FIAM
FIAM Italia designs and manufactures curved glass furniture, mirrors, and custom interiors, serving high-end residential buyers, hospitality projects, and architects through 400+ retailers across 35 countries and direct contract services.
- Company typePrivate
- Founded1973
- HeadquartersTavullia, Italy
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What FIAM does
FIAM Italia S.r.l. is a privately held Italian designer and manufacturer of curved glass furniture, founded in 1973 and headquartered in Tavullia (Marche region), with secondary showrooms in Pesaro (Villa Miralfiore) and Montelabbate (Fiam Design Outlet), and a 2024 monobrand flagship in Beijing. The company specializes in transforming glass from a flat surface into load-bearing and decorative furniture elements using proprietary techniques including glass curving, silvering, high-fire fusion, and the patented DV-GLASS® material introduced in 2018, which enables unprecedented thicknesses up to 23mm in fumè, bronzo, or verde finishes. The product portfolio spans mirrors, TV mirrors, tables, seating (including the Compasso d'Oro-winning Ghost armchair), lighting, display cabinets, consoles, and accessories, organized around three mood collections (Puro, Moderno, Sofisticato) and supported by a Materioteca material library for designers.
FIAM operates a hybrid B2B/B2C model. Standard products are distributed through an authorized reseller network of over 400 retailers across 35 countries, supplemented by a B2B partner portal for technical documentation, pricing, and stock availability. Revenue is generated through one-time product sales with customization surcharges for glass finishes, dimensions, and back lacquering, plus contract/hospitality projects requiring bespoke design, prototyping, and worldwide logistics. The company serves three primary segments: high-end residential buyers, hospitality and contract projects (e.g., Number One Oxford Street Hotel in Accra), and architects and interior designers. The company is ISO 9001:2015 certified, GDPR-compliant, and is privately owned by the Livi family, with Vittorio Livi as President and Daniele Livi as CEO.
FIAM firmographics
Firmographics- Name
- FIAM
- Legal name
- FIAM ITALIA S.r.l.
- Website
- https://fiamitalia.it
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- FIAM Italia designs and manufactures curved glass furniture, mirrors, and custom interiors, serving high-end residential buyers, hospitality projects, and architects through 400+ retailers across 35 countries and direct contract services.
- Ownership category
- akta.pro rank
Where FIAM is headquartered
LocationHeadquarters
- HQ city
- Tavullia
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
FIAM business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Glass Furniture Products: FIAM generates revenue primarily through the sale of designer glass furniture products including mirrors, tables, shelving, lighting, seating, and accessories. Products are sold through authorized resellers, direct outlet sales, and contract/hospitality projects. The company offers product customization options (glass finish, dimensions, back lacquering) with price surcharges.
- Contract & Custom Projects: Revenue from bespoke design solutions for architects and interior designers, including custom product development, prototyping, and worldwide logistics services for large-scale hospitality and commercial projects.
- B2B Services: Commercial partners access reserved areas with technical documentation, pricing tools, and stock availability through a dedicated B2B platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard products with customization options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
FIAM product offering
Product offeringCore offering
FIAM designs and manufactures designer glass furniture, mirrors, tables, lighting, shelving, seating, and accessories, combining artisanal Italian craftsmanship with proprietary glass techniques such as DV-GLASS®, glass curving, silvering, and fusion. The company sells these products through a global network of more than 400 authorized dealers and offers bespoke contract services for architects, interior designers, and hospitality projects worldwide.
Product overview
FIAM is an Italian glass furniture company with over 50 years of history, specializing in the transformation of glass from a simple surface into central elements of design. The product portfolio centers on a unified collection of glass furniture — including mirrors, TV mirrors, display cabinets, bookcases, lighting, tables, chairs, sofas/armchairs, consoles, nightstands, and accessories — complemented by a Material Library (Materioteca) service and Contract Services for bespoke customization. The company is organized around three Mood Collections (Puro, Moderno, Sofisticato), each available in Incisive and Soft variants, that guide customers in styling interiors with coordinated products. Key proprietary innovations include DV-GLASS® (2018) enabling thick glass panels up to 23mm, and mastery of glass techniques such as argentatura (silvering), curvatura (curving), and fusione (fusion). Award-winning designs include the Ghost armchair (Compasso d'Oro 2022) and the Caadre mirror by Philippe Starck. Services include an open-to-public Design Outlet in Montelabbate, and dedicated contract/project services for architects including worldwide logistics and technical consultancy.
Differentiator
Problem solved
Functional benefit
Brands
- Liv'it Fiam: Furnishing brand sold at the FIAM Design Outlet alongside the main Fiam brand.
Products and services
- Ghost Armchair Iconic curved glass armchair representing FIAM's mastery of glass bending technique. Awarded Compasso d'Oro in 2022 and recognized globally as a design icon. For design-conscious residential and contract buyers.
- Caadre Mirror Wall or floor mirror with frame formed by four individual 6mm curved and back-silvered glass elements, designed by Philippe Starck. Featured in the Number One Oxford Street Hotel project in Accra, Ghana. For residential and hospitality clients.
- Caadre TV Mirror TV mirror integrating display technology via LG Business Solution monitors, enabling hidden-screen functionality within an aesthetically refined glass frame. Customization available for simplified installation and maintenance. For luxury hospitality and residential clients.
- Luxor Table Table with top in stratified smoke or bronze glass 8+8mm with polished rounded edge finish, also available in transparent or extralight glass. Designed by Rodolfo Dordoni. For residential and contract interiors.
- Gliss Coffee Table Side table with top and base in DV-Glass 23mm, available in smoke, bronze, or green finishes with semi-glossy edge finishing. Designed by Ceriani Szostak. Showcase of DV-GLASS® 23mm thickness technology.
- Still Mirror Wall mirror with frame in 6mm fused glass finished at high heat (Big Fire Fusion) and silver-backed, available in standard, bronze, or smoke finishes. Designed by Controvento. For residential and contract interiors.
- Halo Side Table Side table with top in 10mm fused and tempered glass, available in smoke or bronze finishes. Designed by Francesca Lanzavecchia. For living room and contract interiors.
- Echo Collection (by Marcel Wanders) Glass display cabinet collection with aluminum lacquered structure, including the Echo Line display cabinet in Metallized Champagne, Metallized Greige, and Vulcano Grey finishes. Designed by Marcel Wanders. For residential and contract interiors.
- Contract & Custom Project Services Bespoke glass furniture design and customization services for architects, interior designers, and hospitality operators, including custom product development, prototyping, worldwide logistics, and technical consultancy for large-scale projects. Pricing includes surcharges for glass finish, dimensions, and back lacquering.
- Fiam Design Outlet Over 500 square meter physical outlet space in Montelabbate, Italy, offering exclusive Fiam and Liv'it by Fiam furnishing items with significant discounts, open to the public year-round. Includes discontinued catalog items, unique prototype specimens, and dedicated customer service. Open Fridays 2:00 PM to 6:00 PM.
- Materioteca (Material Library) Material library service enabling architects and designers to explore and experience FIAM's exclusive glass finishing techniques and material samples through authorized resellers. For design professionals specifying FIAM products for client projects.
Quantifiable outcome
- Over 400 authorized retailers in 35 countries
- +1 more outcomes
Companies that use FIAM
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FIAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
FIAM partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LG Business SolutioncoreTechnology partner for monitor supply in the Number One Oxford Street Hotel project in Accra, Ghana. The partnership combines FIAM's design excellence with LG's display technology in products like Caadre TV mirrors. Strategic collaboration that enabled enhancement of room aesthetics while improving end-user experience through integrated design, elegance, and technology.
- Beijing Furui HomecoreLocal partner for the Beijing monobrand FIAM store. Inaugurated with participation from Italian Ambassador Massimo Ambrosetti, representing FIAM's commitment to the Chinese market and strengthening ties between Italian and Chinese markets. The partnership exemplifies FIAM's strategy of collaborating with established local players for market expansion.
- ADI - Associazione per il Disegno IndustrialeminorFIAM is a member of ADI, Italy's prominent industrial design association. This membership connects FIAM with the broader Italian design community and provides recognition within the industry.
- ArchiproductsminorFIAM is a member of Archiproducts platform, a digital ecosystem for architecture and design professionals to discover products and brands.
- Misura ArredamentiminorHost venue partner for Milano Design Week 2026 exhibition at Via Larga, 13 location. Misura Arredamenti showroom serves as FIAM's exhibition space during the major design event.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FIAM competitors and assessment
Company assessmentBroad incumbents
- Cassina: Iconic Italian designer furniture brand (now part of Haworth) with a much broader catalog spanning seating, tables, systems, and outdoor. Competes with FIAM for the same premium residential and luxury hospitality designers but does not specialize in glass.
- B&B Italia: Premium Italian designer furniture manufacturer whose portfolio includes indoor/outdoor seating, tables, and systems. Targets the same luxury residential and contract segments as FIAM with greater catalog depth and global showrooms.
- Minotti: Luxury Italian upholstered-furniture maker with a strong contract/hospitality channel and a global monobrand store network (including China). Overlaps with FIAM in premium residential and luxury hospitality designer-selection lists, though anchored in soft furnishings.
- Vitra: Swiss designer-furniture manufacturer with deep designer collaborations and a global residential/contract footprint. Comparable to FIAM on the premium designer-brand go-to-market, but with a far broader catalog spanning chairs, systems, lighting, and accessories.
- Knoll: US-based premium designer furniture and workplace brand with deep modernist catalog and global contract presence. Comparable to FIAM in premium designer-driven positioning and contract/hospitality relevance, though much broader in scope and material mix.
- Poltrona Frau: Heritage Italian maker of leather seating and furnishings serving luxury residential, office, and hospitality. Competes with FIAM for designer-spec contract projects and high-end residential clientele, but anchored in leather/upholstery rather than glass.
Direct peers
- Gallotti&Radice: Italian designer furniture maker whose catalog emphasizes glass and mixed-material tables, shelving, and seating. Comparable to FIAM on premium positioning, designer collaborations, and residential/contract channel split.
- Tonelli Design: Italian producer of glass furnishings (tables, shelving, partitions) targeting high-end residential and contract interiors. Comparable to FIAM in glass-only material language and Italian design pedigree, though more tilted toward interior systems than statement furniture.
- Glas Italia: Italian manufacturer specializing in designer glass furniture for residential and contract use. Closest direct comparable to FIAM: same material focus, similar designer collaboration model, and overlapping premium residential and hospitality customer base.
Emerging players
- Lasvit: Czech luxury maker of handcrafted crystal lighting, glass sculptures, and architectural installations for hospitality and residential. Comparable to FIAM on artisanal glass craftsmanship, luxury hospitality customers, and bespoke project delivery, though focused on lighting/decor rather than furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FIAM social profiles
Digital presenceFIAM compliance and trust
Trust signalCompliance2 records
FIAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIAM leadership team
Management profileNumber of profiles
Profiles2 records
FIAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIAM
What does FIAM do?
FIAM designs and manufactures designer glass furniture, mirrors, tables, lighting, shelving, seating, and accessories, combining artisanal Italian craftsmanship with proprietary glass techniques such as DV-GLASS®, glass curving, silvering, and fusion. The company sells these products through a global network of more than 400 authorized dealers and offers bespoke contract services for architects, interior designers, and hospitality projects worldwide.
Is FIAM a public or private company?
FIAM is a private company. It is classified as family owned and is currently operating.
When was FIAM founded?
FIAM was founded in 1973.
Where is FIAM based?
FIAM is headquartered in Tavullia, Italy, in the Europe region.
How does FIAM make money?
Three revenue lines are on record. Glass Furniture Products are the primary driver. The others are contract & Custom Projects and B2B Services.
Who are FIAM's main competitors?
Broad incumbents on record are Cassina, B&B Italia, Minotti, Vitra, Knoll and Poltrona Frau. Direct peers are Gallotti&Radice, Tonelli Design and Glas Italia. Lasvit is listed as an emerging player.
Does FIAM have an API?
No public API is recorded for FIAM.