TERRE PROMISE

What TERRE PROMISE does

Terre Promise is a Sherbrooke, Quebec-based e-commerce seed retailer specializing in heirloom and open-pollinated seeds adapted to Quebec's hardiness zone 4. Its catalog spans vegetables (including 65+ tomato varieties), herbs, flowers, cereals, roots and tubers, berries and trees, and indoor/tropical plants, with an explicit emphasis on heritage and First Nations varieties such as Montreal Melon, Oka Melon, Sainte-Anne Shallots, Canadian White Corn, and the SlowFood USA Ark of Taste-listed Turkey Craw Pole Bean. The company's underlying expertise is agronomic and curatorial — seed selection, multiplication, stratification guidance, and Quebec-specific cultivation calendars — rather than technological. Its content library (blog, newsletter, social media) and curated sub-brand 'Collections Avec Mélanie' form the core of customer education and engagement.

The business operates on a direct-to-consumer model through terrepromise.ca, with shipping to Canada, the United States, and France, supplemented by select Quebec garden centers and IGA grocery stores plus seasonal Seed Festivals. Pricing is per-envelope (CAD $1.60–$4.00), with no subscription or membership tier. Secondary revenue comes from conferences and workshops on seed saving and cultivation. The company is privately held, founder/operator-led by Camille Lamoureux (Director) and Jason Gagné (Purchasing & R&D), with no disclosed outside funding or parent entity. Heritage-seed partnerships with the Haudenosaunee Seed Savings Group, Seeds of Diversity Canada, and Samour'Ail support ongoing catalog depth.

Name

TERRE PROMISE

Legal name

Terre Promise

Website

https://terrepromise.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Terre Promise is a Sherbrooke, Quebec-based e-commerce retailer selling heirloom and open-pollinated seeds adapted to Quebec's climate, serving home gardeners and seed preservation enthusiasts across Canada, the US, and France.

Ownership category

akta.pro rank

Product category

Garden Seeds and Horticultural Products

NAICS

Support Activities for Crop Production (1151)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK)

akta.pro secondary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

Keywords

• Heirloom seeds
• Vegetable garden seeds
• Heritage seed varieties
• Open-pollinated seeds
• Quebec adapted seeds

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Seed Sales: Primary revenue from selling heirloom and open-pollinated seed envelopes through their e-commerce platform. Seeds are sold in envelopes typically containing 10-50 seeds depending on variety. The company also offers conferences and training workshops as a secondary service revenue stream.
2. Conferences and Training: Educational workshops and presentations on seed saving, cultivation techniques, and horticulture, particularly focused on Quebec gardening conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Terre Promise is a Sherbrooke-based seed company that produces and sells heirloom and open-pollinated seeds for vegetables, herbs, flowers, cereals, roots/tubers, berries/trees, and indoor plants adapted to Quebec's hardiness zone 4 climate. The company also offers hand-braided sweetgrass products and educational conferences and workshops on seed saving and cultivation. Heritage varieties such as Montreal Melon, Oka Melon, Sainte-Anne Shallots, and Canadian White Corn form a distinguishing portion of the catalog.

Product overview

Terre Promise is a Sherbrooke-based seed company operating as an e-commerce platform selling heirloom and open-pollinated seeds. The core product portfolio includes vegetable seeds (tomatoes, cucumbers, melons, corn, beans, peppers, and more than 65 tomato varieties), herb seeds, flower seeds, cereal seeds, roots and tubers, berries and trees, and indoor plant seeds. The company also offers curated seed collections under the 'Collections Avec Mélanie' brand (Succès assurés and À découvrir), sweetgrass braids for crafts and decor, and educational services including conferences and workshops. Products are sold primarily online with delivery to Canada, the United States, and France, and are also available at select garden centers and IGA stores. The company emphasizes heritage varieties with historical significance to Quebec and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Collections Avec Mélanie: Seed collections curated by Mélanie Grégoire, available on the Terre Promise website featuring success-assured and to-discover collections

Products and services

• Vegetable Seeds (Semences potageres)

Quantifiable outcome

• Guaranteed 80% germination rate unless characteristic of the plant to have a lower rate
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Haudenosaunee Seed Savings GroupminorStrategic or Co-development PartnerSteve McCumber, founder of the Haudenosaunee Seed Savings Group, shared the rare Winnebago corn variety with Terre Promise for their seed catalog.
• Samour'Ail (Sylvie Maurice)minorStrategic or Co-development PartnerSylvie Maurice from Samour'Ail provided valuable advice on garlic bulbils cultivation that informed Terre Promise's blog content on growing garlic from bulbils.
• Seeds of Diversity CanadaminorStrategic or Co-development PartnerRené Paquet, volunteer representative of Seeds of Diversity Canada kiosk, received and shared the Canadian White Corn variety story and Grand-mère Pole Bean seeds through the organization's network.
• Mélanie Grégoire (Avec Mélanie)coreGTM or Marketing PartnerCollaborative collection featuring Terre Promise seeds curated by gardening expert Mélanie Grégoire under the 'Avec Mélanie' brand. Collections include 'Succès assurés' and 'À découvrir' product lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seed Savers Exchange: US nonprofit specializing in heirloom seed preservation, exchange, and retail sale of heritage varieties. Directly comparable on heritage-seed curation and educational content, though it operates as a membership-driven nonprofit rather than a for-profit retailer.
• Vesey's Seeds: Canadian (PEI-based) seed company offering vegetable, herb, and flower seeds adapted to short-season Canadian climates via DTC and garden-center channels. Comparable climate-adaptation focus and Canadian market presence.
• West Coast Seeds: Canadian (BC-based) heirloom and organic seed retailer selling vegetables, herbs, and flowers to home gardeners via DTC e-commerce. Closest direct geographic peer, with comparable climate-adapted positioning for Canadian gardeners.
• Baker Creek Heirloom Seeds: The largest US-based heirloom and open-pollinated seed retailer, offering a similarly curated catalog of rare and heritage vegetable, herb, and flower seeds sold via DTC e-commerce and festival presence. Highly comparable in product philosophy and target gardener persona.
• Renee's Garden: US-based heirloom and specialty seed retailer offering curated vegetable, herb, and flower seeds to home gardeners via DTC. Comparable on boutique curation, story-led packaging, and home-gardener focus.
• Botanical Interests: US-based heirloom and organic seed retailer known for detailed educational seed packets and DTC e-commerce. Comparable on curation depth, packet-level storytelling, and home-gardener target customer.
• Select Seeds: US heirloom flower and vegetable seed specialist, with a strong focus on heirloom and antique varieties sold DTC. Comparable in heirloom specialization and small-batch, narrative-led seed marketing.

Broad incumbents

• Johnny's Selected Seeds: Larger, established US seed company with broad heirloom and hybrid offerings sold to home gardeners and commercial growers. Overlaps in heirloom categories but operates at much greater scale with a wider hybrid and commercial-grower portfolio.
• W. Atlee Burpee & Co. Iconic mass-market US seed brand offering a broad vegetable, herb, and flower seed catalog. Overlaps on core home-gardener seed categories but is a broad incumbent rather than a heritage-curation specialist.

Others

• Seeds of Diversity Canada: Canadian nonprofit that preserves, exchanges, and educates on heritage and rare seeds. Not a direct retail competitor but an ecosystem partner whose network already supplies Terre Promise with varieties such as Canadian White Corn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/terrepromise.ca
• Instagraminstagram.com/terre_promise_semenciere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERRE PROMISE