Good Cycles Limited
Good Cycles Limited is a Melbourne-based registered charity and social enterprise operating four divisions (bikes retail, urban maintenance, e-cargo delivery, and managed workforce) that reinvest 100% of profits into a Youth Employment Program serving young people aged 18-28 facing barriers to work.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Good Cycles Limited does
Good Cycles Limited is a Melbourne-based registered charity and social enterprise that operates four interconnected commercial divisions: Good Bikes (retail, servicing, workplace mobile servicing, and shared e-bike hubs), Good Spaces (horticulture, landscaping, graffiti removal, litter removal, mowing, fire breaks, and weed control), Good Deliveries (last-mile logistics and organic waste collection using an e-cargo bike fleet), and Good People (managed workforce partnerships, most notably a long-standing relationship with Lime Australia for e-bike and scooter share operations across Melbourne, Geelong, Sydney, Brisbane, and Gold Coast). 100% of profits are reinvested into the Youth Employment Program, which provides paid work, adult wages, coaching, and skills development to young people aged 18-28 facing barriers to employment including marginalised backgrounds, mental health challenges, insecure housing, and learning difficulties. In 2024 the program delivered 34,578 paid hours, with 55% of participants identifying as part of one or more marginalised communities.
The company is incorporated as a private limited company (ACN 162 578 805) domiciled in Victoria, Australia, and holds Social Traders certification, People & Planet First accreditation, and ACNC registered charity status. Customers include local government (City of Melbourne, Fire Rescue Victoria), property developers and housing providers (Stockland, Frasers, Riverlee, Housing First, Building Communities), infrastructure and civil contractors (DM Roads, Fulton Hogan), micro-mobility operators (Lime, Citywide), and cemetery and emergency services trusts. Distribution spans four physical retail stores in Melbourne CBD, Geelong, Brunswick, and Docklands (with the Geelong and Docklands operations consolidated into the Goldsbrough Lane CBD flagship), an Australia-wide e-commerce storefront with shipping to all states and territories, on-site workplace servicing delivered to corporate clients, shared e-bike hubs at three social housing developments, and direct B2B contracts for commercial services.
Revenue is generated through a mix of one-time retail sales (bikes, components, accessories, apparel), professional services contracts (Good Spaces, Good Deliveries), managed services (Good People staffing), a recurring annual membership program offering parts and accessories discounts, philanthropic donations, and the Equitable Commute Project shared e-bike leasing initiative. Operational technology includes a fleet of e-cargo bikes replacing utes and trucks for last-mile tasks, solar-powered smart bins generating an average of 700 monthly alerts requiring physical action, and an e-commerce and booking platform. Pricing spans unit-priced retail items, quote-based service contracts, Half-Day (up to 8 bikes) and Full-Day (up to 15 bikes) workplace mobilisation packages, and custom wheel-building services starting at $100 per wheel. Good Cycles is governed by a Board chaired by Malcolm Garrow since 2024 and led operationally by CEO Kirra Johnson.
Good Cycles Limited firmographics
Firmographics- Name
- Good Cycles Limited
- Legal name
- Good Cycles Limited
- Website
- https://goodcycles.org.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Good Cycles Limited is a Melbourne-based registered charity and social enterprise operating four divisions (bikes retail, urban maintenance, e-cargo delivery, and managed workforce) that reinvest 100% of profits into a Youth Employment Program serving young people aged 18-28 facing barriers to work.
- Ownership category
- akta.pro rank
Good Cycles Limited industry classification
Industry- Product category
- Social Enterprise Services
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Good Cycles Limited is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Good Cycles Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Good Bikes Retail & Servicing: Sale of bicycles (road, gravel, commuter, folding, e-bikes, mountain, kids), accessories, components, and apparel through four physical retail stores and an online store. Professional bike servicing and repairs offered in-store and via mobile workplace servicing. Wheel building services available.
- Good Deliveries Commercial Logistics: Last-mile deliveries and logistics using e-cargo bikes for commercial clients including City of Melbourne organic waste collection (FOGO program), commercial asset maintenance, and gardening services.
- Good Spaces Horticulture & Asset Management: Horticulture, landscaping, graffiti removal and prevention, litter removal, large-scale mowing, fire breaks, and weed control services for clients including DM Roads, Fulton Hogan, Fire Rescue Victoria, Greater Metropolitan Cemeteries Trust, Housing First, Stockland, Frasers, and Riverlee.
- Good People Managed Workforce Partnerships: Tailored staffing solutions combining general workforce support with opportunities for young people in the Youth Employment Program. Long-term partnership with Lime for e-bike and scooter share operations across Melbourne, Geelong, Sydney, Brisbane, and Gold Coast.
- Membership Program: Annual one-year memberships offering discounts on parts and accessories in stores, created to build customer loyalty and support repeat business.
- Philanthropic Partnerships & Donations: As a registered charity with ACNC registration and Social Traders certification, Good Cycles receives philanthropic support and donations, with 100% of profits reinvested in the Youth Employment Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Parts & Accessories Pricing |
| Unit Pricing | Pay-as-you-go | Complete Bike Pricing |
| Other | Multi-year contract | Lay-by Terms |
| Subscription | Annual | Good Cycles Membership |
| Unit Pricing | Pay-as-you-go | Bike Maintenance Classes |
| Unit Pricing | Pay-as-you-go | Wheel Building Service |
| Other | Pay-as-you-go | Workplace Servicing - Half-Day Mobilisation |
| Other | Pay-as-you-go | Workplace Servicing - Full-Day Mobilisation |
| Other | Pay-as-you-go | Workplace Servicing - Custom Packages |
| Unit Pricing | Pay-as-you-go | Shipping - Victoria |
| Unit Pricing | Pay-as-you-go | Shipping - NSW, TAS, ACT, SA |
| Unit Pricing | Pay-as-you-go | Shipping - WA, NT, QLD |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Good Cycles Limited product offering
Product offeringCore offering
Good Cycles operates four commercial divisions—Good Bikes (bicycle retail, professional servicing, workplace on-site servicing, wheel building, and community e-bike hubs), Good Spaces (horticulture, landscaping, graffiti removal, litter removal, and asset management), Good Deliveries (e-cargo bike last-mile logistics and organic waste collection), and Good People (managed workforce partnerships). All profits are reinvested into the Youth Employment Program that creates paid work and coaching for young people aged 18-28 facing employment barriers.
Product overview
Good Cycles is a registered charity and social enterprise operating as a multi-division organization focused on creating employment opportunities for young people facing barriers to work. The company operates four interconnected commercial divisions: Good Bikes (bike retail, servicing, and eBike hubs), Good Spaces (horticulture, landscaping, and graffiti removal), Good Deliveries (last-mile logistics using e-cargo bikes and organic waste collection), and Good People (managed workforce partnerships). All profits are reinvested into the Youth Employment Program (YEP), which provides hands-on employment and coaching for young people aged 18-28. The company also operates retail stores selling bikes, components, and accessories from brands including Shimano, SRAM, Schwalbe, Maxxis, and Pro, offering both in-store and online purchasing.
Differentiator
Problem solved
Functional benefit
Brands
- Good Bikes: Bike retail, servicing, and workplace servicing with eBike hubs
- Good Spaces
- Good Deliveries
- Good People
- Purpose Precinct
Products and services
- Good Bikes Retail Retail sale of bicycles (Road & Gravel, Commuter, Folding, e-Bikes, Mountain, Kids & Balance), components (brakes, chains, cassettes, wheels, tyres, tubes, etc.), and accessories (helmets, lights, locks, bags, apparel, tools) through four Melbourne-area stores and an Australia-wide e-commerce platform. Targets individual cyclists, commuters, and recreational riders.
- Bike Servicing & Repairs Professional bicycle maintenance, repairs, and wheel building delivered in-store at retail locations. Services include safety assessments, brake and gear adjustments, custom wheel building (labour from $100 per wheel), and maintenance classes.
- Workplace Bicycle Servicing Mobile on-site bicycle servicing delivered directly to corporate offices and end-of-trip facilities in Melbourne. Half-Day package services up to 8 bicycles; Full-Day services up to 15 bicycles. Includes digital report cards, unlimited safety assessments, and tailored activation options for corporate wellness weeks and building launches.
- Shared eBike Hubs Community e-bike leasing and education services at three Melbourne locations (Flemington, Prahran, Brighton), providing eBikes to residents of social and affordable housing along with cycling skills and road safety education programs.
- Last-Mile Logistics & Organic Waste Collection (Good Deliveries) E-cargo bike fleet-based last-mile delivery services for commercial clients and City of Melbourne's organic waste collection (FOGO program). Has diverted over 400 tonnes of food waste from landfill since May 2022 by collecting from 40 participating restaurants and cafes.
- Urban Maintenance & Asset Management (Good Spaces) Horticulture, landscaping, graffiti removal and prevention, litter removal, large-scale mowing, fire breaks, and weed control delivered to infrastructure clients (DM Roads, Fulton Hogan, Fire Rescue Victoria), property developers (Stockland, Frasers, Riverlee), and cemetery operators (Greater Metropolitan Cemeteries Trust).
- Managed Workforce Partnerships (Good People) Tailored staffing solutions combining general workforce support with opportunities for young people in the Youth Employment Program. Long-term operations specialist and mechanic supply partnership with Lime across Melbourne, Geelong, Sydney, Brisbane, and Gold Coast for e-bike and scooter share operations.
Quantifiable outcome
- 34,578 hours of paid work provided to young people in 2024 (+3.2% vs 2023)
- +6 more outcomes
Companies that use Good Cycles Limited
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Good Cycles Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Good Cycles Limited partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, significant and supporting.
- Lime AustraliacoreLong-term managed workforce partnership since 2020. Good Cycles provides operations specialists and mechanics for Lime's e-bike and scooter share operations across Melbourne, Geelong, Sydney, Brisbane, and Gold Coast. Expanded into SE Queensland in 2024.
- CitywidecorePartnership for FOGO Liner Delivery Program for City of Melbourne and ongoing organic waste collection using e-cargo bikes. Since 2022 trial, program has grown to year-round collection from 40 restaurants and cafes, diverting over 400 tonnes of food waste from landfill.
- City of MelbournecoreKey government partner for organic waste collection and FOGO bin liner delivery programs. Also partner for solar bin maintenance and various environmental initiatives.
- Stockland FoundationsignificantStockland Foundation supports Good Cycles' youth employment mission. Stockland has its own graduate programs but partners with Good Cycles to ensure broad range of youth employment opportunities across their property portfolio.
- Melbourne Social Equity InstitutesignificantAcademic research partnership through the Community Fellows Program enabling Good Cycles' Impact Evaluation Lead to conduct qualitative research into youth employment experiences. Research titled 'Understanding Good Cycles' Youth Employment Program Participants' Experiences and Perspectives on Employment' released in 2024.
- STREATcoreCo-founding partner of Purpose Precinct, Australia's first dedicated social enterprise precinct at Queen Victoria Market, Melbourne. Sells homewares, clothing, food and gifts exclusively from over 50 social enterprise businesses. Good Cycles and STREAT founded Purpose Precinct together, creating 3,176 hours of work for young people experiencing barriers in 2024.
- John HollandsupportingIndustry partner participating in Good Cycles' Round Table Discussion on youth employment research. John Holland is a civil engineering and infrastructure company with Industry Capability & Inclusion focus.
- Trek Bicycle CorporationsupportingIndustry partner participating in Good Cycles' Round Table Discussion on youth employment research. Trek is a major global bicycle manufacturer.
- DM RoadssupportingInfrastructure client for Good Spaces horticulture, landscaping, litter removal, and asset maintenance services.
- Fulton HogansupportingCivil construction client for Good Spaces services including gardening, landscaping, and asset maintenance.
- Greater Metropolitan Cemeteries TrustsupportingClient for Good Spaces horticulture and landscaping services at cemetery and memorial sites.
- Housing FirstsupportingSocial housing organisation partnered with Good Spaces for grounds maintenance services.
- FraserssupportingProperty developer client for Good Spaces services.
- RiverleesupportingProperty developer client for Good Spaces services.
- Fire Rescue VictoriasupportingEmergency services client for Good Spaces services.
- Building CommunitiessignificantSocial housing provider partnered for the Equitable Commute Project - shared e-bike hub initiative at Flemington, Prahran, and Brighton. Provides eBikes to social and affordable housing residents with cycling skills education programs.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Good Cycles Limited competitors and assessment
Company assessmentBroad incumbents
- Apollo Bikes: Long-established Australian bike brand with broad range of road, mountain, commuter, e-bikes, and kids' bikes distributed through independent dealers. Comparable as a brand carried by Good Bikes and a competitor across multiple bike categories.
Direct peers
- Pushys: Australia's leading online bike, parts, and accessories retailer with extensive e-commerce catalogue. Comparable to Good Cycles' online store on product breadth and pricing across components, accessories, and complete bikes.
- STREAT: Melbourne-based social enterprise co-founded with Good Cycles to operate Purpose Precinct at Queen Victoria Market; runs complementary youth employment programs through food/catering. Comparable as a multi-division Australian social enterprise with similar mission and customer base.
- The Bike Project: UK social enterprise that refurbishes donated bikes, runs a community bike workshop, and provides cycling access to refugees and disadvantaged groups. Comparable on mission and the integration of bike retail/servicing with social impact.
- 99 Bikes: Australia's largest specialty bike retail chain with stores across the country. Direct competitor to Good Bikes on breadth of bike inventory, accessories, and service offerings across consumer and commuter segments.
- Reid Cycles: Australian-owned bike retailer and direct-to-consumer brand selling road, gravel, commuter, e-bikes, and kids' bikes online and through retail partners. Comparable product mix and direct-to-consumer model to Good Bikes.
- Recycle-a-Bicycle: NYC-based nonprofit social enterprise running bike refurbishment, retail, repair, and youth job-training programs. Highly comparable international peer with the same mission-driven combination of bike retail/services and youth employment.
- Bikeworks (UK): UK social enterprise operating bike retail, refurbishment, training, and employment programs for disadvantaged groups. Closest international peer given shared model of bike retail + servicing + youth/disadvantaged employment.
Emerging players
- Youth Projects: Melbourne-based nonprofit providing employment, housing, and health support to young people experiencing disadvantage. Comparable on the Youth Employment Program cohort and intervention model, though without the bike commerce verticals.
Regional players
- Cargo Bike Company: Australian specialist cargo bike retailer and consultancy selling e-cargo bikes for families, businesses, and last-mile logistics. Comparable to Good Cycles' e-cargo bike fleet used in Good Deliveries and the Equitable Commute Project.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Good Cycles Limited social profiles
Digital presenceGood Cycles Limited compliance and trust
Trust signalCompliance4 records
Good Cycles Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Cycles Limited leadership team
Management profileNumber of profiles
Profiles3 records
Good Cycles Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Cycles Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Cycles Limited
What does Good Cycles Limited do?
Good Cycles operates four commercial divisions—Good Bikes (bicycle retail, professional servicing, workplace on-site servicing, wheel building, and community e-bike hubs), Good Spaces (horticulture, landscaping, graffiti removal, litter removal, and asset management), Good Deliveries (e-cargo bike last-mile logistics and organic waste collection), and Good People (managed workforce partnerships). All profits are reinvested into the Youth Employment Program that creates paid work and coaching for young people aged 18-28 facing employment barriers.
Is Good Cycles Limited a public or private company?
Good Cycles Limited is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good Cycles Limited founded?
Good Cycles Limited was founded in 2014.
Where is Good Cycles Limited based?
Good Cycles Limited is headquartered in Melbourne, Australia, in the Oceania region.
How does Good Cycles Limited make money?
Six revenue lines are on record. Good Bikes Retail & Servicing is the primary driver. The others are good Deliveries Commercial Logistics, good Spaces Horticulture & Asset Management, good People Managed Workforce Partnerships, membership Program and philanthropic Partnerships & Donations.
Who are Good Cycles Limited's main competitors?
Apollo Bikes is listed as a broad incumbent. Direct peers are Pushys, STREAT, The Bike Project, 99 Bikes, Reid Cycles, Recycle-a-Bicycle and Bikeworks (UK). Youth Projects is listed as an emerging player. Cargo Bike Company is listed as a regional player.
Does Good Cycles Limited have an API?
No public API is recorded for Good Cycles Limited.
What industry is Good Cycles Limited in?
Good Cycles Limited's product category is Social Enterprise Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.