Grain & Grange

What Grain & Grange does

Grain & Grange is a privately held direct-to-consumer retailer based in Oklahoma City, Oklahoma, that designs and sells custom handcrafted furniture, lighting, home décor, apparel, and a proprietary line of scented home and body products. The company operates a dual-channel model: a Shopify-powered e-commerce website serving customers nationwide and a physical retail showroom at 1312 S. Agnew Avenue in Historic Stockyards City, across from Cattleman's Steakhouse. Its core technical and product differentiator is the use of reclaimed materials — specifically century-old cargo flooring wood planks and industrial-grade reclaimed metal parts — to build made-to-order furniture pieces (dining tables priced up to $12,500, beds, benches, chairs, living and office pieces) under a custom-quote workflow. The catalog also spans lighting, wall art, dishes and drinkware, baskets, greenery, and a Signature Scent product line that extends the brand's proprietary citrus-accented fragrance across candles, room sprays, lotions, soaps, laundry soap, and diffuser oils. A second merchandise vertical — the Grain & Grange Market — covers apparel, women's dresses and shoes, men's collection, jewelry, greeting cards, wedding gifts, and baby and children's items.

The business operates with 1-10 employees and generates revenue entirely through one-time consumer purchases, with no subscription, licensing, wholesale, or B2B channels disclosed. Pricing is unit-based and spans from $3 small accessories to $12,500 high-end dining tables, with many custom items routed through a 'call or email' quoting process. Customer segments are primarily residential homeowners seeking rustic/industrial-chic décor, gift shoppers, and western/rustic aesthetic enthusiasts drawn to the Stockyards City cultural context. Marketing is limited to organic Facebook and Pinterest presence plus an email newsletter, with no paid acquisition or partnerships disclosed in the source material. The company has no disclosed funding rounds, no parent company, no subsidiaries, and no documented founding date or historical timeline, indicating it operates as an independent founder-led retail business with limited institutional infrastructure.

Name

Grain & Grange

Legal name

Grain and Grange

Website

https://grainandgrange.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grain & Grange is a privately held Oklahoma City retailer that designs and sells custom handcrafted furniture made from reclaimed wood and metal, a proprietary signature scent line of candles and personal care products, lighting, home décor, and apparel through a Shopify e-commerce site and a single Stockyards City showroom, serving residential homeowners, gift shoppers, and western/rustic décor enthusiasts.

Ownership category

akta.pro rank

Product category

Handcrafted Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Handcrafted furniture
• Reclaimed wood furniture
• Western home decor
• Signature scent candles
• Custom furniture manufacturing

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Custom, handcrafted furniture sold directly to consumers through e-commerce and retail showroom. Products include dining tables, beds, benches, chairs, living room furniture, and office pieces. Pricing ranges from hundreds to several thousand dollars per item, with custom pieces commanding premium prices.
2. Home Décor & Accessories: Sale of home décor items including pillows, baskets, greenery, lanterns, candle holders, wall art, handles/pulls/hooks, and other decorative accessories.
3. Signature Scent Products: Proprietary signature scent product line including candles (tin $13.50, jar $50), room spray ($32), hand sanitizer ($8), lotion ($12-$34), bar soap ($13), laundry soap ($22), diffuser oil ($256), and related personal care items. These products leverage the brand's signature fragrance.
4. Apparel & Accessories: Sale of branded Grain & Grange apparel including hats, t-shirts, as well as curated women's and men's fashion accessories, bags, and jewelry.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grain & Grange designs, manufactures, and sells custom handcrafted furniture built from century-old cargo flooring wood planks and industrial-grade reclaimed metal parts, complemented by a proprietary Signature Scent product line of candles, room sprays, soaps, lotions, and laundry soap. The catalog also includes lighting fixtures, home décor, dishes and drinkware, western-themed artwork, apparel and accessories, and curated gift items sold directly to consumers via a Shopify e-commerce site and a physical showroom in Historic Stockyards City, Oklahoma City.

Product overview

Grain & Grange is a custom handcrafted furniture and home goods retailer located in Oklahoma City, specializing in rustic-industrial and western-inspired décor. Their core offerings include handcrafted furniture made from reclaimed materials (century-old cargo flooring wood planks, reclaimed metal), the proprietary Grain & Grange Signature Scent product line (candles, room sprays, lotions, soaps, laundry detergent, air fresheners), lighting (lamps and fixtures), home décor (pillows, baskets, greenery), and a marketplace section featuring apparel, accessories, bags, jewelry, greeting cards, wedding gifts, and baby/children's items. The company operates both as an e-commerce store and a physical retail location in Stockyards City.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Handcrafted Furniture Custom, made-to-order furniture for residential customers, built from century-old cargo flooring wood planks and industrial-grade reclaimed metal parts. The collection spans dining (tables, chairs, benches, stools), living room, bedroom (beds), and office pieces, with multiple stain and style options and the ability to call or email for bespoke designs. Pricing ranges from $236 for dining chairs up to $12,500 for premium dining tables.
• Grain & Grange Signature Scent Collection Proprietary citrus-accented signature scent product line for residential customers, including candle tins ($13.50), candle jars ($50), room spray ($32), hand sanitizer ($8), lotion ($12–$34), bar soap ($13), foaming hand soap, laundry soap ($22), wax melts, diffuser oil ($256), and leather air freshener. The fragrance anchors the brand's lifestyle identity and is sold as finished goods in the e-commerce store and showroom.
• Lighting Residential lighting collection including table lamps, floor lamps, chandeliers, pendant lights, and Edison bulbs, with prices ranging from $10 to $1,895. Designed to coordinate with the brand's rustic-industrial and western-inspired furniture lines.
• Home Décor Curated home décor accessories for residential customers, including pillows ($34–$85), baskets ($21–$83), greenery/faux florals, tea towels, lanterns, candle holders, wall art, and handles/pulls/hooks. Designed to complement the brand's furniture and lighting offerings.
• Dishes & Drinkware Tabletop and kitchen goods for residential customers, including serving trays, chopping boards, charcuterie boards, mugs, pitchers, tumblers, and barware. Sold alongside the furniture and décor collections to support entertaining and gift-giving use cases.
• Artwork Framed wall art and paintings for residential customers, featuring western and rustic themes including longhorn, buffalo, and elk imagery, with pieces ranging from $43 to $1,900. Pairs with the furniture and lighting lines to deliver a complete room aesthetic.
• Grain & Grange Market (Apparel & Accessories) Curated apparel, accessories, bags, jewelry, and footwear sold through the Grain & Grange Market section of the store for individual consumers. Includes women's dresses (sizes small to 3x), women's shoes, men's collection, branded Grain & Grange hats and t-shirts, greeting cards, and baby & kids items.
• Gift Items Curated gift assortment for individual consumers and gift shoppers, including personalized items, home décor, jewelry, specialty food items such as Cracker Smack truffle products, and gift cards starting at $10. Organized to support wedding gifts, baby gifts, birthdays, and holiday occasions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pottery Barn: Pottery Barn is an established home furnishings retailer offering furniture, lighting, and décor across stores and e-commerce at premium-but-accessible price points. Comparable as a broad incumbent in the same product categories.
• West Elm: West Elm is a national home furnishings retailer offering modern furniture and décor with a fair-trade/craftsmanship narrative. Comparable as a broad incumbent with overlapping handmade/fair-trade positioning.
• Restoration Hardware (RH): RH is a large, established luxury home furnishings retailer offering premium furniture, lighting, and décor across galleries and e-commerce. Comparable as the broad incumbent competing for the same premium home furnishings customer, but at vastly larger scale and broader style range.

Direct peers

• The Citizenry: The Citizenry is a direct-to-consumer home furnishings brand selling handcrafted, globally sourced furniture and décor with a premium price positioning and storytelling-driven brand. Highly comparable to Grain & Grange on handmade furniture, premium price tier, and DTC model.
• Arhaus: Arhaus is a premium home furnishings retailer offering handcrafted, sustainably sourced furniture and décor across showrooms and e-commerce. Comparable to Grain & Grange on craftsmanship-led positioning, premium price tier, and multi-channel retail.
• Made Trade: Made Trade curates ethically made home goods, furniture, and apparel from artisan producers, sold DTC. Comparable to Grain & Grange on handcrafted/sustainable sourcing narrative, lifestyle brand extension, and artisan furniture offerings.
• Etsy (handmade furniture makers): Etsy hosts thousands of independent sellers offering handcrafted reclaimed-wood furniture and rustic home décor. Comparable to Grain & Grange as the aggregate competitive set for handmade furniture customers shopping online.
• Magnolia (by Joanna Gaines): Magnolia operates a home furnishings and lifestyle brand anchored in farmhouse/rustic aesthetics, with both e-commerce and a flagship retail destination (Magnolia Market at the Silos in Waco, TX). Comparable to Grain & Grange on aesthetic positioning, premium furniture, and tourist-destination retail.
• VivaTerra: VivaTerra sells handcrafted and sustainably sourced home furnishings, décor, and gifts through e-commerce. Comparable to Grain & Grange on handcrafted positioning, gift/home décor crossover, and DTC-first distribution.

Emerging players

• Cedar & Moss: Cedar & Moss is a smaller, design-led DTC lighting and home décor brand sold online. Comparable to Grain & Grange's lighting category and on the premium-DTC positioning for home accent products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grainandgrange
• LinkedInlinkedin.com/company/grain-and-grange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grain & Grange