Good Day Sacramento

What Good Day Sacramento does

Good Day Sacramento is a local morning news and lifestyle program that has broadcast continuously since 1995 on KMAX31, the CBS-owned station serving the Sacramento, California metropolitan area. The program delivers local news, weather forecasts, traffic updates, sports coverage, community event reporting, and entertainment segments targeted at Sacramento-area residents and Northern California communities. It is the flagship morning show of the CBS News Sacramento (KMAX) station and operates as part of the broader CBS Local network of regional news programs distributed across 14+ U.S. markets.

The underlying technology stack consists of standard over-the-air television broadcast infrastructure on KMAX31, augmented by live streaming through the CBS News 24/7 digital platform and on-demand video access via the CBS News mobile app. No proprietary technology, patents, trademarks, or unique production systems are disclosed; the program's distribution advantage derives from its FCC broadcast license and integration into Paramount Global's (NASDAQ: PARA) multi-platform news distribution network.

Good Day Sacramento is not an independent corporate entity but a programming asset owned and operated by CBS Broadcasting Inc., a subsidiary of Paramount Global. Its revenue mechanics flow from local television advertising sales (commercial spots during morning programming) and cross-promotional network content from CBS News; pricing is not publicly disclosed and is negotiated based on viewership metrics and time-slot demand. The program operates with no separately disclosed financials, headcount, or funding events, functioning as a cost-and-revenue center within the larger CBS Sacramento station and Paramount Global corporate structure.

Name

Good Day Sacramento

Legal name

CBS Broadcasting Inc.

Website

https://cbslocal.com

Company type

Public

Founded year

1995

Operating status

Operating

Short description

Good Day Sacramento is a local morning news program broadcast since 1995 on KMAX31 (CBS Sacramento), serving Sacramento-area viewers with news, weather, sports, and community coverage, distributed via over-the-air TV, CBS News 24/7 streaming, and mobile app.

Ownership category

akta.pro rank

Product category

Local Television News

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Local morning news
• Television broadcasting
• News programming
• Community coverage
• Weather forecasts

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Television Advertising: Revenue generated through local television advertising sales, including commercial spots during Good Day Sacramento programming. Also includes cross-promotional content from CBS News network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Good Day Sacramento is a local morning television news and lifestyle program broadcast on KMAX31 (CBS News Sacramento). It delivers daily local news, weather, traffic, sports, entertainment segments, and community event coverage targeted at viewers in the Sacramento metropolitan area and surrounding Northern California communities.

Differentiator

Problem solved

Functional benefit

Brands

• CBS News Sacramento: The Sacramento-based CBS news station that broadcasts Good Day Sacramento on KMAX31.

Products and services

• Good Day Sacramento Local morning news and lifestyle program broadcast on CBS Sacramento (KMAX31), featuring daily local news, weather forecasts, sports, entertainment, and community segments for Sacramento-area viewers.
• CBS News 24/7 Live Streaming Live streaming service providing continuous CBS News content, including Good Day Sacramento programming, accessible via the CBS News app, website, and connected devices for Sacramento-area viewers.
• On-Demand Local News Videos On-demand video segments and stories from Good Day Sacramento and CBS News Sacramento, accessible through the CBS News digital platform for Sacramento-area viewers seeking local news at their convenience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• KTXL Fox40 (Sacramento): KTXL is the Fox affiliate in Sacramento producing morning news content for the same DMA. Direct competitor for Sacramento morning ratings and local ad revenue.
• KCRA 3 (Sacramento): KCRA is the NBC affiliate in Sacramento and produces a competing local morning news broadcast. It is the most direct head-to-head competitor for Good Day Sacramento in the same DMA with a similar morning news format and Sacramento-area coverage.
• KXTV ABC10 (Sacramento): KXTV is the ABC affiliate in Sacramento and airs a competing local morning newscast serving the same geographic market. Directly competes for Sacramento morning viewers and local advertising budgets.
• KOVR CBS13 (Sacramento): KOVR is the CBS-owned sister station in Sacramento that also airs local morning news. Competes directly within the same DMA and under the same Paramount/CBS ownership umbrella.

Broad incumbents

• Today Show (NBC): The Today Show is NBC's flagship national morning program. Comparable in format (news, weather, lifestyle, entertainment segments) and competes with Good Day Sacramento for a portion of the same Sacramento morning audience that tunes into national broadcasts.
• Scripps Local News (ION): Scripps operates a portfolio of local TV stations and produces local morning news content across multiple DMAs. Comparable as an established multi-station local broadcast operator competing for both viewers and local advertising budgets against CBS-owned local morning programming.
• CBS Mornings: CBS Mornings is the national CBS morning broadcast produced by the same parent network. Comparable in format (morning news + lifestyle) and shares content resources with Good Day Sacramento, though operating at national rather than local scale.
• Good Morning America (ABC): Good Morning America is ABC's flagship national morning broadcast. Comparable format — local-news-style morning mix of news, weather, and lifestyle — and competes with Good Day Sacramento for Sacramento morning viewership alongside KXTV's local newscast.

Regional players

• CBS Bay Area (KPIX): KPIX is the CBS-owned local station serving the San Francisco Bay Area, sister to Good Day Sacramento within the CBS local network. Comparable local-morning format and CBS ownership, but serves an adjacent Northern California market rather than directly competing in Sacramento.
• KCBS-TV Los Angeles (CBS2): KCBS-TV is the CBS-owned local station in Los Angeles producing its own local morning news under the same CBS Local network structure as Good Day Sacramento. Highly comparable in operating model and CBS backing but serves a different California DMA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GoodDaySac
• YouTubeyoutube.com/CBSLocal
• Facebookfacebook.com/CBSLocal
• Instagraminstagram.com/CBSLocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Day Sacramento