VivaTerra
VivaTerra is a direct-to-consumer e-commerce and catalog retailer of eco-friendly home décor, furniture, garden and patio accents, and seasonal gifts, serving eco-conscious US consumers with artisan-sourced products from 20+ countries and a $59/year VivaRewards membership program.
- Company typePrivate
- Founded2004
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VivaTerra does
VivaTerra is a direct-to-consumer e-commerce retailer specializing in eco-friendly home décor, furniture, garden and patio accents, and seasonal/gift products, positioned around sustainability, artisan craftsmanship, and fair-trade sourcing from more than 20 countries. The core product surface spans Home Accents, Kitchen, Tableware, Plants/Planters, Furniture (by category and by room), Garden + Patio (including outdoor lighting and patio furniture), and Seasonal + Gift, with secondary merchandising taxonomies for style (Bohemian, Coastal, Mid-Century Modern, Zen, etc.) and material (reclaimed wood, ceramic, glass, stone, metal). Technology stack is conventional for a mid-market DTC retailer: a custom e-commerce storefront at vivaterra.com with PCI-compliant payment processing via WorldPay, marketing automation through HubSpot, Google Analytics for traffic analytics, and reCAPTCHA for bot protection; no proprietary technology, AI/ML systems, or public API surface is disclosed.
The business model combines one-time product sales with a recurring membership layer. VivaRewards, an annual subscription program priced at $59/year, offers members a 15% discount on every order (including sale and clearance items), access to exclusive and limited-edition products, early access to new arrivals, and priority customer support—providing both a recurring revenue stream and a switching-cost mechanism for repeat purchasers. Distribution runs through the website, phone sales (800-233-6011 / 888-333-7144), and a print catalog offered free to US customers. Marketing reaches customers via email, paid search remarketing (Google Ads and Bing Ads), catalog mailings, and a Facebook brand page. The customer base is fragmented across eco-conscious homeowners, gift buyers, and garden/outdoor enthusiasts; no named enterprise or B2B logos are disclosed.
VivaTerra was founded in 2004 in California, relocated its headquarters, customer care, and distribution operations to Virginia in 2014, and was acquired by Stauer (Stauer Nextten LLC) in August 2024 alongside Wind & Weather. VivaTerra continues to operate under its established brand name within Stauer's portfolio. The operational entity is currently reported at Burnsville, MN (a contradiction against the company-history relocation to Virginia that the data does not reconcile).
VivaTerra firmographics
Firmographics- Name
- VivaTerra
- Legal name
- Viva Terra
- Website
- https://vivaterra.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VivaTerra is a direct-to-consumer e-commerce and catalog retailer of eco-friendly home décor, furniture, garden and patio accents, and seasonal gifts, serving eco-conscious US consumers with artisan-sourced products from 20+ countries and a $59/year VivaRewards membership program.
- Ownership category
- akta.pro rank
VivaTerra industry classification
Industry- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
- akta.pro secondary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where VivaTerra is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VivaTerra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Product Sales: One-time purchase revenue from selling eco-friendly home décor, garden accents, furniture, and related products through e-commerce and catalog channels.
- VivaRewards Membership Subscription: Annual subscription program at $59/year providing members with 15% discount on all orders including sale and clearance items, plus access to exclusive products, early access to new arrivals, and priority customer support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VivaRewards Membership - $59/year with 15% member discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
VivaTerra product offering
Product offeringCore offering
VivaTerra operates a direct-to-consumer e-commerce and catalog retailer selling eco-friendly home décor, furniture, garden and patio accents, kitchen and tableware, and seasonal/gift products sourced from artisan communities in more than 20 countries. The company complements its product assortment with the VivaRewards annual membership ($59/year), which gives members a 15% discount on all orders including sale and clearance items plus exclusive product access, early access to new arrivals, and priority customer support.
Product overview
VivaTerra is an e-commerce retailer specializing in home décor, garden accents, furniture, and lifestyle products with a focus on sustainability and artisan-crafted goods. The core offering consists of multiple product categories including Home Accents, Kitchen, Tableware, Plants/Planters, Furniture, Garden + Patio, and Seasonal + Gifts. The company differentiates through VivaRewards, an annual subscription membership program that provides members with 15% savings, exclusive product access, early access to new arrivals, and priority customer support. Products span various styles including Bohemian, Coastal, Global Style, Mid-Century Modern, Minimalist, Nature-Inspired, Urban Style, and Zen Style, and are made from materials such as ceramic, glass, metal, reclaimed wood, and stone. The company sources from artisan communities in more than 20 countries and emphasizes eco-friendly and sustainable production methods.
Differentiator
Problem solved
Functional benefit
Products and services
- VivaRewards Annual Membership Annual subscription membership ($59/year) for individual consumers that provides 15% savings on every order including sale and clearance merchandise, exclusive and limited-edition product access, early access to new arrivals, members-only promotions, select shipping benefits, and priority customer support.
- Home Accents Retail product category for individual consumers featuring eco-friendly indoor home accents including candles and fragrance, clocks, decorative accents, lamps and lighting, pillows, throws and blankets, rugs and doormats, suncatchers, vases, wall decor, window accents, and wreaths and garlands.
- For the Kitchen Retail product category for individual consumers covering kitchen barware, kitchen accessories, and kitchen storage items.
- For the Table Retail product category for individual consumers including dinnerware, drinkware, serveware, and table linens.
- Plants, Planters, and Accessories Retail product category for individual consumers offering faux plants, garden programs, live plants, and planters with accessories.
- Furniture Retail product category for individual consumers featuring accent tables, benches, cabinets and chests, chairs and seating, coat racks, desks, and shelves and stands, organized by category and by room (bedroom, entryway, home office, kitchen and dining room, living room, and storage).
- Garden + Patio Retail product category for individual consumers covering garden accents (bird feeders, garden stakes, wind spinners, wind chimes, statues, zen garden items), patio décor (firepits, fountains, planters, outdoor furniture, indoor/outdoor pillows, rugs and mats, wall décor), and outdoor lighting (candle-lit, solar accents, solar lanterns, solar stakes).
- Seasonal + Gift Retail product category for individual consumers including seasonal decorations (spring, Halloween, fall, holiday), gifts by type (gift baskets, gifts under $50, inspirational gifts, jewelry and apparel, live plants and bulb gardens), gifts by interest (bird and nature lovers, food and wine lovers, gardeners, health and wellness, pet lovers, zen gifts), and gifts by recipient (for her, for him).
Companies that use VivaTerra
Customer profileSegments3 records
Ideal customer profiles3 records
VivaTerra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
VivaTerra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StauercoreIn August 2024, Stauer acquired VivaTerra as part of a portfolio expansion in the home and garden décor industry. VivaTerra continues operating under its established name with the integration expected to enhance brand reach and impact through Stauer's extensive network and industry expertise. Stauer is a leading provider of luxury and collectible products including jewelry and home décor.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
VivaTerra competitors and assessment
Company assessmentBroad incumbents
- Wayfair: Dominant online home goods marketplace with an enormous SKU breadth across furniture and décor; pressures VivaTerra on price, selection, and shipping speed for the same customer.
- West Elm: Large national home furnishings retailer (Williams-Sonoma subsidiary) offering modern, design-forward home décor and furniture; competes with VivaTerra in furniture and home accents but at vastly greater scale and broader assortment.
- Anthropologie (Home): Lifestyle retailer with a sizable home assortment featuring globally inspired, artisan-feel décor and furniture; closely aligned with VivaTerra's aesthetic and target demographic.
- Crate & Barrel: National premium home furnishings and décor retailer with broad assortment across furniture, kitchen, and tabletop; a scaled incumbent competing with VivaTerra for the same aspirational home consumer.
- Pottery Barn: Large Williams-Sonoma-owned home furnishings brand with a multi-category assortment (furniture, bedding, décor, garden) overlapping substantially with VivaTerra's catalog depth and price point.
Direct peers
- Made Trade: Online marketplace/retailer specializing in fairly traded, sustainably produced home goods, furniture, and gifts — overlapping VivaTerra in eco-conscious home décor and artisan sourcing.
- The Citizenry: DTC e-commerce retailer of artisan-crafted, ethically sourced home furnishings and décor with a sustainability- and fair-trade-led brand narrative, mirroring VivaTerra's positioning and customer base.
- Uncommon Goods: Online specialty retailer of unique, handcrafted, and design-forward home goods, gifts, and lifestyle products — directly comparable to VivaTerra on assortment curation and gifting focus.
- World Market: Specialty retailer of globally sourced, eclectic home décor, furniture, and gifts, with a similar globally-inspired assortment strategy and gift-heavy merchandising approach.
Others
- Etsy (Home): Online marketplace aggregating independent artisans and small makers of home décor, furniture, and gifts; serves as both competitor and adjacent ecosystem for VivaTerra's artisan-sourced assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VivaTerra social profiles
Digital presenceVivaTerra compliance and trust
Trust signalCompliance1 record
VivaTerra financial estimates
Financial estimateRevenue estimate
Valuation estimate
VivaTerra leadership team
Management profileNumber of profiles
VivaTerra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VivaTerra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VivaTerra
What does VivaTerra do?
VivaTerra operates a direct-to-consumer e-commerce and catalog retailer selling eco-friendly home décor, furniture, garden and patio accents, kitchen and tableware, and seasonal/gift products sourced from artisan communities in more than 20 countries. The company complements its product assortment with the VivaRewards annual membership ($59/year), which gives members a 15% discount on all orders including sale and clearance items plus exclusive product access, early access to new arrivals, and priority customer support.
Is VivaTerra a public or private company?
VivaTerra is a private company. It is classified as corporate owned and is currently operating.
When was VivaTerra founded?
VivaTerra was founded in 2004. It employs 11 to 50 people.
Where is VivaTerra based?
VivaTerra is headquartered in San Rafael, United States, in the North America region.
How does VivaTerra make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are vivaRewards Membership Subscription.
Who are VivaTerra's main competitors?
Broad incumbents on record are Wayfair, West Elm, Anthropologie (Home), Crate & Barrel and Pottery Barn. Direct peers are Made Trade, The Citizenry, Uncommon Goods and World Market. Etsy (Home) is listed as an others.
Does VivaTerra have an API?
No public API is recorded for VivaTerra.
What industry is VivaTerra in?
Its primary akta.pro industry code is CRAIACAC, Candles, Home Fragrance & Diffusers Retail, with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its SIC code is 5700.