Goodform

What Goodform does

Goodform is a Los Angeles-based creative production company founded in 2019 by five collaborators — A.J. Kelly (Managing Director), Peter Karl, Jed Alan Klemow, Austin Ahlborg, and Jakob Frank — four of whom are Emerson College alumni. The firm produces commercials, branded content, documentaries, narrative features, and short films, and operates a recurring annual feature film slate for Lifetime, Tubi, and A&E Networks. A Bali/Indonesia-based production services arm extends the company's reach into Southeast Asia, pairing Hollywood-standard filmmakers with local production resources for cost-effective international shoots. Notable clients include Netflix, Amazon/MGM Studios, the NFL, MLS, Apple TV+, Adidas, Ford, New Era, Houseplant (Seth Rogen), and Protocol Labs, with recent prestige work including the Tribeca 2025 World Premiere of "I Was Born This Way." The company has accumulated festival recognition spanning Cannes (Cinéfondation First Prize, 2018), Tribeca, SXSW, Slamdance, and the Santa Monica Film Festival.

Name

Goodform

Legal name

Goodform LLC

Website

https://goodform.la

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodform is a Los Angeles creative production company producing commercials, branded content, documentaries, and narrative films for major brands, studios, and sports leagues, with a recurring annual feature slate for Lifetime, Tubi, and A&E Networks and a Bali-based Southeast Asia production services arm.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative production services
• Commercial production
• Documentary production
• Branded content creation
• Narrative film production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Goodform earns fees for producing commercials, branded content, documentary series, and narrative films on behalf of brand clients, film studios, streaming platforms, and sports organizations. Revenue is project-based, typically contracted per production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goodform is a Los Angeles-based creative production company that produces commercials, documentaries, branded content, and scripted narrative films for enterprise clients including brands, film studios, streaming platforms, and sports leagues. The company also produces an annual slate of feature films for Lifetime, Tubi, and A&E Networks, and offers production services in Bali and Southeast Asia combining Hollywood filmmaking standards with local production expertise.

Product overview

Goodform is a creative production company based in Los Angeles that operates as a single unified offering rather than a platform-plus-modules architecture. Their portfolio encompasses four primary production services: commercials production, documentary production, branded content creation, and narrative/feature films. Additionally, the company produces an annual slate of feature films for Lifetime, Tubi & A&E Networks, and offers specialized production services in Bali and Southeast Asia. Founded in 2019, the company collaborates with major studios and brands including Amazon, MGM, Netflix, Sony, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Production Production of television and digital commercials for brands and agencies, spanning lifestyle, automotive, streetwear, food & beverage, and other consumer categories.
• Documentary Production Production of documentary content, including branded documentaries and feature documentaries, for enterprise clients and sports organizations.
• Branded Content Creation of branded entertainment and marketing content for commercial partners, including social campaigns, product videos, and lifestyle content.
• Narrative Films Production of narrative/feature films, including shorts and full-length features, for studios, streaming platforms, and award-circuit release.
• Feature Films for Lifetime, Tubi & A&E Networks Annual slate of feature films produced exclusively for Lifetime, Tubi, and A&E Networks across broadcast and streaming distribution.
• Bali / Southeast Asia Production Services Production services in Bali and Southeast Asia combining Hollywood filmmaking standards with local production expertise, providing cost-effective access to regional locations and talent for international productions.

Quantifiable outcome

• Annual film slate for three major broadcast/streaming networks (Lifetime, Tubi, A&E)

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ST StudiosminorStrategic or Co-development PartnerST Studios served as the creative agency for Goodform's New Era Cap seasonal lifestyle content campaign, contributing to the creative direction and execution of stylized social, paid ads, and in-store print materials.
• Chrome Productions (UK)minorStrategic or Co-development PartnerChrome Productions in the UK collaborated with Goodform on the Ford Motor Company Mustang Mach-E announcement campaign, providing studio and street imagery.
• Whimsy StudiominorStrategic or Co-development PartnerWhimsy Studio co-produced the Good Weird cosmetic brand spot with Goodform, with Sam Vladimirsky directing.
• Rare Breeds Camera RentalsminorStrategic or Co-development PartnerRare Breeds Camera Rentals provided production support for Goodform's Good Weird campaign and California Cowgirl project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caviar: International production company producing commercials, films, documentaries, and branded content with offices in LA, London, and Brussels. Comparable multi-format boutique model serving similar global brand and entertainment clients.
• Smuggler: Award-winning global production company producing commercials, films, documentaries, and branded content. Similar boutique-but-premium positioning with comparable client base of major brands and entertainment platforms.
• Prettybird: LA-based creative production company and talent management firm producing commercials, music videos, and branded content. Competes for similar brand clients with a director-driven model comparable to Goodform's co-founder-led approach.
• Anonymous Content: LA-based production company and management firm producing commercials, feature films, and episodic content. Comparable director-led creative model and shared client overlap with major brands, studios, and streaming platforms.
• Radical Media: Global creative production company spanning commercials, documentaries, branded content, and feature films. Closely parallels Goodform's multi-format approach and serves a similar roster of global brands, studios, and sports clients.
• Park Pictures: Boutique LA/New York-based creative production company producing commercials, branded content, and short-form narrative work for major brands and agencies. Operates with a similar multi-format, director-driven model targeting the same Fortune 500 and studio client base as Goodform.
• Bullion Productions: Boutique LA-based commercial and branded content production company. Directly comparable in scale, geography, and service offering—producing commercials and brand storytelling for major consumer brands.
• Reset Content: LA-based commercial and content production company working across advertising, branded entertainment, and short-form narrative. Operates with a comparable boutique scale and format-agnostic approach targeting similar brand clients.
• Superprime Films: Boutique commercial and content production company with a director-driven model serving major brands and agencies. Mirrors Goodform's positioning in the premium commercial production tier with overlap in brand and entertainment clients.

Broad incumbents

• RSA Films: Long-established global commercial and film production company (Ridley Scott Associates). Operates at a larger scale in the same commercial and branded content space with overlapping brand and studio clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goodform

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodform