What Good Stuff Ltd does

Good Stuff Ltd is a privately-held UK micro-company, registered in England and Wales (company number 8656644), that operates two interlocking lines of business from Evesham, Worcestershire. First, it runs a portfolio of 13+ niche informational websites that repackage UK public datasets — including property records (British Listed Buildings, Check My Postcode, UPRN UK), environmental data (River Levels, British Beaches), genealogy (British Surnames), transport (ABC Railway Guide, Railway Models, MABCU), government petitions (Repetition.me), census data, and utilities (The Time and Place, Friday Fun) — into more usable consumer-facing formats with enhanced search, mapping, and filtering. Second, it provides bespoke web development, programming, and consultancy services, primarily to small businesses and voluntary groups, using WordPress as the standard CMS for full-service website packages.

The underlying technology stack is conventional: WordPress for corporate and client sites, with dynamic, database-driven development for the data-aggregation properties. Revenue is generated through professional services fees for consultancy and custom web development (quote-based, multi-year contracts), advertising or referral traffic on the consumer-facing portfolio sites, and training services for internet literacy. The company has 1-10 employees, is led by founder-owner Mark Goodge (30+ years IT experience), and has no disclosed external investment, parent company, or M&A activity. Customer segments are horizontally split between general consumers seeking free UK information and SMBs/voluntary organizations seeking affordable web presence solutions.

Name

Good Stuff Ltd

Legal name

Good Stuff Ltd

Website

https://good-stuff.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Internet Publishing and Web Development

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Miscellaneous Publishing (2741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Internet publishing
• Web development services
• Consultancy services
• Data aggregation websites
• WordPress site development

Headquarters

HQ city

Castle Donington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Web Development and Consultancy Services: Programming and web authoring consultancy services for businesses and voluntary groups. Services include adding functionality to existing websites, working with designers, project management, and full service packages for small organisations.
2. Internet Publishing: Creation and operation of popular informational websites on various topics, generating traffic and potential advertising or referral revenue.
3. Training Services: Training services for anyone who wants to understand the Internet better.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Good Stuff Ltd is an independent UK-based internet publishing and consultancy business. The company creates and operates a portfolio of more than a dozen niche informational websites covering topics such as property data, UK geography, genealogy, and government petitions, while also providing web development, programming, and consultancy services to small businesses and voluntary organisations using WordPress as the primary content management system.

Product overview

Good Stuff Ltd operates a portfolio of 13 informational websites covering diverse topics including property data (British Listed Buildings, Check My Postcode, UPRN UK), geographic/environmental data (River Levels, British Beaches), genealogy (British Surnames), government data (Census Data, Repetition.me), transportation (ABC Railway Guide, Railway Models, MABCU), and utilities (The Time and Place, Friday Fun). Alongside these web properties, the company provides professional web development, programming, and consultancy services to businesses and voluntary groups seeking to improve their online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Repetition.me A companion website to the UK government's official e-petitions platform, offering enhanced search, filtering, sorting, commenting, and statistics features unavailable on the official government site for general consumers tracking and engaging with petitions.
• British Listed Buildings A comprehensive database of every listed building in Great Britain, featuring user-contributed photos and building information for general consumers, historians, and property researchers.
• Check My Postcode A postcode information portal providing house prices, council tax bands, business rateable values, parliamentary and local council representatives, and Ofsted school ratings for any UK postcode, for general consumers and property researchers.
• River Levels A water level monitoring service providing real-time river levels, flood warnings, and flood risk forecasts for waterways across the UK, for general consumers and residents near waterways.
• British Surnames A surname research tool providing surname origins, distribution data, similar surname information, most common surnames, surname maps, meanings, and etymologies for general consumers researching genealogy.
• Railway Models The most comprehensive UK database of model railway events, clubs, shops, and products, for hobbyists and general consumers interested in model railways.
• Friday Fun An entertainment website providing humorous or enjoyable content for general consumers seeking light-hearted online content.
• UPRN UK A database of every Unique Property Reference Number (UPRN) in the UK, with geographic coordinates and interactive maps for property identification, for general consumers and property researchers.
• ABC Railway Guide A directory of railway infrastructure around the UK with user-contributed photos and station information for general consumers and railway enthusiasts.
• British Beaches A comprehensive resource covering every beach on the coast of Great Britain and Channel Islands, with weather conditions, tide times, beach information, and user-contributed photos for general consumers and visitors.
• Census Data A user-friendly presentation of all 2021 census data for England and Wales, for general consumers, researchers, and policy analysts seeking easier access to official statistics.
• The Time and Place A sunrise and sunset time calculator for any location worldwide, for general consumers worldwide.
• MABCU A directory of road-related data including congestion statistics, accident data, and traffic information for general consumers and drivers.
• Web Development and Consultancy Services Programming and web authoring consultancy specializing in dynamic, database-driven websites. Services include adding functionality to existing websites, project management, designer coordination, and full-service hosting packages for small organisations using open source CMS platforms such as WordPress.

Quantifiable outcome

• Specialized data platforms covering 13+ distinct topic areas including property data, genealogy, railways, beaches, and census information

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WordPresscoreTechnology or IntegrationGood Stuff Ltd uses WordPress as the primary content management system for client websites. The company offers full service packages for small organisations using WordPress, where they install and host sites for clients to manage themselves. WordPress serves as the core technology platform for their standard website offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FreeIndex: UK local business directory and reviews site, monetized primarily via advertising and lead generation to SMBs. Comparable as a UK-headquartered internet publishing site focused on aggregated, niche directory and information content with a similar SEO-driven traffic model.
• Netmatters: UK-based full-service digital agency building bespoke websites and providing consulting to small and medium-sized businesses. Comparable as a similarly-sized UK consultancy that translates technical capability into SMB web-presence engagements, the same core customer segment as Good Stuff's consultancy arm.
• Hotfrog UK: UK local business directory with a similar advertising-led, SEO-driven model and SMB/consumer dual audience. A directly comparable small-to-mid scale internet publishing business in the UK directory space.
• Cyber-Duck: UK digital agency delivering WordPress and bespoke web development plus digital strategy to SMBs and voluntary organizations. Directly comparable to Good Stuff's consultancy services offering in size, geography and CMS-centric delivery model.
• Scoot: UK local search and directory platform part of the same family as Yell/Touch Local. A near-twin directory/internet-publishing business competing for the same long-tail UK local search queries Good Stuff's portfolio targets.
• 192.com: UK consumer information portal aggregating property, postcode and resident data into searchable websites for the general public. Closely parallels Good Stuff's Check My Postcode and UPRN UK products in scope, geography and target audience, though operating at a significantly larger scale.
• TrustATrader: UK trades and local services directory monetizing consumer traffic via lead generation and listings. Comparable as a niche UK vertical directory publisher with the same scale profile and SEO-driven acquisition as Good Stuff's portfolio sites.

Emerging players

• Bark.com: Online marketplace connecting consumers with local professional service providers; a more recent, venture-backed analogue to the directory-publishing model Good Stuff's portfolio of niche sites embodies.

Broad incumbents

• Checkatrade: UK consumer-facing directory for vetted trades and local services with a similar SMB + consumer dual audience. Operates in the same internet directory publishing model with advertising/subscription monetization, but at scale and with stronger brand recognition.
• Yell.com (Yell Group): UK's dominant business directory and digital advertising platform serving SMBs. Operates in the same UK SMB digital-presence category as Good Stuff's consultancy arm and shares the directory-style content DNA of the portfolio sites, but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/good-stuff-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Stuff Ltd