GoldPay

What GoldPay does

Golfpay, operating under the Golfpay360 brand, is a Phoenix-based software company that builds first-party (1P) reservation, communication, and point-of-sale (POS) management platforms for golf course operators. Incorporated in Arizona in 2015 after its founders acquired two Golf GPS applications with more than 4 million combined downloads, the company targets SMB and mid-market golf courses in the United States seeking to reduce dependence on third-party tee-time aggregators such as GolfNow. The company reports an installed base of more than 200 courses and sells via a consultative enterprise field-sales motion anchored on a Calendly demo CTA, supplemented by integrations into existing call centers and mobile apps.

The core technology is a patented Omnichannel Golf Communication Platform paired with a patented Digital Booking Engine (Golfpay Connect) that consolidates customer data across phone, SMS, chat, and web channels and supports up to seven digital booking paths plus multi-property booking without requiring a golfer app download. The stack includes industry-first mobile check-in with online shopping, an integrated POS that syncs with QuickBooks Online and Xero, demand-based pricing automation, a digitized loyalty program, and an AI-augmented Virtual Call Center. Management states the platform collects up to 8x more customer data than the next-largest competitor through proprietary APIs that keep marketing automation in sync with targeting strategies.

Golfpay monetizes through a usage-based software licensing model with nominal-to-zero cost during off-seasons, combined with a managed-services bundle that uses digital coupon technology to drive direct booking retention, ad campaigns, SMS/email marketing, revenue management, social media management, and fractional IT/website support. Pricing is quote-based and not publicly disclosed; contracts run 1-3 years with hardware credits for longer terms. Revenue, headcount, and funding are not disclosed in the available data.

Name

GoldPay

Legal name

Golfpay, LLC

Website

https://golfpay360.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Golfpay, operating as Golfpay360, sells a patented omnichannel tee-time booking, mobile check-in, and POS platform to over 200 US golf course operators. The Phoenix-based company monetizes via usage-based licensing and managed digital marketing services aimed at reducing reliance on third-party tee-time aggregators.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Usage-based Software Licensing: Golf courses pay based on usage, with nominal to zero costs during off-seasons or slow periods. This provides net savings for golf courses while allowing flexible scaling.
2. Managed Services: Full-service digital marketing package using digital coupon technology to drive direct booking retention, online revenue, and sell underutilized tee times. Includes email/SMS marketing, ad campaigns, revenue management, social media, competitor analysis, and ongoing support.
3. Digital Coupon Technology: Discounted tee times used in managed service option to drive direct booking retention, online revenue, sell underutilized times, and extend customer reach more effectively.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Golfpay develops first-party (1P) software solutions for golf course operators, combining a patented omnichannel booking engine, a tee sheet and POS system, and a suite of managed marketing services. Its flagship products Golfpay360 and Golfpay Connect let golfers book tee times, check in, split pay, subscribe to digital passes, and engage with the course through up to 7 direct digital channels, while operators gain a POS, accounting integrations, demand-based pricing, loyalty programs, and 24x7 chatbot-driven virtual call center support.

Product overview

Golfpay360 offers a unified first-party software platform for golf course operators. The core product, Golfpay360, combines a patented omnichannel booking engine (Golfpay Connect), mobile check-in, and point-of-sale management into a single integrated system. Additional modules include a Virtual Call Center powered by chatbots, demand-based pricing automation, digitized loyalty programs, and marketing automation services. The platform collects extensive customer data to enable targeting strategies and replaces dependence on third-party tee time aggregators.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfpay360 Flagship unified platform combining golf course reservation management, point-of-sale management, and customer data consolidation, designed to help golf course operators increase direct booking retention and online revenue through first-party technology.
• Golfpay Connect Patented omnichannel digital booking engine that enables golfers to book tee times, invite friends, split payments, subscribe to digital passes, and communicate with the golf course through any direct booking channel without downloading an app.
• Managed Digital Marketing Services Full-service digital marketing package using digital coupon technology to drive direct booking retention, online revenue, and sell underutilized tee times, including email/SMS marketing, ad campaigns, revenue management, social media management, competitor analysis, data warehousing, online tee time support, staff training, and fractional IT/website support for golf course operators.

Quantifiable outcome

• 96% golfer referral rate after two uses
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• QuickBooks OnlinecoreTechnology or IntegrationAccounting software integration through partnerships allowing golf courses to sync Golfpay payments and reservations with QuickBooks Online for seamless financial management.
• XerocoreTechnology or IntegrationAccounting software integration through partnerships enabling golf courses to sync Golfpay payments and data with Xero accounting platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClubReady: ClubReady is a cloud-based club management platform offering member management, billing, scheduling, and POS — overlapping with Golfpay360 on tee-sheet and POS functionality for golf and fitness clubs.
• Cobalt Software: Cobalt Software offers golf course management solutions including tee sheet, POS, and member management — a more direct mid-market competitor to Golfpay360 in golf-specific course operations software.
• Lightspeed Golf: Lightspeed Golf (formerly Chronogolf) is a leading cloud-based golf course management platform offering tee sheet, POS, and online booking — directly competing with Golfpay360 for the same SMB and enterprise golf course operators in North America.
• TeeSnap: TeeSnap provides online tee-time booking, website, and marketing tools for golf courses, competing with Golfpay Connect on direct booking and digital marketing functionality for SMB and mid-market courses.
• Club Prophet Systems: Club Prophet provides tee sheet, POS, member management, and online booking software for golf courses and clubs. It is a long-standing direct competitor in the golf management software category Golfpay360 targets.
• foreUP: foreUP is a cloud-based golf course management platform offering tee times, POS, marketing, and online booking. It targets the same private and public golf course operator segment as Golfpay360 with a comparable SaaS+managed services mix.

Broad incumbents

• Jonas Club Software: Jonas Club provides full club management software including tee sheet, POS, member billing, and F&B for private clubs and golf courses. It is a broader incumbent operating in the same golf and club management space as Golfpay360.
• EZLinks Golf (NBC Sports Next): EZLinks / GolfNow (under NBC Sports Next) is the dominant third-party tee-time aggregator and golf course software provider. It is the principal OTTA incumbent Golfpay360 explicitly positions against, with vastly larger distribution and traffic.

Emerging players

• Supreme Golf: Supreme Golf operates a tee-time marketplace and booking tools for golf courses and golfers. It is an emerging player overlapping with Golfpay360 on the digital booking and direct-channel side, but with a different aggregator-style business model.

Others

• QuickBooks Online (Intuit): QuickBooks is a strategic integration partner and adjacent ecosystem vendor — Golfpay syncs payments and reservations into QuickBooks for accounting. Listed as an ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoldPay