Guitart Asociados Sa

What Guitart Asociados Sa does

Remm Guitart (legal entity Guitart Asociados Sa, operating as REMM GUITART, S.L.) is an authorized Renault and Dacia automotive dealership group headquartered in Molins de Rei, Barcelona, Spain. The company operates six physical dealership locations across Catalonia — Molins de Rei, Igualada, Vilanova i la Geltrú, Vilafranca del Penedès, Esparreguera, and Martorell — selling new Renault and Dacia passenger and commercial vehicles, plus a used vehicle inventory of approximately 104 units (84 Renault and 20 Dacia). Its origins trace to 1963 (Guitart Renault Agency) and 1967 (Garaje Remm), with the two family businesses merging in 2001 into the current private, family-owned Sociedad de Responsabilidad Limitada (CIF B-62649843, registered in Barcelona).

The business operates a horizontal go-to-market combining in-person sales across the six rooftops, online inquiry and booking through remmguitart.com, and a dedicated business fleet channel called 'Empresas Pro+'. Revenue streams include new vehicle sales, used/semi-new vehicle sales, workshop and maintenance services (repairs, pre-ITV inspections, tire changes, bodywork), vehicle financing facilitated through RCI Banque (Renault Credit International), insurance advisory, accessories and parts, mobility services (Remm Mobility vehicle rental/subscription), and camper van rental. Pricing spans entry-level subscription offers from €95/month (Renault 5 E-Tech) to commercial fleet offers at €398/month (Renault Trafic), with used vehicles ranging roughly €9,500–€25,000+. The product lineup is anchored on the full Renault passenger range (Clio, Captur, Megane, Austral, Arkana, Symbioz, Scenic, Espace, Rafale), EV/hybrid E-Tech variants, commercial vans (Kangoo, Trafic), and Dacia models (Spring, Sandero, Duster, Jogger).

The company carries no proprietary technology and operates as a franchisee dependent on Renault España Comercial S.A. for vehicle allocations, brand marketing, and OEM IT infrastructure. Strategic posture emphasizes service diversification (mobility, insurance, camper rental, fleet, buy-back), EV/hybrid adoption in line with the Spanish Plan MOVES III subsidy framework, and a long-tenured family identity since 1963. No external investment, funding rounds, or quantified revenue, headcount, or growth metrics are disclosed in the available data.

Name

Guitart Asociados Sa

Legal name

REMM GUITART, S.L.

Website

https://remmguitart.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Remm Guitart is a family-owned authorized Renault and Dacia dealership group operating six showrooms across Catalonia, Spain, selling new and used vehicles and providing financing, insurance, workshop, mobility, and camper rental services to retail consumers and SMB fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

Molíns De Rey

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Renault and Dacia vehicles including hybrid, plug-in hybrid, and 100% electric models. Revenue generated from vehicle sales at list price or through financing arrangements.
2. Used Vehicle Sales: Sale of pre-owned and nearly-new vehicles (seminuevos) including various brands such as Renault, Dacia. Inventory includes 84 Renault and 20 Dacia used vehicles as shown on website.
3. Workshop and Maintenance Services: Workshop services including repairs, maintenance, pre-ITV inspections, tire changes, bodywork repairs. Revenue generated from labor and parts.
4. Financing Services: Vehicle financing offered through RCI Banque and other financial partners. Commission-based revenue from facilitating financing arrangements.
5. Insurance Services: Insurance advisory and brokerage services for vehicles, providing coverage options to customers.
6. Accessories and Parts: Sale of vehicle accessories, spare parts, and complementary products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

REMM GUITART (legal name: REMM GUITART, S.L.) is an authorized Renault and Dacia dealership selling new and certified pre-owned passenger, SUV, electric, hybrid, and commercial vehicles across six locations in Catalonia, Spain. The business bundles vehicle sales with on-site workshop and maintenance services, vehicle financing through partner RCI Banque, insurance advisory, accessories and parts, mobility rental/subscription services, and a dedicated Empresas Pro+ business fleet channel.

Product overview

Remm Guitart is a Renault and Dacia car dealership offering new and used vehicle sales along with related automotive services. The product portfolio includes Renault's full vehicle lineup across passenger cars (Clio, Twingo, Megane), electric vehicles (E-Tech models including ZOE, 5 E-Tech, 4 E-Tech), SUVs (Captur, Austral, Arkana, Symbioz, Scenic, Espace, Rafale), and commercial vehicles (Kangoo, Trafic), as well as Dacia models (Spring, Sandero). Services include workshop/maintenance, financing, insurance, and mobility solutions. The dealership operates across six locations in Catalonia, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuevo Renault Clio Compact hybrid hatchback sold as a new Renault passenger vehicle, financed from €109/month, targeted at retail buyers seeking a fuel-efficient city car.
• Renault 5 E-Tech eléctrico 100% electric compact car with E-Tech technology, financed from €95/month, for retail buyers seeking an affordable urban EV.
• Renault Twingo E-Tech Eléctrico 100% electric city car with E-Tech technology, available as a new vehicle for retail buyers.
• Renault 4 E-Tech eléctrico 100% electric SUV with E-Tech technology, available as a new vehicle for retail buyers.
• Renault Megane E-Tech eléctrico 100% electric family hatchback with SUV-inspired design, financed from €299/month, for retail buyers.
• Renault Scenic E-Tech eléctrico 100% electric family SUV with E-Tech technology, available as a new vehicle for retail buyers.
• Renault Captur Compact crossover SUV available in hybrid and plug-in hybrid variants, sold as a new vehicle for retail buyers.
• Renault Symbioz Compact crossover SUV in the Renault lineup, sold as a new vehicle for retail buyers.
• Renault Austral Family SUV available with E-Tech full hybrid technology, financed from €251/month, for retail buyers.
• Renault Arkana Coupe-style SUV available in E-Tech full hybrid variant, financed from €256/month, for retail buyers.
• Nuevo Renault Espace Large family SUV with versatile seating and advanced technology, sold as a new vehicle for retail buyers.
• Renault Rafale Premium coupe SUV in the Renault lineup, sold as a new vehicle for retail buyers.
• Renault Kangoo Compact van available in ICE and electric versions, sold as a new commercial vehicle for retail and business customers.
• Renault Kangoo E-Tech eléctrico 100% electric version of the Kangoo compact van, sold as a new commercial vehicle.
• Renault Grand Kangoo Larger version of the Kangoo van with extended interior space, sold as a new commercial vehicle.
• Renault Grand Kangoo E-Tech Electric version of the extended Grand Kangoo van, sold as a new commercial vehicle.
• Renault Trafic Light commercial van available in various configurations, sold as a new commercial vehicle with business renting options from €398/month.
• Renault Trafic SpaceClass Premium passenger version of the Trafic van for group transport, sold as a new commercial passenger vehicle.
• Renault ZOE (km0 / Nearly-new) 100% electric compact car with 80 kW R110 motor and 50kWh battery, sold as a km0/nearly-new unit from €9,800.
• Dacia Spring Affordable 100% electric city car with 305km urban autonomy, sold new from €16,550 (or €9,550 with Plan MOVES III subsidy) and used.
• Dacia Sandero Affordable compact car available in petrol, LPG, and Stepway variants, sold new as a Dacia entry-level passenger vehicle.
• Vehículos de ocasión (Used / Seminuevo Sales) Certified pre-owned and second-hand vehicle sales, including approximately 104 used Renault and Dacia vehicles with various financing options.
• Taller de mantenimiento y reparación Workshop services for vehicle maintenance, repair, pre-ITV inspections, tire changes, bodywork repairs, and Renault Minuto express maintenance, offered at all six dealership locations.
• Servicios de financiación Vehicle financing services including Preference plans (minimum 36-month terms) and renting options for new and used vehicles, facilitated through partner RCI Banque.
• Seguros (Vehicle Insurance Advisory) Insurance advisory and brokerage services for vehicles, providing coverage options to retail and fleet customers.
• Remm Mobility Mobility solutions including vehicle rental and subscription services, providing flexible access to vehicles without long-term ownership commitment.
• Alquilar Camper Barcelona (Camper Van Rental) Camper van rental service for travel and leisure, offered in the Barcelona area.
• Compra de vehículos (We Buy Your Car) Vehicle purchase/buy-back service, providing trade-in evaluation and direct purchase of customers' used vehicles.

Quantifiable outcome

• Over 60 years of experience in automotive retail in Catalonia

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Renault España Comercial S.A. (RECSA)coreChannel Partner/ Reseller/ DistributorREMM GUITART operates as an authorized dealer for Renault vehicles. As part of the Renault dealer network, the company sells new Renault vehicles, accesses manufacturer marketing support, receives vehicle allocations, and participates in brand promotional campaigns. RECSA is the Spanish commercial arm of Renault responsible for dealer network management.
• Dacia (Renault Group)coreChannel Partner/ Reseller/ DistributorREMM GUITART is an authorized dealer for Dacia vehicles, a brand under the Renault Group. The dealership offers new Dacia vehicles including Sandero, Duster, Spring (electric), and Jogger. Dacia vehicles are positioned as affordable, value-oriented automobiles.
• RCI Banque S.A. (Renault Credit International)coreStrategic or Co-development PartnerFinancial services partner providing vehicle financing through RCI Banque. Offers financing solutions including Preference plans with minimum 36-month terms, enabling customers to purchase vehicles with monthly payments. The partnership supports the dealership's ability to offer competitive financing rates to customers.
• Renault Sas (Renault Group Parent)minorStrategic or Co-development PartnerRenault Sas is the parent company of Renault Group, with headquarters in France (Boulogne-Billancourt). As part of the co-responsibility arrangement, Renault Sas may have access to customer data as it provides much of the IT infrastructure. The relationship is primarily administrative and data-sharing as part of the broader Renault dealer network.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AUTO1 Group: AUTO1 Group operates Europe's largest digital used-car marketplace, connecting consumers and dealers across the continent including Spain. Directly comparable to Remm Guitart's used vehicle (seminuevos) sales operation—AUTO1 sources, refurbishes, and retails pre-owned vehicles, whereas Remm Guitart does so through six physical Catalan locations. Both operate in the European used-car retail value chain.

Regional players

• Drivalia: Drivalia is a Spanish/Italian mobility provider offering car rental, subscription, leasing, and used car sales across Iberia and Italy. Directly comparable to Remm Guitart's Remm Mobility rental/subscription division and Empresas Pro+ commercial fleet business, with overlapping geographic focus in Spain. Both operate at the intersection of dealership, rental, and subscription models.

Others

• Cox Automotive: Cox Automotive provides digital marketing, software, and services for automotive dealers, manufacturers, and consumers globally, with European operations including Spain. Adjacent to Remm Guitart as a B2B services and technology provider to the automotive retail ecosystem, though Cox does not directly compete in vehicle sales.
• Europcar Mobility Group: Europcar is a major European car rental and mobility provider with significant Spanish operations. Comparable to Remm Guitart's mobility rental services and short-term vehicle access offerings, though Europcar operates at much larger scale and serves both retail and corporate customers across Europe.
• Ayvens: Ayvens (formed from the merger of ALD Automotive and LeasePlan) is a global leader in fleet management and mobility, with strong Iberian operations. Comparable to Remm Guitart's Empresas Pro+ commercial fleet channel and the RCI Banque financing partnership model, serving business customers with multi-vehicle fleet solutions.
• Sixt SE: Sixt is a leading European mobility provider offering vehicle rental, subscription, and fleet services across multiple countries including Spain. Comparable to Remm Guitart's Remm Mobility rental/subscription business and campervan rental offering, although Sixt operates at significantly larger scale and broader geographic scope.
• AutoScout24: AutoScout24 is Europe's largest online car marketplace, operating in multiple European countries including Spain. Comparable to Remm Guitart in the broader automotive retail ecosystem—both facilitate used-vehicle discovery and transactions—though AutoScout24 is a digital marketplace rather than a physical dealer and does not directly compete with Remm Guitart's new vehicle sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiD25PVIjAM8
• LinkedInlinkedin.com/company/remmguitart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guitart Asociados Sa