Cabana Lane

What Cabana Lane does

Cabana Lane is a privately held, full-service real estate company founded in 2019 and headquartered at 3381 S. Fletcher Ave, Fernandina Beach, Florida. It provides residential and commercial brokerage, custom home design and build (led by co-founder Dawn Hillman), and master-planned community development and land sales across Amelia Island, Fernandina Beach, Nassau County, Yulee, and adjacent mainland areas of Northeast Florida. The firm is co-founded by John Hillman (Developer & Broker) and Dawn Hillman (Builder, Designer & Sales Associate), with an extended roster of licensed realtors and team members supporting brokerage and community sales/marketing.

The core technology stack is standard for a regional brokerage: MLS integration, interactive map/lifestyle/neighborhood search tools, embedded virtual tours via Zillow, Google Maps for location, Home Junction for school and listing data, and Ylopo for marketing automation and lead management. Cabana Lane differentiates less on proprietary technology than on a vertically integrated service offering that bundles brokerage, in-house design-build, and community development under one team, supported by a content brand ('Postcard Living') and curated lifestyle/neighborhood taxonomies.

Commercially, the firm operates on three transaction-based revenue streams: (1) brokerage commissions on residential and commercial sales, (2) professional services fees on custom home design and build projects, and (3) transaction fees on community development and land sales, including sales and marketing roles in developments such as Crane Island and Wildlight. Pricing is transaction-based with no disclosed recurring components; distribution runs through direct agent relationships, MLS exposure, and the company website, with lead conversion supported by Ylopo and client referrals/reviews. Customer base is composed of individual SMB/residential buyers and sellers, with builder/developer partners (Del Webb/Pulte, Pulte Homes, Dostie Homes, Riverside Homes in Wildlight) as commercial counterparties for the community development arm.

Name

Cabana Lane

Legal name

Cabana Lane, Inc.

Website

https://cabanalane.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabana Lane is a privately held, full-service Florida real estate company providing residential and commercial brokerage, custom home design-build, and master-planned community development across Amelia Island, Fernandina Beach, and Nassau County.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Custom home design build
• Master planned communities
• Land development services

Headquarters

HQ city

Fernandina Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage services earning commissions on residential and commercial property transactions. Agents represent buyers and sellers in Amelia Island, Fernandina Beach, and Nassau County markets.
2. Design & Build Services: Custom home design and construction services through founder Dawn Hillman, providing end-to-end services from initial sketch to final construction for clients building custom homes.
3. Community Development & Land Sales: Master-planned community development and land sales, including parcels in developments such as Crane Island and other master-planned communities in the region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cabana Lane is a full-service real estate company offering residential and commercial brokerage, custom home design and construction, and master-planned community development services in Amelia Island, Fernandina Beach, and Nassau County, Florida. Licensed real estate agents represent buyers and sellers in property transactions, while founder Dawn Hillman leads integrated design-build services from concept to completion. The company also develops and markets land and community parcels, including master-planned developments such as Crane Island.

Product overview

Cabana Lane is a full-service real estate company offering an integrated real estate solution through three core services: Real Estate Brokerage (residential and commercial property buying/selling), Design + Build (custom home design and construction), and Communities (land and master-planned community development). The company serves Amelia Island, Fernandina Beach, and Nassau County, Florida. Their product portfolio includes search tools (Map Search, Lifestyle Search, Neighborhood Search), a Mortgage Calculator, and a Free Home Analysis tool. The company's brand philosophy centers on 'Postcard Living' — creating homes and communities as personal retreats. Founded by John Hillman (Developer & Broker) and Dawn Hillman (Builder & Designer), the company emphasizes a complete approach from finding the right property to shaping it into something extraordinary.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Full-service residential and commercial real estate brokerage serving Amelia Island, Fernandina Beach, and Nassau County, Florida. Provides buyer representation, seller services, property search tools, and transaction management for primary residences, vacation homes, and investment properties.
• Design + Build Custom home design and construction services led by co-founder Dawn Hillman, offering integrated design-build solutions from initial sketch to final construction for custom estates and remodels on Amelia Island.
• Communities (Land & Community Development) Master-planned community development, land development, and placemaking services with integrated sales and marketing support. Includes development of communities such as Crane Island and involvement in marketing properties within the Wildlight master-planned community.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered minor.

• Del Webb (Pulte Homes)minorOthersDel Webb, a division of Pulte Homes, is mentioned as one of four builders in the Wildlight master-planned community, offering 55+ single family homes ranging from $365K with plans from 1,300 to 3,300 sq feet. Cabana Lane appears to be involved in sales and marketing for properties in this community.
• Dostie HomesminorOthersDostie Homes is mentioned as one of four builders in the Wildlight master-planned community, offering townhomes from $400K. Cabana Lane is involved in sales and marketing for properties built by this developer in the Wildlight community.
• Pulte HomesminorOthersParent company of Del Webb brand, mentioned in relation to the Wildlight community development. Pulte Homes offers single family homes in Forest Park from $480K with homes ranging from 1,775 to over 3,000 sq feet.
• Riverside HomesminorOthersRiverside Homes is mentioned as one of four builders in the Wildlight master-planned community, offering single family homes from $499K with homes ranging from 2,000 to 3,700 sq feet.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arthur Rutenberg Homes: Florida-focused luxury custom homebuilder with a franchise builder model. Closely comparable to Cabana Lane's Design+Build service line for affluent buyers building custom estates in coastal Florida.
• Premier Sotheby's International Realty: Luxury residential brokerage operating across Florida with deep coastal and master-planned community exposure. Highly comparable to Cabana Lane in serving affluent buyers in lifestyle-driven Florida submarkets with relationship-led service.
• Compass: Tech-enabled luxury real estate brokerage with a Florida presence and integrated agent platform. Comparable to Cabana Lane in targeting affluent buyers, lifestyle content, and combining modern marketing tools with full-service brokerage.
• Engel & Völkers: International luxury real estate brand with boutique Florida franchises serving high-net-worth buyers. Comparable to Cabana Lane in premium-segment brokerage positioning, lifestyle branding, and global luxury buyer network.

Regional players

• ICI Homes: Florida-based homebuilder with active communities in Northeast Florida including the Jacksonville region. Comparable to Cabana Lane in serving master-planned community buyers in the same geography.
• Coldwell Banker Vanguard Realty: Regional brokerage serving the Jacksonville and Northeast Florida market, including Amelia Island-adjacent areas. Directly comparable geographic overlap and similar mid-to-upper residential brokerage focus.
• Watson Realty Corp. Long-established Northeast Florida and Jacksonville-area residential brokerage. Comparable regional competitor to Cabana Lane in the same Jacksonville/Amelia Island/Nassau County transaction pool.
• RE/MAX (Amelia Island / Northeast Florida franchises): National franchise brokerage with local Northeast Florida offices competing directly for residential listings and buyer representation in Cabana Lane's primary market.

Broad incumbents

• Berkshire Hathaway HomeServices: National brokerage franchise with Florida offices offering residential and commercial services. Comparable as a full-service brokerage competitor in the same geographies, though less specialized in luxury and master-planned communities than Cabana Lane.
• Toll Brothers: National luxury homebuilder with a strong Florida presence. Comparable to Cabana Lane's Design+Build and Communities service lines for affluent buyers, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cabanalane
• LinkedInlinkedin.com/company/cabanalane

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabana Lane