Grupo Trigo Empreendimentos E Participacoes Sa

What Grupo Trigo Empreendimentos E Participacoes Sa does

Grupo Trigo Empreendimentos E Participacoes Sa is a 100% Brazilian holding company that operates one of the largest multi-brand restaurant franchise platforms in Brazil, controlling 850+ restaurants across 25+ states and 130+ cities with R$2.2 billion in annual billing (2025). Founded in 1992 by Eduardo Ourivio and Mário Chady, the group built its portfolio through a combination of organic brand launches (Guilhermina Café in 1992, Spoleto in 1999) and serial acquisitions (Koni in 2008, TrendFoods in 2021 adding China in Box and Gendai, ASA Açaí in 2023, Casa do Pão de Queijo in 2024, and two US brands in 2025). The portfolio spans Italian (Spoleto), Chinese delivery (China in Box), Japanese fast casual (Gendai), broader Asian (Koni), açaí and superfoods (ASA Açaí), traditional Brazilian cheese bread and café (Casa do Pão de Queijo), and 11 digital-only dark kitchen brands.

The company's core operational technology is a proprietary 20,000+ m² factory and distribution center in Volta Redonda (RJ), inaugurated in 2012 with 240+ employees, producing 6.3 tons of supplies annually and supplying the entire franchise network. This vertical integration is paired with digital operations systems (100% digital new openings), CRM infrastructure (Spoleto reports 60% customer capture), and self-service ordering capabilities. The franchise platform provides comprehensive franchisee support including a kitchen-school for training, architectural project support, pre-operational assistance, point-of-sale evaluation, operational and financial consulting, marketing campaigns, and ongoing technical/administrative support.

Grupo Trigo's business model is anchored in recurring franchise royalties (typically 6%) and advertising fees (typically 2%) charged to franchisees, supplemented by revenue from the proprietary supply chain and from direct restaurant operations. Franchise investment tiers range from R$150 thousand (Casa do Pão de Queijo Kart model) to R$450 thousand (traditional format). The customer base is concentrated among SMB and micro-business franchisees, with multi-franchise penetration above 40% and 47% of recent new signings coming from existing Trigo operators, indicating strong franchisee retention and expansion. The CEO is Tom Moreira Leite, who concurrently serves as President of the Associação Brasileira de Franchising (ABF).

Name

Grupo Trigo Empreendimentos E Participacoes Sa

Legal name

BRAMEX COMERCIO E SERVIÇO LTDA

Website

https://grupotrigo.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Trigo is a Brazilian food service holding company operating 850+ franchised restaurants across Brazil through brands including Spoleto, China in Box, Gendai, Koni, ASA Açaí, and Casa do Pão de Queijo, supported by an owned factory and distribution center.

Ownership category

akta.pro rank

Product category

Restaurant Franchising

NAICS

Management of Companies and Enterprises (551)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Pizza QSR (THAFAAAB)

Keywords

• Restaurant franchising
• Multi-brand restaurants
• Food service holding
• Franchise management
• Restaurant supply chain

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Initial franchise fees plus ongoing royalties (typically 6%) and advertising fees (typically 2%) charged to franchisees across all brand portfolios including Spoleto, China in Box, Koni, Gendai, ASA Açaí, and Casa do Pão de Queijo
2. Restaurant Operations Revenue: Revenue from company-owned and franchised restaurant operations generating R$2.2 billion in annual billing across 850+ locations serving 38 million meals
3. Supply Chain and Distribution: Proprietary factory in Volta Redonda produces 6.3 tons of supplies distributed to all network stores, generating revenue through internal supply chain operations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Trigo is a Brazilian food service holding company that operates and franchises a multi-brand portfolio of restaurant chains across Brazil, including Spoleto (Italian), China in Box (Chinese delivery), Koni (Asian), Gendai (Japanese), ASA Açaí (superfoods), and Casa do Pão de Queijo (Brazilian cheese bread/café). The company provides franchisees with comprehensive operational support — training, architecture, supply chain, marketing, and consulting — backed by its own factory and distribution center in Volta Redonda (RJ). It runs 850+ franchised restaurants generating R$2.2 billion in annual billing.

Product overview

Grupo Trigo is a 100% Brazilian holding company that operates a multi-brand restaurant franchise platform. Founded in 1992, it has grown into the largest holding of 'real food' (comida de verdade) in Brazil, managing a portfolio of restaurant chain brands including Spoleto (Italian cuisine), China in Box (Chinese delivery), Koni (Asian cuisine), Gendai (Japanese fast casual), ASA Açaí (açaí and superfoods), and Casa do Pão de Queijo (traditional Brazilian cheese bread and café). The company also operates digital-only brands, Gurumê, and LeBonton concepts. The platform provides franchisees with comprehensive support including management, infrastructure, training, development, operational and financial consulting, and an owned factory/distribution center in Volta Redonda. With 850+ restaurants across Brazil, the company generated R$2.2 billion in annual revenue (2025), served 38 million meals, and produces 6.3 tonnes of supplies through its integrated supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Spoleto Pizzaria: Pizza restaurant concept under the Spoleto brand.
• 11 Digital Brands

Products and services

• Spoleto Franchise

Quantifiable outcome

• R$2.2 billion annual billing
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Associação Brasileira de Franchising (ABF)coreStrategic or Co-development Partner · 1 January 1987Long-standing membership since 1987. ABF provides technical, legal, and educational support for the entire franchising ecosystem. Grupo Trigo participates in ABF Franchising Expo annually for over two decades. Company CEO Tom Moreira Leite serves as ABF President. Franchise brands have received 67 total ABF Excellence Seals.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• AmRest Holdings: Europe's largest multi-brand restaurant operator (KFC, Pizza Hut, Burger King) with growing LATAM presence. Comparable multi-brand franchise platform model and global QSR portfolio strategy.
• Bloomin' Brands: Operates Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's with a substantial Brazil presence. Comparable multi-brand restaurant operator with established Brazilian footprint and franchise-style unit growth.
• Restaurant Brands International: Global multi-brand QSR holding (Burger King, Tim Hortons, Popeyes, Firehouse Subs). A directly comparable multi-brand QSR franchise platform benchmark with a similar acquisition-driven history.
• Yum! Brands: Global multi-brand QSR holding (KFC, Pizza Hut, Taco Bell, Habit Burger). The international benchmark for multi-brand QSR franchise platform strategy at massive scale.

Direct peers

• Habib's: Largest Arab-food chain globally and major Brazilian QSR franchise competitor with hundreds of locations across Brazil. Comparable scale, franchise-driven model, and Brazilian market focus.
• Madero: Brazilian premium burger chain with a growing franchise network and strong unit-economics focus. Comparable Brazilian QSR franchise competitor operating in the same market.
• Zamp: Public operator of Burger King, Popeyes, and Tim Hortons franchises in Brazil. A direct peer as a multi-brand QSR franchise platform in the same Brazilian market at similar scale.
• International Meal Company (IMC): Brazilian multi-brand restaurant operator running Pizza Hut, KFC, Outback, and other franchise brands in Brazil. Directly comparable multi-brand franchise platform serving similar Brazilian franchisee and consumer markets.
• Bob's: One of the oldest Brazilian QSR chains with broad franchise presence and competing for similar price-conscious consumers. Comparable Brazilian QSR franchise competitor with deep local market history.

Regional players

• Arcos Dorados: McDonald's largest global franchisee operating across 20+ LATAM countries including Brazil. Comparable restaurant-platform scale, franchisee economics, and Brazilian/LATAM market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxW3jBZXBk4
• LinkedInlinkedin.com/company/grupo-trigo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Trigo Empreendimentos E Participacoes Sa