LA MAIN VERTE
La Main Verte is a Quebec-based agritech company offering a mobile and web application for vegetable garden planning, tailored to Quebec's climate zones. It serves home gardeners through freemium subscriptions, soil analysis services, and an ecosystem spanning a podcast, blog, and seed company partnerships.
- Company typePrivate
- Founded2021
- HeadquartersSaint-adrien, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What LA MAIN VERTE does
La Main Verte is a Quebec-based agricultural technology company founded in 2021 by Alexandre Toulemonde and Pierre-Antoine Gilbert (an agronomist), headquartered in Saint-Adrien, Quebec. The company develops a mobile (iOS/Android) and web application purpose-built for vegetable gardeners in Quebec, offering a personalized seeding calendar calibrated to local hardiness zones, a drag-and-drop garden planner, a 4-year crop rotation engine, spacing and fertilization calculators, real-time weather integration, a note-taking module that preserves multi-year garden history, and a soil analysis module. The application is coded entirely from Saint-Adrien by the founding team and the product is sold in French to a Quebec audience, with a 16+ partner ecosystem of local seed producers, horticultural suppliers, and gardening media (Jardinier Paresseux, Acti-Sol, Jardinerie Fortier, La Société des Plantes, Ferme Coopérative Tourne-Sol, etc.).
The business model is consumer freemium plus recurring subscription, with a free tier capped at 8 varieties and paid tiers at $7 CAD/month or $39.90 CAD/year, alongside a perpetual license (valid until 2031) at $200 CAD and gift cards at $39.90–$50 CAD. Supplemental revenue is generated through a paid soil analysis add-on service ($15–$25 shipping; free drop-off near La Pocatière) and ancillary commerce including a published gardening book and promotion of partner discounts. Distribution is product-led and self-serve via the Canadian App Store, Google Play, and a web app, supported by a content marketing engine consisting of a three-season French podcast (Balado La Main Verte), a regularly updated blog, an email newsletter, Facebook/Instagram presence, and appearances at Quebec seed fairs.
La Main Verte is a bootstrapped, founder-owned private company with no disclosed external investment, parent entity, or M&A activity. Operations are run by a small team that includes the two co-founders, agronomist Marie Thévard (also author of "Le Jardin Vivrier"), a virtual assistant, and gardening contributors, with the company's differentiation resting on Quebec-specific agronomic content, French-language localization, and integration with local seed suppliers rather than on novel underlying technology.
LA MAIN VERTE firmographics
Firmographics- Name
- LA MAIN VERTE
- Legal name
- La Main Verte
- Website
- https://lamainverte.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Main Verte is a Quebec-based agritech company offering a mobile and web application for vegetable garden planning, tailored to Quebec's climate zones. It serves home gardeners through freemium subscriptions, soil analysis services, and an ecosystem spanning a podcast, blog, and seed company partnerships.
- Ownership category
- akta.pro rank
LA MAIN VERTE industry classification
Industry- Product category
- Home Gardening Software
- NAICS
- Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Garden Bed Design, Layout & Planting Plans (HSAIAFAA)
- akta.pro secondary industries
- Vegetable & Herb Garden Installation and Maintenance (HSAIAFAM), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where LA MAIN VERTE is headquartered
LocationHeadquarters
- HQ city
- Saint-adrien
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LA MAIN VERTE business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription - Monthly: Monthly subscription at $7 CAD providing full access to the application. Billed month-to-month.
- Subscription - Annual: Annual subscription at $39.90 CAD offering full application access at the best price.
- Perpetual License: One-time license valid until 2031 at $200 CAD for long-term supporters of the project. Limited quantity.
- Gift Cards: Gift cards at $50 (special price $39.90) offering 1 year of unlimited access to the app.
- Soil Analysis Service: Soil testing kits sold with audio training and Q&A support. Shipping fees $15-$25 depending on location; free drop-off near La Pocatière.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
| One time/ perpetual license | Pay-as-you-go | Perpetual license (valid until 2031) |
| One time/ perpetual license | Pay-as-you-go | Gift card (1 year access) |
| Freemium | Pay-as-you-go | Free version |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
LA MAIN VERTE product offering
Product offeringCore offering
La Main Verte develops and sells a Quebec-specific mobile and web gardening application that helps home vegetable gardeners plan and manage their gardens through a personalized seeding calendar, garden layout planner, crop rotation engine, spacing and fertilization calculators, soil analysis service, real-time weather, and a virtual assistant. The company monetizes through freemium subscriptions (monthly, annual, and a perpetual license) and a paid soil analysis add-on service, with all software coded in-house from Saint-Adrien, Quebec.
Product overview
La Main Verte is a unified mobile and web application dedicated to Quebec vegetable gardening. Its core product is the application itself, available on iOS, Android, and web, which provides a personalized seedling calendar, garden layout planner, crop rotation tracking, note-taking, spacing and fertilization calculators, real-time weather, and a virtual assistant. The ecosystem also includes a paid soil analysis service, tiered subscriptions (monthly, annual, lifetime, gift cards), a podcast series (Balado La Main Verte), a blog (Articles de jardinage), a seed festival directory, and a published book ("Le jardin vivrier"). The entire software is developed locally in Saint-Adrien, QC.
Differentiator
Problem solved
Functional benefit
Products and services
- La Main Verte — Mobile and Web Gardening Application A Quebec-specific mobile and web application for planning and managing home vegetable gardens, offering personalized seeding calendars adapted to the user's city and climate zone, garden layout planning, crop rotation tracking, spacing and fertilization calculators, soil analysis, real-time weather, and a virtual assistant. Available on iOS, Android, and web for individual Quebec home gardeners.
- La Main Verte Soil Analysis Service Paid soil testing service where users send a soil sample and receive a detailed analysis with fertilization recommendations, accompanied by audio training and the ability to ask questions. Shipping fees vary by location ($15–$25), with free drop-off near La Pocatière.
- Balado La Main Verte (Podcast Series) French-language podcast series featuring expert interviews and practical gardening advice, available on YouTube, Spotify, and Apple Podcasts. Organized in seasons covering topics such as fertilization, crop rotation, soil analysis, and season extension to support the La Main Verte platform's content ecosystem.
- La Main Verte Gardening Blog (Articles de jardinage) Blog section on the La Main Verte website featuring practical gardening articles, seasonal tips, and comprehensive guides for Quebec gardeners, covering topics such as seed starting, plant care, harvesting techniques, and pest management.
- Le Jardin Vivrier (Book by Marie Thévard) Book authored by Marie Thévard on self-sufficient food gardening and no-till soil practices, promoted and sold through the La Main Verte platform to its Quebec home gardening audience.
Quantifiable outcome
- Users manage multiple gardens (up to 3) without difficulty using the application
Companies that use LA MAIN VERTE
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
LA MAIN VERTE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
LA MAIN VERTE partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Semences du PortagecoreBased in Saint-Didace, QC. A pioneering organic gardening seed producer since 1980, producing seeds and authoring gardening books. They were the first partner of La Main Verte.
- Les Jardins des Vie-la-joieminorBased in Ste-Agathe-de-Lotbinière, QC. A seed producer focused on preserving genetic heritage of seeds and promoting return-to-the-land values.
- Le Potager ornemental de CatherineminorBased in St-Apollinaire, QC. An exceptional seed producer offering a wide selection of local seeds, producing 90% of their seeds with absolute environmental respect.
- La Ferme Coopérative Tourne-SolcoreBased in Cèdres, QC. A cooperative since 2004 with 9 members, combining market gardening and seed production. They offer exclusive varieties and partner discounts to La Main Verte users.
- Le Jardin de JulieminorBased in Bic, Bas Saint-Laurent, QC. A unique partner since 2009 offering seeds cultivated professionally to the general public, and also a soapery launched in 2014.
- Semences du BatteuxminorBased in Beaumont, QC. A seed producer with a rich and surprising catalog, named after a traditional harvest dance piece.
- La Société des PlantescoreBased in Kamouraska, QC. A renowned seed company in Quebec and Canada, offering a beautiful catalog of organic seeds. Featured as a podcast guest.
- Semence Nouveau PaysanminorBased in Saint-Cuthbert, QC. Led by Ruxandra and Louis-Philippe, offering over 150 varieties including 50 exclusive ones, focusing on biodiversity and local seed quality.
- Terre PromisecoreBased in Montréal and Sherbrooke, QC. Through Lyne's expertise and her team's passion, Terre Promise has become a reference among Quebec seed companies. They also authored a book on cultivating seeds.
- Jardinier ParesseuxcoreA Quebec gardening institution led by Larry Hodgson (decades of dedication to democratizing gardening) and now his son Mathieu, running a collective of passionate writers offering free daily articles.
- ÉcoumèneminorBased in Saint-Damien, QC. An exceptional seed producer with extraordinary quality, deeply committed to preserving the genetic heritage of seeds.
- Craque BitumeminorBased in Québec, QC. A non-profit eco-citizen organization offering excellent on-site and online support to successfully manage vegetable gardens.
- Les semis de La SeigneurieminorBased in Aylmer, QC. A young producer selling both seeds and young plants online from Gatineau, with values promoting Canadian resilience. He leads a double life as a soldier and seed producer.
- La BrouetteminorBased in Trois-Rivières, QC. A non-profit organization working on urban agriculture development in Mauricie. They supported La Main Verte before the app was even launched.
- L'Odyssée BiominorLed by Ghislain 'Gigi' Jutras, offering audio-visual documentaries on the history of Quebec organic agriculture. They recommend La Main Verte to their visitors.
- Tant qu'il y aura des fleursminorBased in Tingwick, QC. A flower farm with local adapted values, offering Quebec flower subscriptions. An initiative of Marie-Pier Villeneuve and Pierre-Antoine Gilbert (co-founder of La Main Verte).
- Acti-SolcoreFounded in 1995 in Quebec, Acti-Sol recycles chicken manure into fertilizers approved for organic agriculture. They sponsor the La Main Verte podcast. Also a long-time fertilizer partner mentioned in episode S02E13.
- Jardinerie FortiercoreFounded in 1985, a family business in horticultural production offering a complete range of plants and equipment for successful gardening. They offer delivery throughout Quebec with a promotional code for La Main Verte users (LMV0425).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
LA MAIN VERTE competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LA MAIN VERTE social profiles
Digital presenceLA MAIN VERTE financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA MAIN VERTE leadership team
Management profileNumber of profiles
Profiles3 records
LA MAIN VERTE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA MAIN VERTE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA MAIN VERTE
What does LA MAIN VERTE do?
La Main Verte develops and sells a Quebec-specific mobile and web gardening application that helps home vegetable gardeners plan and manage their gardens through a personalized seeding calendar, garden layout planner, crop rotation engine, spacing and fertilization calculators, soil analysis service, real-time weather, and a virtual assistant. The company monetizes through freemium subscriptions (monthly, annual, and a perpetual license) and a paid soil analysis add-on service, with all software coded in-house from Saint-Adrien, Quebec.
Is LA MAIN VERTE a public or private company?
LA MAIN VERTE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA MAIN VERTE founded?
LA MAIN VERTE was founded in 2021. It employs 1 to 10 people.
Where is LA MAIN VERTE based?
LA MAIN VERTE is headquartered in Saint-adrien, Canada, in the North America region.
How does LA MAIN VERTE make money?
Five revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual, perpetual License, gift Cards and soil Analysis Service.
Does LA MAIN VERTE have an API?
No public API is recorded for LA MAIN VERTE.
What industry is LA MAIN VERTE in?
LA MAIN VERTE's product category is Home Gardening Software. Its primary akta.pro industry code is HSAIAFAA, Garden Bed Design, Layout & Planting Plans, with a secondary code of HSAIAFAM, Vegetable & Herb Garden Installation and Maintenance. Its NAICS code is 561730 and its SIC code is 700.