Degussa Sonne/Mond Goldhandel GmbH

What Degussa Sonne/Mond Goldhandel GmbH does

Degussa Sonne/Mond Goldhandel GmbH is a Swiss precious metals dealer operating as part of Degussa Holding AG, headquartered in Baar (Canton of Zug) and selling gold, silver, platinum, and palladium bars and coins to private investors, jewellery sellers, and storage customers across European markets. The company combines a 24/7 e-commerce webshop with 16 physical locations across Switzerland, Germany, the UK, and Spain, with the Swiss flagship stores in Zurich (Bleicherweg 41) and Geneva (Quai du Mont-Blanc 5) acting as both showrooms and order collection points. Products include LBMA-certified Degussa-branded bars (0.5g to 1kg gold, plus 15kg silver), CombiBar detachable bars, and widely-recognized investment coins (Krugerrand, Vreneli, Maple Leaf, Britannia, Wiener Philharmoniker, Sovereign), with prices updated every five minutes against international benchmarks and locked in the shopping cart for 15 minutes during checkout.

The business generates revenue through three streams: (1) transaction spreads on buying and selling precious metals to individuals and jewellery sellers, (2) expert valuation and immediate-payout purchases of scrap gold, dental gold, watches, and silverware, and (3) recurring subscription revenue from safe deposit boxes, value storage facilities, and Swiss duty-free warehouse services (which defer VAT on silver, platinum, and palladium until physical withdrawal). Distribution relies on insured value courier delivery within Switzerland (CHF 25 fee, free above CHF 25,000), in-store collection, and personal advisory at branches, supported by email newsletters, content marketing through the company magazine, and cultural sponsorship including the Young Generation Art Award with Monopol magazine and a University of Zurich research partnership on long-term gold allocation.

Name

Degussa Sonne/Mond Goldhandel GmbH

Legal name

Degussa Sonne/Mond Goldhandel AG

Website

https://degussa.com

Company type

Private

Founded year

1975

Operating status

Operating

Ownership category

akta.pro rank

Product category

Precious Metals Trading

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Precious Metals & Bullion Logistics Security (BPAKAIAF)

Keywords

• Precious metals trading
• Gold bullion sales
• Investment gold coins
• Precious metals storage
• Bullion dealer services

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Precious Metals Trading: Core revenue from buying and selling gold, silver, platinum, and palladium in various forms including bars and coins. Products range from small denomination bars (0.5g) to large bars (1kg) and include popular coins like Vreneli, Krugerrand, Maple Leaf, Britannia, and Wiener Philharmoniker. Transaction-based revenue model with prices linked to daily market prices.
2. Jewellery and Precious Metal Purchase: Purchase of jewellery, watches, dental gold, and scrap precious metals from customers at branches. Expert valuation based on current daily precious metal prices with immediate payout.
3. Storage Services: Secure storage services including safe deposit boxes, value storage facilities, and duty-free warehouse storage for precious metals investments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Degussa Sonne/Mond Goldhandel AG buys and sells physical investment precious metals — gold, silver, platinum, and palladium — in bar and coin form (e.g., Krugerrand, Vreneli, Maple Leaf, Britannia, Wiener Philharmoniker, Sovereign, and Degussa-branded LBMA-certified bars). It also purchases jewellery, watches, dental gold, and scrap precious metals from consumers at branches, and provides secure storage services including safe deposit boxes, high-security value storage, and duty-free warehouse storage for silver, platinum, and palladium. The integrated offering combines a 24/7 online webshop with 14 European physical branches, transparent intraday market-linked pricing, and a 15-minute price-lock at checkout.

Product overview

Degussa is a precious metals investment company offering physical gold, silver, platinum, and palladium products through a multi-channel platform combining online webshop and physical branch locations. The core product portfolio consists of LBMA-certified investment bars (Degussa New Design and CombiBar lines in various weights from 0.5g to 1kg) and widely-recognized investment coins including Krugerrand, Swiss Vreneli, Britannia, Maple Leaf, Wiener Philharmoniker, and Sovereign coins. The offering extends to storage services (safe deposit boxes, secure value storage, duty-free warehouses for VAT optimization), personal wealth advisory, and an online gold calculator for valuations. Customers can buy and sell precious metals online with 24/7 availability, collect in-store at Zurich or Geneva branches, or arrange insured home delivery. Prices update every 5 minutes aligned to international market rates, with a 15-minute price-lock during checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Degussa Gold Bars (0.5g – 1kg) LBMA-certified investment gold bars in multiple weights (0.5g–1kg) for private individual investors building physical-gold positions; prices updated every 5 minutes against international spot prices.
• Degussa CombiBar Gold Bars Detachable gold bars in 20g and 50g formats composed of 1g breakable units, allowing investors to sell or gift portions rather than whole bars.
• Degussa Silver Bars Investment silver bars from 1oz to 15kg produced by LBMA-certified manufacturers for individual investors seeking physical silver exposure.
• Degussa Platinum Bars Platinum investment bars in 100g and 1oz sizes, including vintage bars, for investors seeking platinum exposure.
• Vreneli Gold Coins Swiss-bullion gold coins in 10, 20, and 100 Swiss franc denominations, popular for wealth preservation and gifting within the Swiss market.
• Krugerrand Gold Coins South African 1oz gold investment coins with 916.7 fineness, the most recognized investment gold coin worldwide, suitable for individual investors seeking liquid physical gold.
• Maple Leaf Gold Coins Canadian 1oz gold coins from the Royal Canadian Mint with 999.9 fineness and laser-engraved security features for individual investors.
• Britannia Gold Coins British 1oz gold investment coins with 999.9 fineness, targeting individual investors seeking internationally recognized sovereign-mint bullion.
• Wiener Philharmoniker Gold & Silver Coins Austrian Philharmonic gold and silver coins featuring the Vienna Philharmonic design, sold to individual investors as internationally recognized bullion.
• Sovereign Gold Coins British historical gold sovereign coins with Edward VII / George V motifs, sold to individual investors and collectors.
• Coin Series (Lunar III and other themed collections) Themed coin collections such as the Lunar III series and collector/old coins from Switzerland and beyond, for individual investors and collectors.
• Safe Deposit Boxes Safe deposit boxes at Degussa branch locations in Zurich and Geneva that allow individual investors to store physical precious metals and other valuables under bank-style custody.
• Secure Storage (Value Storage) High-security vault storage service for precious-metal investments, providing insured, traceable custody for individual investors and high-value clients.
• Duty-Free Warehouse (VAT-Deferred Storage) Swiss VAT-exempt warehouse storage for silver, platinum, and palladium bars and selected silver coins, with VAT applied only when metals are physically delivered, optimizing effective holding cost for individual investors.
• Private Wealth Advisory Personal advisory service for high-value precious-metals investors, providing expert guidance on portfolio construction, valuation, and purchasing via a dedicated phone line.
• Jewellery & Precious Metal Buying Service Walk-in and branch-based buying service for gold, platinum, palladium, and silver jewellery, watches, dental gold, and silverware, providing expert valuation at daily market prices with immediate payout.
• Gift Boxes for Precious Metals Premium presentation packaging for precious-metal bars and coins, positioning physical gold and silver as a giftable asset for occasions such as birthdays, weddings, and milestones.
• Silver Coins (Maple Leaf, Britannia, Wiener Philharmoniker) 1oz silver investment coins (Maple Leaf, Britannia, Wiener Philharmoniker) for individual investors seeking liquid silver bullion, with VAT-deferred storage available in the duty-free warehouse.

Quantifiable outcome

• Record demand for gold - Degussa ensures availability even during highest demand periods
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• University of ZurichcoreStrategic or Co-development Partner · 11 April 2025Commissioned research study on the role of gold in long-term wealth building conducted by University of Zurich for von Roll private bank. Study examines allocation models including CAPM, mean-variance analysis, and prospect theory using data since 1972.
• Monopol MagazineflagshipStrategic or Co-development Partner · 1 September 2024Degussa initiated the Young Generation Art Award in cooperation with Monopol magazine. The award supports emerging artists at the beginning of their careers with €10,000 prize money and exhibition opportunities. The partnership includes joint jury selection, exhibition hosting at Degussa branches, and presence at art fairs including Frieze London.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philoro Edelmetalle: Austrian precious metals dealer with webshop and physical branches across Germany, Austria, and Switzerland. Direct competitor in the same DACH precious metals retail market with overlapping gold/silver/platinum/palladium product lines including branded bars.
• Gold.de: German precious metals price comparison and dealer marketplace, plus its own retail operations. Direct competitor for price-conscious German-speaking precious metals investors with overlapping product and service offerings.
• Pro Aurum: One of the largest German precious metals dealers offering gold, silver, and platinum bars and coins through webshop and physical branches in Munich, Frankfurt, and other cities. Direct overlap with Degussa on product range, German customer base, and storage services.
• MKS PAMP GROUP: Swiss-based precious metals refiner and dealer operating the PAMP brand with LBMA Good Delivery accreditation. Direct competitor in Swiss/European retail bullion sales and refines many of the same products Sold by Degussa.
• Sharps Pixley: UK-based precious metals dealer operating Bullion and Coin Bars retail, part of the broader Degussa group. Same product mix (Krugerrand, Maple Leaf, Britannia, gold/silver bars), same LBMA-certified supply chain, and same target customer of private individual investors.

Broad incumbents

• Loomis: Global cash-in-transit and valuables logistics provider including precious metals transport and storage. Comparable through its CIT/valuables logistics infrastructure that Degussa relies on for value courier delivery, but operates at much broader scale.
• Heraeus Precious Metals: German-headquartered global precious metals refiner and trader with much broader industrial scope. Comparable on the bullion trading and LBMA-certified bar production side, but portfolio extends to industrial applications, semiconductors, and biomaterials.

Emerging players

• Goldmoney: Online platform for buying, selling, and storing physical precious metals with vaulting in multiple jurisdictions. Overlaps with Degussa's safe deposit box and value storage services, but operates through a fully digital UX versus Degussa's branch-heavy model.
• BullionVault: Online gold, silver, platinum, and palladium trading platform with secure allocated vault storage. Competes with Degussa's storage and digital sales channels but on a digital-first model with lower premium-to-spot pricing; partial overlap in investor target market.

Others

• Degussa Holding AG: Parent holding company of the subject entity, controlling multiple Degussa operating subsidiaries across Europe. Included as the closest corporate-level reference for understanding the broader group structure and consolidated scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degussa Sonne/Mond Goldhandel GmbH