What TREND UNION does

TREND UNION is a London-based sales agency and distributor, founded in 2015, that exclusively represents and distributes a curated portfolio of primarily European fashion, accessories, eyewear, fragrance, and lifestyle brands throughout the UK and Ireland. The agency operates from a single headquarters at 27 Bethnal Green Road in Shoreditch, which combines an exclusive showroom, a photography studio, dedicated retail space, and the Club Row Yard outdoor events space. Its represented brand portfolio spans ten labels including A. Kjærbede (Danish sunglasses), Ascent (Dutch/French sustainable fragrance), Revolution (Danish streetwear), Gaston Luga (Swedish bags and accessories), Barner (Barcelona-based blue light eyewear), Doughnut (bags), WOUF (Barcelona bags and accessories), Kerzon (French home and body care), Loreak Mendian (Spanish sustainable fashion), and Selfhood (women's outerwear). Brands originate from Denmark, Sweden, France, Spain, the Netherlands, and North America, and span price-accessible designer eyewear to high-concentration extrait de parfum.

The company functions as the commercial intermediary between brands and UK/Ireland retailers, providing sales management, showroom presentation, seasonal launch events, photography, and a distribution channel that reaches retailers ranging from the smallest independent boutiques to the largest department stores. Revenue mechanics are managed-service and commission-based, with the agency earning sales commissions and distribution fees from its represented brands; pricing is not publicly disclosed and is set on a per-brand and per-retailer basis. The agency also accepts bookings at the Club Row Yard events space for external brand activations and retail events, representing a small adjacent service line.

Operationally, TREND UNION is a lean private company with no disclosed investors, funding rounds, technology platform, or proprietary software. The only named employee in the source data is Jake Ivic, Sales Director, who fields wholesale inquiries. There is no disclosed headcount, parent company, or institutional ownership, and the company maintains minimal public digital surfaces (no disclosed social profiles or mobile app). Distribution is exclusively single-country (UK and Ireland), and the business is positioned around sustainability, slow fashion, and Scandinavian-influenced design curation rather than scale-led volume distribution.

Name

TREND UNION

Legal name

TREND UNION

Website

https://trendunion.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Trend Union is a London-based sales agency founded in 2015 that exclusively represents and distributes a curated portfolio of European and North American fashion, accessories, eyewear, fragrance, and lifestyle brands to UK and Ireland retailers via its Shoreditch showroom and retail network.

Ownership category

akta.pro rank

Product category

Fashion Brand Distribution Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

akta.pro secondary industries

Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Brand sales agency
• Fashion wholesale distribution
• Lifestyle brand representation
• Showroom services
• Retail distribution agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Agency and Distribution Services: Trend Union generates revenue by representing and distributing brands throughout the UK and Ireland market, acting as the exclusive sales agent for their portfolio of fashion, accessories, eyewear, fragrance, and lifestyle brands. Revenue comes from sales commissions and distribution fees from partner brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TREND UNION operates as a sales agency and distributor that represents and distributes Scandinavian, French, Spanish, and North American fashion, accessories, eyewear, fragrance, and lifestyle brands throughout the UK and Ireland. The company functions as a hub between brands and retailers, providing wholesale sales management, an exclusive London showroom, photography studio, sponsored seasonal launch events space, and a dedicated retail store. It covers all demands for successful market entry and retail distribution for its portfolio of brands.

Product overview

TREND UNION is a fashion and lifestyle brand agency (not a single unified product) that represents and distributes Scandinavian, French, Spanish, and North American brands throughout the UK and Ireland since 2015. The portfolio includes 10 sub-brands: A. Kjærbede (sunglasses), Ascent (fragrance), Revolution (streetwear), Gaston Luga (bags/accessories), Barner (blue light glasses), Doughnut (bags), WOUF (bags/accessories), Kerzon (home/body care), Loreak Mendian (sustainable fashion), and Selfhood (outerwear). Additionally, the agency offers an events space service (Club Row Yard) for brand activations and retail events.

Differentiator

Problem solved

Functional benefit

Brands

• A. Kjærbede: Eyewear brand founded in 2016 by Adam Geertsen, combining good quality and well-thought-out design at accessible prices. Danish brand named after 'Kjærbede' meaning 'determined' in Bornholm.
• Ascent
• Revolution
• Gaston Luga
• Barner
• Doughnut
• WOUF
• Kerzon
• Loreak Mendian
• Selfhood

Products and services

• A. Kjærbede Danish sunglasses brand founded in 2016 by Adam Geertsen, offering quality eyewear with thoughtful design at accessible prices. Distributed by TREND UNION to retailers across UK and Ireland, publishing one collection per year inspired by fashion trends and classic expressions.
• Ascent Rotterdam and Paris-based fragrance brand offering sustainable, high-concentration (40% oil) extrait de parfum. Features refillable aluminum cases reducing plastic waste by up to 98%, with vegan and cruelty-free unisex scents sourced from Grasse, France and 12+ hour longevity. Distributed by TREND UNION across UK and Ireland.
• Revolution Danish conscious streetwear brand from Jutland founded in 1995, based on slow fashion principles. Creates affordable yet durable menswear inspired by cultural nostalgia, graphic design, urban sports, and vintage clothing. Distributed by TREND UNION throughout UK and Ireland.
• Gaston Luga Swedish lifestyle brand founded in Stockholm in 2016 by Carl Sundqvist, designing backpacks, bags, and accessories that combine Scandinavian minimalism with functionality and sustainability commitments. Distributed by TREND UNION across UK and Ireland.
• Barner Barcelona-based blue light glasses brand founded in early 2017 by two friends, addressing overexposure to blue light from digital screens with stylish protective eyewear. Distributed by TREND UNION across UK and Ireland.
• Doughnut Bag brand organized by local designers in 2010, focused on high-quality backpacks and fashion accessories that integrate fashion and functionality, with brand vision of 'Pack Your Dream'. Distributed by TREND UNION throughout UK and Ireland.
• WOUF Barcelona-based bag and accessories brand designing and locally manufacturing fashion accessories using recycled and organic materials with bold designs and functionality. Distributed by TREND UNION across UK and Ireland.
• Kerzon French brand founded in 2014 by brothers Etienne and Pierre-Alexis, creating natural home, body, and linen care products inspired by everyday life and memories with sustainable, low-impact manufacturing and natural plant-based ingredients. Distributed by TREND UNION throughout UK and Ireland.
• Loreak Mendian Spanish sustainable fashion brand from Donostia with 25+ years of history, meaning 'flowers in the mountains'. Faithful to sustainable roots with global vision, producing high-quality garments with timeless design and functionality for contemporary life. Distributed by TREND UNION across UK and Ireland.
• Selfhood Women's outerwear brand based on slow fashion principles, producing conscious outerwear with focus solely on durable and sustainable outerwear, with attention to functionality, feminine shapes, and pragmatic cuts. Distributed by TREND UNION throughout UK and Ireland.
• Club Row Yard Outdoor events space for rental in Shoreditch, London, suitable for sample sales, markets, pop-ups, events, marketing activities, and music events. Operated as part of TREND UNION's London headquarters facility at 27 Bethnal Green Road.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• A. KjaerbedecoreChannel Partner/ Reseller/ DistributorDanish sunglasses brand founded in 2016 by Adam Geertsen, offering good quality and thoughtful design at accessible prices. Trend Union represents and distributes the brand throughout UK and Ireland.
• AscentcoreChannel Partner/ Reseller/ DistributorRotterdam and Paris-based fragrance brand offering sustainable, high-concentration (40% oil) extrait de parfum in reusable aluminium cases. Gender-free, vegan, and cruelty-free scents with 12+ hour longevity.
• RevolutioncoreChannel Partner/ Reseller/ DistributorDanish streetwear brand from Jutland, Denmark, established in 1995. Produces conscious streetwear based on slow fashion principles, focusing on affordable yet durable menswear with expressive looks and attention to detail.
• Gaston LugacoreChannel Partner/ Reseller/ DistributorSwedish lifestyle brand founded in Stockholm in 2016 by Carl Sundqvist. Designs backpacks, bags, and accessories combining Scandinavian minimalism with functionality and commitment to sustainability.
• BarnercoreChannel Partner/ Reseller/ DistributorBarcelona-based eyewear brand founded in early 2017 by two friends. Creates blue light protection glasses for people affected by overexposure to digital screens.
• SelfhoodcoreChannel Partner/ Reseller/ DistributorOuterwear brand producing conscious clothing for women based on slow fashion principle. Focuses solely on outerwear expertise with durable, sustainable products emphasizing functionality.
• DoughnutcoreChannel Partner/ Reseller/ DistributorBag brand organized by local young designers in 2010. Commits to high-quality bags with modern sophistication, embodying 'Integrating fashion and functionality' design concept.
• WOUFcoreChannel Partner/ Reseller/ DistributorBarcelona-based bag and accessories brand creating high-quality products fusing functionality with bold designs using only responsible materials. Locally manufactures fashion accessories using recycled and organic materials.
• KerzoncoreChannel Partner/ Reseller/ DistributorFrench brand founded in 2014 by brothers Etienne and Pierre-Alexis creating natural home, body, and linen care products inspired by everyday life and memories. Committed to sustainability through low-impact manufacturing and natural plant-based ingredients.
• Loreak MendiancoreChannel Partner/ Reseller/ DistributorSustainable fashion brand from Donostia, Spain, with 25+ years history. Means 'flowers in the mountains', faithful to sustainable roots with global vision. Produces high-quality garments with timeless design and functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Sandra Starke: German-based fashion sales agency representing premium and contemporary brands to DACH-region retailers — comparable B2B agency model operating in a different geography.

Broad incumbents

• Wolf & Badger: UK-based retail and wholesale platform for independent fashion, accessories, and lifestyle brands — broader incumbent offering brand distribution alongside direct retail, with overlapping indie/sustainable brand portfolio.

Direct peers

• Ad Hoc Atelier: European sales agency and showroom operator representing fashion and lifestyle brands across multiple European markets — comparable B2B agency model with international brand portfolio focus.
• Exposure Showroom: London-based fashion showroom and sales agency representing contemporary and premium brands to UK and international retailers — same showroom-led distribution model with comparable brand portfolio overlap.
• Imitation: London-based fashion sales agency representing contemporary and lifestyle brands to UK retailers — closely comparable B2B sales agency model in the same London showroom ecosystem.
• Fourmarketing: UK-based sales agency and distributor representing premium fashion, lifestyle, and beauty brands to UK retailers — directly comparable B2B agency model serving the same UK retail network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TREND UNION