Citywide Home Loans

What Citywide Home Loans does

Citywide Home Mortgage, operating as a DBA of Guaranteed Rate, Inc., is a multi-channel US mortgage lender headquartered at 3940 N Ravenswood, Chicago, IL. Founded in 1998 and licensed in all 50 states under NMLS #2611, the company offers a comprehensive product portfolio spanning conventional, FHA, VA, USDA, ARM, interest-only, jumbo, construction, renovation, state bond, 80/10/10 piggyback, HECM/reverse mortgages, HELOCs, and a Sharia-compliant Murabaha loan. A 22-state loan officer network (Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Nevada, New Jersey, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Wisconsin, Wyoming) is supplemented by direct-to-consumer digital applications, the Agent Advantage real-estate referral program, and a branch partnership model. New York is explicitly excluded from online application acceptance.

The company's technology differentiators center on two flagship products: Same Day Mortgage approvals, which use automated underwriting workflows to give financed buyers a cash-competitive offer position, and a 100% digital HELOC platform that completes applications in approximately 5 minutes and funds within 5-10 days, including a fixed-rate HELOC variant (rates starting at 7.00% APR) unusual in a market dominated by variable-rate products. Leadership includes Teresa Whitehead as Chief Executive Officer, Steve J. Goorman as Founder and President, and Robert Coomer, promoted to Chief Growth Officer in March 2026 with a charter to expand national operations through the branch partnership model while leveraging Guaranteed Rate's shared resources.

Revenue is generated primarily through transaction-based origination fees across loan products (conventional PMI, FHA upfront/annual MIP, VA funding fees of 1.25%-3.3%, HELOC origination fees of 1.99%-4.99%), supplemented by interest income on portfolio-held loans including reverse mortgages and construction loans managed by a dedicated Construction Department. The company employs 501-1,000 staff, markets through its website, social channels (Instagram, LinkedIn, Facebook, YouTube), Zillow lender profile, and direct phone/email contact, and serves consumer segments including first-time homebuyers, veterans, seniors, rural buyers, and high-value/jumbo borrowers.

Name

Citywide Home Loans

Legal name

Guaranteed Rate, Inc.

Website

https://citywidehomeloans.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Citywide Home Mortgage, a DBA of Guaranteed Rate, Inc., is a multi-channel US mortgage lender licensed in all 50 states, offering conventional, FHA, VA, HELOC, reverse, construction, and Sharia-compliant loans to consumers through a 22-state loan officer network, digital self-service applications, and real estate agent referral partnerships.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI)

akta.pro secondary industries

Home Equity Loan & HELOC Intermediation (FSAEAEAD), New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

Keywords

• Residential mortgage lending
• Home equity loans
• Home refinancing
• VA loan services
• Reverse mortgages

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Mortgage Origination Fees: One-time origination fees charged to borrowers when originating mortgage loans. Fees may include origination fees, closing costs, and mortgage insurance premiums depending on the loan type.
2. Interest Income from Loan Portfolio: Revenue generated from the interest collected on mortgages originated and held in portfolio, including reverse mortgages (HECM) and construction loans managed by the company's Construction Department.
3. HELOC Fees: Origination fees for home equity lines of credit, including origination fees in exchange for reduced APR rates (e.g., 1.99% to 4.99% origination fee options).
4. VA Loan Fees: VA loan funding fees charged to borrowers, typically 2.15% for first-time users without down payment, reduced to 1.25% with 10% down payment, and 3.3% for subsequent use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Citywide Home Loans (DBA of Guaranteed Rate, Inc.) is a residential mortgage lender that originates and funds a comprehensive suite of home loans including conventional, FHA, VA, USDA, jumbo, construction, renovation, HELOC, and HECM reverse mortgages. The company differentiates through technology-powered offerings such as Same Day Mortgage approvals and a fully digital HELOC application that can be completed in 5 minutes and funded in 5-10 days. Services are delivered through a national network of loan officers across 22 states, with the company licensed in all 50 states.

Product overview

Citywide Home Mortgage, a DBA of Guaranteed Rate, Inc., operates as a technology-powered mortgage lender licensed in all 50 states. The company offers a comprehensive portfolio of mortgage products organized into three main categories: core loan products (Conventional, FHA, VA, ARM, Interest-Only, Jumbo, Construction, Renovation, Rural Housing, State Bond, and 80/10/10 loans), specialty equity products (HELOC with digital application and same-day funding, HECM/Reverse mortgages for seniors), and assistance programs (Down Payment Assistance, Murabaha for Sharia-compliant financing, Refinance options). The company differentiates through technology-powered solutions including Same Day Mortgage approvals and digital HELOC applications that can be completed in 5 minutes and funded within 5-10 days.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• HELOC application in 5 minutes vs 45 minutes for traditional
• +2 more outcomes

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Guaranteed Rate, Inc.coreOthersCitywide Home Mortgage operates as a DBA (Doing Business As) of Guaranteed Rate, Inc. The company leverages Guaranteed Rate's resources for technology, operations, and market expansion. Robert Coomer's promotion to Chief Growth Officer focuses on leveraging Guaranteed Rate's resources to expand national operations and the branch partnership model.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NewRez (now part of Rithm Capital): A large nonbank mortgage originator and servicer offering conventional, government, HELOC, and renovation products. Comparable to Citywide in retail/wholesale origination strategy and product breadth.
• United Wholesale Mortgage (UWM): The largest U.S. wholesale mortgage lender and a major force in broker-channel originations. Comparable product mix (conventional, FHA, VA, jumbo, HELOC) with a tech-forward platform; competes with Citywide for loan officer and broker relationships.
• Caliber Home Loans (now Newrez Home Lending): A large direct-to-consumer and correspondent mortgage lender with a comparable suite of conventional, FHA, VA, and HELOC products. Similar retail branch and loan officer model to Citywide.
• Rocket Mortgage (Rocket Companies): The largest U.S. retail mortgage lender and a direct-to-consumer technology leader. Comparable to Citywide in offering a full suite of conventional, government, and refinance products, but with materially larger scale, brand recognition, and proprietary technology investment.
• loanDepot: A major direct-to-consumer and retail mortgage lender offering conventional, government, HELOC, and refinance products. Overlaps heavily with Citywide's product breadth and DTC channel strategy, though at significantly larger scale.

Direct peers

• Paramount Residential Mortgage Group (PRMG): A large retail and wholesale mortgage lender offering conventional, FHA, VA, USDA, and HELOC products through a multi-state branch network. Similar size and product mix to Citywide, particularly in government loan programs.
• Guild Mortgage: A retail-focused mortgage lender operating in 48+ states with a comparable product mix including FHA, VA, USDA, conventional, jumbo, and renovation loans. Closely comparable to Citywide in retail branch model, niche product emphasis (e.g., construction, renovation), and government loan specialization.
• Fairway Independent Mortgage Corporation: A large retail mortgage lender with a similar multi-state branch network and broad product portfolio including conventional, government, jumbo, and renovation. Comparable loan officer-driven retail distribution model.
• Guaranteed Rate (parent): Guaranteed Rate, Inc. is the parent company and one of the largest private U.S. mortgage lenders, offering essentially the same products and technology stack as Citywide. Citywide is a DBA channel of Guaranteed Rate, so they share infrastructure, products, and loan officer networks.
• Movement Mortgage: A large privately held retail mortgage lender with a multi-state branch network and comparable product suite (conventional, FHA, VA, USDA, HELOC). Comparable scale, retail distribution, and government loan focus to Citywide.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@citywidehm
• Facebookfacebook.com/profile.php?id=61572535376496
• LinkedInlinkedin.com/company/citywidehm
• Instagraminstagram.com/citywidehomemortgage
• Xx.com/citywidel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citywide Home Loans