Name

CR GROUP

Legal name

CR GROUP SARL

Website

https://crgroup.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Full-service event planning and execution for roadshows, eco-events, and brand activations. Includes logistics, staffing, production, and on-site management.
2. Vehicle Rental: Rental of event vehicles (Airstreams, trucks, pop-up stores), classic/prestige vehicles for weddings/events, and cars for film/photo shoots.
3. Rally Organization: Turnkey organization of rally team building events including vehicle sourcing, route planning, accommodation, and on-site coordination.
4. Consulting Services: Expert consulting for nomadic events and eco-responsible event strategies, including carbon neutrality planning and sustainable event execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CR Group is a French event agency that designs and produces eco-responsible roadshows, mobile brand activations, and nomadic events. The company operates four divisions: CR Event (mobile event vehicles and ephemeral structures), CR Studio (vintage and luxury vehicle rentals for film and advertising productions), CR Incentive (turnkey corporate rally and team-building events), and Classic Rent (peer-to-peer classic car rental platform with 4,320+ vehicles). Services span logistics, staffing, production, and consulting, all aligned with RSE (Corporate Social Responsibility) commitments since 2020.

Product overview

CR Group is a French event management company organized into four specialized divisions: CR Event (mobile event solutions with vehicles and ephemeral structures), CR Studio (automotive rental for film and photo productions), CR Incentive (corporate rally and team building organization), and Classic Rent (peer-to-peer classic car rental platform). Together, these divisions provide end-to-end services for brand activations, roadshows, film productions, and experiential marketing events, with a strong focus on eco-responsible and RSE-compliant event management since 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• CR Event Event solutions division specializing in itinerant and ephemeral events including pop-up stores, showrooms, exhibitions, and customized event vehicles (Airstreams, trucks, caravans). Designed for brand marketers and advertisers seeking differentiated, mobile brand activations.
• CR Studio Automotive model agency for audiovisual productions, providing rental of vintage, luxury, and collection vehicles for film shoots, photo campaigns, and advertising productions across France. Serves film production companies, advertising agencies, fashion magazines, and photographers.
• CR Incentive Specialized in organizing corporate rallies and team-building events using vintage and modern vehicles, offering turnkey packages including route planning, vehicle sourcing, accommodation, and on-site coordination. A dedicated fleet of 250 vehicles supports 153+ rallies completed.
• Classic Rent Collaborative peer-to-peer platform for renting classic and prestige vehicles throughout France, featuring over 4,300 vehicles from 435 brands and a network of 4,390 vehicle owners. Used for weddings, events, film shoots, and special occasions.
• Event Vehicles (Airstream, Buses, Trucks, Food Trucks, Caravans) Fleet of customized vehicles for mobile events including Airstream caravans, showroom trucks, food trucks, buses, and trailers designed for brand activations, roadshows, and experiential marketing.
• Ephemeral Structures (Pop-up Stores, Domes, Expandable Structures) Temporary event structures including pop-up stores, geodesic domes, and expandable structures for retail activations, exhibitions, and brand experiences.
• Electric and Hybrid Vehicles Eco-friendly electric and hybrid vehicles including Bluebus, BYD, Oreos, and Volvo models with ranges from 120-500 km for sustainable event transportation.
• Consulting for Itinerant Events Professional consulting services for mobile event strategy, including venue selection, communication planning, equipment setup, and carbon-neutral event execution.

Quantifiable outcome

• 25,434 classic car rentals completed since 2005
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AXAcoreStrategic or Co-development PartnerAXA provides comprehensive insurance coverage for all Classic Rent vehicle rentals, including all-risk insurance and 24/7 assistance during the contract period. This partnership ensures vehicle owners and renters are protected throughout France.
• OVHminorOthersOVH provides web hosting services for CR Group's websites and digital infrastructure.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: Publicly traded French event services group operating venue management, exhibition organization, and event production worldwide. Comparable as a much larger incumbent serving the same enterprise event market, but with vastly broader scale and geographic reach.
• Havas Events: Events and experiential division of Havas, the global advertising and communications group. Comparable as a global incumbent offering integrated events within a broader creative and media portfolio.
• Publicis Live: Live events and experiential arm of Publicis Groupe, the global advertising holding company. Comparable as a much larger, full-service experiential marketing network competing for the same brand activation RFPs.
• Jack Morton Worldwide: Global brand experience agency owned by IPG, producing events, activations, and immersive experiences for major brands. Comparable as an experiential marketing incumbent serving overlapping blue-chip and luxury clients.

Direct peers

• Hopscotch Groupe: French communications and event agency group offering live experiences, public relations, and digital activations. Directly comparable as a French-based, multi-discipline experiential marketing agency competing for similar brand-marketer budgets.
• OuiCar: French peer-to-peer car rental platform connecting private vehicle owners with renters nationwide. Closely comparable to CR Group's Classic Rent division in business model, target audience, and geographic footprint.
• Auditoire: Paris-based event and brand experience agency creating bespoke live events for luxury, fashion, and lifestyle brands. Directly comparable given shared client base in French luxury houses and similar event-led go-to-market.
• Virtuo: French technology-driven car rental company operating a digital-first fleet across major European cities. Comparable as a French-headquartered mobility rental business with overlapping geographic and customer targets.
• Carole: French private car subscription service offering flexible all-inclusive vehicle access. Comparable to Classic Rent as a French-headquartered alternative auto-access platform, though subscription-based rather than per-rental.
• Getaround: Global peer-to-peer car-sharing platform (including the former Drivy in France). Highly comparable to Classic Rent as a two-sided vehicle rental marketplace serving both consumer and SMB renters with insured transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/crgroupfrance
• Instagraminstagram.com/crgroupfrance
• LinkedInlinkedin.com/company/crgroupfrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CR GROUP