What WEBAGENCEO does

Webagenceo SASU is a Paris-based, privately held mobile performance advertising and affiliation platform that connects e-commerce advertisers with publishers for transaction-based campaigns. The company operates a self-serve platform through which advertisers register to distribute campaigns across six integrated mobile advertising networks (AdMob, MoPub, InMobi, Unity Ads, Vungle, Chartboost) and publishers self-register to monetize mobile ad inventory, with a 100 EUR minimum monthly payout. Webagenceo's product suite spans a core Mobile Performance offering, a Programmatic targeting module, a Lookalikes Premium behavioral profiling service, and an Emarketing & Analytics managed-service layer for strategy and daily campaign monitoring.

The underlying technology comprises a real-time ad-serving algorithm that matches advertisements to users based on browsing behavior, programmatic targeting across mobile networks, and a lookalike profiling capability built on time-to-market data and user behavior typology. Revenue is generated through a commission on results (sales, transactions) produced by affiliates, with the advertiser paying the publisher through Webagenceo and the company retaining a percentage; advertiser-side pricing is not publicly disclosed and is presumed to be quote-based. Advertiser logos include Amazon, AliExpress, La Redoute, Nike, Adidas, LVMH, Micromania, and Oscaro, indicating enterprise client engagement across e-commerce, fashion, luxury, gaming, and auto parts. The company is registered as a French SASU (RCS Paris 812062271), has declared personal data processing to CNIL, has no disclosed investors, parent company, management team bios, or funding history in the source material, and provides no public revenue or headcount figures.

Name

WEBAGENCEO

Legal name

Webagenceo SASU

Website

https://webagenceo.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Mobile Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Mobile advertising platform
• Affiliate marketing network
• Performance marketing services
• Mobile ad networks
• Programmatic advertising technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Platform Commission: Webagenceo acts as an intermediary between advertisers and affiliates. The company charges a commission on results generated by affiliates. The advertiser pays the affiliate through Webagenceo for performance (sales, transactions), with Webagenceo retaining a percentage as commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WEBAGENCEO operates a mobile performance advertising and affiliation platform that connects advertisers with publishers (affiliates), distributing advertising campaigns across major mobile ad networks. The platform provides programmatic targeting, lookalike audience technology, and real-time ad serving for e-commerce and consumer brands operating in performance-driven marketing campaigns.

Product overview

WEBAGENCEO is a mobile advertising performance agency offering an affiliation platform that connects publishers (affiliates) with advertisers. The core product is the Mobile Performance platform supplemented by Programmatic advertising technology and Lookalikes Premium profiling. Additional services include Emarketing & Analytics for strategy and campaign management, and a proprietary ad serving solution for real-time targeted advertising delivery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Real-time visibility on sales performance and additional revenue generation

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AdMob (Google)coreTechnology or IntegrationMajor mobile advertising network platform used by Webagenceo for distributing advertiser campaigns. AdMob provides access to mobile app inventory and audiences for performance-based advertising.
• MoPub (Twitter)coreTechnology or IntegrationMobile advertising platform integrated into Webagenceo's network for programmatic ad serving and campaign distribution across mobile properties.
• InMobicoreTechnology or IntegrationGlobal mobile advertising and data platform providing programmatic capabilities and audience targeting for Webagenceo's advertiser campaigns.
• Unity AdscoreTechnology or IntegrationMobile game advertising network integrated with Webagenceo's platform, enabling advertisers to reach gaming audiences through performance-based campaigns.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Awin: European-headquartered global affiliate network connecting advertisers and publishers with performance-based commissions. Comparable given Webagenceo's Europe focus and its affiliation-platform commission model.
• Vungle: Mobile in-app video advertising network used by advertisers for performance-based campaigns. Directly comparable given Vungle is both a Webagenceo integration partner and a competitor in mobile performance ad serving.
• ironSource (Unity): Mobile ad network and mediation platform for app developers and advertisers running performance campaigns. Highly comparable given Webagenceo routes campaigns through mobile ad networks like Unity Ads and Chartboost (also under Unity's umbrella).
• Chartboost: Mobile game-focused programmatic ad network and mediation platform. Comparable as a direct competitor in mobile performance inventory and one of Webagenceo's named integration partners.
• Moloco: Mobile-focused programmatic DSP operating its own ML bidding engine across mobile inventory. Comparable to Webagenceo's programmatic mobile offering and its real-time algorithm differentiator.
• AppLovin: Leading mobile ad-tech platform focused on performance-based user acquisition and monetization across mobile inventory. Directly comparable to Webagenceo as both operate at the intersection of mobile performance campaigns and multi-network aggregation.
• CJ Affiliate: Global affiliate marketing platform that connects advertisers with publishers on a commission basis. Comparable as Webagenceo's affiliation platform operates the same commission-on-results business model.
• InMobi: Global mobile ad network and programmatic platform. Both a direct competitor in mobile performance campaigns and one of Webagenceo's integration partners (AdMob, MoPub, InMobi, Unity Ads, Vungle, Chartboost).
• Liftoff: Mobile ad network and DSP focused on user acquisition and retargeting for app marketers. Comparable as a performance-priced mobile ad-tech player serving overlapping advertiser segments.

Broad incumbents

• The Trade Desk: Large incumbent programmatic DSP spanning display, video, mobile and connected TV. Comparable at the level of programmatic targeting infrastructure, though The Trade Desk operates at vastly greater scale and breadth than Webagenceo's mobile-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEBAGENCEO