Good Medicine Tea
- Company typePrivate
- Founded2014
- HeadquartersHood River, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Good Medicine Tea does
Good Medicine Tea (GMT) is a privately held, family-owned artisan tea company headquartered in Hood River, Oregon. Founded in 2014 as a tea lounge and herbal wellness concept, the business was acquired in 2018 by co-owners Alexa and Turner Savard, who combined Turner's traditional Camellia sinensis expertise with Alexa's herbal blending background (acquired through four years of work with founder-herbalist Nikol). The company produces small-batch loose-leaf teas, herbal wellness blends, pyramid tea bags, and accessories across approximately 25+ SKUs spanning black, green, herbal, chai, and specialty categories, with notable differentiators in functional ingredients (adaptogens such as ashwagandha and reishi; galactagogues for lactation; lavender from biodynamic farms). Sourcing emphasizes organic ingredients, Rainforest Alliance certified Kenyan black teas, biodynamic Sri Lankan estates, and at least 25% Pacific Northwest-sourced content in select blends, packaged in PLA biodegradable tea bags derived from corn starch.
Underlying technology is traditional rather than digital: formulation relies on herbalist domain knowledge and small-batch blending rather than automated process control or proprietary extraction. The digital stack is a Squarespace-hosted e-commerce storefront, Instagram, Facebook, Pinterest, and an email newsletter — a standard small-business commerce toolset with no APIs, SDKs, AI features, or platform integrations disclosed. E-commerce is the primary direct-to-consumer channel globally; farmers market presence in Hood River, Oregon and White Salmon, Washington supports sampling, retail sales, and community engagement.
The revenue model combines three streams: (1) DTC e-commerce unit sales across sample, canister (2-3 oz), bulk bag (4-16 oz), and pyramid tea bag formats priced from $4.50 entry-level to $22.25+ premium specialty (e.g., Jasmine Phoenix Pearls); (2) digital gift cards in $10-$100 denominations that never expire; and (3) wholesale distribution to natural food stores, coffee shops, wineries, breweries, hotels, restaurants, pharmacies, and wellness businesses across Oregon, Washington, California, Connecticut, and Michigan. Customer segments include health-conscious wellness consumers (primary), pregnant and nursing mothers, families with children, PNW food enthusiasts, and 'tea adventurers' seeking unconventional flavor profiles (Pickle Tea, Wasabi Green). The company also operates strategic partnerships — notably biodynamic sourcing from Analemma Wines (Mosier, OR) and product co-development with Hearth & Home Midwifery on Chai Mama lactation tea — while remaining bootstrapped with no disclosed external funding.
Good Medicine Tea firmographics
Firmographics- Name
- Good Medicine Tea
- Legal name
- Good Medicine Tea
- Website
- https://goodmedicinetea.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Good Medicine Tea industry classification
Industry- Product category
- Specialty Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Herbal & Botanical Supplements (CRADAGAD), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Good Medicine Tea is headquartered
LocationHeadquarters
- HQ city
- Hood River
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Good Medicine Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Tea Product Sales: Revenue from selling loose leaf teas, pyramid tea bags, and sample sizes directly to consumers through e-commerce website. Products sold in various packaging options including canisters (2-3 oz), bulk bags (4-16 oz), and samples.
- Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $75, and $100. Never expire, can be redeemed on the website.
- Wholesale Tea Sales: B2B wholesale distribution to retailers, restaurants, cafes, hotels, and wellness businesses across the Pacific Northwest and select other states.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards in fixed denominations |
| Unit Pricing | Pay-as-you-go | Loose leaf tea products |
| Unit Pricing | Pay-as-you-go | Premium specialty teas |
| Unit Pricing | Pay-as-you-go | House blend teas |
| Unit Pricing | Pay-as-you-go | Sample canisters |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Good Medicine Tea product offering
Product offeringCore offering
Good Medicine Tea blends and sells loose-leaf teas, herbal wellness blends, chai blends, green and black teas, and specialty flavor blends (e.g., Pickle Tea, Wasabi Green, Fungi Choco Chai) directly to consumers via its e-commerce site and farmers markets, and to retailers via wholesale channels. The company also retails Tea Gear accessories and digital gift cards, with products offered in canisters, bulk bags, and pyramid tea bag formats made from PLA corn-starch material.
Product overview
Good Medicine Tea is a family-owned tea company based in Hood River, Oregon, offering a diverse portfolio of artisan-crafted tea blends. The core products are loose-leaf teas and botanicals organized into categories including: Black Teas (Gorge Sunrise, Kenyan Grey, Cardamom Noir, Wildfire, Crossroads), Green Teas (Dharma Green, Sencha, Jasmine Phoenix Pearls), Herbal Wellness Teas (Iron Maiden, Mojo Chai, Sleepy Chai, Chai Divine, Sniffles, Wintersong), Chai Blends (Fungi Choco Chai, Tantric Chai), Specialty Blends (Pickle Tea, Ginger Love, Golden Milk Powder, Rosa Cacao), and Specialty Teas (Guayusa, Rooibos, Thai Iced Tea). The company also offers Gift Cards and wholesale tea sales. Products emphasize organic ingredients sourced from local PNW suppliers and international farms, with many teas Rainforest Alliance certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Fungi Choco Chai Caffeine-free spicy chai blend featuring cacao, cinnamon, ginger, cardamom, fennel, and Reishi mushroom.
- Crossroads Dark, smoky black tea with a hot, spicy kick from cayenne; winner of the Spiciest Tea award; contains caffeine.
- Ginger Love Spicy, warming blend featuring ginger root and turmeric to support circulation, reduce inflammation, and aid joint health and digestion.
- Pickle Tea Savory blend tasting like dill pickle juice, featuring garlic, ginger, dill, tulsi, mustard, rosehips, fennel, and black pepper.
- Wintersong Naturally sweet, caffeine-free herbal tea to soothe sore throats, featuring slippery elm, licorice root, chamomile, cinnamon, and fennel.
- Cardamom Noir Dark, malty breakfast black tea with an aromatic cardamom twist, suitable for cold brew.
- Kenyan Grey Kenyan take on classic Earl Grey with deep-roasted Kenyan black tea and bergamot citrus; Rainforest Alliance certified.
- Wildfire Classic lapsang souchong black tea smoked over pine wood fire with a rich campfire-smoky flavor.
- Golden Milk Powder Turmeric powder blend with ginger, cinnamon, black pepper, and cardamom used to make traditional Ayurvedic Golden Milk paste.
- Rooibos Naturally sweet, caffeine-free South African red bush herbal tea with a hint of hibiscus and no bitterness.
- Mizz Grey Black tea with bergamot and lavender featuring deep-roasted Kenyan black tea softened with floral lavender; Rainforest Alliance certified.
- Jasmine Phoenix Pearls Hand-rolled jasmine green tea pearls that unfurl when steeped to impart a sweet, floral flavor.
- Rosa Cacao Black tea blend with rose petals, cacao nibs, and Madagascar vanilla.
- Mojo Chai Men's tonic blend of Ayurvedic, Chinese, and Western herbs including damiana, epimedium, saw palmetto, and amla; not recommended for pregnant or nursing mothers.
- Iron Maiden Iron-rich herbal tea for women with nettles, red clover, and dong quai providing iron, calcium, magnesium, and zinc.
- Sencha Traditional Japanese green tea that is steamed, rolled, shaped, and dried for a bright, herbaceous flavor with hints of seaweed and kale.
- Sleepy Chai Drowsy chai blend with kava kava, skullcap, oatstraw, ashwagandha, and eleuthero to promote deep relaxation.
- Gorge Sunrise Traditional English Breakfast blend with Ceylon black tea, Assam black tea, and Rainforest Alliance certified Kenyan black tea.
- Dharma Green Darjeeling green tea enlightened by lemongrass and peppermint, high in antioxidants and L-theanine for calm mental focus.
- Guayusa Lightly sweet, herbaceous South American herb naturally caffeinated, close cousin to yerba mate with high antioxidant concentrations and all 15 essential amino acids.
- Tantric Chai Spicy chai with Darjeeling black tea, unsmoked yerba mate, cacao, ginger, damiana, ashwagandha, cayenne, nutmeg, and cardamom.
- Sniffles Gentle immune support herbal tea with elder flowers, chrysanthemum, chamomile, linden, rosehips, licorice root, in a peppermint base.
- Chai Divine Caffeine-free evening chai with holy basil (tulsi), cinnamon, ginger, cloves, and cardamom; adaptogenic herb that helps the body adapt to stress.
- Thai Iced Tea All-natural take on Thai street-food staple with strong Assam black tea, creamy vanilla, and a touch of cardamom; designed to be served over ice with honey and milk.
- GMT Gift Card Digital gift cards available in fixed denominations of $10, $25, $50, $75, and $100, redeemable on the e-commerce site; never expire.
- Tea Gear Accessories Tea accessories retailed alongside tea products on the e-commerce site under the Tea Gear category.
- Wholesale Tea Distribution B2B wholesale of Good Medicine Tea products to retailers including natural food stores, coffee shops, wineries, hotels, restaurants, pharmacies, and wellness businesses across Pacific Northwest and select states (CA, CT, MI).
Quantifiable outcome
- At least 25% Pacific Northwest sourced ingredients in select blends
- +1 more outcomes
Companies that use Good Medicine Tea
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Good Medicine Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Good Medicine Tea partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Analemma WinescoreBiodynamic farm in Mosier, OR growing lavender 8.5 miles from GMT production space. Lavender is inter-planted between grape vines and cherry orchard, increasing biodiversity and providing foraging for pollinators. Supplies premium lavender for Mizz Grey and Lavender Truffle teas with a flavor profile described as 'out of this world.'
- Hearth & Home MidwiferycoreCollaboration on Chai Mama lactation support tea development. Midwives Sarah & Charli provided expertise on galactagogues and postpartum wellness, contributing to product formulation and marketing content.
- Gorge Farmer CollectiveminorCollective of local farmers in the Columbia River Gorge region. GMT sources ingredients locally and participates in their market. Offers pickup in Portland, OR and the Gorge.
- Rani MerzminorGood Medicine Tea sponsored Rani Merz for her 2019 Great Divide Mountain Bike Route adventure. Rani carried GMT tea bags (especially Ginger Love and Chai Divine) to share with fellow travelers and trail town residents, building brand awareness through adventure travel.
- Stoked Roasters CoffeehouseminorCoffeehouse in Hood River, OR carrying and serving Good Medicine Tea products to their customers.
- Rainforest AllianceminorCertifying body for GMT's Kenyan black teas (Kenyan Grey, Gorge Sunrise, Mizz Grey). Rainforest Alliance certification ensures sustainable farming practices and environmental protection.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Good Medicine Tea competitors and assessment
Company assessmentDirect peers
- Steven Smith Teamaker: Portland-based artisan tea maker founded by a Master Tea Blender, focused on small-batch whole leaf teas. Same PNW origin and artisan quality positioning as GMT, with comparable loose-leaf and bagged SKUs.
- Rishi Tea & Botanicals: Direct-trade focused tea and botanicals brand offering loose leaf and bagged teas, with strong wellness/adaptogen positioning. Closely comparable to GMT in artisanal sourcing, direct-trade storytelling, and functional herbal SKUs.
- Tao of Tea: Portland-based tea company blending loose leaf teas, herbal wellness blends, and chai with a tea lounge heritage. Very similar founder story, product mix, and Pacific Northwest regional identity to Good Medicine Tea.
Regional players
- Jasmine Pearl Tea Company: Portland-based loose-leaf tea shop and online retailer with strong Pacific Northwest roots. Comparable regional artisanal tea retailer profile to GMT and competes for the same PNW tea enthusiast customer.
- Townshend's Tea: Portland-based tea company with multiple tea house locations and a wholesale/online tea program. Comparable PNW regional tea brand profile, multi-channel distribution, and direct competition for the same wholesale café and natural foods accounts.
Broad incumbents
- Yogi Tea: Large Ayurvedic-inspired tea brand sold across grocery and natural channels. Comparable functional positioning (chai, wellness blends, adaptogens) and overlapping channels with GMT's wholesale natural food store customers.
- Republic of Tea: Specialty tea company with a broad wellness, herbal, and lifestyle tea catalog sold through natural and gift channels. Comparable breadth of wellness SKUs and gift-card program to GMT.
- Traditional Medicinals: Incumbent herbal wellness tea brand with broad national distribution and a deep functional/wellness tea portfolio (lactation, pregnancy, digestion). Overlaps directly with GMT's wellness categories such as Iron Maiden, Chai Mama, and Sniffles.
- Harney & Sons: Established premium loose-leaf and bagged tea brand with wide distribution across premium retail and hospitality channels. Comparable premium positioning and overlap with GMT's wholesale hotel/restaurant channel.
Emerging players
- Adagio Teas: Online-first loose leaf tea retailer offering custom blends and a wide catalog. Comparable DTC model and loose-leaf assortment, though less of a herbal-wellness/adventurous flavor focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Good Medicine Tea social profiles
Digital presenceGood Medicine Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Medicine Tea leadership team
Management profileNumber of profiles
Profiles2 records
Good Medicine Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Medicine Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Medicine Tea
What does Good Medicine Tea do?
Good Medicine Tea blends and sells loose-leaf teas, herbal wellness blends, chai blends, green and black teas, and specialty flavor blends (e.g., Pickle Tea, Wasabi Green, Fungi Choco Chai) directly to consumers via its e-commerce site and farmers markets, and to retailers via wholesale channels. The company also retails Tea Gear accessories and digital gift cards, with products offered in canisters, bulk bags, and pyramid tea bag formats made from PLA corn-starch material.
Is Good Medicine Tea a public or private company?
Good Medicine Tea is a private company. It is classified as family owned and is currently operating.
When was Good Medicine Tea founded?
Good Medicine Tea was founded in 2014. It employs 1 to 10 people.
Where is Good Medicine Tea based?
Good Medicine Tea is headquartered in Hood River, United States, in the North America region.
How does Good Medicine Tea make money?
Three revenue lines are on record. Direct Tea Product Sales are the primary driver. The others are gift Cards and wholesale Tea Sales.
Who are Good Medicine Tea's main competitors?
Direct peers on record are Steven Smith Teamaker, Rishi Tea & Botanicals and Tao of Tea. Regional players are Jasmine Pearl Tea Company and Townshend's Tea. Broad incumbents are Yogi Tea, Republic of Tea, Traditional Medicinals and Harney & Sons. Adagio Teas is listed as an emerging player.
Does Good Medicine Tea have an API?
No public API is recorded for Good Medicine Tea.
What industry is Good Medicine Tea in?
Good Medicine Tea's product category is Specialty Tea. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2090.