What LES BAINS does

Les Bains Paris is a privately held 5-star boutique hotel and multi-experience hospitality venue operating from a single location in the Le Marais district of Paris (7 Rue du Bourg-l'Abbé, 3rd arrondissement). The business is structured around five integrated revenue verticals under one roof: 39 rooms and suites (ranging from 23m² Classique rooms to a 120m² Penthouse Suite), the Roxo neo-brasserie and mixology bar, the Club des Bains nightclub, the Les Bains Guerbois spa (massages, hammam, vitality pool, yoga), and a concept store selling the affiliated Les Bains Guerbois perfume house alongside curated design and art collaborations. Seven privatizable event spaces (capacities 10-250) support corporate and private event revenue, and standalone e-commerce (shop.lesbains.co, lesbainsguerbois.com) extends the brand into direct retail.

The company traces its origins to 1885 as Les Bains Guerbois, Paris's first luxury private spa, and was transformed into the globally famous Les Bains Douches nightclub in 1978 before being reconverted into the current boutique hotel in 2015. It is owned by Jean-Pierre Marois and operates without disclosed institutional investment, venture capital, or private equity backing. The revenue model is asset-driven and transaction-based across F&B, lodging, club cover charges, spa services, event privatization fees, and perfume retail — pricing is quote-based for hotel rooms (not publicly disclosed) while restaurant, event, and package offerings are fixed-price (e.g., €35 brunch, €145 New Year's Eve cocktail dinatoire). Distribution is omnichannel: direct website, phone, third-party OTAs for rooms; Zenchef for restaurant reservations; dedicated event sales team for privatizations; and a physical concept store for retail.

The customer base spans four primary segments — affluent international leisure travelers, corporate and fashion-industry event clients, Paris dining/nightlife patrons, and wellness seekers — all serviced through the same property. No proprietary technology or AI capabilities are disclosed; the competitive advantage rests on heritage, celebrity-validated cultural cachet, central Le Marais location, and the cross-vertical integration of accommodation, dining, nightlife, wellness, and retail under a single legendary brand.

Name

LES BAINS

Legal name

Les Bains Paris

Website

https://lesbains-paris.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Les Bains Paris is a privately owned 5-star boutique hotel in Le Marais, Paris, operating 39 rooms alongside an integrated restaurant (Roxo), nightclub (Club des Bains), spa, concept store, and event spaces, serving affluent travelers, corporate event clients, and Paris nightlife patrons.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111), Caterers (72232), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)

Keywords

• Luxury boutique hotel
• Fine dining brasserie
• Nightclub entertainment venue
• Spa wellness treatments
• Concept store retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodations: 5-star boutique hotel with 39 rooms and suites spanning 7 categories from Classique (23m²) to Penthouse Suite (120m²). Revenue generated through nightly room rates with direct and third-party online booking.
2. Roxo Restaurant & Bar: Neo-brasserie featuring mixology bar, shareable plates, and cocktail dining. Operates daily 7h-midnight with brunch service on weekends (€35 formula). Private event bookings for the venue.
3. Club & Night Events: Legendary nightclub with DJ sets, live performances, and club nights. Revenue from door charges, bottle service, and private event hire of the club space.
4. Spa & Wellness (Les Bains Guerbois): Spa services including massages (Tibetan, deep-tissue, Kobido facials), vitality pool, hammam access, and yoga classes. Fragrance products (2015 Le Phénix, Oud Laqué, Damier) sold for massage treatments.
5. Event Privatization: Multi-space privatization offering including Roxo (250 capacity), Club (250 clubbing/150 cocktail), La Verrière (50), Le Salon Chinois (20), Le Salon Secret (45), Le Réservoir (10), and Suite Les Bains terrace. Catering by Chef Bruno Grossi.
6. Concept Store & Fragrance Boutique: Retail concept store located at 2 Rue du Bourg l'Abbé featuring Les Bains Guerbois perfumes, exclusive collaborations, design objects, art books, and music. Sells limited editions and special series.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Les Bains Paris is a multi-experience 5-star boutique hotel in Le Marais, Paris offering 39 uniquely designed rooms and suites, the Le Roxo neo-brasserie and mixology bar, the legendary Club des Bains nightclub, the Spa Les Bains Guerbois (massages, hammam, vitality pool), and the La Boutique Les Bains concept store selling Les Bains Guerbois perfumes. The venue also operates seven privatizable event spaces for corporate and private gatherings, complemented by yoga classes, art exhibitions and cultural programming.

Product overview

Les Bains Paris is a multi-experience 5-star boutique hotel offering an integrated hospitality ecosystem centered around five core pillars: accommodations (39 uniquely designed rooms and suites), dining (Le Roxo neo-brasserie and mixology bar), nightlife (legendary Club des Bains with live music and DJ programming), wellness (Spa Les Bains Guerbois with treatments, hammam, and vitality pool), and retail (concept store featuring the Les Bains Guerbois perfume house). The property, located in Le Marais since 1885, combines historic Parisian heritage with contemporary luxury across its hotel, restaurant-bar, nightclub, spa, and boutique. Additional offerings include privatizable event spaces, yoga classes, and exclusive collaborations in fashion, design, and art.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel Les Bains Paris 5-star boutique hotel with 39 rooms and suites located in Le Marais, Paris, offering seven categories from the 23m² Classique room to the 120m² Penthouse Suite Les Bains Guerbois, decorated by Tristan Auer with bespoke furniture, marble bathrooms, Marshall speakers, Chromecast TVs and in-room artwork from the Artists in Residence program. Targets affluent leisure travelers, fashion week guests and luxury tourists seeking an immersive Parisian stay.
• Le Roxo Restaurant & Bar Neo-brasserie with a mixology bar and two vegetated patios offering sharing plates, signature cocktails and DJ sets from Thursday to Saturday, led by Chef Bruno Grossi. Open daily from 7h to midnight with a weekend brunch formula (€35) and serves Paris locals, hotel guests and nightlife patrons.
• Club des Bains Legendary nightclub featuring the iconic Philippe Starck black-and-white checkered dance floor, Funktion One sound system, live music programming, DJ sets and emerging-artist showcases. Open until 4h30 and serves Paris nightlife patrons, hotel guests and event clients.
• Spa Les Bains Guerbois Secret apartment-style spa with two treatment cabins, a dedicated olfaction salon for fragrance discovery, hammam and a vitality pool featuring counter-current swimming, massage jets, bubble jets and cascade. Offers Kobido facial, Tibetan and deep-tissue massage treatments, plus the Les Bains Guerbois signature oils (2015 Le Phénix, Oud Laqué, Damier). Targets wellness-focused guests and hotel residents.
• La Boutique Les Bains Concept store and gallery located across from the hotel at 2 Rue du Bourg l'Abbé, stocking the Les Bains Guerbois perfume collections, exclusive collaborations in design, fashion and art, special edition series, design objects, art books and music. Serves retail customers, hotel guests and brand collaborators.
• Private Event Spaces Venues for corporate and private event privatization comprising seven spaces: Roxo Bar Restaurant (250 capacity), La Verrière (50 cocktail), Le Club (250 clubbing / 150 cocktail), Salon Chinois (20 cocktail), Salon Secret (45 cocktail), Suite Les Bains terrace and Le Réservoir (10 seated dinner), with catering by Chef Bruno Grossi. Targets corporate event planners, fashion brands and private celebration clients.
• Les Bains Guerbois Fragrances High-end Parisian perfumery brand sharing heritage with the hotel, including signature scents 2015 Le Phénix, Oud Laqué, Damier and RAKU from the Formes et Matières collection created by perfumer Jérôme Epinette. The signature oils are also used in spa massage treatments and the full collection is available at La Boutique Les Bains and online.
• Yoga Classes Sunday morning yoga sessions held on the legendary club dancefloor in collaboration with Humble Warrior studio, featuring hip-hop rhythm flows in dimmed ambiance. Booked through BSport.io and offered every Sunday at 11h. Targets wellness-focused guests, hotel residents and Paris locals.

Quantifiable outcome

• Michelin Guide recognition: One of the world's most exciting hotels (2024)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Benjamin SabatiercoreStrategic or Co-development Partner · 8 June 2023Art exhibition 'PLAY HARD' featuring modernist sculptures and abstract wall works throughout hotel public spaces, rooms, and corridors. Artist residency and take-over of the venue.
• Jérôme Epinette (Perfumer)coreStrategic or Co-development Partner · 1 January 2023Renowned perfumer creating Les Bains Guerbois fragrances including Raku (musk, cedar, fig notes) from the Formes et Matières collection.
• Diehm BespokecoreStrategic or Co-development PartnerExclusive sartorial collaboration creating bespoke fabric and tailoring services. Diehm Bespoke conducts trunk shows at Les Bains for bespoke suit fittings. Collaboration launched with private dinner at Salon Chinois and cocktail at Salon Secret featuring guests from Académie Française and Drouot.
• Humble WarriorminorStrategic or Co-development PartnerYoga studio partnership offering Sunday morning yoga sessions on the legendary club dancefloor with hip-hop flows and ambient lighting.
• Joachim Sauter (Artist)minorStrategic or Co-development PartnerGerman artist created monumental disco sculpture installation in the historic 1885 water reservoir (Réservoir) space.
• Les Bains Guerbois (Perfume House)coreOEM/ Whitelabel/ Licensing PartnerParisian Haute Parfumerie brand sharing heritage with the hotel. Products include three signature massage oils (2015 Le Phénix, Oud Laqué, Damier) and the full perfume collection available at the boutique.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Soho House: Private members' club and hotel brand with restaurants, event spaces, spa/wellness, and curated cultural programming. Comparable multi-revenue hospitality ecosystem with strong brand IP and experiential differentiation.
• Hôtel Costes: Iconic Parisian luxury boutique hotel in the 1st arrondissement with restaurant, bar, and DJ-driven nightlife programming. Closest analog to Les Bains in terms of multi-experience luxury positioning, central Paris location, and celebrity-driven brand cachet.
• Mama Shelter: Multi-experience lifestyle hotel brand with restaurant, rooftop bar, and live entertainment programming across multiple European cities including Paris. Comparable hybrid F&B/lodging/nightlife model and design-forward positioning.

Broad incumbents

• Le Bristol Paris: Palace-rated luxury hotel on Rue du Faubourg Saint-Honoré with Michelin-starred restaurant, spa, and rooftop. Comparable as a top-tier Paris luxury hotel competing for the same affluent leisure and corporate travel segment.
• The Hoxton: Design-led boutique hotel brand with multiple Paris-area properties featuring restaurant, bar, and event programming. Comparable boutique positioning and F&B-driven revenue mix, though broader geographic footprint.
• Hôtel Plaza Athénée: Dorchester Collection flagship 5-star Parisian hotel on Avenue Montaigne with multiple restaurants, bar, spa, and event spaces. Competes for ultra-luxury Paris leisure, fashion week, and corporate event demand.
• The Standard: Lifestyle hotel brand with restaurant, bar, nightclub, and event spaces. Comparable multi-experience model blending accommodation with nightlife and F&B in design-forward properties.

Emerging players

• Experimental Group: Parisian hospitality group operating boutique hotels, cocktail bars, and restaurants. Comparable as a hybrid hotel/bar/restaurant operator with strong cocktail culture and design-driven positioning in Paris and other European cities.
• Maison Kitsuné: Paris-born lifestyle brand operating cafés, retail, and music label with cultural programming. Adjacent comparable in blending hospitality (cafés/bars) with retail and cultural content under a unified Parisian heritage brand.

Others

• Le Bon Marché / LVMH Hospitality: Adjacent Parisian luxury ecosystem encompassing retail, hospitality, and event venues serving the same affluent Parisian and international clientele. Useful as a comparable for luxury brand extension economics rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lesbainsparis
• LinkedInlinkedin.com/company/lesbainsparis/?originalSubdomain=en
• Instagraminstagram.com/lesbainsparis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LES BAINS