What Selfhood does

Selfhood is a New York-based, private for-profit brand development consultancy and creative studio founded in 2017, with operational events beginning in 2018. The firm serves fashion, streetwear, and lifestyle brands seeking cross-cultural market expansion, with a particular focus on bridging the United States, Korean, and Southeast Asian markets. Its service offering is organized around three pillars: Consultancy (Brand Collaboration, Cultural Storytelling, Market Introduction), Business Development & Partnerships, and Showroom Solutions spanning both physical and digital formats. Selfhood does not disclose pricing publicly and operates on a B2B professional services model with project-based and likely retainer engagements.

The company operates active presences and offices across New York, Seoul, Singapore, Los Angeles, Paris, and Jakarta, with event-driven activations extending into Tokyo and Shanghai. Its named client portfolio spans over 100 brands including Kith, HiteJinro (Jinro), HBX/Hypebeast, Golf Wang, IISE, Yeti Out, Anti Social Social Club, Pangaia, Nordstrom, RIPNDIP, Daily Paper, Carrots, Chinatown Market, and others; large-enterprise retail and brand counterparts include Nike, Crocs, Carhartt, Coach, PUMA, and MAP Group (Foot Locker's Indonesian operator). Headcount is reported in the 11-50 range. There is no disclosed funding, no proprietary technology platform, and no evidence of AI/ML infrastructure underpinning the service delivery.

Notable flagship projects include the Jinro x Kith 100th anniversary collaboration (2024), management of the VIP preview for HBX's 25,000 square-foot New York flagship (2022), Golf Wang's 10-year anniversary Seoul pop-up, recurring Paris Fashion Week showroom placements through SS2026, and Yeti Out multi-market anniversary activations. In 2025, Selfhood launched Communitee, a new sub-brand platform debuting in Indonesia through a partnership with MAP Group, signaling a strategic move from pure consultancy work toward a structured platform/ecosystem model with retail integration.

Name

Selfhood

Legal name

Selfhood

Website

https://selfhood.global

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Selfhood is a New York-based global brand development consultancy and creative studio helping fashion, streetwear, and lifestyle brands expand across US, Korean, and Southeast Asian markets through cultural storytelling, strategic partnerships, and showroom activations.

Ownership category

akta.pro rank

Product category

Brand Consultancy Services

NAICS

Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Naming & Verbal Identity (BPAFAEAB)

Keywords

• Brand consultancy services
• Creative studio services
• Showroom solutions
• Market entry strategy
• Cultural storytelling

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consultancy Services: Selfhood provides brand strategy, cultural storytelling, and market introduction services to fashion and lifestyle brands seeking to expand into new markets or strengthen their positioning.
2. Creative Services: Creative studio services including event production, brand campaign design, and physical/digital showroom solutions.
3. Showroom Solutions: Physical and digital showroom services that connect brands with B2B buyers, including private dinners and B2C activation events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Selfhood is a global brand development consultancy and creative studio that helps fashion, streetwear, and lifestyle brands expand into new markets and strengthen cultural positioning. The company delivers strategic consultancy (brand collaboration facilitation, cultural storytelling, market introduction), business development and partnerships (new brand development, creative partnerships, branding, showroom solutions), and operates both physical and digital showrooms connecting brands with B2B buyers.

Product overview

Selfhood is a global brand development consultancy and creative studio offering a unified suite of services centered around fashion-culture intersection strategy. The core offerings consist of Consultancy Services (Brand Collaboration, Cultural Storytelling & Communication, Market Introduction & Induction) and Business Development & Partnerships (New Brand Development, Creative Partnerships, Branding & Strategy, and Showroom Solutions). The company operates Physical and Digital Showroom platforms as key service modules to connect brands with buyers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Communitee: The Selfhood Communitee Project is a bold initiative to create a platform that highlights brands and creatives, celebrating the energy and potential of Southeast Asia's thriving markets. The brand Communitee will debut in Indonesia and subsequently to neighboring markets in strategic partnership MAP Indonesia under its Footlocker Key flagship stores.

Products and services

• Consultancy Services

Quantifiable outcome

• Successfully launched multiple brands in new international markets through physical brand experiences and showroom activations
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• MAP Indonesia (Foot Locker)coreStrategic or Co-development Partner · 1 January 2025Strategic partnership with MAP Indonesia under its Foot Locker Key flagship stores for the Communitee platform launch in Indonesia, highlighting brands and creatives in Southeast Asia's markets.
• KithflagshipStrategic or Co-development Partner · 1 January 2024Selfhood acted as Jinro's agency to facilitate the Jinro x Kith partnership celebrating Kith's Seoul flagship opening and Jinro's 100th anniversary. This partnership resulted in Jinro's first-ever co-branded bottle (black bottle with Queens Unisphere design) and a custom capsule collection.
• IISEcoreStrategic or Co-development Partner · 1 January 2022Ongoing strategic partnership across multiple projects including NYFW activations, the Jinro Dinner Series, and brand collaborations. IISE is a fashion brand that Selfhood has worked with extensively to execute cultural activations in New York and Seoul markets.
• HBXflagshipStrategic or Co-development PartnerSelfhood designed and executed the VIP preview event for HBX's first U.S. brick-and-mortar flagship store opening in New York's Chinatown. HBX is Hypebeast's e-commerce and retail platform.
• Limited EdtcoreChannel Partner/ Reseller/ DistributorSelfhood facilitated Yeti Out's collaboration with Tier 0 retailer Limited Edt in Singapore for Yeti Out's 10-year anniversary pop-up, managing the entire project from collaboration coordination to sales and marketing.
• KasinacoreChannel Partner/ Reseller/ DistributorSeoul-based retailer partnership for Yeti Out's 10-year anniversary activation, utilizing the entire Kasina flagship store from ground floor to rooftop, including exclusive products and after-party.
• AtoboyminorStrategic or Co-development PartnerKorean-inspired restaurant by Michelin-starred chef Junghyun Park. Selfhood produced Jinro's collaboration dinner with Atoboy featuring a 6-course meal paired with custom Jinro Soju cocktails.
• Soho HouseminorStrategic or Co-development PartnerFor the Jinro Dinner Series Seoul extension, Selfhood partnered with Soho House and restaurant MishMash to facilitate an intimate dinner engaging Seoul's creative community.
• SneakerconminorChannel Partner/ Reseller/ DistributorSelfhood participated in Sneakercon SEA Singapore in 2024, bringing brand activation capabilities to the sneaker culture event.
• Anti Social Social ClubminorStrategic or Co-development PartnerStreetwear brand collaboration through Sneakercon SEA Singapore in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giant Spoon: Giant Spoon is an experience and entertainment marketing agency that builds brand activations, cultural programs, and physical and digital experiences. It is a strong operating peer for Selfhood's event-driven creative studio, although it is larger and more entertainment-focused.
• Koto: Koto is a global brand consultancy and design agency offering brand strategy, identity, and experience work. It is comparable in translating cultural positioning into brand systems, while Selfhood adds market-entry strategy, showrooms, and community activations.
• COLLINS: COLLINS is a brand consultancy and design practice focused on strategy, identity, and experience. It compares on multidisciplinary brand development, although Selfhood's cross-cultural market introduction and event and showroom execution are more specialized.
• Anomaly: Anomaly is a global brand consultancy and creative agency spanning strategy, innovation, and campaigns. It is a direct category peer for Selfhood's integrated brand strategy, partnerships, and experiential execution, but operates at substantially greater scale.
• B-Reel: B-Reel is a creative agency and production company working across film, digital, and experiential content. It is comparable on creative campaign production and branded experiences, while Selfhood adds market-entry strategy and showroom and buyer connections.
• The Many: The Many is an independent creative agency spanning brand strategy, campaigns, and digital experiences. It is relevant to Selfhood's integrated brand and experiential work, though Selfhood is more specifically focused on cross-cultural fashion and lifestyle market entry.

Broad incumbents

• AKQA: AKQA is a global design and brand experience agency that combines strategy, creativity, technology, and customer experience. It is a broad incumbent peer for Selfhood's brand, campaign, showroom, and experience capabilities.
• R/GA: R/GA is a global brand innovation and experience agency operating across strategy, design, technology, and marketing. It is a broad incumbent comparable to Selfhood's multidisciplinary brand development and experiential execution model.
• Droga5: Droga5 is a global creative agency focused on brand strategy, cultural insight, campaigns, and activations. It is a broad incumbent comparable to Selfhood's cultural storytelling, brand partnership, and event-led creative work.
• 72andSunny: 72andSunny is a global creative agency working across brand strategy, culture, campaigns, and customer experience. It is a broad incumbent peer for Selfhood's culturally informed campaigns, partnerships, and physical brand experiences.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/selfhood
• LinkedInlinkedin.com/company/selfhoodglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfhood