Klarstein

What Klarstein does

Klarstein is a Berlin-based, for-profit private company founded in 2008 that designs and sells home appliances, outdoor products, and offers a smart home app for everyday living, according to its firmographic profile. The company's stated product surface spans physical consumer goods (appliances and outdoor equipment) and a software component (a smart home app), suggesting a hybrid hardware-plus-software retail model aimed at end consumers rather than enterprise buyers. The official website listed in the input (klarstein.com) returned only an Apache2 Ubuntu default page on retrieval, indicating that the live digital storefront, product catalog, and underlying platform architecture could not be directly observed from the supplied data.

The business model is not detailed in the input: there is no disclosed pricing model, no distribution channel breakdown, no customer segment information, no funding history, no management team, no partnerships, and no disclosed revenue. The firmographic record states 1-10 employees, which is unusually lean for a company selling physical appliances and operating a connected-home app, raising the possibility that Klarstein operates as a brand within a larger e-commerce group rather than as a standalone manufacturer. There is no evidence in the input to confirm or rule out this structure.

Given the absence of verifiable financial, operational, and technical data, the description above is necessarily bounded by what the firmographic block and the single retrievable source support. Key data gaps include: no product-level detail, no revenue or ARR, no management, no parent-company confirmation, no app store presence, and no market footprint. Investors should weight any external Klarstein reporting against this thin internal evidence base.

Name

Klarstein

Website

https://klarstein.com

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Klarstein is a Berlin-based private company founded in 2008 that designs and sells home appliances, outdoor products, and a smart home app aimed at everyday consumer living. The firm operates with a reported 1-10 employee headcount.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Electronics and Appliance Retailers (449210), Major Household Appliance Manufacturing (33522)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Appliances (3630)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industry

Smart Home Hubs & Controllers Retail (CRAIAMAA)

Keywords

• Home appliances
• Outdoor products
• Smart home app
• Kitchen appliances
• Home comfort

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales

Core offering

Klarstein designs and sells home appliances, outdoor products, and a smart home app for everyday living. The company offers consumer-facing physical goods across home and outdoor categories alongside a companion smart home application that connects the product experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Appliances Klarstein-designed home appliances sold to consumers for everyday residential use.
• Outdoor Products Klarstein-designed outdoor products sold to consumers for everyday outdoor/residential use.
• Smart Home App Klarstein's smart home mobile application that complements its home appliances and outdoor products for connected everyday living.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Severin: Germany-based mid-market small appliance manufacturer with a similar DTC and retail distribution model. Comparable as a head-to-head peer on product scope (kitchen/household electrics) and geographic focus (DACH).
• Tineco: DTC smart-floor-care and small-appliance brand with a companion app. Closely comparable on the combination of mid-priced connected hardware and a first-party software experience.

Emerging players

• Dreame Technology: Emerging Chinese player in smart vacuums, hair care, and larger home appliances with strong app integration. Comparable because it pursues the same digitally-native, app-first small-appliance playbook.
• Roborock: Smart robotic vacuums and adjacent connected home devices, sold via Amazon DTC. Comparable on smart-home app ecosystem and direct-to-consumer appliance positioning.

Broad incumbents

• Xiaomi Smart Home: Broad smart home and appliance ecosystem combining connected hardware with the Mi Home app. Comparable on the app-centric, cross-category smart appliance strategy that Klarstein also pursues.
• Philips Home Living: Broad consumer household and personal-care appliance portfolio with extensive smart-home and connected-app features. Comparable across product categories and on app-driven experiences.
• Siemens Home Appliances: Premium European appliance brand under BSH. Comparable as a direct competitor for connected kitchen and laundry appliances sold across Europe at a similar premium-mid positioning.
• Miele: Premium German home appliance manufacturer across kitchen, laundry, and floor care. Comparable as a German-engineering home appliance brand competing for the same European consumer.
• Bosch Home Appliances: Global incumbent covering major kitchen and laundry appliances. Highly comparable because, like Klarstein, Bosch sells consumer-durable home appliances to end consumers across European markets, but at much greater scale and through a broader portfolio.
• De'Longhi: Italian small and large home appliance group (including the Braun household brand). Comparable as a multi-brand home appliance seller in similar price tiers across European retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/klarstein

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klarstein