Humble Warrior Power Yoga

What Humble Warrior Power Yoga does

Humble Warrior Power Yoga is a privately held, founder-owned yoga and fitness studio operator founded in 2019 by Talitha Franggos and Genevieve Hoellrich. The company runs a four-location, five-studio physical footprint across New Hampshire (Manchester/The Mills, Bedford, Exeter) and Maine (Kittery, opened fall 2025), augmented by a virtual/on-demand streaming library sold through its own storefront. Its class portfolio spans heated power vinyasa (infrared-heated to ~94°F), unheated Hatha and Yin, Pilates/HIIT/TRX/Strength/Sculpt formats, prenatal and Mommy & Me, plus a new Red Light Therapy (RLT) "Renew" service line introduced in April 2026 using an FDA-cleared dual-wavelength (660 nm + 850 nm) mat.

The technology stack is intentionally lean and consumer-facing rather than proprietary-software-driven: bookings, memberships, payments, and mobile apps are delivered through the third-party Walla platform; retreats are sold via Wetravel; the physical studios rely on infrared heating systems and (in two locations) red light therapy hardware. All infrastructure choices emphasize operational simplicity and customer experience over technology differentiation, with no disclosed AI/ML, no public APIs, no SDKs, and no data flywheel.

Revenue is generated primarily through recurring subscriptions (Unlimited $149-$169/mo, 4-class $75/mo, 8-class $125/mo, annual $1,599-$1,849), class packs ($175-$300), a $69 three-week new-student intro offer, Yoga Alliance-approved 200- and 300-hour teacher training programs ($3,500-$4,500), workshops, multi-day retreats, gift cards, and mat rentals. Memberships are valid across all four locations and include the on-demand library. The go-to-market is direct-to-consumer, community-driven, and bootstrapped — the company has explicitly disclosed no outside investors, and growth to date has been funded by reinvested cash flow plus the 2024 acquisition of Yoga Balance.

Name

Humble Warrior Power Yoga

Legal name

Humble Warrior Power Yoga

Website

https://humblewarriorpoweryoga.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Humble Warrior Power Yoga is a founder-owned boutique yoga and fitness studio operator running four infrared-heated studio locations across New Hampshire and Maine, serving local consumer members with heated vinyasa, Pilates, fitness classes, a new red light therapy line, and Yoga Alliance teacher training.

Ownership category

akta.pro rank

Product category

Yoga & Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Hot yoga classes
• Yoga studio memberships
• Yoga teacher training
• Red light therapy
• Hot pilates fitness

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Memberships (Unlimited and Limited-Class): Recurring monthly subscriptions for Unlimited ($149-$169/mo), 8 Classes/mo ($125), and 4 Classes/mo ($75), each with minimum commitments (1-month or 3-month). Includes access to VOD/online streaming.
2. Class Packs and Single Classes: Pre-paid class packs (e.g., 10 classes for $240, Renew 10-pack $300, Renew 5-pack $175) and Community Class single drop-in ($12).
3. New Student Special / Intro Offer: $69 for 3 weeks of unlimited yoga, fitness, and RLT classes as an acquisition offer.
4. Yoga Teacher Training Programs: 200-Hour Power Yoga, 200-Hour Hatha, and 300-Hour Advanced YTT programs priced at $3,500-$4,500 per student with payment plans.
5. Workshops & Specialty Events: Paid workshops (Reiki, Sound Healing, Thai Massage, Foundations, Handstand, Inversions, etc.) at fixed prices ranging from $20-$50+ per attendee.
6. Yoga Retreats: Multi-day retreats to Nova Scotia (Seek Wilderness) and Maine (Bear Mountain Inn), booked via Wetravel platform.
7. Gift Cards: Physical and digital gift cards redeemable for classes, memberships, workshops, and retail.
8. Virtual / On-Demand Streaming: Standalone virtual autopay subscription at $79/mo and VOD-only streaming membership at $25/mo; virtual/on-demand also included in annual and standard memberships.
9. Annual Subscription Plans: 1-year unlimited plans priced at $1,599 (yoga only) and $1,849 (including Renew/RLT) with monthly guest passes and retail/enrollment discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Humble Warrior Power Yoga operates a network of four infrared-heated yoga and fitness studios across New Hampshire and Maine, selling in-person heated and unheated yoga classes (Power, Flow, Yin, Restore), hot Pilates and strength/TRX formats, prenatal and Mommy & Me classes, and a newly launched Red Light Therapy (RLT) Renew service. Revenue is driven by tiered monthly and annual memberships valid across all locations and the VOD library, single classes and class packs, paid workshops and multi-day retreats, and Yoga Alliance-approved 200- and 300-hour Yoga Teacher Training programs.

Product overview

Humble Warrior Power Yoga operates a single integrated yoga and wellness brand delivered through a network of four physical studio locations across New Hampshire and Maine (The Mills in Manchester with both hot infrared and unheated Hatha studios, Bedford, Exeter, and Kittery), augmented by a digital Virtual/On-Demand offering. Its portfolio spans a unified class catalog of heated and unheated yoga styles (Warrior Power, Warrior Flow, Warrior Slow Flow, Yoga Under the Stars, Community Flow, Humble Yin to Nidra, Candlelight Yin and Reiki, Humble Restore), fitness/Pilates formats (Power Pilates HIIT, Power Pilates Abs and Assets, Warrior Strength, Warrior Sculpt, Warrior TRX), specialty programs (Prenatal, Mommy & Me, Kids Yoga), a Red Light Therapy (RLT) Renew service added in April 2026, three Yoga Alliance-approved Teacher Training pathways (200-hour Power Yoga with Jean Donnelly, 200-hour Hatha with Kate White, 300-hour advanced training), plus workshops, multi-day yoga retreats (booked via WeTravel), gift cards, and Manduka mat rentals. All bookings, memberships, and payments are unified through the Walla booking platform and the Humble Warrior mobile app, with a new student 3-weeks-for-$69 intro offer and tiered memberships (Unlimited, Renew, 4x/month, 8x/month, 1-year) valid across every location and including the VOD library.

Differentiator

Problem solved

Functional benefit

Brands

• Renew: Membership tier and class line at Humble Warrior that weaves Red Light Therapy (RLT) into yoga and recovery practices, available at Exeter and the Mills Unheated locations.

Products and services

• Humble Warrior Studio Network (Manchester/The Mills, Bedford, Exeter, Kittery) Four studio locations across New Hampshire and Maine offering heated and unheated yoga, hot Pilates and fitness classes; memberships are valid at all locations and include the VOD library.
• Heated Yoga Classes (Warrior Power, Warrior Flow, Warrior Slow Flow, Yoga Under the Stars) Infrared-heated all-levels vinyasa and power classes (including a candlelit star-projection slow flow) linking breath to movement, with arm balances, inversions, and dynamic transitions; suitable for first-time students through seasoned yogis.
• Restorative & Yin Classes (Warrior Energy Flow to Yin, Humble Yin to Nidra, Candlelight Yin and Reiki, Humble Restore) Slow, restorative formats combining Yin postures, breath, meditation, and Reiki-influenced hands-on assists; designed to release connective tissue, regulate the nervous system, and complement heated practice.
• Hot Pilates & Fitness Classes (Power Pilates HIIT, Power Pilates Abs and Assets, Warrior Strength, Warrior Sculpt, Warrior TRX) Low-impact, high-intensity mat Pilates, kettlebell/band strength, sculpt, and TRX suspension classes, primarily in heated rooms; designed to build lean muscle, core strength, and cardiovascular conditioning without joint impact.
• Red Light Therapy (RLT) Renew Classes FDA-cleared full-body red light therapy integrated into dedicated class formats at Exeter and the Mills Unheated location; benefits include boosted collagen, muscle recovery, restful sleep, and improved mood/energy.
• Virtual / On-Demand Yoga, Pilates & HIIT Streaming Live virtual yoga classes and an on-demand video library of yoga, Pilates and HIIT classes accessible by subscription; included in monthly and annual memberships.
• Prenatal + Mommy & Me Yoga (and Kids Yoga) Specialty classes for expectant mothers (safe strengthening, breath work, relaxation) and parents with babies 6 weeks to 12 months in a baby-friendly environment; Kids Yoga also offered.
• 200-Hour Power Yoga Teacher Training Yoga Alliance-approved 200-hour Power Yoga certification led by Jean Donnelly with Power Yoga University Faculty; tuition $3,500 with deposit and quarterly payment plans.
• 200-Hour Hatha Yoga Teacher Training 200-hour Hatha and alignment-focused Yoga Alliance-approved certification led by Kate White (E-RYT500, YACEP); tuition $3,500, held at the unheated Mills studio.
• 300-Hour Advanced Yoga Teacher Training Year-long immersive 300-hour advanced certification for 200-hour certified teachers, led by Jean Donnelly with senior faculty; tuition $4,500 with $500 deposit and quarterly payment plans.
• Yoga Retreats (Nova Scotia and Maine) Multi-day yoga retreats including 'Seek: Softness' at Seek Wilderness in Truro, Nova Scotia (Sept 2026) and 'Pratyahara' at Bear Mountain Inn in Waterford, Maine (Nov 2025 and Nov 2026); booked via WeTravel and featuring yoga, guided hikes and shared meals.
• Workshops & Specialty Events Paid specialty workshops and seasonally themed events such as Foundations, Yin and Thai Massage, Reiki Level I and II, Arm Balance, Inversions, Sound Healing, Meditation 101, Full Moon Healing, Heart Chakra, Spine Mobility, and Restore & Yoga Nidra.
• Gift Cards Physical and digital gift cards redeemable for classes, memberships, workshops, and retail at all Humble Warrior locations.

Quantifiable outcome

• 4 physical locations across 2 states (NH and ME) with 5 studios
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core infrastructure partner, minor (brand ambassadorship), minor (vendor), core (training affiliation), minor (hosted training), minor (workshop facilitator), core (retreat distribution), major (retreat venue) and minor (event partner).

• Wallacore infrastructure partnerTechnology or IntegrationWalla is Humble Warrior's booking software and the technical backbone of its customer experience. The Humble Warrior Android and Apple apps, plus the website, are integrated with Walla for class scheduling, registration, payment, and account management. Walla processes personal information (name, email, phone, payment details) for bookings. Booking widgets for new-student specials, virtual subscriptions, and Renew packages all link to widget.hellowalla.com.
• Lululemonminor (brand ambassadorship)GTM or Marketing PartnerLululemon selected Humble Warrior instructor 'Mat' as a Lululemon Ambassador, citing his journey as a teacher and leader, authenticity, heart-led leadership, and commitment to uplifting students.
• Mandukaminor (vendor)OEM/ Whitelabel/ Licensing PartnerHumble Warrior offers Manduka mat rentals at its studios for $3 per rental as a convenience to students who don't bring their own mat.
• Power Yoga Universitycore (training affiliation)Strategic or Co-development PartnerJean Donnelly (Founder of Humble Warrior) is on the Power Yoga University Faculty (ERYT-500, YACEP). The 200-Hour and 300-Hour YTT programs are delivered under the Power Yoga University umbrella, and Power Yoga University Alumni Discount is offered to trainees.
• Inferno Hot Pilatesminor (hosted training)Strategic or Co-development PartnerHumble Warrior hosted an Inferno Hot Pilates Teacher Training (led by Master Teacher Gabi Walters) at the Bedford studio March 25-27, 2022, providing space and the customer base for Inferno's certification program.
• Yoga NH (Maureen Miller)minor (workshop facilitator)Implementation/ SI/ Consulting PartnerHumble Warrior hosted Maureen Miller / Yoga NH for a 2-day Restorative Yoga - Yoga Nidra training at the studio (Oct 2-3, 2021). Cost: $225 HWPY members/teachers, $250 non-members.
• Wetravelcore (retreat distribution)Technology or IntegrationWetravel is the booking platform used to sell Humble Warrior multi-day retreats (e.g., Seek Wilderness Nova Scotia and Pratyahara at Bear Mountain Inn Maine). Retreats are linked via Wetravel direct URLs from the studio website.
• Seek Wilderness Accommodationsmajor (retreat venue)Strategic or Co-development PartnerSeek Wilderness in Truro, Nova Scotia is the venue for Humble Warrior's 'Seek' and 'Seek & Surrender' yoga retreats (Sept 2025 and Sept 2026), featuring shipping-container cabin accommodations, private hot tubs, guided hikes in Victoria Park, and intimate group experiences.
• Bear Mountain Innmajor (retreat venue)Strategic or Co-development PartnerBear Mountain Inn in Waterford, Maine (25 lakefront acres) hosts Humble Warrior's 'Pratyahara' retreat with Danielle, Genevieve and Rose (Nov 2025 and Nov 2026). Provides renovated guest rooms, suites, a freestanding cottage, and the Post + Beam House.
• Amanda Bryan (Reiki Master)minor (workshop facilitator)Implementation/ SI/ Consulting PartnerAmanda Bryan leads recurring Restore and Reiki workshops at Humble Warrior, including Full Moon Release sessions and Yin/Thai Massage events at the Manchester (Mills) studio.
• Kelly Lynn Coachingminor (event partner)GTM or Marketing PartnerKelly Lynn Coaching co-hosted the 'Return to Center' intention-setting workshop on Jan 2, 2022 at Humble Warrior, with sign-ups routed through kellylynncoaching.com.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• CorePower Yoga: Largest U.S. hot yoga and power vinyasa chain with multi-location memberships and signature heated formats. Directly comparable to Humble Warrior on heated power yoga, tiered memberships, and teacher training programs.
• Modo Yoga: International hot yoga chain with community, sustainability, and teacher training emphasis. Comparable on heated vinyasa, multi-studio memberships, and 200-hour YTT offerings.
• YogaSix: Franchised multi-location yoga and fitness brand offering heated and non-heated classes with tiered memberships. Comparable on signature class lineup (sculpt, flow, slow flow), subscriptions, and multi-studio access.
• Hot 8 Yoga: Multi-location hot yoga chain with heated power, flow, and Pilates classes and unlimited membership pricing. Comparable on heated format mix, pricing tiers, and class-pad utilization model.
• Y7 Studio: Multi-location infrared/heated yoga brand with hip, community-driven positioning and signature candlelight flow classes. Closely comparable on infrared heat, branding tone, and urban/urban-adjacent studio model.

Others

• Glo (YogaGlo): Premium digital yoga and Pilates streaming library with thousands of on-demand classes. Comparable on the on-demand/VOD subscription stream that Humble Warrior includes with memberships, and represents a relevant ecosystem partner/competitor for the digital arm.

Broad incumbents

• YogaWorks: Established multi-format yoga brand with broader portfolio (vinyasa, Iyengar, Yin, Pilates) and teacher training. Comparable on multi-discipline class catalog and YTT pathways, but operates at broader scale and different price/positioning tier.
• Life Time Fitness: National premium fitness club operator that includes yoga, Pilates, and recovery/wellness within a broader athletic offering. Comparable on heated yoga/PilHIIT, infrared and recovery modalities (cryo, red light), and annual memberships spanning multiple service lines.
• Equinox: Luxury fitness club with signature yoga, Pilates, and recovery/wellness programming across a national footprint. Comparable on premium memberships, integrated wellness/recovery stack, and multi-format class lineup — though at a much higher price point.

Emerging players

• Peloton: Connected fitness platform with yoga, Pilates, HIIT, and strength classes via app and hardware. Comparable on virtual/on-demand yoga library, subscription pricing, and ability to extend a studio brand into at-home practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/humblewarriorpoweryoga
• LinkedInlinkedin.com/company/humble-warrior-power-yoga-studio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humble Warrior Power Yoga