Grupa Pgd

What Grupa Pgd does

Grupa PGD Spółka z ograniczoną odpowiedzialnością sp.k. (Polska Grupa Dealerów) is a privately held, multi-brand authorized automotive dealer group headquartered in Kraków, Poland, operating as part of Holding 1 (ranked 171st among the largest enterprises in Poland, per Rzeczpospolita). The group runs 63 showrooms across 11 Polish cities - including Warszawa, Kraków, Wrocław, Katowice, Poznań, Bielsko-Biała, Rybnik, Tychy, Dąbrowa Górnicza, Sosnowiec, Chorzów, Konstancin-Jeziorna, and Mory - and is the authorized dealer for 21 OEM brands spanning European, Japanese, Korean, American and Chinese manufacturers: Volvo, Ford, Renault, Dacia, Opel, Fiat, Abarth, Alfa Romeo, Jeep, DS, Cupra/SEAT, Kia, Hyundai, Nissan, Mitsubishi, Suzuki, MG, ISUZU, Toyota, BYD, Chery and Omoda/Jaecoo. Cumulative deliveries exceed 335,000 vehicles, and PGD was the first Polish dealer to cross the 10,000 and 20,000 new-car thresholds in a single year.

Revenue is generated across five streams: new-vehicle sales through authorized franchises, used/pre-owned vehicle sales, OEM financing and insurance commissions arranged at point of sale, recurring aftersales (mechanical repair, bodywork via the AZNN sub-brand, and authorized warranty servicing), and B2B fleet sales under the PGD Flota sub-brand. The parts business (PGD Części) and accident-assistance service (PGD Mam wypadek) extend monetization into post-sale vehicle ownership. Technology consists of branded dealer microsites for each OEM (e.g., volvocar.pgd.pl, opel.pgd.pl, ford.pgd.pl, byd.pgd.pl), an online inventory system, an automotive blog (blog.pgd.pl), and standard CRM/email infrastructure; the platform is an automotive retailer, not a software or AI business.

Go-to-market is sales-led and physical-distribution-led: 63 showrooms, test drives, direct field sales to retail and fleet customers, supplemented by organic social (Facebook, Instagram, LinkedIn), YouTube video content, branded websites and participation in industry events such as the Dealer Congress and Dealer Market Awards. The principal buyer segments are Polish individual consumers (primary) and corporate/fleet customers (secondary). The company was awarded 'Dealer of the Year 2022 - Best Dealer Group' and Grzegorz Hankus received 'Manager of the Year' at the Dealer Market Awards in September 2022. In 2021 PGD reported 19.9% sales growth, entered the Wrocław market with Ford and Mitsubishi, and signed a letter of intent to acquire RRG Warszawa (five Renault/Dacia showrooms), described by Samar as potentially the largest single dealer acquisition in Polish history.

Name

Grupa Pgd

Legal name

GRUPA PGD Spółka z ograniczoną odpowiedzialnością sp.k.

Website

https://pgd.pl

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupa PGD is a privately held Polish multi-brand authorized automotive dealer group operating 63 showrooms across 11 cities as dealer for 21 OEM brands, serving retail consumers and corporate fleet customers with vehicle sales, financing, insurance, parts, and authorized servicing.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYCRAOANAI

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYFSAJABAF

Garage Liability & Dealers (Auto Dealers, Repair Shops)

Financial & Insurance/Insurance — Motor, Property & Casualty/Commercial Auto & Fleet Insurance

SECONDARYFSAJALAD

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors)

Financial & Insurance/Insurance — Motor, Property & Casualty/Warranty & Service Contract / Mechanical Breakdown Insurance

Keywords

• Automotive dealership services
• New vehicle sales
• Used vehicle sales
• Fleet management services
• Vehicle financing

Headquarters

HQ city

Krakow

HQ country

Poland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New): Revenue generated from the sale of new automobiles as an authorized dealer for 21 automotive brands across 63 showrooms in 11 Polish cities.
2. Vehicle Sales (Used): Revenue from the sale of pre-owned vehicles available through their showrooms.
3. Vehicle Financing: The company offers financing solutions for vehicle purchases, providing revenue through financial partnerships.
4. Insurance Services: Insurance packages offered alongside vehicle purchases, providing additional revenue streams.
5. Vehicle Service and Repair: Comprehensive automotive service including mechanical repairs, body work, and parts replacement through their service network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grupa PGD operates Poland's first multi-brand automotive dealer group, running 63 authorized showrooms across 11 Polish cities representing 21 automotive brands (Volvo, Ford, Renault, Dacia, Opel, Kia, Hyundai, BYD, Nissan, Mitsubishi, Fiat, Jeep, Suzuki, MG, SEAT/Cupra, Alfa Romeo, Abarth, DS, Chery, Omoda/Jaecoo, Isuzu). The group sells new and used vehicles, provides vehicle financing and insurance, and offers authorized service, repair, parts supply, body repair, and fleet management services through dedicated sub-brands.

Product overview

Grupa PGD (Polska Grupa Dealerów) is Poland's first automotive dealership group and a pioneer of multi-brand dealership operations in the country. The company operates as a platform of authorized dealerships representing 21 automotive brands across 11 cities with 63 showrooms, selling approximately 350,000 vehicles. The product portfolio spans passenger vehicles (SUVs, sedans, hatchbacks, wagons), commercial vehicles (vans, pickups, trucks), and electric/hybrid models. Key brands include Volvo, Ford, Renault, Dacia, Opel, Fiat, Kia, Hyundai, Nissan, Mitsubishi, SEAT/Cupra, Suzuki, MG, BYD, Jeep, Abarth, Alfa Romeo, DS, Omoda/Jaecoo, Chery, Isuzu, and Toyota. Services include vehicle sales (new, used, demo), maintenance/repair, body work, insurance, parts supply, and fleet management. The company is part of Holding 1, ranked 171st among Poland's largest enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• PGD Flota: Fleet services division
• PGD Części
• PGD Mam wypadek
• AZNN

Products and services

• New Vehicle Sales

Quantifiable outcome

• 335,000+ vehicles delivered to customers
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core.

• Holding 1coreOthersGrupa PGD is part of Holding 1, which is ranked 171st among the largest enterprises in Poland. Holding 1 provides corporate governance and strategic direction for the dealer group network.
• Volvo Car PolandcoreChannel Partner/ Reseller/ DistributorGrupa PGD operates as an authorized Volvo dealer, selling Volvo vehicles and providing after-sales service at locations including Volvo Car PGD Kraków.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealer operating at ul. Krasnobrodzka 5, 03-214 Warszawa, selling new and used Opel vehicles.
• FordcoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer operating multiple showrooms across Poland including Warsaw, Kraków, Katowice, and Wrocław.
• BYDcoreChannel Partner/ Reseller/ DistributorAuthorized BYD dealer offering Chinese electric and hybrid vehicles at multiple locations including Tychy and Rybnik.
• RenaultcoreChannel Partner/ Reseller/ DistributorAuthorized Renault dealer with multiple showrooms in Warsaw area (Aleje Jerozolimskie, Puławska, Białowieska, Mory, Konstancin) and other locations.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized Dacia dealer offering budget-friendly vehicles alongside Renault operations.
• KiacoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealer operating showrooms in Warsaw and Konstancin-Jeziorna offering Kia vehicles including Sportage, EV6, and other models.
• HyundaicoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealer offering Hyundai vehicles including Tucson, Kona, Ioniq models.
• NissancoreChannel Partner/ Reseller/ DistributorAuthorized Nissan dealer operating multiple showrooms in Kraków, Bielsko-Biała, Poznań, Chorzów, Sosnowiec, and other locations.
• ISUZUcoreChannel Partner/ Reseller/ DistributorAuthorized ISUZU dealer offering D-Max pickup trucks at showrooms in Bielsko-Biała (Wyzwolenia 95) and Warszawa (Krasnobrodzka 5).
• MitsubishicoreChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealer offering vehicles including Outlander PHEV and ASX at showrooms in Warsaw and other locations.
• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer including electric vehicle offerings like the e Vitara.
• MGcoreChannel Partner/ Reseller/ DistributorAuthorized MG dealer offering MG vehicles including MG4, MG5, and Cyberster at locations including Kraków and Dąbrowa Górnicza.
• CupracoreChannel Partner/ Reseller/ DistributorAuthorized Cupra dealer offering performance vehicles including Formentor and Leon Sportstourer.
• SEATcoreChannel Partner/ Reseller/ DistributorAuthorized SEAT dealer offering vehicles including Ibiza, Ateca, and Leon at Kraków showroom.
• Omoda & JaecoocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Omoda and Jaecoo brands (Chinese automotive brands) at www.omodajaecoo.pgd.pl.
• CherycoreChannel Partner/ Reseller/ DistributorAuthorized Chery dealer operating at chery.pgd.pl, offering Chinese vehicles.
• DS AutomobilescoreChannel Partner/ Reseller/ DistributorAuthorized DS dealer (premium French brand under Stellantis) with planned showroom opening in Warsaw.
• FiatcoreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealer offering vehicles including Fiat 500, Panda, Ducato, and commercial vehicles.
• AbarthcoreChannel Partner/ Reseller/ DistributorAuthorized Abarth dealer (performance brand under Stellantis) at abarth.pgd.pl.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealer (Italian premium brand under Stellantis) at alfaromeo.pgd.pl.
• JeepcoreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer offering American SUVs at jeep.pgd.pl.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• AAA Auto: Central European used car retailer (Czech-founded, expanded across CEE including Poland). Direct competitor in PGD's used car segment and adjacent footprint; regional rather than Polish-only overlap.

Direct peers

• Vertu Motors: UK-listed multi-brand automotive retailer operating ~140 dealerships. Closely comparable business model to PGD — franchised multi-brand retail with new/used sales, servicing, and F&I income. Smaller scale but conceptually analogous platform.
• Marshall Motor Group: UK-based multi-brand automotive retailer operating ~135 dealerships across several OEM brands. Directly comparable franchise mix and revenue model to PGD, including new/used sales and aftersales.
• Renault Retail Group: OEM-owned multi-brand retail group within the Renault/Stellantis ecosystem operating across Europe. Conceptually relevant — illustrates the OEM-controlled dealer model that PGD's brand partners may evolve toward. Comparable franchise mix including Renault, Dacia.
• Pendragon plc: UK multi-brand automotive retailer with franchised dealerships and used car operations. Direct comparable on multi-brand franchised retail model; serves as a useful proxy for European dealer group economics and franchise model pressures.
• Cambria Automobiles: UK multi-brand automotive retailer representing several OEMs including luxury/premium brands. Comparable franchise mix and aftersales model to PGD, particularly relevant for benchmarking premium-brand dealer economics.
• Emil Frey Group: Switzerland-headquartered, family-owned automotive retailer operating hundreds of dealerships across Europe. Most directly comparable to PGD as a multi-brand European dealer group with broad OEM portfolio, fleet services, and aftermarket operations. Operates at materially larger scale (€10B+ revenue).

Broad incumbents

• Cox Automotive Europe: Major European provider of automotive services including dealer software, auctions, and remarketing. Comparable to PGD's aftersales and parts operations (PGD Części) as an ecosystem/technology participant, though not a direct retail competitor.
• Inchcape plc: London-listed global automotive distributor and retailer with multi-brand operations across multiple continents. Comparable to PGD as a multi-brand dealer/distributor, but at much larger scale and broader geographic footprint, including distribution businesses upstream of retail.

Emerging players

• Auto1 Group: Berlin-based used car platform with operations across Continental Europe. Comparable to PGD's used vehicle business and online inventory infrastructure, though Auto1 is digital-first and does not operate franchised showrooms. Useful as a structural / digital comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BlogPGD
• Facebookfacebook.com/grupapgd.fb
• LinkedInlinkedin.com/company/grupa-pgd
• Instagraminstagram.com/grupa.pgd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Pgd