Monthly Massage Membership Monthly massage membership at $68 providing recurring services for locals and frequent visitors. Snowbird Series (Sea-Cert) offers 20 percent savings for returning customers.
• Gift Certificates Digital gift certificates available 24/7 online via the Vagaro platform, plus phone, USPS, or in-person purchase. Can be purchased for a specific dollar amount or tied to a specific service.
• Mobile Massage On-site massage delivered to vacation rentals or private homes. Available for group spa parties, bachelorette parties, family reunions, and corporate wellness events. Travel fee may apply.
• Chair Massage Seated, clothed massage at poolside, office, or events accommodating 3-6 people per hour. $279 for the first two hours (minimum, includes gratuity), $65 per additional half-hour. Travel fee may apply.
• Island Wave Hands-off, clothes-on relaxation treatment on a rolling-wave table with immersive eye mask. 20 minutes at $20, no appointment required, located at the Bridge Street location.

Quantifiable outcome

• Only beach massage provider on Anna Maria Island since 2010
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Spa at Bali HaicoreStrategic or Co-development PartnerSister spa location offering a lush resort setting with the only indoor couples spa suite on the island. Non-hotel guests can book spa services with $20 upcharge that includes $25 parking pass and $60 day pass for pool/beach access. Provides backup indoor couples massage capacity while Body & Sol undergoes renovations.
• Body & Sol SpacoreStrategic or Co-development PartnerSister spa also home to Island Yoga Space. Ideal for groups due to spacious treatment room setup. Currently undergoing post-hurricane renovations with planned Spring 2026 reopening. Similar pricing to Sea-renity.
• Silver Surf ResortcoreStrategic or Co-development PartnerHosts Sea-renity's private beach tiki hut massage location at 1301 Gulf Drive North. Provides parking pass for spa guests. Located less than half mile from main Bridge Street indoor location.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Standard Spa Miami Beach: Florida-based resort spa offering massage, wellness programming, and hydrotherapy at a beachfront location. Comparable Florida-coastal spa positioning and destination-traveler customer base, though integrated with a hotel.
• Lapis Spa at Fontainebleau Miami: Luxury resort spa in Miami Beach offering massage, body treatments, and wellness experiences. Comparable Florida beachfront spa context and tourist customer segment, though at significantly higher price points and as part of a flagship hotel property.
• Anna Maria Island Chamber of Commerce member spas: Other small independent day spas operating on Anna Maria Island (referenced indirectly via chamber membership and Sister Spas page). Direct local competition for indoor massage, though none offer the beachfront tiki experience.

Direct peers

• Massage Heights: Membership-based therapeutic massage franchise offering comparable service categories, retail product sales, and recurring-revenue subscription pricing structure — closely aligned on go-to-market and customer retention mechanics.
• Massage Envy: National membership-based massage and skincare franchise. Highly comparable on the membership pricing model ($68/month tier parallels Massage Envy's introductory membership) and multi-modality spa service menu, though it lacks Sea-renity's beachfront tiki experience.
• Hand & Stone Massage and Facial Spa: Membership-driven massage and facial spa franchise with a similar product mix (Swedish, deep tissue, facials, enhancements) and walk-in availability. Comparable business model and price points; operates at much broader geographic scale.

Broad incumbents

• Woodhouse Spa: Upscale day spa chain offering massage, facials, and body treatments at higher price points. Comparable full-service spa menu and spa-party/event offerings, but positioned at a premium tier versus Sea-renity's accessible pricing.
• Burke Williams Spa: Established urban day spa chain offering massage, skincare, and hydrotherapy. Comparable service breadth (Swedish, deep tissue, hot stones, body scrubs) though located in major metro markets versus Sea-renity's beach destination setting.
• Elizabeth Arden Red Door Spa: National day spa chain with full menu of massage, facial, and body treatments. Comparable product breadth and customer experience orientation, though positioned more toward urban markets and skincare rather than beach destination travel.

Others

• Spa Finder (Spafinder): Spa discovery and gift certificate marketplace. Functionally adjacent — Sea-renity sells gift certificates via Vagaro, a similar platform. Useful peer for benchmarking distribution and gift-revenue mechanics, though not a direct service competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEARENITY