Guerilla Music Gmbh

What Guerilla Music Gmbh does

Guerilla Music GmbH is a Berlin-based music promotion and marketing agency founded in 1999. The company provides integrated public relations and marketing services to music artists and record labels across German-speaking (Germany, Switzerland, Austria) and French-speaking (France, Belgium, Luxembourg) European territories. Its core service lines are organized into four offerings: Music PR Print (interviews, reviews, news features in music magazines, newspapers, lifestyle, and specialty press), Music PR Online (video postings, premieres, podcasts, and YouTube shows distributed through music blogs, news outlets, and daily newspaper web properties), Radio Promotion (delivery to FM and online radio stations across the DACH and Francophone markets), and Online Marketing (digital advertising, social media management, sponsored editorials, SEO, and influencer campaigns).

The agency operates on a professional services model, engaging clients through direct B2B relationships. Pricing is custom quote-based and not publicly disclosed, with engagements tailored to individual artist releases or label-wide promotion strategies. The go-to-market is sales-led, relying on industry relationships and a portfolio-driven website rather than paid acquisition. Its listed clients span both individual A-list artists (Calvin Harris, David Guetta, Moby, Björk, Robyn, Simple Minds, Nena, Monolink, Melanie C) and record labels (Sony Music, Ultra Music, V2 Records, Believe Digital, Dirty Hit, eOne, Wagram, Future Classic). The firm also services television projects such as "Sing My Song" and "The Voice of Germany."

Structurally, Guerilla Music is a privately held German GmbH (HRB 71768, Amtsgericht Charlottenburg) represented by Andrea Hoefel von Loehneysen, operating from a single Berlin office at Pfuelstraße 5 with a headcount of 1–10. There is no disclosed venture capital or private equity ownership, no parent company, and no documented acquisitions, funding rounds, or AI/technology platform — the business is a relationship-driven service agency rather than a technology product company.

Name

Guerilla Music Gmbh

Legal name

Guerilla Music GmbH

Website

https://guerilla-music.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin-based music promotion agency founded in 1999, offering music PR, radio promotion, and online marketing services to artists and record labels across German- and French-speaking European markets.

Ownership category

akta.pro rank

Product category

Music Promotion and Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Music public relations
• Radio promotion
• Music marketing services
• Artist PR campaigns
• Digital music marketing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music PR Services: Professional music public relations services including print media coverage, online publicity, radio promotion across German and French-speaking territories, and digital marketing campaigns for artists and record labels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Guerilla Music GmbH is a Berlin-based music promotion agency providing integrated PR and marketing services for musicians and record labels. Its offerings cover print music PR (magazines, newspapers, lifestyle press), online music PR (blogs, news sites, YouTube, podcasts), radio promotion across German-speaking (Germany, Switzerland, Austria) and French-speaking (France, Belgium, Luxembourg) territories, and online marketing including social media, sponsored editorials, SEO, and influencer campaigns.

Product overview

Guerilla Music GmbH is a Berlin-based music promotions agency offering a comprehensive suite of PR and marketing services rather than a software product. Their core service offerings include Music PR (Print and Online), Radio Promotion, and Online Marketing. Founded in 1999, the agency connects music artists with radio stations, print publications, digital media outlets, and implements digital advertising campaigns.

Differentiator

Problem solved

Functional benefit

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grand Union Music PR: London-based music PR agency providing radio promotion, press campaigns, and digital marketing for artists and labels. A boutique direct competitor with comparable service mix and artist client profile.
• Tell All Your Friends PR: Boutique music PR and marketing agency offering radio promotion, online publicity, and digital campaign services for emerging and established artists on a project basis.
• Additive PR: UK music and entertainment PR agency handling radio plugging, online publicity, and digital marketing for artists, labels, and music tech companies. Closely comparable offering and client type to Guerilla Music.
• Motormouth: Berlin-based boutique music PR and radio promotion agency serving independent and signed artists, operating in the same DACH market as Guerilla Music with a comparable artist-driven PR and promotion offering.
• Propaganda Group: International PR and communications agency with dedicated music, entertainment, and lifestyle practices offering publicity, influencer, and digital campaign services for music artists and brands.
• Darling PR: Music-focused PR agency providing radio promotion, press campaigns, and digital marketing services to artists and record labels across international markets.

Broad incumbents

• Sony Music Entertainment: Major record label and a Guerilla Music client; operates in-house PR teams for its roster but also commissions independent PR agencies like Guerilla Music for territory-specific promotion campaigns.

Regional players

• Chatty PR: UK-based music PR agency offering radio plugging, online publicity, and digital campaigns for artists and labels. Operates in an adjacent geography with the same four-pillar service model (radio, print, online PR, digital).

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guerilla-music-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guerilla Music Gmbh