Good Morning America

What Good Morning America does

Good Morning America (GMA) is the flagship morning news and entertainment program of ABC News, a division of The Walt Disney Company (NYSE: DIS). Launched in 1975 and broadcast daily from Times Square studios in New York City, the show reaches American households through the ABC television network and its owned-and-operated affiliates, supplemented by cable, satellite, and over-the-air reception. Programming combines news coverage, celebrity interviews, lifestyle, cultural commentary, food, wellness, travel, and a recurring Deals & Steals shopping segment. The audience is a broad, horizontal cross-section of general American TV viewers spanning multiple demographics, with no direct consumer pricing.

Beyond the linear broadcast, GMA operates a multi-platform content footprint. Distribution channels include the goodmorningamerica.com website, a daily email newsletter, on-demand video clips, and social profiles (Facebook, Instagram, TikTok, YouTube), with the Shop GMA sub-brand extending the affiliate commerce proposition onto dedicated Instagram and TikTok handles. Sub-products include GMA Video, GMA Deals & Steals (a curated shopping feature with affiliate links to retailers such as Amazon, Wayfair, and Target), the GMA Book Club (curated literary programming with author interviews), and the GMA Newsletter. Editorial content is organized through GMA Topics across categories including Culture, Wellness, Food, Travel, Style, Family, Living, News, and verticals such as Artificial Intelligence, Climate Change, Mental Health, and the Olympics.

Monetization rests on three primary streams: television advertising during the broadcast, affiliate commerce commissions on purchases routed through Deals & Steals and the Shop section, and incremental value contributed to Disney's streaming portfolio via Disney+ and ABC digital properties. The program is freely available to viewers; revenue is captured entirely through advertiser demand and retail partner commissions rather than direct B2B contracts. As an asset within ABC News, GMA does not report standalone revenue, and underlying program-level financial metrics are not publicly disclosed. Customer relationships are predominantly indirect, mediated through advertisers and retail partners rather than direct enterprise agreements.

Name

Good Morning America

Legal name

ABC News

Website

https://goodmorningamerica.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Good Morning America is ABC News' flagship morning television program, broadcasting from Times Square in New York since 1975. It delivers daily news, lifestyle, entertainment, and shopping content to American households across broadcast, streaming, web, and social channels.

Ownership category

akta.pro rank

Product category

Morning Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Newsletter & Email Digest Aggregators (MPACAKAG)

Keywords

• Morning news television
• Broadcast lifestyle programming
• Entertainment news coverage
• Affiliate shopping deals
• Daily newsletter content

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising Revenue: GMA generates primary revenue through television advertising during its broadcast. The show airs on ABC network and attracts significant viewership that advertisers pay for through commercial spots. This includes branded content integrations and sponsored segments.
2. Affiliate Commerce Revenue: GMA earns commissions through affiliate links in its Shop section. When viewers purchase products featured in 'Deals & Steals' segments or other shopping content, ABC and GMA receive a commission. This includes various retail partners like Amazon, Wayfair, Target, and other featured brands.
3. Streaming Viewership Value: As part of the Disney/ABC portfolio, GMA content contributes to streaming metrics and subscriber value on Disney+ and other digital platforms, though specific streaming revenue details are not publicly disclosed.

Distribution channels3 records

Marketing channels6 records

Core offering

Good Morning America is ABC News' flagship morning television program, broadcasting daily news, lifestyle, entertainment, and shopping content on the ABC network and across digital platforms. The show is supported by the goodmorningamerica.com website, a Deals & Steals affiliate shopping section, a Book Club, and a daily email newsletter, all serving a broad American consumer audience.

Product overview

Good Morning America operates as a unified news and entertainment platform offering a flagship morning show alongside complementary digital products. The core offering is the daily GMA broadcast, supported by GMA Video for on-demand content, GMA Deals & Steals for curated shopping features, GMA Book Club for literary content, and the GMA Newsletter for direct subscriber delivery. Content is organized through GMA Topics, covering categories from news and weather to culture, travel, food, wellness, and lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• Shop GMA: The shopping and deals section of Good Morning America featuring product recommendations, sales, and consumer goods coverage.

Products and services

• Good Morning America (GMA) Morning Broadcast The flagship daily morning television program broadcast on ABC, offering news, weather, entertainment, celebrity interviews, lifestyle segments, and live coverage for a broad American consumer audience.
• GMA Video On-demand video content platform featuring news clips, lifestyle segments, celebrity interviews, and coverage of current events across news, weather, travel, and culture categories.
• GMA Deals & Steals
• GMA Book Club
• GMA Newsletter

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• U.S. SoccerminorStrategic or Co-development Partner · 27 October 2025GMA featured Eastern Pennsylvania Youth Soccer's Salone FC as part of a partnership between U.S. Soccer and Chobani. The collaboration focused on youth soccer development, player funding, and coaching education initiatives, highlighting community growth and nourishment programs.
• ChobaniminorGTM or Marketing Partner · 27 October 2025Chobani partnered with U.S. Soccer and was featured on GMA as part of youth sports community initiatives. The yogurt company's sponsorship included funding for player development and coaching education programs targeting youth soccer.
• ABC NewscoreStrategic or Co-development PartnerGMA is produced by ABC News, which provides news gathering infrastructure, editorial resources, reporting staff, and cross-platform distribution through ABC's news division. The morning show is an integral part of ABC News' daily programming lineup.
• The Walt Disney CompanycoreStrategic or Co-development PartnerGMA operates under Disney's ownership through ABC News. Disney provides corporate infrastructure, streaming distribution through Disney+, privacy and terms of service frameworks, and cross-promotional opportunities across Disney's media portfolio including ABC, ESPN, and Disney+.

Recent moves5 records

Expansion highlights6 records

Direct peers

• Today (NBC): Today is NBC's flagship morning news and lifestyle show and GMA's primary direct competitor. Both shows compete for the same morning daypart, audience demographics, and advertising dollars across broadcast, digital, and commerce channels.
• Extra: Extra is a syndicated entertainment news television show covering celebrity interviews, lifestyle, and pop culture. It competes with GMA for entertainment-segment viewers and advertiser dollars across broadcast and digital channels.
• Access Hollywood: Access Hollywood is a syndicated entertainment news television show and digital platform covering celebrity interviews, pop culture, and lifestyle stories. It competes with GMA's entertainment and celebrity coverage segments for audience attention and advertising revenue.
• E! News: E! News is a multiplatform entertainment news brand delivering celebrity, pop culture, and lifestyle coverage across TV, web, and social. It overlaps directly with GMA's entertainment and lifestyle verticals and competes for the same advertising and affiliate commerce budgets.
• CBS Mornings: CBS Mornings is CBS's flagship morning news program and the third major competitor in the U.S. broadcast morning daypart. It targets the same broad American audience with news, lifestyle, and entertainment coverage, competing directly with GMA for viewers and advertisers.
• Entertainment Tonight: Entertainment Tonight is a long-running syndicated entertainment news program covering celebrity, pop culture, and lifestyle content. Like GMA, it blends broadcast television with a digital hub and monetizes entertainment coverage through affiliate commerce partnerships.

Broad incumbents

• People: People is a major celebrity, lifestyle, and human-interest media brand spanning magazine, digital, social, and television. It overlaps with GMA's lifestyle, entertainment, and culture verticals and monetizes through affiliate commerce, making it a broader incumbent in adjacent spaces.
• Daily Mail (U.S. edition): Daily Mail is a major global news and entertainment publisher with significant U.S. celebrity, lifestyle, and shopping content. It overlaps with GMA's lifestyle, culture, and shopping verticals and competes for digital advertising and affiliate commerce revenue.

Emerging players

• Page Six: Page Six is the New York Post's celebrity and entertainment news brand spanning digital, print, and video. It competes with GMA's culture and celebrity coverage and monetizes via affiliate commerce and digital advertising.
• TMZ: TMZ is a digital-first celebrity news brand that pioneered entertainment-breaking coverage on the web and social. It competes with GMA's culture and celebrity segments and represents the digital-native model that is reshaping entertainment news consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/GoodMorningAmerica
• Instagraminstagram.com/shopgma
• Xx.com/gma
• LinkedInlinkedin.com/company/yahoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morning America